Instacart

Instacart

Online platform for grocery delivery services

About Instacart

Simplify's Rating
Why Instacart is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Rating Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

10,001+

Company Stage

IPO

Total Funding

$2.8B

Headquarters

San Francisco, California

Founded

2012

Overview

Company Historically Provides H1B Sponsorship

Instacart operates in the online grocery delivery market, allowing customers in North America to order groceries from local stores and chain retailers through its website or app. Customers place orders, and personal shoppers in their area pick, pack, and deliver the items, offering options for home delivery or store pickup. Instacart generates revenue by charging delivery fees for each order, offering a subscription service called Instacart Express for unlimited free deliveries, and collecting service fees on orders. Additionally, it earns money from in-app advertising by retailers and consumer brands. What sets Instacart apart from competitors is its extensive catalog of 1 billion products from over 500 retailers, same-day delivery service, and a 100% quality guarantee on every order. The company's goal is to provide a reliable and convenient grocery shopping experience for customers across North America.

YC Company
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Simplify's Take

What believers are saying

  • Partnership with Ulta Beauty expands customer base in beauty and personal care.
  • IPO in September 2023 provides capital for expansion and technological advancements.
  • Integration with GE Appliances' SmartHQ Ecosystem increases order frequency and engagement.

What critics are saying

  • Increased competition from smart appliance companies integrating advanced technologies.
  • IPO may lead to increased scrutiny and pressure from investors.
  • 'Leave at My Door' option may increase theft or delivery errors.

What makes Instacart unique

  • Instacart offers same-day delivery from over 500 retailers and local grocers.
  • Customers can mix items from multiple stores into one order for convenience.
  • Instacart's smart cart strategy enhances operational efficiency and customer experience.

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Funding

Total Funding

$2838.2M

Above

Industry Average

Funded Over

9 Rounds

IPO funding comparison data is currently unavailable. We're working to provide this information soon!
IPO Funding Comparison
Coming Soon

Benefits

Go far together

Grow the pie

Roll up your sleeves

Put it all on the table

Serve generously

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Myrtle Beach Online
Mar 5th, 2025
Instacart names new chief accounting officer

Instacart has appointed Lisa Blackwood-Kapral as its next chief accounting officer and principal accounting officer, according to a regulatory filing.

Stock Titan
Feb 25th, 2025
Instacart Announces Fourth Quarter and Full Year 2024 Financial Results

Instacart (NASDAQ: CART) has announced the release of its Q4 and full-year 2024 financial results, though this announcement is merely a notification that the detailed results are available in the shareholder letter on the company's investor relations website.

The Packer
Feb 24th, 2025
Instacart to crowdsource donations for Los Angeles County public schools affected by wildfires

Instacart has launched a Classroom Carts initiative to support 28 Los Angeles County public and charter elementary, middle and high schools and nearly 15,000 students impacted by the recent wildfires.

Proceed Marvie
Feb 24th, 2025
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Grocery app Instacart added an Lotus 365 ब | नस न | यमofficial Leave at My Door Delivery option for all customers.

PR Newswire
Feb 18th, 2025
Instacart CFO to Participate in Fireside Chat Hosted by Morgan Stanley

SAN FRANCISCO, Feb. 18, 2025 /PRNewswire/ - Instacart (NASDAQ: CART) today announced that Emily Reuter, CFO, will participate in a fireside chat at the Morgan Stanley Technology, Media & Telecom Conference on Tuesday, March 4, 2025 at 7:45 a.m. Pacific Time.

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