EY names Inmar Intelligence CEO Spencer Baird a 2026 Southeast Entrepreneur Of The Year(R). Jun 30, 2026, 10:00 ET The recognition highlights the operational excellence of Inmar's workforce and the shared impact of the region's top business leaders WINSTON SALEM, N.C., June 30, 2026 /PRNewswire/ - Inmar Intelligence today announced that its CEO, Spencer Baird, has been named an EY US Entrepreneur Of The Year(R) 2026 Southeast Award winner. The award highlights strong organic growth and structural transformation for Inmar, driven by a shared commitment across its workforce. In the past 12 months alone, the company has accelerated innovation across verticals, launching strategic partnerships and technological advancements to support company growth. "True entrepreneurship relies on collective effort, and at Inmar, that means working together to ensure every promise made to our customers is a promise kept," said Baird. "This EY recognition belongs to our associates who drive that commitment daily. It is a privilege to share this milestone with our team and to stand alongside such an exceptional group of Southeast business leaders." In its 41st year, the Entrepreneur Of The Year program honors business leaders for their ingenuity, courage, and entrepreneurial spirit. It celebrates founders who bootstrapped their business from inception or raised outside capital to grow their company, transformational CEOs who infused innovation into an existing organization to catapult its trajectory, and multigenerational family business leaders who reimagined a legacy business model to strengthen it for the future. Independent judges selected the Southeast winners based on long-term value creation and regional impact. Inmar congratulates its fellow 2026 Southeast award winners: * Cody Campbell | Community Concierge Services, LLC (Charlotte, NC) * David Spratte & Kasper Kubica | Carpe (Durham, NC) * Zach Maurides | Teamworks (Durham, NC) * Aaron Thomas | Metcon, Inc. (Pembroke, NC) * Sean Henry & Jacob Boudreau | Stord (Atlanta, GA) * Somdutta Singh | Assiduus Global Inc (Atlanta, GA) * Chau Nguyen | Vintage Modern, Inc (Buford, GA) * Chip Russell | Amwaste (Forsyth, GA) * Tisha Thompson | LYS Beauty (Kennesaw, GA) * EJ Reed, Derrick Moore & Clinton Gray, III | Slim & Husky's (Nashville, TN) * Nicholas Ogden | The Clear Blue Company (Nashville, TN) "Having spent 14 years at Inmar, I've seen firsthand what our teams are capable of when we are aligned, connected, and clear on what matters most," said Thomas Irvin, Chief Performance Officer of Inmar Intelligence. "Spencer's leadership has created the conditions for people to do their best work with confidence and accountability. This recognition reflects not only his impact, but the commitment of associates across Inmar who are raising the bar together. We're proud to celebrate this award alongside our fellow Southeast honorees." As a regional award winner, Baird will now be considered by the national judges for the Entrepreneur Of The Year 2026 National Awards, which will be presented in November at the annual Strategic Growth Forum(R). The National Overall Award winner will move on to compete for the EY World Entrepreneur Of The Year(TM) Award in May 2027. About Inmar Intelligence For 46 years, Inmar has helped brands, retailers, and healthcare organizations evolve, building smarter connections between data, technology, and people. Today, it delivers intelligence that simplifies decision-making, improves efficiency, and turns trust into transformation, helping partners and communities thrive in a connected future of business. SOURCE Inmar Intelligence

Inmar Intelligence solves retail media fragmentation and scaling challenges for creator campaigns with new media solution. Inmar Intelligence, a leader in data-driven media and incentive technology, announced the launch of its Multi-Retailer Creator Activation. This first-of-its-kind approach enables brands to maximize the impact of creator content across multiple retailer audiences using a data-first approach in selection and amplification, adding scale without sacrificing relevance. This new approach transforms content into performance-driven retail media that delivers enhanced targeting and measurable sales outcomes. The relationship between creators and retail media networks is a mutually beneficial one. Creators bring a human-driven creativity to RMNs while gaining the opportunity to become a vital part of the commerce engine that drives sales and strengthens their relationships with brand partners. Recent Inmar research found that 64% of consumers who interact with creators daily will visit three or more retailers per week, underscoring how creators have the power to influence where consumers shop and what they buy. As Creator marketing continues to become a more integral capability within the retail media solution set, brands are looking to both scale and measure impact. With more than 250 retail media networks operating today, brands face an increasingly fragmented landscape, forcing them to manage siloed campaigns, retailer by retailer. This operational complexity leads to inconsistent measurement and inefficient spend. Inmar's new offering addresses these pain points by providing a unified operating model that replaces fragmented execution with a centralized, omnichannel approach while ensuring the most impactful creator is part of the campaign. "Brands increasingly see creator marketing as a critical part of their retail media strategy, but executing across fragmented retail media networks can create operational complexity and measurement challenges," said Pia Ostos, EVP & President, Martech, Inmar Intelligence. "Our Multi Retailer Creator Activation helps brands scale impactful creator content across retailer environments while simplifying execution and delivering a clearer view into performance and sales outcomes." Powered by Inmar's proprietary technology and first-party retail purchase signals, the Multi-Retailer Creator Activation Strategy identifies high-performing creators using the Total Fitscore(TM), which helps brands match creators to the retailers and audiences most aligned to their campaigns. Content is activated across social, off-site and onsite retail media, allowing brands to maximize the message to the customer without sacrificing their ability to measure impact. "Creators and retail media have a symbiotic relationship that represents the next megatrend in advertising," said Andrew Lipsman, Independent Analyst at Media, Ads + Commerce. "Each form of media is powerful on its own, but together they allow advertisers to target retailers' first-party audiences with breakthrough content and measure performance. While lack of ease, scale and measurable ROI have impeded further brand investment in creator media, Inmar's approach solves for all three. By unifying creator programs across many retailers simultaneously, advertisers can capitalize on multiple audiences and trip types, creating the most effective campaigns while still understanding performance." Creator marketing and retail media will continue to exponentially grow together. This approach is about taking what's already working naturally and accelerating it by using retailer data and high-impact connection points. This megatrend is only at the starting line, retailers who harness the power of creators, both as a content engine and a channel, have an opportunity to capitalize on this growth and see the sales that come with it.

Inmar Intelligence has launched Multi-Retailer Creator Activation, addressing fragmentation challenges in retail media by enabling brands to scale creator content across multiple retailer audiences. The solution uses proprietary technology and first-party retail data to match creators with relevant retailers through its Total Fitscore™ system. The platform tackles operational complexity faced by brands managing campaigns across over 250 retail media networks. Research from Inmar found that 64% of consumers who interact with creators daily visit three or more retailers weekly, highlighting creators' influence on shopping behaviour. The solution centralises campaign execution whilst maintaining measurement capabilities across social and retail media channels. Inmar's technology aims to simplify operations whilst delivering measurable sales outcomes for brands investing in creator marketing within retail media strategies.