Intuit

Intuit

Financial technology for tax and accounting

About Intuit

Simplify's Rating
Why Intuit is rated
A
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A+ on Differentiation

Industries

Fintech

Cybersecurity

Financial Services

Company Size

10,001+

Company Stage

IPO

Headquarters

Mountain View, California

Founded

1983

Overview

Intuit provides financial technology solutions designed to assist consumers and small businesses with their financial needs. Its main products include TurboTax for tax preparation, QuickBooks for accounting, and Mint for personal finance management. These tools help users manage their finances effectively by simplifying complex tasks like filing taxes, tracking expenses, and budgeting. Intuit stands out from its competitors by offering a subscription-based model along with transaction fees, which allows for continuous updates and support for its users. The company's goal is to empower individuals and small businesses to achieve financial success through education and user-friendly experiences, while ensuring the security of their financial data.

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Simplify's Take

What believers are saying

  • Intuit's acquisition of GoCo enhances its Human Capital Management offerings for small businesses.
  • The integration of Deserve's technology supports Intuit's mobile-first financial solutions strategy.
  • Intuit's acquisition of SeedFi expands its services to low-credit consumers, boosting financial inclusion.

What critics are saying

  • Integration challenges with GoCo may disrupt Intuit's existing payroll services.
  • Cultural integration issues from Deserve's acquisition could affect employee morale and productivity.
  • Intuit's expansion with Zendrive may lead to new regulatory scrutiny and compliance challenges.

What makes Intuit unique

  • Intuit offers a comprehensive suite of financial tools for individuals and businesses.
  • The company prioritizes data security with multi-factor authentication and anti-fraud technology.
  • Intuit's culture of innovation and inclusion drives its product development and customer engagement.

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Funding

Total Funding

$18.7M

Above

Industry Average

Funded Over

2 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Company News

Small Business Trends
Apr 23rd, 2025
Intuit Acquires GoCo for HCM Expansion

Intuit announced it will acquire HR platform GoCo to enhance its Human Capital Management offerings. The integration will expand Intuit's payroll services into a comprehensive solution, allowing businesses to manage finances and employee lifecycles in one place. GoCo's features will be added to Intuit's Enterprise Suite and QuickBooks Payroll for U.S. Premium and Elite customers. This move aims to help small and mid-market businesses optimize productivity and growth.

Intuit
Apr 14th, 2025
Accelerating Money Innovation with Deserve Technology Platform and Talent  - Intuit Blog

Intuit has signed an agreement to acquire key technology and welcome talented team members from Deserve, a mobile-first fintech company. This directly supports Intuit’s connected business platform strategy to help customers run and grow their business all in one place.  This agreement aligns to our strategy to further invest in and expand our money offerings

News N Releases
Jun 13th, 2024
Intuit Inc. agrees to acquire mobility risk intelligence provider Zendrive - NewsnReleases

MOUNTAIN VIEW: Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp,

ETF Daily News
Dec 29th, 2023
Solidarity Wealth LLC Invests $203,000 in Intuit Inc. (NASDAQ:INTU)

Solidarity Wealth LLC acquired a new stake in shares of Intuit Inc. (NASDAQ:INTU – Free Report) during the third quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The institutional investor acquired 398 shares of the software maker’s stock, valued at approximately $203,000. Other hedge funds […]

Slater Sentinel
Dec 19th, 2023
Perkins Coie Trust Co Makes New Investment in Intuit Inc. (NASDAQ:INTU)

Perkins Coie Trust Co acquired a new position in shares of Intuit Inc. (NASDAQ:INTU – Free Report) during the third quarter, Holdings Channel.com reports. The institutional investor acquired 1,015 shares of the software maker’s stock, valued at approximately $519,000. Other institutional investors and hedge funds also recently added to or reduced their stakes in the […]

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