Insurify has appointed Jake Bouvrie as its first Chief AI Officer. He will lead the company's AI strategy focused on making insurance comparison shopping simpler and more personalised. Insurify plans to launch its first fully agentic insurance shopping experience later this year. Bouvrie brings over two decades of experience. He joins from Nestlé, where he served as Head of Research and Development, Digital and AI. Previously, he was Vice President of Machine Learning and AI at KAYAK, where he led AI implementation across search, ranking, pricing, and personalisation. Bouvrie holds a PhD from MIT's Department of Brain and Cognitive Sciences, where he trained under Professor Tomaso Poggio, a founder of computational neuroscience. He becomes the 27th KAYAK alumnus at Insurify, joining the company's Chief Technology Officer and other senior leaders.

Drive Point Exchange announces strategic partnership with Apex Auto Solutions, NAAC, and Insurify.com. Apex Auto Solutions Inc. announces transformation into DRIVE POINT EXCHANGE, fixing problems created at dealerships and partnering with major manufacturers, NAAC, and Insurify.com. Elmhurst, IL, June 27, 2026 (GLOBE NEWSWIRE) - Apex Auto Solutions Inc. today unveiled DRIVE POINT EXCHANGE, a rebranded and expanded automotive savings platform built through strategic partnerships with major manufacturers, chosen administrator North American Auto Care (NAAC), and Insurify.com, a leading online insurance comparison platform. The new initiative is specifically designed to fix many of the financial and protection problems that often begin at the dealership level, while helping Americans save significantly on vehicle ownership costs. Drive Point Exchange!!! DRIVE POINT EXCHANGE focuses on cleaning up "down-the-road" issues that arise from rushed F&I presentations, confusing service contracts, mismatched coverage, and poorly structured loan or lease terms sold in dealership finance offices. By stepping in after the sale, the platform helps customers realign their protection, payment structures, and insurance choices so they better match the driver's actual needs and budget. Through its partnership with NAAC as the chosen administrator, DRIVE POINT EXCHANGE offers more transparent and accessible vehicle service contracts and ancillary products, making it easier for drivers to understand what is covered, how claims work, and where they can reduce surprise repair bills. Insurify.com's comparison technology gives customers a direct path to shop and optimize their insurance coverage, reducing premiums and resolving situations where drivers were placed into either overpriced or poorly tailored policies at the point of sale. "Our message is simple: if something went wrong at the dealership, DRIVE POINT EXCHANGE is here to fix it," said a spokesperson for Apex Auto Solutions Inc. "Too many drivers leave with confusing paperwork, protection they don't understand, or payments that don't fit their lives. By partnering with major manufacturers, NAAC, and Insurify.com, we give consumers a second chance to structure their auto finance, warranty, and insurance the right way - and often save thousands of dollars over the life of the vehicle." The platform is designed as a one-stop solution: drivers can review their existing dealer-sold contracts, refinance options, and insurance policies, then compare them against DRIVE POINT EXCHANGE's curated programs. When appropriate, the team helps unwind or replace problematic products, improve coverage, and lower total monthly obligations. Apex Auto Solutions Inc. emphasized that DRIVE POINT EXCHANGE will continue to expand its network of lenders, administrators, and insurance partners, with a focus on repairing dealership-created problems and restoring consumer confidence in the automotive finance and protection process. Savings American's Thousands! Press Inquiries Sameenah Noor [email protected] 18883510782 https://drivepointexchange.com 205 North Michigan Ave Suite 810, Chicago Il 60601

Confie sues Insurify over trademark keyword bidding. Confie and several of its subsidiaries filed a federal lawsuit against Insurify in November 2025, accusing the Cambridge-based online car insurance platform of trademark infringement, unfair competition, and deceptive business practices. The case, filed in the US District Court for the District of Massachusetts, seeks damages and injunctive relief to prevent Insurify from using the "Confie Marks" - a group of registered and common-law trademarks owned by Confie, one of the largest personal lines insurance distributors in the US. The trademarks at issue include Freeway, Cost-U-Less, Estrella, InsureOne, Oasis, USAgencies, and Velox. Confie says these brands reflect decades of development, significant marketing investment, and substantial goodwill. According to the complaint, Confie alleges that Insurify used its trademarks in online advertising campaigns to capture traffic from consumers searching for Confie brands as early as 2021. The plaintiffs claim Insurify purchased Confie trademarks as keywords through Google, Bing, and other search advertising programs. Consumers searching for Confie subsidiaries were allegedly directed to Insurify's website, creating confusion and suggesting an affiliation or endorsement. The complaint claims the conduct went beyond keyword bidding and amounted to a broader effort to mislead consumers through ads implying a relationship between the companies. "Upon learning of Insurify's unauthorized infringing uses of the Confie Marks in 2021, Confie promptly notified Insurify and demanded that Insurify stop its infringing use of the Confie Marks. Although Insurify initially seemed to cooperate and take corrective action, with the incidents of infringement declining in 2022 and 2023, Confie started to see new sporadic instances of infringement in 2024." The filings also describe communications between the parties. In early 2025, Confie's CMO, Joshua Marder, contacted Insurify's Vice President of Marketing, Andrew Huang, about alleged trademark misuse. While Insurify reportedly said it would address the issue, Confie claims the ads continued throughout 2025. Confie has since asked the court to issue a temporary restraining order to stop Insurify from using its trademarks in search advertising, keyword bidding, and sponsored content, and from displaying those marks on webpages that offer insurance quotes. Insurify opposed the request, arguing that there is no ongoing infringement because it has already paused bidding on Confie-related keywords, added the terms as negative keywords, disabled dynamic keyword insertion, and modified or removed the challenged website content. The company also said that keyword bidding on competitor terms is standard and lawful, that any remaining references are editorial and non-misleading, and that Confie's delay in seeking emergency relief undermines any claim of urgency or irreparable harm. "Confie has introduced more, new marks at every stage of this dispute - about a handful in pre-suit informal emails, then about twenty in the Complaint, and now over forty in its TRO papers. Each time Confie has raised a new complaint, Insurify has worked cooperatively with Confie to address it. And due to the escalating context in which Confie is now first notifying Insurify of new complaints, Insurify has taken extraordinary measures to appease Confie, including ceasing all keyword bidding (which is permissible and inactionable conduct) on all alleged Confie word marks and designating the same as negative keywords whilst it undertakes the complex and timeconsuming process of comprehensively auditing its massive digital advertising program, which consists of over 1,000,000 keywords sorted in 185 digital ad campaigns and 33,000 ad groups across multiple platforms." Insurify also argues that the lawsuit stems from a failed business relationship: "In apparent recognition of Insurify's success in the online insurance marketplace, in 2021, Confie engaged Insurify to generate insurance leads for Confie. However, Insurify terminated the relationship after a short duration because the high service fees that Confie levied on consumers resulted in an unacceptably low conversion rate. (Id.) When their attempt to partner with Insurify failed, jilted Confie commenced the course of conduct that has culminated in this suit." Confie is seeking an injunction and damages. The court, for now, has temporarily blocked Insurify from bidding on its trademarks until March 10, 2026, while both sides submit additional briefs on the keyword bidding issue. This gives Confie short-term protection, while Insurify focuses on compliance and preparing its technical and legal arguments for the next phase. Get Coverager to your inbox. A really good email covering top news. By Avi Ben-Hutta · Nov 24, 2025 By Avi Ben-Hutta · Apr 17, 2024 By Coverager · Dec 4, 2023 By Avi Ben-Hutta · Sep 21, 2023