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interactive investor

Flat-fee UK investment platform with subscriptions

Overview

Interactive Investor is the United Kingdom’s largest flat-fee, direct-to-consumer investment platform, offering a fixed monthly subscription for self-directed investing with access to more than 40,000 investment options and accounts like ISAs and SIPPs. Customers trade and manage portfolios using tools such as market data, portfolio tracking, curated investment lists, and in-house research and news. It differentiates itself with a transparent flat-fee model that lowers costs for larger portfolios and a broad D2C suite built through a history of growth and acquisitions. The goal is to make investing more affordable and easier to understand for retail investors, providing practical resources to manage portfolios.

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About interactive investor

Simplify's Rating
Why interactive investor is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareFintechFinancial Services

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$2.4M

Headquarters

Manchester, United Kingdom

Founded

1995

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What believers are saying

  • abrdn reported £2.5 billion Q3 net inflows and 533,000 customers in October 2026.
  • ii launched ii Advice, ii360, and an enhanced Premium Service in 2026.
  • Trustnet ranked ii’s Super 60 list highest for first-quartile fund concentration in January 2026.

What critics are saying

  • ii closed investment club accounts in October 2025, alienating loyal niche customers.
  • Trustpilot complaints in November 2026 cite long waits, transfer friction, and unresolved complaints.
  • High FX fees and outages push small investors toward cheaper rivals like AJ Bell.

What makes interactive investor unique

  • ii charges flat monthly fees, shielding large portfolios from asset-based pricing drag.
  • ii’s Super 60 list and in-house research differentiate it from execution-only brokers.
  • ii offers 40,000+ investments across ISA, SIPP, and trading accounts.

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Funding

Total Funding

$2.4M

Below

Industry Average

Funded Over

2 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison Coming Soon

Benefits

  • Group Personal Pension Plan – 8% employer contribution and 4% employee contribution
  • Life Insurance
  • Disability Insurance
  • Health Insurance
  • Paid Vacation
  • Employee Discounts
  • Wellness Program
  • Voluntary Flexible Benefits
  • Hybrid Work Options

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

0%
Tech in Asia
Jun 5th, 2025
Wise Shifts Primary Stock Listing To Us

👩‍🍳 How we use AI at Tech in Asia, thoughtfully and responsibly.🧔‍♂️ A friendly human may check it before it goes live. More news hereWise, a United Kingdom-based money transfer company, announced plans to shift its primary stock market listing to the United States.This move will create a dual listing, with its main hub in the US and a secondary listing on the London Stock Exchange (LSE).The decision was revealed in Wise’s full-year earnings report on June 5, 2025.The company said that this arrangement will allow its shares to trade on both a US stock exchange and the LSE.🔗 Source: CNBC🧠 Food for thought1️⃣ The valuation gap between US and UK markets drives listing migrationsEuropean stocks, including those on the London Stock Exchange, trade at a significant discount of nearly 50% compared to the S&P 500, creating a financial incentive for companies like Wise to seek US listings 1.This valuation disparity is particularly pronounced for technology and fintech companies, which typically command higher multiples in US markets where there’s greater investor familiarity with these business models.The migration pattern reflects a broader challenge for London, where the market composition features fewer high-growth tech companies compared to US exchanges, creating a cycle where analyst expertise and investor interest remains concentrated in traditional sectors 2.Companies pursuing dual listings gain access to deeper capital pools while hedging against local economic fluctuations, with research showing that dual-listed companies can significantly increase their market capitalization and trading volumes 3.Wise’s decision follows similar considerations by other London-listed companies seeking to close valuation gaps with US-listed peers, as outlined in recent market analyses 4.2️⃣ Dual listings represent a strategic compromise in the global listing landscapeAs of December 2020, 28% of issuers on the London Stock Exchange were incorporated outside the UK, demonstrating that London maintains significant global appeal despite increasing competition from other exchanges 5.Dual listings allow companies to balance maintaining their historical presence and investor relationships in their home market while accessing the deeper capital pools and potential higher valuations available in other markets 3.Companies pursuing this strategy must navigate distinct regulatory requirements across multiple exchanges, which increases compliance costs but can enhance credibility with international investors concerned about governance standards 5.For companies like Wise, maintaining a secondary listing in London while establishing primary listing status in the US represents a calculated approach that preserves existing investor relationships while positioning for potential valuation uplift 4.The strategy has become increasingly common as companies seek to optimize their capital market presence in a globalized financial ecosystem where different exchanges offer varying advantages in terms of liquidity, analyst coverage, and investor base 6.Recent Wise developments

IFA Magazine
Mar 8th, 2025
#Iwd25: Advocating For A Career In Advice Is Key To Addressing Gender Imbalance Say Versed Financial’S Balasubramaniam And Horstead

Increasing female representation in financial advice is vital to closing gender gaps in wealth and pensions. As we celebrate International Women’s Day today, we’re grateful to both Kim Balasubramaniam and Katrina Horstead, Directors at Versed Financial, for sharing the following blog with us why they believe that advocacy, support, and community are key.fTake a look around a room of IFAs, and chances are there won’t be too many female faces. It’s something that we are keenly aware of at Versed Financial, as a firm established and run by two female advisors.One of the driving factors in our decision to move networks last year, and joining Rosemount Financial Solutions (IFA) was to expand what we do beyond mortgages – it was clear that our clients wanted something more all-encompassing, an advice service that helps them with every area of their finances, and not just getting the keys to their new home. Having more women, and women-led businesses, in wider financial advice is perhaps even more important than addressing the gaps in the mortgage advice sector. There are significant numbers of women who aren’t engaging with important aspects of their financial arrangements, potentially putting the long-term future of them and their families at risk.For example, there is a troubling gender gap when it comes to pension saving. A new study by Interactive Investor[1]  found that women aged 55-64 typically have around £89,000 less in pension savings than men

Interactive Investor
Feb 18th, 2025
Interactive Investor Completes Acquisition of TD Direct Investing

interactive investor is pleased to announce the completion of its acquisition TDDI

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