JB Hi-Fi & The Good Guys

JB Hi-Fi & The Good Guys

Retailer of electronics and home entertainment.

Overview

JB Hi-Fi & The Good Guys sells home entertainment and consumer electronics across Australasia, offering a wide range of brands and products such as Hi-Fi gear, TVs, DVDs, cameras, computers, video games, CDs, and related accessories. It operates through numerous stores and online shopping, providing a large selection and in-store experiences with knowledgeable specialist staff. The company differentiates itself with a broad product range, low prices, convenient locations, and personal service rooted in its longstanding pricing philosophy. Its goal is to be one of Australasia’s largest and fastest-growing home-entertainment retailers while keeping prices affordable and ensuring strong customer service.

About JB Hi-Fi & The Good Guys

Simplify's Rating
Why JB Hi-Fi & The Good Guys is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Goods

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Gladstone, Australia

Founded

1974

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Simplify's Take

What believers are saying

  • August 2026 New Zealand July sales rose 20.9%, with comparable sales up 11.7%.
  • FY26 ordinary dividend rose 22.5% to 337 cents, backed by strong cash generation.
  • Devonport expansion and retail media monetization add new revenue streams into 2027.

What critics are saying

  • July 2026 Australian JB Hi-Fi sales fell 0.5%; The Good Guys fell 1.7%.
  • Supplier price rises and stock shortages already hit technology categories in Australia.
  • Marketplace price compression can crush JB Hi-Fi's low-service, low-margin model by 2027.

What makes JB Hi-Fi & The Good Guys unique

  • FY26 sales hit A$11.06 billion across JB Hi-Fi, The Good Guys, and e&s.
  • New Zealand sales grew 26.0% in FY26, proving the format travels.
  • JB Hi-Fi is building omnichannel retail media and delivery platforms with Criteo and FarEye.

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Company News

Appliance Retailer
Aug 18th, 2026
The 20 things we learned from the JB Hi-Fi FY26 results.

The 20 things Appliance Retailer learned from the JB Hi-Fi FY26 results. Here are 20 things Appliance Retailer learned from the FY26 results delivered yesterday by Group CEO, Nick Wells. * Record turnover: Group sales exceeded $11 billion for the first time - an increase of 4.6 per cent on the previous year that Wells described as a solid result "in an uncertain retail environment". EBIT, NPAT, EPS and the dividend paid were all higher than this time last year. * Value-driven customers: The electrical retailing industry is currently facing "a retail environment where customers are seeking value" and "a unique period for the technology categories with significant supplier price rises and availability challenges". * Price rises in tech: "Price rises and availability are impacting quite broadly and it does vary on the supplier, but we have seen material price rises and post those price rises we have seen changes to the frequency and depth of the promotional activity and that is also having an impact." * Jelly July: In Australia the three businesses had a tough July 2026 (compared to a year earlier). JB Hi-Fi was down 0.5% (comparable down 1.4%), The Good Guys was down 1.7% and e&s was down 2.7% (comparable down 4.0%). * Soft July and impact from promotional periods: "[July] is one month, it is a small month and it is not a promotional period," Wells said. "What we can see is the promotional periods are becoming increasingly important when customers are looking for value and so a period like end of financial year in June and Black Friday have become important and maybe it sucks a little bit out of the non-promotional periods like July." * Terry Smart returns: A company announcement issued to the ASX has confirmed former CEO Terry Smart will join the board on 5 October replacing another former CEO Richard Uechtritz who will retire from the board on 29 October after 15 years on the board and 10 years as CEO. * Responsible sustainability: After six consecutive years creating an annual Sustainability Report, JB Hi-Fi has now created its first Responsible Business Report. The company says its climate related disclosures are now contained in a Sustainability Report within their Annual Report. * Electronic shelf labels: JB Hi-Fi will introduce electronic shelf labels in 100 stores to allow staff to invest in customer facing roles * New stores: There will be four new JB Hi-Fi stores in FY27 and one store relocation as the brand continues to focus on regional locations. There will be one new store for The Good Guys store in FY27 (opening this week in Aura in Queensland) as well as five relocations and two extensions to right-size previously undersized stores and grow available selling space. The next e&s store will be the new-build Mornington store in Victoria currently under construction. New store locations for e&s are currently being identified. * Pro-Forma sales: Sales revenue at e&s has been impacted by the migration of wholesale sales to agency sales (such as Fisher & Paykel) that for external reporting purposes are recognised as a commission only. Total sales on a gross basis were up on the prior year. * Gross Margin: The company will continue to aim for gross margin around 22 per cent. * Online Sales: JB Hi-Fi now makes $1.28 billion from online sales or 17.2 per cent of total sales. Online sales in New Zealand are identical - representing 17.3 per cent of overall sales, after growing by 37.6 per cent over the last 12 months. The Good Guys generated $481 million in online sales or 16.4 per cent of total sales. * Good Guys, Good Result: Sales increased by 2.7 per cent to $2.94 billion taking share in the category despite a challenging market. Innovation in portable appliances delivered growth. Coffee and robotic vacs continue to perform. Cooking growth was driven by built-in cooking and rangehoods. Refrigeration growth was driven by consumers shifting into larger capacity models and audio also performed well driven by headphones. * JB Hi-Fi best sellers: Total sales within JB Hi-Fi grew by 4.4 per cent to $7.42 billion with growth in computers from AI-enabled PCs and gaming PCs. Mobile phone growth both in units and in ASPs. Within fitness, wearables continue to perform strongly as well as the expanded health and well-being categories. In small appliances, the momentum remains strong with lots of innovation led by coffee, robotic vacuums and kitchen appliances. * Renovating e&s: The last 12 months have been spent renovating the renovation specialists in terms of investing in people, website development and the market should expect green shoots over the year(s) ahead. Sales for the last 12 months were $273 million down 0.2 per cent with the new Hobart store included and down 3.2 per cent based on comparable store turnover a year earlier. EBIT was minus $400,000. Despite this result, could e&s potentially become a $1 billion business? * Retail Media: The company plans to expand its retail media network from 140 screens to 250 screens over the next 12 months to leverage significant online and in-store traffic to create unique multi-channel advertising experience for its partners. * AI: in addition to growing online, phone and chat sales channels to service customers, Wells confirmed investment in technology such as AI and Agentic Commerce using natural-language product search and agent-based shopping experiences. * NZ: Record sales in New Zealand with comparable sales up 15.3 per cent and 26 per cent once new stores are included "as the business continues to resonate with customers and expands its reach". The key growth areas were mobile phones, computers, audio, small appliances and games hardware. * A lot of staff: JB Hi-Fi employs 17,000 people across all businesses. By comparison Harvey Norman employs around 6,500 people locally and this grows to 12,000 people once the international businesses are included. * New e&s general manager: Speaking of staff, Alex Lass has been quietly appointed as GM retail operations at e&s - he was previously JB Hi-Fi general manager of training and development.

Appliance Retailer
Aug 18th, 2026
JB Hi-Fi appoints Alex Lass as e&s GM retail operations.

JB Hi-Fi appoints Alex Lass as e&s GM retail operations. Former JB Hi-Fi training manager Alex Lass has been promoted to the position of GM - retail operations at e&s. Lass has worked at JB Hi-Fi since 2009 that has included four years as a store manager, two years as regional manager - merchandise and seven years as area manager. Most recently Lass was the general manager of training and people development. JB Hi-Fi Group CEO Nick Wells told Appliance Retailer he was very pleased to appoint Lass to the role and he will report to Ben Normoyle who was appointed in May this year. All general managers within the e&s business report into Normoyle and Rob Sinclair remains as e&s CEO. During the JB Hi-Fi FY26 full year results presentation, Wells said the e&s business is continuing to invest in strategic initiatives to set it up for further growth in the years to come. "We are investing in e&s for future growth and we are really excited about the opportunity we have to grow e&s. It is a business that gives us access to expanded product categories and different customers such as developers and large commercial builders that we don't cater for in JB and The Good Guys. We have made some key management appointments who bring significant industry experience." Wells also confirmed the business will migrate the e&s website to Shopify in early 2027 to align with the rest of the business and to improve the online customer experience.

RetailBiz
Aug 17th, 2026
JB Hi-Fi reports record FY26 sales.

JB Hi-Fi reports record FY26 sales. by pkohn August 17, 2026 JB Hi-Fi has reported record sales of A$11.06 billion for the year ending June 30, up by 4.8 per cent. During the financial year, JB Hi-Fi Australia's sales increased 4.4 per cent to A$7.42 billion, with comparable sales up 3.2 per cent. Key growth categories were computers, mobile phones, fitness, small appliances, and IT. For JB Hi-Fi New Zealand, total sales surged 26 per cent to NZ$499.5 million, with comparable sales up 15.3 per cent. The company identified mobile phones, computers, audio, small appliances, and games hardware as key categories of growth for the New Zealand business. The Good Guys saw total sales climb by 2.7 per cent to A$2.94 million, with comparable sales up 2.7 per cent, thanks to key growth in portable appliances, floorcare, cooking, refrigeration, and audio. For e & s, total sales for the 12 months to June 30 were A$273.1 million. In FY25, the group consolidated 10 months' sales, and as a result, on a statutory basis, sales were up 21.3 per cent. The group indicated that earnings before interest and tax (EBIT) were A$734.4 million, up 5.8 per cent on FY25 statutory EBIT and up 3.8 per cent on FY25 underlying EBIT. Net profit after tax (NPAT) of A$489.9 million was up 6 per cent on FY25 statutory NPAT, and up 2.9 per cent on FY25 underlying NPAT. Earnings per share (EPS) of 448.1 Australian cents per share were up 5.9 per cent on FY25 statutory EPS and up 2.9 per cent on FY25 underlying EPS. Group CEO Nick Wells said, "Retailbiz continue to see variability in trading, with customers increasingly looking for value and migrating spend to key promotional events, along with impacts from supplier price rises and stock availability shortages in the technology categories. "As always, we will remain focused on driving demand and growing market share through creating greater value offers for our customers, leveraging our strong supplier relationships to maximise stock allocations and delivering exceptional customer service." Wells added, "I would like to recognise and thank our over 17,000 team members, whose continued focus on our customers and proven ability to adapt and respond has helped to deliver another solid full year result."

Octomedia
Aug 17th, 2026
JB Hi-Fi's sales soar, margins expand in New Zealand.

JB Hi-Fi's sales soar, margins expand in New Zealand. JB Hi-Fi delivered double-digit sales uplift and strong margin growth in New Zealand during the last fiscal year. The consumer electronics retailer lifted sales by 26 per cent to $499.5 million in the year ended June 30, with comparable sales up 15.3 per cent. Management said the business continued to resonate with customers and expand its reach. Key growth categories over the period were mobile phones, computers, audio, small appliances and games hardware. Gross profit rose 29.1 per cent to $86.9 million, with gross margin up 41bps to 17.41 per cent, driven by improvements in key product and services categories. EBIT rose to $4.1 million thanks to operating leverage from sales growth and disciplined cost control. The chain's Australia-based parent company, JB Hi-Fi Limited, delivered record sales of $13.3 billion during the year, up 4.8 per cent. Net profit after tax also grew 6 per cent. While management said that the group experienced an uncertain retail environment at the start of the new fiscal year, the New Zealand business seems to be unaffected. For the trading period from July 1 to 31, sales at JB Hi-Fi Australia slid 0.5 per cent, while the chain continued to record a strong 20.9 per cent uplift in New Zealand.

What's On Invers
Aug 17th, 2026
JB Hi-Fi New Zealand sales jump 26 per cent.

JB Hi-Fi New Zealand sales jump 26 per cent. JB Hi-Fi's New Zealand operation had a very good year. A remarkably good one, actually. Total sales surged 26.0% to NZD499.5 million in the year to June 30, 2026, with comparable sales up 15.3%. That outpaced every other part of the group. Online sales jumped 36.7% to NZD86.2 million, now accounting for more than one in every six dollars spent. Growth wasn't built on one lucky category. Mobile phones, computers, audio, small appliances and games hardware all contributed. Gross profit rose 29.1% to NZD86.9 million, and the business managed to cut its cost of doing business ratio even while spending more on new stores. The result: EBIT of NZD4.1 million - a NZD4.3 million swing from the prior year. Group CEO Nick Wells said the New Zealand business "continues to resonate with customers and expand its reach." The wider JB Hi-Fi group posted record sales of $11.06 billion, up 4.8%, with net profit after tax of $489.9 million. The board lifted the total ordinary dividend 22.5% to 337 cents per share - a 75% payout ratio - after raising its target payout range to 70-80%. The group finished the year sitting on net cash of $206.5 million. Australia's JB Hi-Fi stores grew total sales 4.4% to $7.42 billion. The Good Guys, trading in a softer home-appliance market, still managed 2.7% sales growth to $2.94 billion, with online up 13.1% and underlying EBIT growing 6.0% to $184.0 million. Early signs for the new financial year suggest New Zealand isn't slowing down. July trading showed total sales up 20.9% and comparable sales up 11.7%. Australia was a different story - both JB Hi-Fi and The Good Guys recorded modest sales declines as customers hunted for value deals, and technology categories faced supplier price rises and stock shortages. Wells said the group would stay focused on "creating great value offers for our customers, leveraging our strong supplier relationships to maximise stock allocations and delivering exceptional customer service." In other words: keep the shelves stocked, keep the prices sharp, and hope the supply chain gods stay cooperative. For New Zealand at least, the formula is working.

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