Morrisons rolls out AI smart trolleys in UK first. Morrisons has become the first UK retailer to deploy Instacart's AI-powered smart trolleys in one of its stores. Want to read more? Get premium access. £5 A MONTH for 3 months. Join the conversation Registered Office: Broadfield Park, Crawley RH11 9RT. Registered in England No. 2883992. VAT No. 644 3073 52.

US indie, Callen, adds six to its creative might in a new hire haul of nine. July 22, 2026 Austin creative agency, Callen has made nine new hires after a bumper year. The hires span creative, account leadership, and production. The new hires will report to Craig Allen, Mike Davidson, and David Hughes and support accounts including Sandisk, Olipop, Whatnot, and Crocs. With collective experience at Wieden+Kennedy, The Martin Agency, Monks, and TBWA\Chiat\Day, among other top-tier creative shops, the new intake reinforces Callen's growth and investment in top talent. Each individual brings strong creative and strategic acumen, with accolades ranging from Emmy awards to USA Today Ad Meter #1 Super Bowl slots to the usual array of industry awards, including Cannes Lions, D&D Pencils, Webby's, and Clio Awards. Their thinking has shaped iconic brands such as Nike, Budweiser, Instacart, Skittles, State Farm, Burger King, and GEICO, to name a few examples. "The advertising industry has changed over the years. At Callen, we have become a haven for people who still love creativity, but have fallen out of love with the industry itself. I am proud to have built a place that attracts such incredible talent and inspires people to create fun, unexpected work," stated Craig Allen, founder and chief creative officer at Callen. "At its core, our culture is simple: if people are having a good time doing the work, they'll create something people actually want to experience. Create things that matter to real humans." Brian Culp, Katie Bero, Eli Ferrer, and Jeffrey Hodgson join CALLEN as creative directors from TBWA\Chiat\Day. Throughout his nearly 20 years in the industry, Culp has delivered a Skittles Super Bowl commercial starring Elijah Wood to someone's front door, reunited Arnold Schwarzenegger and Danny DeVito to win USA Today's Ad Meter, and netted an Emmy nomination for State Farm. Since entering the industry in 2007, Bero has picked up the #1 spot on USA Today's Ad Meter, secured an Emmy nomination, and won numerous advertising awards, including a D&AD Wooden Pencil, multiple Clio Awards, and a Silver Cannes Lion, for work on brands such as Skittles, State Farm, Coors Light, and the NHL. Honoured together on Adweek's Creative 100 in 2020, Ferrer and Hodgson have partnered on Popeyes, Skittles, and more since first meeting at Gut. Ryan Raab and Brett Beaty round out the creative hires, both as creative directors. Raab comes to Callen from The Martin Agency, with experience developing conceptual creative for Burger King, Newcastle Brown Ale, Johnsonville, and most recently, GEICO. Beaty spent nine years at Goodby Silverstein & Partners, where he led work on accounts including Pepsi, Frito Lay, and Liberty Mutual. Austin Shore joins the production department as executive producer. She recently served as senior creative producer at Monks after spending over six years at Wieden+Kennedy. She has collected many of advertising's most prestigious awards along the way, including two "Weird and Experimental" Webby Awards. On the account side, Kate Schaetzle comes to Callen after three years as the director of brand and culture at Instacart, where she led brand activations, partnerships and social, and saw Instacart through an IPO and its first-ever Super Bowl commercial. She also spent six years at Wieden+Kennedy, where she helped to create Nike's Emmy-winning split-screen ad, made an epic three-minute film for the 2019 Women's World Cup, and sent a chicken sandwich to space. Meanwhile, Demetrius Wallace enters the agency as account supervisor, joining Callen from Wieden+Kennedy, where he spent five years steering large-scale work for brands like Allstate, Visa, Supercell, HP, and Budweiser. Last year, Callen also added Jess Monsey as chief opportunity officer, David Terry as chief strength officer, Paola Ortega as strategy director, and Mike Davidson as head of production. "We know the best talent has options," cmmented David Hughes, partner and president at CALLEN. "So when people choose Callen, we don't take it lightly. What's exciting isn't just that we've added nine incredibly accomplished people, it's that every one of them believes the same thing we do: the best work happens when you surround great people with the freedom to take big swings and have fun doing it. That's the culture we're building, and these hires make it even stronger." This hiring boom comes on the heels of a momentous year for CALLEN, that included a 80.5% revenue increase in the past 12 months. Olipop named Callen its lead creative agency after the agency added a new layer to the brand's SpongeBob collaboration - a competitor product from Plankton called Chumpop. Meanwhile, Sandisk continues to partner with Callen on work that breaks the mould - from a charming, quasi-indestructible robot tagging along for the wildest parts of the creative journey to a campaign based on ear-worm tunes that make you rethink what a Sandisk drive can really hold, and resulting in a 13% lift in revenue on Amazon and 39% quarter-over-quarter growth in the consumer category. All nine new hires begin their roles immediately.

Break bread to build bridges: how instacart and Ghetto Gastro showed up for the Bronx this summer. Last Updated: Jul 21, 2026 Every summer, 21 million kids across the country lose access to the free school meals they depend on. And in places like the South Bronx - one of the most food-insecure neighborhoods in New York City - that loss hits hard. Instacart is teaming up with Ghetto Gastro - the Bronx-born culinary collective and creative force co-founded by Jon Gray, Pierre Serrao, and Lester Walker - as part of Instacart's largest-ever Summer Hunger campaign, in partnership with Feeding America(R). The Instacart x Ghetto Gastro collaboration centers on three things: developing accessible, nutritious recipes, showing up in communities through a live cooking event, and rallying people to donate through Community Carts. Summer Hunger hits the Bronx. Jon Gray grew up in the Bronx. And every summer, he watched the same thing happen. Among New York City boroughs, the percentage of adults (39%) who experience food insecurity is highest in the Bronx, and every summer, the pressure builds up. When school lets out, the free breakfasts and lunches that so many kids depend on disappear overnight. For children in communities like Hunts Point, Mott Haven, and Melrose, that gap is immediate and real. "It's easy to not know who's dealing with it," Gray says. "But it affects more people than you think - including people you know." Showing up close to home. On July 11, Ghetto Gastro joined City Harvest, New York's first and largest food rescue organization, at their St. Mary's Mobile Market(R)- a bimonthly, farmers' market-style free food distribution that provides fresh produce to 550 community members in the South Bronx - alongside Instacart for a live cooking demonstration. The recipe du jour, Fire Ants on a Log, was meant to show community members how easy it can be to make nutritious, delicious food with accessible, everyday ingredients. Gray lives ten blocks from St. Mary's, so for him, this one was personal. He grew up in this community, used to get free school breakfasts in the summers as a kid, and knows firsthand that seeing someone from your own neighborhood making something meaningful can shift something in you. "This is my neighborhood," he says. "I hope people walked away from the Mobile Market feeling nourished, but more than that, I hope they felt inspired." All in, they distributed 400+ samples of Fire Ants on a Log to community members, while volunteers distributed 11,250 lbs of fresh produce to 550 New York City families. Three recipes, one philosophy: nourish and inspire. The recipes Ghetto Gastro developed for Instacart are designed for the whole family to enjoy - built around what's accessible, nutritious, and real. Fire Ants on a Log - Jon Gray's remix of a recipe he made as a kid in after-school programs. Simple, familiar, and nutritious - with a Ghetto Gastro upgrade. Shop the recipe | Watch on Instagram. Yam & Cheese - Pierre Serrao's go-to snack, something he makes with his daughter at home. It requires minimal ingredients and delivers maximum comfort. Shop the recipe | Watch on Instagram. Sofrito Soba Noodles - Lester Walker's flavors of the Bronx, reimagined. Sofrito meets soba noodles (or spaghetti - whatever's in the pantry) for something nutritious, delicious, and deeply rooted in their own stories. Shop the recipe | Watch on Instagram. "The goal was always to create something simple and real," Gray says. But the deeper goal was to inspire what happens when a family cooks together. "We're using technology to connect people, but really what we're doing is giving them a reason to disconnect," Gray says. "To be at home, be with family, and nourish each other. The act of feeding yourself and feeding others - that's one of the most beautiful things there is." As Ghetto Gastro puts it: Instacart, Inc. break bread to build bridges. Community Carts: making it real. Its collaboration with Ghetto Gastro is just one way Instacart, Inc. is showing up to support kids and families in need this summer. Community Carts reimagines the traditional food drive - through the Instacart app or at instacart.com/donate, you can find a participating food bank in your community and shop directly from a curated list of items they actually need. Instacart shoppers deliver everything straight to the food bank, and Instacart waives all service and delivery fees on every donation. Ghetto Gastro put the message into action on social too, using each recipe video to call on their followers to give back through Community Carts. Make an impact this summer. Here's how to get involved: Donate through Community Carts - Go to instacart.com/donate and send exactly what a local food bank needs, delivered straight to them with no fees. Share the recipes - Every Ghetto Gastro recipe is shoppable on Instacart. Make them with your family this summer. Go deeper - Volunteer at your local food bank, soup kitchen, or community garden. Get into the spots where community gets built. Every cart counts. Every donation counts. Every family that cooks together this summer counts. That's what showing up looks like. Instacart is the leading grocery technology company in North America, partnering with more than 2,200 national, regional, and local retail banners to deliver from nearly 100,000 stores across more than 15,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.