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Ironman runs triathlon events around the world and sells related products and content. It organizes and promotes endurance races that bring professional athletes, amateur competitors, and fitness fans together at events in many countries. Participants pay entry fees to register for races, while the company earns revenue from corporate sponsorships, licensing of the Ironman brand, and branded merchandise. Ironman also provides lifestyle content and training resources to engage and grow its audience.
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SALOMON and IRONMAN announce long-term PARTNERSHIP, taking ENDURANCE WHERE it GOES NEXT. September 11, 2026 16:21 ET | Source: Salomon Nice, FRANCE, Sept. 11, 2026 (GLOBE NEWSWIRE) - From 2027, Salomon becomes IRONMAN Global Premier Partner through 2031 across Performance footwear, apparel and technical bags. In a landmark move, Salomon will also become Title Partner of the 2027 IRONMAN World Championship in Kona, Hawai'i, for the duration of the partnership Salomon, the modern mountain sports lifestyle brand, and IRONMAN, the global leader in triathlon, today announce a new five-year partnership bringing together two iconic brands with a shared vision for the future of endurance. Beginning in 2027, the partnership will span events globally, combining Salomon's expertise in performance running innovation with IRONMAN's global community. As part of the agreement, Salomon will become Title Partner of the 2027 IRONMAN World Championship in Kona, Hawai'i marking a major milestone in the brand's growing presence across endurance sports. This partnership also reflects a broader shift in the way athletes experience endurance today. Increasingly, they move between sports, disciplines and terrains, carrying the same mindset from one challenge to the next. What connects these experiences is no longer a single sport, but a shared pursuit of progression, performance and personal challenge making endurance as much a way of life as a sporting discipline. ENDURANCE HAS NEVER BEEN DEFINED BY TERRAIN For Salomon, endurance has never been defined by terrain. Born in the French Alps 80 years ago, Salomon began where it is hardest and has never stopped pushing its limits. Faster. Longer. Elsewhere. From Nordic skiing and adventure racing to trail, road and GRAVEL running, Salomon has built its expertise across sports and seasons, helping athletes perform over long distances and in the most demanding conditions. Triathlon is a natural extension of that expertise. "Athletes no longer define themselves by one sport. They run on the road, compete in the mountains, take on triathlons and continually seek new ways to challenge themselves. Endurance has become a lifestyle. For Salomon, joining forces with IRONMAN is a natural step and an opportunity to bring our performance expertise to one of the world's most committed endurance communities." Guillaume Meyzenq, President, Salomon SHAPING THE FUTURE OF ENDURANCE SPORT, TOGETHER From 2027, Salomon becomes IRONMAN Global Premier Partner through 2031, with exclusive rights across performance footwear, apparel and technical bags within the IRONMAN ecosystem. The collaboration will be elevated with the title and presenting partnership of a number of iconic IRONMAN events across the United States and Europe. At each IRONMAN-owned event included in the partnership, Salomon will own the IRONMAN Running Course connecting the brand's growing expertise in road running with the defining final discipline of long-distance triathlon. At its core, the partnership reflects a shared belief in sport's ability to nurture human potential. Salomon and IRONMAN share an athlete-first philosophy, a commitment to innovation in the service of performance and a close relationship with the communities they serve. Together, the two brands aim to create a premium experience that helps athletes redefine what they thought was possible. "IRONMAN and Salomon are united in the belief that endurance sports unlock human potential. This partnership is rooted in a commitment to serve athletes and help them pursue ambitious goals. Salomon's heritage, performance expertise, product innovation, and community-driven philosophy make the brand a natural partner for IRONMAN. We look forward to working together to enhance the athlete experience across our community." Scott DeRue, Chief Executive Officer, The IRONMAN Group WHERE ENDURANCE GOES NEXT At the heart of the partnership is a shared ambition: to enhance the athlete experience from preparation and training to product innovation and race day. The partnership will come to life through three areas that define Salomon's approach: athletes, product and human performance expertise. Athletes will be at the heart of this next chapter alongside Marjolaine Pierré, Julie Iemmolo and Casper Stornes, three athletes who already compete at the highest level of long-distance triathlon. Their experience will bring first-hand insight into the specific demands of training, racing and running after hours of effort, helping inform Salomon's approach to the sport. Product innovation will turn those insights into performance. Across selected IRONMAN events and communities, athletes will also have opportunities to discover, test and experience Salomon products. Beyond product, Salomon will bring its broader human performance expertise to the partnership. Through its athlete-first approach, its Service to Athlete platform and its Performance Program led by sport scientist Aitor Viribay, the brand works across biomechanics, training, nutrition, recovery and athlete feedback to better understand what enables athletes to perform for longer. IRONMAN will provide a unique environment to deepen that knowledge and translate it into meaningful innovation for elite athletes and the wider community. Together, these three pillars, athletes, product and human performance expertise, will extend the partnership beyond race day, helping shape what performance can become next. WHERE ENDURANCE BECOMES LEGEND And nowhere is that ambition more symbolic than at the IRONMAN World Championships in Kona, Hawai'i. Salomon's road to Kona starts this year. During the 2026 IRONMAN World Championship, Salomon will bring its first activation to Kona with an immersive pop-up at Kona Heaven from October 7-8. Athletes, fans and the wider community will be invited to discover Salomon's approach to performance and innovation, meet product experts and connect with endurance athletes Courtney Dauwalter and Jessie Diggins. In 2027, that presence will take on a new dimension as Salomon will become Title Partner of the IRONMAN World Championship in Kona, Hawai'i one of the most iconic stages in endurance sport and the ultimate expression of the commitment, preparation and resilience that define the IRONMAN community. "To become Title Partner of the IRONMAN World Championship in Hawaii is both an honor and a responsibility. We are entering this partnership with humility, ambition and a long-term commitment. We want to contribute to its future while respecting everything that has made Kona iconic and create lasting value for the athletes and communities who make endurance sport what it is. " Guillaume Meyzenq, President, Salomon PARTNERSHIP KEY FACTS * Five-year global partnership: From 2027, Salomon becomes IRONMAN Global Premier Partner through 2031. * Categories: Salomon will have exclusive rights across performance footwear, apparel and technical bags within the IRONMAN ecosystem. * IRONMAN World Championship: Salomon becomes Title Partner of the IRONMAN World Championship in Kona, Hawai'i, for the duration of the partnership. * Title & presenting partnerships: Salomon will become title or presenting partner of selected IRONMAN and IRONMAN 70.3 events globally, including Oceanside, Texas, Chattanooga, Lanzarote, Lake Placid, Oregon and Jones Beach. * Salomon Run Course: At each IRONMAN and IRONMAN 70.3-owned event, Salomon will have naming rights to the run course, which will become the Salomon Run Course. * Product & athlete experience: Salomon will develop footwear and apparel designed for the specific demands of middle- and long-distance triathlon, with opportunities for athletes to discover, test and experience Salomon products across selected IRONMAN and IRONMAN 70.3 events and communities. PRESS CONTACTS SALOMON GLOBAL COMMUNICATIONS * Anne-Laure Nicod - Global PR & Communications Director: [email protected] - +33 6 61 40 25 15 * Jules Graebling - Global Press Relations & Communications Specialist [email protected] - +33 6 27 34 17 34 KONA 2026 MEDIA CONTACT For additional information regarding Salomon's activation during the 2026 IRONMAN World Championship in Kona, please contact: [email protected] ABOUT SALOMON Salomon is the modern mountain sport lifestyle brand creating innovative, premium and authentic footwear, apparel and winter sports equipment in the French Alps. We're more than innovators, we're futurists. We don't predict trends, we shape the future. At the Annecy Design Center, designers, engineers and athletes intersect to explore the white space of tomorrow and create the future of sports and culture. ABOUT THE IRONMAN GROUP The IRONMAN Group is the world's largest operator of participation sports with a portfolio of brands, events, media, partners, merchandise, and digital platforms operating in over 50 countries worldwide. A global portfolio consisting of hundreds of events includes the IRONMAN(R) Triathlon Series, the IRONMAN(R) 70.3(R) Triathlon Series, 5150(R) Triathlon Series, IRONKIDS(R), premier running events including the Rock 'n' Roll(R) Running Series and City2Surf(R), the UTMB(R) World Series of trail running, the Epic Series(TM) of mountain biking including the Absa Cape Epic(R), and a collection of road cycling and other multisport races. Since the inception of the iconic IRONMAN(R) brand and its first event in 1978, millions of athletes have proven that ANYTHING IS POSSIBLE(R) by crossing finish lines around the world. From its beginnings as a single race among friends in Hawai'i, The IRONMAN Group has become a global sensation and collection of high-growth lifestyle brands that inspire people to unlock their potential in life. For more information, visit www.ironman.com/about/ironman-group.
Free children's swimming lessons provided in Lake Placid. * 16 hrs ago SARANAC LAKE - The Adirondack Health Foundation has received a $15,000 grant from The IRONMAN Foundation to participate in the 2026 Swim Ready Powered by The IRONMAN Foundation program. Following the American Red Cross Learn-to-Swim curriculum, the initiative is designed to promote swim safety, confidence and water readiness among children in IRONMAN race communities. Swim lessons are free for children 6 months old to 7 years old. The Swim Ready program focuses on creating safer, more confident swimmers, providing resources, support and education to promote safer aquatic activities for children. As part of the 2026 program, Lake Placid is one of several selected IRONMAN communities across the country. Featured local savings.
2026 Experience Oman IRONMAN Pro Series schedule revealed. The 2026 Experience Oman IRONMAN Pro Series will include six IRONMAN and eight IRONMAN 70.3 triathlons around the world in addition to the IRONMAN World Championship and the IRONMAN 70.3 World Championship triathlons. IRONMAN today revealed the 2026 Experience Oman IRONMAN Pro Series schedule, featuring a thoughtfully mapped calendar across regions, running from March to October, and five new race locations. The performance-based world series will continue to showcase and reward the world's top professional triathletes as they vie for points and event prize money towards the title of IRONMAN Pro Series champion and their share of $1.7 million USD in year-end bonus pool payouts. In its second year (to date), the IRONMAN Pro Series has seen a global viewership audience of over 5 million and captivated a legion of fans the world-over. The 2026 Experience Oman IRONMAN Pro Series will be contested over 16 races, including a combination of six IRONMAN and eight IRONMAN 70.3 triathlons from around the globe as well as the IRONMAN World Championship and IRONMAN 70.3 World Championship triathlons. The 2026 schedule will see five new race venues added to the calendar including the ANZCO Foods IRONMAN New Zealand, and IRONMAN Kalmar, Sweden. The three new IRONMAN 70.3 events joining the schedule are: North Ameria's IRONMAN 70.3 Pennsylvania Happy Valley North American Championship and IRONMAN 70.3 Boise triathlons, as well as IRONMAN 70.3 Elsinore triathlon in Denmark. The series will culminate in October with the pinnacle race in triathlon - the IRONMAN World Championship event in Kailua-Kona - taking its place as the final and deciding race of the 2026 Experience Oman IRONMAN Pro Series. With New Zealand hosting next year's opening race, the 2026 schedule is an homage to the history and magic of IRONMAN racing, with the world's two oldest IRONMAN triathlons bookending the series. All Experience Oman IRONMAN Pro Series races will be broadcast for free across multiple platforms globally including proseries.ironman.com, and YouTube. Viewers in the United States and Canada can watch the coverage unfold exclusively on Outside TV, and international audiences can tune in via iQIYI in China, ESPN (within Disney+) in Latin America and the Caribbean and SuperSport in South Africa. 2026 Experience Oman IRONMAN Pro Series. Don't miss a moment of the action. The 2026 Experience Oman IRONMAN Pro Series race schedule runs right through to October 2026 where the Overall Champions will be crowned at the IRONMAN World Championship in Kona, Hawai`i. Save the dates and get set to follow every moment of the action, because #everysecondmatters! | Date | Event | Location | | Saturday, Mar. 7, 2026 | ANZCO Foods IRONMAN New Zealand WPRO & MPRO | Taupō, NZL | | Sunday, Mar. 22, 2026 | IRONMAN 70.3 Geelong WPRO & MPRO | Geelong, Victoria, AUS | | Saturday, Mar. 28, 2026 | Athletic Brewing IRONMAN 70.3 Oceanside WPRO & MPRO | Oceanside, California, USA | | Saturday, Apr. 18, 2026 | Memorial Hermann IRONMAN Texas North American Championship WPRO & MPRO | The Woodlands, Texas, USA | | Sunday, May 17, 2026 | IRONMAN 70.3 Aix en Provence WPRO & MPRO | Aix-en-Provence, FRA | | Sunday, Jun.7, 2026 | IRONMAN Hamburg European Championship WPRO | Hamburg, DEU | | Sunday, Jun. 14, 2026 | IRONMAN 70.3 Pennsylvania Happy Valley North American Championship WPRO & MPRO | Happy Valley, Pennsylvania, USA | | Sunday, Jun. 21, 2026 | IRONMAN 70.3 Elsinore WPRO & MPRO | Elsinore, DEN | | Sunday, Jun. 28, 2026 | Mainova IRONMAN Frankfurt European Championship MPRO | Frankfurt, DEU | | Sunday, Jul. 12, 2026 | IRONMAN 70.3 Swansea WPRO & MPRO | Swansea, GBR | | Sunday, Jul. 19, 2026 | Athletic Brewing IRONMAN Lake Placid WPRO & MPRO | Lake Placid, NY, USA | | Saturday, Jul. 25, 2026 | IRONMAN 70.3 Boise WPRO & MPRO | Boise Idaho, USA | | Saturday, Aug. 15, 2026 | IRONMAN Kalmar WPRO & MPRO | Kalmar, SWE | | Sunday, Aug. 30, 2026 | IRONMAN 70.3 Zell am See-Kaprun WPRO & MPRO | Zell am See, AUT | | Saturday, Sep. 12, 2026 | IRONMAN 70.3 World Championship Nice WPRO | Nice, FRA | | Sunday, Sep. 13, 2026 | IRONMAN 70.3 World Championship Nice MPRO | Nice, FRA | | Saturday, Oct. 10, 2026 | IRONMAN World Championship WPRO & MPRO | Kona, Hawaii, USA |
SG Marathon to replace Ironman Group as Singapore Marathon organiser from 2026. SG Marathon Pte Ltd will take over the organisation of the Singapore Marathon from 2026. Follow topic: * SG Marathon Pte Ltd replaces Ironman Group as organiser of the Standard Chartered Singapore Marathon from 2026. * The new organisers come in at a time when the event has drawn some flak for several issues. * While the 2025 edition saw route improvements, it was hit by congestion at the finishing line on the first day. SINGAPORE - The Singapore Marathon will have a new organiser for the first time since 2016, with Sport Singapore (SportSG) announcing in a statement on Dec 11 that SG Marathon Pte Ltd will replace the Ironman Group. The Ironman Group was appointed to run the event on a 10-year contract in 2016. Expressing appreciation towards Ironman Asia, a SportSG spokesperson said: "SportSG is committed to ensuring that Singapore's only national marathon remains a world-class running event for local and international participants. "We look forward to partnering with SG Marathon Pte Ltd to deliver a successful marathon event in the coming years." SG Marathon - a joint venture between sport management companies Betterment Sports and Score Sports - has been appointed as the official event promoter on a multi-year contract. The venture is led by co-chief executives Leon Lai and Patricia Tan, who head Betterment Sports and Score Sports respectively. Betterment Sports specialises in consulting, athlete management and intellectual property creation, while Score Sports started in Malaysia in 2014 as mass participation sports and fitness events, with a focus on running events. Singtel fined $1m for fixed-line outage that disrupted emergency call services in october 2024. Malaysia's long-awaited electric train service linking KL and JB makes its debut in preview run. Tan su shan, ho ching and jenny lee on forbes' 2025 list of the world's most powerful women. Police looking for getgo driver involved in hit-and-run accident with bus in woodlands. Singapore sees more retrenchments in third quarter as job vacancies continued to drop. Singapore workers feel trapped over mismatch in expectations amid 'job-hugging' trend: experts. Singapore New, smaller landed homes draw upgraders as landed property supply stays broadly flat for 25 years. Almost 200,000 could die in major tsunami after 'maximum-class' quake: japan authorities. Its roster of events includes the Score Run in Malaysia, which has grown from 3,674 participants in its first edition in 2014 to a record 33,000 in 2024. It opened a Singapore office in early 2025. Lai said the new team wants to bring the broader community into the event and make it into one that Singaporeans are proud of. They also hope to involve local small and medium-sized enterprises and businesses, with activities kicking off as early as registration day. The 41-year-old said: "I want to build a platform and beyond a platform, I really want Singapore to become a running city, I want to give our national athletes a platform as well to rise. "We want to turn it into a cultural event, we don't want it to just be an event of inconvenience. It can be an event that people look forward to like the National Day Parade and the F1 weekend." A key focus will be the half-marathon and marathon national championships, which the duo see as an opportunity to shine the spotlight on local athletes. When asked whether there are plans to increase prize money for the national championships, Lai said it was a "delicate subject", adding that the priority for now is to give national athletes greater visibility. One example he gave was showcasing them in various training programmes leading up to the marathon weekend. Lai said: "We have an opportunity now to put our national athletes on the plate... The Singapore national marathon has an opportunity to allow us to educate the Singaporean about who our national athletes are. "We have the half-marathon and marathon national championships. This is a great platform to discover new talent - how can we find new athletes for Singapore athletics who can carry our nation to glory." Calling it an event "by runners, for runners", Tan said: "We want it to be like a festival - everybody will be involved here, it will be the talk of the town... we want to get people from overseas to come. "We currently have about 25 per cent of international run participants, we want to grow that, we want to promote Singapore." The SG Marathon team also includes former Singapore Athletics general manager Shalindran Sathiyanesan and Liang Wei Song, who previously spent eight years organising the event under Ironman. A spokesperson from Standard Chartered bank, which has been the event's title sponsor since 2002, said: "We look forward to working with SG Marathon Pte Ltd and other partners to discuss how we can continue to support the event, as we have over the last 24 years. "We are also grateful for the partnership with Ironman Group and wish them all the best." The new organisers come in at a time when the event has drawn some flak for several issues. In 2024, runners described the final stretch of the marathon route, beginning from the 30km mark along West Coast Highway, as particularly gruelling due to the heat, with no shelter at that portion of the course. While the 2025 edition saw route improvements, it was hit by congestion at the finishing line on the first day. Asked if recent challenges made the role more difficult, Lai credited Ironman, praising them for doing a "fantastic job over the years" and said the new team intends to engage partners and vendors closely. Under Ironman, the Singapore Marathon consistently drew large crowds, with participation ranging from close to 40,000 to over 55,000 runners annually, except for the modified and scaled-down versions in 2020 and 2021 during the Covid-19 pandemic. Ironman came in with the ambition to grow the event to the scale of the Boston, New York and London Marathons and in 2017, launched a bid for the Singapore Marathon to become the seventh Abbott World Marathon Major (AWMM) and it was announced as a candidate race. But it has also endured some hiccups through the years. In 2019, organisers shifted the marathon from its traditional pre-dawn start to an evening flag-off, a move intended to strengthen its AWMM bid. The change led to heavy congestion and traffic jams, drawing criticism from participants and the public. Runners that The Straits Times spoke to said they were largely satisfied with Ironman's tenure, but were open to new ideas. Veteran runner Steven Ng, who has taken part in 22 consecutive editions, said: "I see this as an opportunity for positive change. A new organiser could bring fresh perspectives and innovative ideas to further enhance the event experience for runners. I'm hopeful that any transition will build on the strong foundation already in place and make the Singapore Marathon even better moving forward." A common concern was the rising cost of participation - a marathon slot cost $100 in 2016, compared with $215 at the last-call rate in 2025. Ngee Ann Polytechnic student Trevor Chia said greater transparency around pricing would help. "A clearer breakdown of what the registration fee goes towards might be helpful, especially since the cost is on the higher side," said the 19-year-old, who has taken part in three editions. Keane Ko, the runner-up in the half-marathon at the 2024 national championships, hopes national athletes will receive better recognition at the event. The 25-year-old pointed to how the top prize for the marathon has remained unchanged at $10,000, the same as in 2016. He said: "If we look at inflation, I look at us elite athletes, $10,000 will be used up really fast. You need to pay the coaches, need to train, all this money doesn't drop from the sky. "We have to work very hard for sponsorship and stuff like that." While Ngee Ann Polytechnic student John You found his first Singapore Marathon experience this year satisfactory, he raised concerns about race-day logistics, recalling that some of the medical tents that he visited had run out of supplies without a clear process to replenish them. The 19-year-old said: "If a new team is able to demonstrate that they listen to participants, address logistical issues, and improve safety and race experience, I would be confident in giving them the chance to run the event successfully." Lim Han Chee, who has participated in 16 editions, said the event has improved significantly over the past decade and views the new organisers "with cautious optimism". He hopes that future editions will continue to keep the half-marathon and marathon on separate days - a new format that was introduced at the most recent edition - and adopt staggered flag-off times across the events to ease congestion. He also wishes to see improved start-pen discipline, noting that many runners enter pens faster than their actual pace, which creates bottlenecks early in the race, as well as the introduction of more cooling zones and shaded stretches to suit Singapore's climate. Kimberly Kwek joined The Straits Times in 2019 as a sports journalist and has since covered a wide array of sports, including golf and sailing.
RUIDOSO, N. M. / TAMPA, Fla. (April 16, 2025) - IRONMAN announced today that it will host the first IRONMAN branded event in the state of New Mexico with the IRONMAN 70.3 Ruidoso New Mexico triathlon.
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Industries
Data & Analytics
Consumer Software
Consumer Goods
Entertainment
Company Size
1-10
Company Stage
N/A
Total Funding
N/A
Headquarters
N/A
Founded
2023
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