Read Time: 3 minutesTech Topics In This Article: South Carolina startups, EventTech, SaaSThe world of horse shows includes a diverse range of disciplines, from the elegance of dressage to the thrilling heights of show jumping and hunting. These events, spanning a variety of skill levels, often share one challenge: The logistical complexities of event management.Despite the tens of thousands of events held annually, the digital infrastructure supporting horse competitions has traditionally lagged behind.That’s where the SaaS startup Horse Spot comes into play.Co-founded by the Lenard family — Christopher Lenard, Michael Lenard, and Lindsay Lenard — Horse Spot addresses the pain points faced by organizers and participants alike. Their platform offers a streamlined solution for online competition registration, schedule management, real-time scoring, and secure payment processing. By complying with the United States Equestrian Federation (USEF), Horse Spot ensures seamless support for competitions at all levels, democratizing access to professional-grade event management.As Michael Lenard explained to Hypepotamus via Zoom, amidst the bustle of a Florida horse competition, Horse Spot is bringing an elevated experience, previously reserved for elite shows, to every level of competition. This isn’t just about convenience. It’s about fostering a more efficient and enjoyable environment for both exhibitors and spectators.Horse Spot operates on a volume-based pricing model, charging per entry based on the show’s level, making it accessible to a wide range of organizers

Accessibility Statement. Skip Navigation