
Work Here?
What Roots does: Roots pools money from individual investors to buy and manage residential rental properties, creating a simple, turnkey real estate investment with a social mission. How its product works: Investors contribute capital, Roots acquires rental homes, handles property management and leasing, and earns returns from ongoing rent payments plus property value appreciation, distributing profits to investors over time. How it differs from competitors: It pairs financial returns with a social impact, offering a hassle-free, community-focused real estate investment aimed at helping renters while building wealth for investors, targeting individuals who lack time, expertise, or large capital to invest directly in properties. What the goal is: to provide reliable long-term financial growth for investors while improving housing outcomes for renters, creating a win-win investment that benefits both sides.
Industries
Social Impact
Financial Services
Real Estate
Company Size
51-200
Company Stage
Seed
Total Funding
$2M
Headquarters
Atlanta, Georgia
Founded
2021
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?
Total Funding
$2M
Below
Industry Average
Funded Over
1 Rounds
Industry standards
Atlanta-based real estate fund Roots led the round, alongside a group of strategic backers and angel investors.
NBA Hall of Famer Sees a Slam Dunk in The Opportunity For Residents to Build Wealth While RentingATLANTA, June 20, 2024 /PRNewswire/ -- Former Atlanta Hawks legend and NBA hall of famer Dominique Wilkins has signed on as an investor and partner with Roots , the only real estate fund that creates wealth for both investors and renters. Roots is bridging the city's wealth gap by giving its Atlanta-based renters the opportunity to get invested in the fund for paying their rent on time and taking care of the property. By aligning the interests of everyone involved, Roots is providing significant returns to both its residents and investors alike. Since launching in 2021, Roots has raised over $33 million in investment capital from over 6,000 investors nationally."Roots is providing the opportunity for anyone to invest in real estate," said Wilkins. "I love Atlanta, and as long as the wealth gap keeps widening, generations of people are getting left behind. We can change that at Roots, and I feel like this might be the best team I've ever played on."Wilkins will share his likeness in videos and at curated gatherings to introduce his spheres of influence to Roots and its one-of-a-kind "Live in it Like You Own it®" proprietary program
Jori Mendel joins Roots Investment Community as Partner and Chief Growth and Community Development Officer.
Roots Real Estate Investment rolled out their Free Rent Atlanta campaign in November.
Find jobs on Simplify and start your career today
Industries
Social Impact
Financial Services
Real Estate
Company Size
51-200
Company Stage
Seed
Total Funding
$2M
Headquarters
Atlanta, Georgia
Founded
2021
Find jobs on Simplify and start your career today