Instacart

Instacart

Online platform for grocery delivery service

About Instacart

Simplify's Rating
Why Instacart is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

10,001+

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2012

Overview

Company Historically Provides H1B Sponsorship

Instacart operates in the online grocery delivery market, allowing customers in North America to order groceries from local stores and chain retailers through its website or app. Customers place orders, and personal shoppers in their area pick, pack, and deliver the items, offering options for home delivery or store pickup. Instacart generates revenue through delivery fees, a subscription service called Instacart Express for unlimited free deliveries, service fees on orders, and in-app advertising from retailers and brands. The company stands out by providing same-day delivery and a 100% quality guarantee on every order, boasting a catalog of 1 billion products from over 500 retailers and local grocers. Instacart's goal is to be a reliable and convenient grocery delivery service, having successfully delivered millions of orders across the U.S. and Canada.

YC Company
Simplify Jobs

Simplify's Take

What believers are saying

  • Instacart's Pay-With-Invoice feature expands its market reach in the B2B sector.
  • Integration with Uber and Hy-Vee RedMedia enhances Instacart's advertising ecosystem.
  • Will Call Delivery positions Instacart as a critical partner in the foodservice supply chain.

What critics are saying

  • Uber's integration with Carrot Ads may affect Instacart's advertising market share.
  • AI-powered inventory technology may face implementation challenges, risking customer dissatisfaction.
  • Schnucks' Caper Carts expansion could threaten Instacart's smart cart user experience.

What makes Instacart unique

  • Instacart offers a 100% quality guarantee on every order, ensuring customer satisfaction.
  • Instacart's smart cart technology enhances the online shopping experience for users.
  • Instacart's AI-powered inventory management reduces out-of-stock situations, improving operational efficiency.

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Funding

Total Funding

$3577.8M

Above

Industry Average

Funded Over

9 Rounds

IPO funding comparison data is currently unavailable. We're working to provide this information soon!
IPO Funding Comparison
Coming Soon

Benefits

Go far together

Grow the pie

Roll up your sleeves

Put it all on the table

Serve generously

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
CroCommander
Apr 24th, 2025
Schnucks Expands Caper Carts to New Stores Across Missouri and Illinois

In parallel, Instacart has introduced a new feature to its smart carts, further enhancing the online shopping experience for users.

Omnitalk
Apr 16th, 2025
Instacart Adds New B2B Commerce Pay-With-Invoice Feature

Instacart announced today the launch of Pay-With-Invoice, a new payment option specifically designed for Instacart Business customers that addresses the unique challenges of B2B transactions.

Omnitalk
Apr 15th, 2025
Uber Revs Up Advertising Capabilities Through Instacart Carrot Ads Integration

In a significant move to bolster its advertising ecosystem, Uber has announced a strategic integration with Instacart's Carrot Ads platform across its U.S. operations.

The Shelby Report
Apr 8th, 2025
Dierbergs Markets Offers Grocery Delivery, Carrot Tags Through Instacart

Dierbergs Markets, a 27-store independent grocer headquartered near St. Louis, Missouri, has partnered with Instacart to offer same-day delivery as well as deploying Carrot Tags, its electronic shelf label software integration, to help shoppers locate ordered items and improve accuracy.

ProDialing
Apr 3rd, 2025
Instacart Launches Will Call Delivery to Solve Supply Chain Disruptions for Foodservice Industry

Instacart has announced the launch of Will Call Delivery, a new solution designed to address urgent same-day supply needs for foodservice distributors and their business customers.

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