JOOR

JOOR

Wholesale management platform with virtual showrooms

Overview

JOOR is a digital wholesale platform that helps brands and retailers manage and transact business in one place. It provides tools for seamless transactions, virtual showrooms with high-resolution images and video, and rich business insights. The platform operates on a subscription model, giving brands and retailers access to features like order building, assortment visualization, team collaboration, and real-time order management. It includes JOOR Passport, which lets users participate in trade shows and market weeks virtually, eliminating travel. JOOR earns revenue from subscriptions and transaction-based services. The company serves over 12,500 brands and 300,000 retailers worldwide, distinguishing itself through a large global network, integrated wholesale workflows, and a virtual ecosystem that combines product presentation, collaboration, and analytics to boost efficiency and sales.

About JOOR

Simplify's Rating
Why JOOR is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$107.2M

Headquarters

New York City, New York

Founded

2010

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Simplify's Take

What believers are saying

  • Tariff-driven supply chain uncertainty accelerates platform adoption as brands seek real-time data insights.
  • JOOR Passport virtual trade shows create recurring revenue stream independent of transaction volume volatility.
  • Luxury segment expansion opportunity as high-touch experiential retail demands JOOR's virtual showroom capabilities.

What critics are saying

  • Retailers bypass wholesale intermediaries via direct-to-consumer channels to control margins amid tariff cost increases.
  • Amazon Business and Alibaba embed wholesale discovery into existing B2B ecosystems, eliminating JOOR's centralized ordering advantage.
  • JOOR Pay faces regulatory scrutiny as unlicensed embedded finance; 2025-2026 fintech oversight could restrict lending revenue.

What makes JOOR unique

  • Only end-to-end B2B wholesale platform processing $100B+ transactions annually across fashion, beauty, home.
  • Proprietary data unlocking between 14,000+ brands and 675,000+ buyers creates network effects competitors cannot replicate.
  • JOOR Pay integrated fintech solution addresses endemic payment friction in traditional wholesale channels.

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Funding

Total Funding

$107.2M

Below

Industry Average

Funded Over

6 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Private Medical Insurance

Dental Insurance

Vision Insurance

4% Employer Pension Contribution

Monthly work-from-home allowance

Health Insurance

Dental Insurance

Vision Insurance

Wellness Program

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
PYMNTS
May 8th, 2025
Europe: Tariffs On Us Cars Could Come If Trade War Doesn’T End

The European Union (EU) is threatening to tariff American car exports if trade negotiations fail. As the Financial Times (FT) reported on Thursday (May 8), the tariffs on 95 billion euros ($107 billion) of exports, including cars and vehicle parts, would likely take effect in July if the European Commission (EC) can’t convince the U.S. to lift tariffs on 380 billion euros ($428 billion) on goods from the EU. The EC has also said it would issue a dispute with the World Trade Organization if the U.S. does not lower its tariffs. The standoff comes a little more than a month after President Donald Trump instituted “reciprocal” tariffs of 20% on nearly all EU exports, later reducing these levies to 10% for 90 days to allow time for negotiating

PYMNTS
May 6th, 2025
Joor Ceo: Retail Is Reeling As ‘Uncertainty Kills Economies’

Retailers and brands in the United States and abroad are bracing for a turbulent back half of 2025. Tariffs and their escalating impact on everything from sourcing to pricing strategy to consumer behavior are to blame. “More expensive is where this is headed,” Kristin Savilia, CEO at Joor, a digital wholesale platform connecting over 14,000 [] The post Joor CEO: Retail Is Reeling as Uncertainty Kills Economies appeared first on PYMNTS.com.

PYMNTS
Mar 6th, 2025
Toy Makers Consider Moving Production To Avoid Tariffs

Toy companies of all sizes are reportedly bracing themselves for the impact of the tariffs that have been imposed on China, Canada and Mexico.Companies are concerned about where they will source their products, how they will manage higher costs and how consumers will respond to higher prices, The Wall Street Journal (WSJ) reported Wednesday (March 5).Interviewing toy makers at the Toy Fair event in New York, WSJ found that larger toy companies are renegotiating with vendors and moving production to other countries.Smaller companies have fewer options and may end up having to absorb the added costs if they cannot pass them along to consumers in the form of higher prices, according to the report.Eighty percent of toys are made in China — one of the countries targeted by the tariffs — though companies have been working to diversify their production beyond that country for a few years, the report said.Toy makers are also challenged by the fact that more than half of the industry’s sales come from toys that are priced at $20 or less, per the report.The Toy Association, the industry trade group that hosts Toy Fair, is lobbying to get the industry an exemption from the tariffs, as it received during President Donald Trump’s first term in office, according to the report.It was reported Thursday that some cars from Canada and Mexico imported into the United States will be exempted from the new tariffs for one month, and that Trump will consider similar exemptions in other cases in which tariffs cause economic disruptions.American companies are racing to retool their business playbooks now that the tariffs are in full force, PYMNTS reported Tuesday (March 4). PYMNTS Intelligence found that 8 in 10 executives in the retail and goods segments said that higher costs for supplies and potential shortages of essentials would have an impact on their bottom line.Consumer electronics retailer Best Buy said Tuesday that tariffs make price increases for American consumers “highly likely” and that the tariffs on China could cut the company’s comparable sales by one point.Fashion wholesale platform JOOR expects tariffs on China to disrupt the manufacturing and sourcing relationships of brands of all sizes

PYMNTS
Mar 5th, 2025
Kyb In Spotlight As Tariffs And Digital Innovation Reshape Procurement

As U.S. tariffs come into full force, global trade routes are being redrawn. So too are B2B procurement strategies. The reconfiguration of sourcing decisions is happening against a backdrop of ongoing economic uncertainty, fluctuating costs and geopolitical instability. Business identity verification and effective know your business (KYB) controls are emerging as key enablers of smooth digital B2B transactions. The need for verified, trusted business identities is pressing as businesses reassess their supply chains and procurement strategies and eye digital marketplaces and eProcurement platforms to mitigate risk and optimize supplier relationships

PYMNTS
Mar 3rd, 2025
Joor Ceo Says Fashion Industry At A Crossroads With Tariffs And Changing Consumer Dynamics

Talk about business uncertainty: Fashion wholesale is a business that lives with the constant fear of changing styles, fickle consumer tastes and a retail base that’s made up of department stores at one end of the spectrum and independent boutiques at the other. And that was before the geoeconomic complexity faced by the global connected economy right now. Now a whole new set of challenges and opportunities have arrived, with threats of tariffs causing uncertainty while traditional retail channels face mounting payment issues. Despite these headwinds, JOOR, a B2B wholesale platform that has processed $100 billion in transactions, reports some encouraging signs for the industry alongside significant shifts in retailer dynamics. But the big story is the specter of impending tariffs. It has become a primary concern for fashion brands, though many are hesitant to make proactive changes to their supply chains

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