Intuit

Intuit

Financial software for tax and accounting

About Intuit

Simplify's Rating
Why Intuit is rated
A
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A+ on Rating Differentiation

Industries

Fintech

Cybersecurity

Financial Services

Company Size

10,001+

Company Stage

IPO

Total Funding

$11.7M

Headquarters

Mountain View, California

Founded

1983

Overview

Intuit provides financial technology solutions designed to assist consumers and small businesses with their financial needs. Its main products include TurboTax for tax preparation, QuickBooks for accounting, and Mint for personal finance management. These products work by allowing users to input their financial data, which the software then processes to provide insights, prepare taxes, and manage budgets. Intuit differentiates itself from competitors through its focus on user-friendly interfaces and a subscription-based model that includes ongoing support and updates. The company's goal is to empower individuals and small businesses to achieve financial prosperity through education and effective financial management tools.

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Simplify's Take

What believers are saying

  • Acquisition of SeedFi expands Intuit's reach to low-credit consumers in underserved markets.
  • Integration of Zendrive enhances data analytics for personalized and secure financial solutions.
  • Growing institutional investments indicate strong market confidence and potential stock value appreciation.

What critics are saying

  • Emerging fintech companies like CoinTracker pose competition in the tax preparation market.
  • Acquisition of SeedFi may lead to increased regulatory scrutiny in financial services.
  • Integration challenges from Zendrive acquisition could cause operational disruptions if not managed well.

What makes Intuit unique

  • Intuit offers a comprehensive suite of financial tools including TurboTax, QuickBooks, and Mint.
  • The company focuses on data security with multi-factor authentication and anti-fraud technology.
  • Intuit fosters innovation and diversity, enhancing user experience and financial education.

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Funding

Total Funding

$11.7M

Below

Industry Average

Funded Over

2 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Company News

News N Releases
Jun 13th, 2024
Intuit Inc. agrees to acquire mobility risk intelligence provider Zendrive - NewsnReleases

MOUNTAIN VIEW: Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp,

ETF Daily News
Dec 29th, 2023
Solidarity Wealth LLC Invests $203,000 in Intuit Inc. (NASDAQ:INTU)

Solidarity Wealth LLC acquired a new stake in shares of Intuit Inc. (NASDAQ:INTU – Free Report) during the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor acquired 398 shares of the software maker’s stock, valued at approximately $203,000. Other hedge funds […]

Slater Sentinel
Dec 19th, 2023
Perkins Coie Trust Co Makes New Investment in Intuit Inc. (NASDAQ:INTU)

Perkins Coie Trust Co acquired a new position in shares of Intuit Inc. (NASDAQ:INTU – Free Report) during the third quarter, Holdings Channel.com reports. The institutional investor acquired 1,015 shares of the software maker’s stock, valued at approximately $519,000. Other institutional investors and hedge funds also recently added to or reduced their stakes in the […]

Slater Sentinel
Dec 6th, 2023
West Tower Group LLC Invests $117,000 in Intuit Inc. (NASDAQ:INTU)

West Tower Group LLC purchased a new position in shares of Intuit Inc. (NASDAQ:INTU – Free Report) in the 2nd quarter, according to the company in its most recent 13F filing with the SEC. The firm purchased 256 shares of the software maker’s stock, valued at approximately $117,000. A number of other hedge funds and […]

Finsmes
Dec 5th, 2022
Intuit to Acquire SeedFi

Intuit (Nasdaq: INTU), a Mountain View, CA-based provider of a financial technology platform, acquired SeedFi, a San Francisco, CA-based company that allows low, or no-credit borrowers to build credit while saving money

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