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Overview
Invygo is a car subscription service based in Dubai, serving the Middle East. It lets customers monthly-subscribe to cars, spanning eco-friendly, family-sized, and luxury options. Subscriptions are managed via a mobile app, enabling paperless transactions, free delivery, and easy returns or exchanges. Revenue comes from monthly subscription fees, offering flexible, long-term car use without ownership. The service targets individuals and families seeking a convenient alternative to traditional rental or ownership, differentiating itself with a fully digital, doorstep-delivery model and a broad vehicle mix.
About invygo
Industries
Automotive & Transportation
Consumer Software
Company Size
51-200
Company Stage
Series A
Total Funding
$25.2M
Headquarters
Dubai, United Arab Emirates
Founded
2018
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Simplify's Take
What believers are saying
- May 18, 2026 app updates show active product investment and operational polish.
- July 2026 MG 5 promotions suggest OEM partnerships still support inventory acquisition.
- Management said October 2024 annualized GMV exceeded $100 million and neared profitability.
What critics are saying
- Residual-value shocks on financed fleets can wipe margins when used-car prices fall.
- Heavy reliance on Saudi and UAE demand concentrates exposure to regional credit tightening.
- If profitability slips after 2024's $8 million extension, further fundraising becomes existential.
What makes invygo unique
- Invygo’s August 2026 platform spans UAE, Saudi Arabia, and Qatar.
- Its July 2026 offers bundle insurance, maintenance, and roadside assistance into monthly pricing.
- The 36-month Subscribe to Own model reduces ownership friction for budget-conscious drivers.
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Funding
Total Funding
$25.2M
Below
Industry Average
Funded Over
7 Rounds
Industry standards
Growth & Insights and Company News
6 month growth
↑ 3%1 year growth
↑ 4%2 year growth
↑ 3%Car subscription startup Invygo has secured $10M in Series A funding to expand into new markets and enhance its technology. The round was led by Middle East Venture Partners, with participation from Al Rajhi Partners, Arab Bank, and others, bringing total funding to $14.6M. Invygo, based in Dubai and Riyadh, plans to strengthen its presence in Saudi Arabia and the UAE, with future expansion into Egypt, Pakistan, and Turkey.
Invygo, a car subscription platform in the Middle East, has successfully completed an $8 million Series A funding extension. The funding was led by STV's newly launched NICE fund, with participation from existing investors like Al Rajhi Partners, Al Arabi Ventures, SPV, MEVP, and C5. Invygo aims to achieve profitability by the end of the 2024 fiscal year, driven by its innovative "subscription with ownership" model, particularly in Saudi Arabia.
Car subscription platform Invygo raises $8mn from Saudi Arabia's STV, existing investors to fuel growth.
Saudi Arabia-headquartered mobility startup invygo has raised an $8 million Series A extension provided by STV’s newly launched...
Mobility startup invygo closed a USD 8 mn series A extension round, led by STV 's newly established NICE Fund with follow-on investments from Al Rajhi Partners, Arab Bank Ventures, SPV, MEVP, and C5, according to a press release (pdf).
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About invygo
Industries
Automotive & Transportation
Consumer Software
Company Size
51-200
Company Stage
Series A
Total Funding
$25.2M
Headquarters
Dubai, United Arab Emirates
Founded
2018
There are no jobs for invygo right now.
Find jobs on Simplify and start your career today