Insurify joins technology leaders to shape the future of ai-powered insurance shopping. Oct 09, 2026, 17:38 ET Insurify will help shape insurance standards for shopper consent, coverage transparency, and carrier protections in the proposed Personal Agent Protocol, known as Poppy. CAMBRIDGE, Mass., Oct. 9, 2026 /PRNewswire/ - Insurify, the leading online insurance marketplace and a pioneer in AI-powered insurance shopping, is joining Sierra and other technology leaders as an early design partner in the AI Personal Agent Protocol, known as Poppy, bringing the needs of insurance shoppers and carriers into the protocol's design. "People shopping for insurance should be able to use the AI agent they choose without losing the critical coverage information they need to make an informed decision," said Giorgos Zacharia, co-founder and co-CEO of Insurify. "Delegating a task shouldn't mean surrendering control over your personal information or your decision to buy. AI agents are an important distribution channel for carriers, and we're helping shape standards that keep consumers in control and give companies the ability to protect the customers they serve." As an early adopter of AI in its marketplace, Insurify believes consumers need transparency, privacy, and guidance. Poppy aims to provide a straightforward framework in which consumers approve access, agents identify themselves, and companies set boundaries for what agents can do. Insurify will participate in design discussions, advocating for insurance-specific protections that preserve coverage context, carrier attribution, privacy, and security. These include retaining coverage limits, deductibles, eligibility requirements, and applicable disclosures, while addressing automated quoting that adds costs without serving a real shopper. Insurify already offers personalized car insurance quotes through its ChatGPT plugin, with coverage details and a path to purchase through a licensed agent or insurer. Insurify's participation in Poppy's development advances the same objectives: enabling AI-powered insurance shopping that consumers and carriers can trust. About Insurify: Insurify is America's top-rated online insurance marketplace, offering a secure, spam-free way to compare and buy coverage. With a network of 120-plus carrier partners, Insurify empowers consumers to compare auto, home, pet, and renters insurance in minutes, online or with the help of a licensed agent. Since 2016, Insurify's AI-powered technology has served over 320 million insurance quotes across Insurify and its affiliates. By using Insurify, customers can save hundreds of dollars annually, with some saving up to 50% on their premiums. In 2025, Insurify launched Insurify Car, its own branded car insurance program, underwritten by partner carriers and managed on Insurify.com. SOURCE INSURIFY, Inc.

Instant Financial expands Financial Wellness Platform with Insurify partnership, helping workers save on auto insurance. Instant Financial Aug 20, 2026, 08:42 ET New benefit gives employees access to personalized auto insurance comparisons as financial pressures continue to rise for America's hourly workforce ATLANTA, Aug. 20, 2026 /PRNewswire-PRWeb/ - Instant Financial, the fintech company modernizing payments and earned wage access for hourly workers and their employers, today announced it has expanded its Financial Wellness Platform through a new partnership with Insurify, America's top-rated online insurance marketplace. The new benefit empowers employees to compare personalized auto insurance quotes from multiple carriers. Comparing through Insurify can cut car insurance bills up to 50%. Available directly within the Instant app, employees can click through to Insurify's dedicated comparison experience, enter a few details about their vehicle and driving history, and compare personalized quotes in minutes. The new offering comes as financial stress remains a significant challenge for hourly workers. According to Instant Financial's 2026 State of America's Hourly Workers Report, 62% of hourly workers have relied on costly financial workarounds such as payday loans, overdraft fees or buy now, pay later late fees in the past three months, and 82% say employers should provide more financial wellness benefits beyond just paying employees on time. "Helping employees get paid faster is only one part of improving financial wellness," said Tal Clark, CEO of Instant Financial. "Just as important is helping them keep more of what they earn. Auto insurance is one of the largest monthly expenses for many working Americans. By adding Insurify to our Financial Wellness Platform, we're giving employees an easy way to compare rates and potentially reduce that expense." Originally launched in 2025, Instant's Financial Wellness Platform provides employees with access to a curated suite of financial tools designed to improve long-term financial health. In addition to earned wage access, digital tips and instant payments, the platform includes: * Financial education through Visa's Practical Money Skills * Health and wellbeing benefits through Welcome Tech * High-yield savings accounts and credit-building products through Engine by MoneyLion * Free rent reporting through Self * Auto insurance comparison through Insurify "Our mission has always been to make insurance shopping simple, transparent and affordable," said Jackie LoVerme, vice president of strategic partnerships at Insurify. "We're excited to partner with Instant Financial to help hourly workers easily compare personalized quotes from leading insurers and find coverage that fits both their needs and their budgets." Today's announcement builds on Instant's broader mission of helping employers create a more modern payroll experience. The company now powers earned wage access, instant payments, digital tips and financial wellness tools for employers across the restaurant, retail, hospitality, healthcare and other hourly workforce industries, helping employees access billions in earned wages and digital tips. About Instant Instant Financial is a fintech company modernizing payments and earned wage access for hourly workers and their employers. We provide earned wage access, digital tips, a tips calculator, and instant payments via banks, mobile wallets, or paycards, along with financial wellness services - giving frontline workers control over how and when they get paid. As the first company to offer earned wage access through a paycard, Instant has helped workers in restaurants, retail, hospitality, and beyond access over $8 billion in earnings and $5 billion in tips at no or low cost. Learn more at instant.co. Instant is a single-source payment solution provider, distinct from a bank. The card (i.e. the Instant Visa Debit Card or the Instant Virtual Card) is issued by Sutton Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. Visa is a registered trademark of Visa, U.S.A. Inc. All other trademarks and service marks belong to their respective owners. About Insurify Insurify is America's top-rated online insurance marketplace, offering a secure, spam-free way to compare and buy coverage. With a network of 120-plus carrier partners, Insurify empowers consumers to compare auto, home, pet, and renters insurance in minutes, online or with the help of a licensed agent. Since 2016, Insurify's AI-powered technology has served over 250 million quotes. By using Insurify, customers can save hundreds of dollars annually, with some saving up to 50% on their premiums. In 2026, Insurify expanded its innovation with Insurify Car, providing coverage through flexible, payment options underwritten by its insurance carrier partners. Media Contact Hela Sheth, Instant Financial, 1 6789381318, [email protected], instant.co SOURCE Instant Financial

Insurify expands ChatGPT Plugin with real-time personalized quotes and In-Chat Shopping. Users can compare auto insurance prices, coverage details, and payment schedules, and ask coverage questions all within ChatGPT. Updated August 18, 2026 Insurify, America's top-rated online insurance agent and comparison platform, has released a major upgrade to its groundbreaking ChatGPT plugin, expanding the experience beyond rate estimates and insurer comparisons to deliver a more complete personalized shopping experience. Users can now get secure real-time personalized car insurance quotes, receive instant AI-powered answers to their coverage questions, and take the next step toward purchasing coverage, without leaving their chat. Car insurance shoppers answer a few questions about themselves, their vehicles, and their coverage needs, and Insurify's plugin uses the shared information to serve up real-time quotes inside the ChatGPT conversation. Shoppers can ask questions about the insurance process - "How much coverage do I need?" or "How long will it take to get my ID card?" - choose a quote, and, depending on the carrier, either go to the insurer's website or complete their purchase through Insurify's own agency. Insurify ChatGPT Plugin, In-Chat Shopping "With this new iteration of our ChatGPT plugin, Insurify continues to meet customers where they want to shop," said Snejina Zacharia, founder and co-CEO of Insurify. "Insurance shopping behavior is changing, and the Insurify ChatGPT plugin can help consumers find the coverage they're looking for by making ChatGPT a natural place for them to explore, compare, and act on their insurance needs all in one place." The upgrade builds on the first iteration of Insurify's ChatGPT plugin (formerly known as an app), which launched in February 2026 as the first insurance app in ChatGPT, and one of the first 100 apps of any kind in OpenAI's directory. Following a first release that disrupted the insurance market, Insurify's powerful second iteration has turned a helpful research tool into a more complete shopping experience with a path to purchase. In the six months since the February launch, ChatGPT-referred traffic to Insurify grew 151% and revenue from those visitors grew 212%. The share of new Insurify customers who say they discovered the brand through ChatGPT and AI conversations rose from 0.15% in the first half of 2025 to 5.7% in the first half of 2026. Insurify's ChatGPT insurance comparison plugin currently can help shoppers in Arizona, Kentucky, Ohio, Missouri, Nebraska, New Hampshire, New Mexico, Rhode Island, Utah, Vermont, and Wisconsin. Insurify plans to roll out the plugin to more than 40 states by the end of 2026. Every day, U.S. users send more than 330 million messages to ChatGPT for research and education. Insurify's previous ChatGPT integration helped insurance comparison shoppers make informed buying decisions - and now, with the new plugin's real-time quotes, shoppers can take action on those decisions to secure policies at the right price and coverage for their needs, all within the same ChatGPT conversation. To start using the Insurify ChatGPT plugin, users can visit Insurify's page in the ChatGPT plugin directory and select "Install plugin." Once connected, users can begin a new conversation by starting their query with "@Insurify" to discover personalized car insurance quotes, compare options, and review real customer insights on top insurers.