Invest with Roots

Invest with Roots

Pools investors to acquire rental properties

Overview

What Roots does: Roots pools money from individual investors to buy and manage residential rental properties, creating a simple, turnkey real estate investment with a social mission. How its product works: Investors contribute capital, Roots acquires rental homes, handles property management and leasing, and earns returns from ongoing rent payments plus property value appreciation, distributing profits to investors over time. How it differs from competitors: It pairs financial returns with a social impact, offering a hassle-free, community-focused real estate investment aimed at helping renters while building wealth for investors, targeting individuals who lack time, expertise, or large capital to invest directly in properties. What the goal is: to provide reliable long-term financial growth for investors while improving housing outcomes for renters, creating a win-win investment that benefits both sides.

About Invest with Roots

Simplify's Rating
Why Invest with Roots is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Social Impact

Financial Services

Real Estate

Company Size

51-200

Company Stage

Seed

Total Funding

$2M

Headquarters

Atlanta, Georgia

Founded

2021

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Simplify's Take

What believers are saying

  • Q1 2026 added 87 properties and over 3,500 investors, showing accelerating platform demand.
  • Q2 2026 distributed $1.26 million to investors, reinforcing income credibility and retention.
  • The April 14, 2025 management agreement stabilized control under Seed InvestCo and Daniel Dorfman.

What critics are saying

  • Roots remains 100% Sun Belt residential, leaving Atlanta weakness to hit returns fast.
  • Q2 2026 NAV reached $134.3 million, but short history leaves underwriting unproven.
  • Quarterly redemptions depend on property sales; a housing slump can freeze liquidity and collapse trust.

What makes Invest with Roots unique

  • Dominique Wilkins joined Roots on June 20, 2024, boosting Atlanta brand credibility.
  • Roots offers renter equity through Live in It Like You Own It, aligning incentives.
  • Roots raised $33 million from 6,000 investors since 2021, proving unusual retail traction.

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Funding

Total Funding

$2M

Below

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Below Average

Industry standards

$3.3M
$2M
Netflix
$2M
Invest with Roots
$2.3M
Instacart
$3M
Robinhood

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

2%

2 year growth

2%
Music Business Worldwide
May 12th, 2026
PassPass closes ‘seven-figure’ seed round at $15m valuation, pitching gamified music discovery to artists - Music Business Worldwide

Atlanta-based real estate fund Roots led the round, alongside a group of strategic backers and angel investors.

PR Newswire
Jun 20th, 2024
Atlanta Hawks Legend Dominique Wilkins Signs On As Partner, Investor And Spokesperson For Roots

NBA Hall of Famer Sees a Slam Dunk in The Opportunity For Residents to Build Wealth While RentingATLANTA, June 20, 2024 /PRNewswire/ -- Former Atlanta Hawks legend and NBA hall of famer Dominique Wilkins has signed on as an investor and partner with Roots , the only real estate fund that creates wealth for both investors and renters. Roots is bridging the city's wealth gap by giving its Atlanta-based renters the opportunity to get invested in the fund for paying their rent on time and taking care of the property. By aligning the interests of everyone involved, Roots is providing significant returns to both its residents and investors alike. Since launching in 2021, Roots has raised over $33 million in investment capital from over 6,000 investors nationally."Roots is providing the opportunity for anyone to invest in real estate," said Wilkins. "I love Atlanta, and as long as the wealth gap keeps widening, generations of people are getting left behind. We can change that at Roots, and I feel like this might be the best team I've ever played on."Wilkins will share his likeness in videos and at curated gatherings to introduce his spheres of influence to Roots and its one-of-a-kind "Live in it Like You Own it®" proprietary program

EIN News
Feb 20th, 2024
Jori Mendel joins Roots Investment Community as Partner and Chief Growth and Community Development Officer

Jori Mendel joins Roots Investment Community as Partner and Chief Growth and Community Development Officer.

Georgia Public Broadcasting
Dec 6th, 2023
Atlanta campaign accepts applicants to receive free rent for a year

Roots Real Estate Investment rolled out their Free Rent Atlanta campaign in November.

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