Iru

Iru

Apple device management and security platform

Overview

It provides a unified platform to manage and secure Apple devices for businesses, including deploying hardened devices, updating software, fixing vulnerabilities, and overseeing the entire device fleet, plus a MigrationAgent to switch from older MDM systems with a few clicks. The platform combines management and security in one system that works across all Apple devices; IT teams apply configurations, enforce policies, push updates, and monitor device health. It differentiates itself through deep Apple ecosystem expertise and hands-on support from engineers with Mac admin experience, plus a streamlined migration path that minimizes user interaction. Its goal is to help businesses scale secure Apple device management with an easy-to-use platform and strong support, enabling smooth migrations and a stronger IT infrastructure for growth.

About Iru

Simplify's Rating
Why Iru is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Cybersecurity

Company Size

51-200

Company Stage

Series D

Total Funding

$288.4M

Headquarters

San Diego, California

Founded

2018

People at Iru

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Simplify's Take

What believers are saying

  • Cross-platform endpoint management for Apple, Windows, and Android expands beyond original Apple-only focus.
  • Detected 28 macOS vulnerabilities and 4 malware families, adding 175+ detection models to stop 10,000 threats.
  • Six integrated products including Workforce Identity and Endpoint Detection offer a complete stack alternative to point tools.

What critics are saying

  • Jamf's 60%+ Apple MDM dominance erodes Iru's core market share in 12–18 months with high impact.
  • Mosyle's 30% price advantage drives SMB migration in 9–15 months, undercutting Iru's value proposition.
  • AI architecture failure to detect novel macOS malware could cause a flagship breach and regulatory fines under NIS2.

What makes Iru unique

  • Collapsed the stack by replacing fragmented point tools with a unified identity, endpoint, and compliance system.
  • Proprietary AI architecture enables agentic automation across identity, access, endpoint security, and compliance.
  • Unified Context Model creates a living map of users, apps, devices, and policies for context-aware access.

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Funding

Total Funding

$288.4M

Above

Industry Average

Funded Over

6 Rounds

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$100M
Iru

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Vacation

Paid Family and Medical Leave

Parental Leave

Wellness Program

Fertility Treatment Support

Gym Membership

Meal Benefits

Hybrid Work Options

Equity

Mental Health Support

Employee Discounts

Growth & Insights

Headcount

6 month growth

-4%

1 year growth

1%

2 year growth

-1%

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