JUUL Labs

JUUL Labs

Regulated nicotine vaporizer devices and pods

Overview

JUUL Labs creates and sells vaping devices and nicotine-containing pods aimed at adult smokers who want an alternative to traditional cigarettes. Its main product, the JUUL Device, is a regulated-temperature vaporizer that heats JUULpods to produce nicotine vapor; pods come in two nicotine strengths and various flavors. The company primarily sells online through JUUL.com, with additional availability in electronic cigarette shops and vape stores, and offers a JUUL Pass membership along with a referral program to encourage trials and savings. The company also provides free shipping on orders over $50. Compared with competitors, JUUL emphasizes a regulated vaping experience, a direct-to-consumer online channel (plus select retail presence), and incentive programs to grow its customer base. Its stated goal is to provide a healthier alternative to traditional cigarettes and help adult smokers quit or reduce tobacco use.

About JUUL Labs

Simplify's Rating
Why JUUL Labs is rated
D+
Rated C on Competitive Edge
Rated D+ on Growth Potential
Rated D+ on Differentiation

Industries

Healthcare

Consumer Goods

Company Size

1,001-5,000

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

$16B

Headquarters

Washington DC, District of Columbia

Founded

2007

People at JUUL Labs

People at JUUL Labs who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Juul raised $325M to stabilize operations and fund growth[1].
  • FDA stay on marketing denial order allows continued sales pending review[1].
  • Altria ending noncompete deal expands Juul's marketing and sales reach[1].

What critics are saying

  • Active FDA Marketing Denial Order blocks legal US sales within 12-18 months[1].
  • $462M multi-state settlement for teen marketing depletes cash and forces cuts[1].
  • Patent lawsuits from NJOY and Altria threaten device production via injunctions[1].

What makes JUUL Labs unique

  • Juul is the only major vapor company not owned by a cigarette manufacturer[1].
  • Its system switched over two million American adults from combustible cigarettes[1].
  • Juul uses regulated temperature control for a superior nicotine experience[1].

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$16B

Above

Industry Average

Funded Over

7 Rounds

Notable Investors:
Growth Equity Non VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity Non VC Funding Comparison
Coming Soon

Benefits

A place to grow your career. We’ll help you set big goals - and exceed them

People. Work with talented, committed and supportive teammates

Equity and performance bonuses. Every employee is a stakeholder in our success

Boundless snacks and drinks

Cell phone subsidy, commuter benefits and discounts on JUUL products

Excellent medical, dental and vision benefits

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Kures Apothecary
Jun 22nd, 2026
Juul vs Lost Mary: which vape brand is better for modern vapers?

Juul vs Lost Mary: which vape brand is better for modern vapers? Table of contents. The vaping industry has changed dramatically over the years. A few years ago, Juul was practically the face of vaping. Today, disposable brands like Lost Mary have become some of the most talked-about products on the market. As a result, many shoppers find themselves comparing these two very different brands when deciding what to buy next. While both serve the same general purpose, they deliver completely different vaping experiences. One focuses on simplicity and pod-based vaping, while the other has built its reputation around flavors, convenience, and high-puff-count disposables. If you're trying to decide between Juul and Lost Mary, here's how they stack up. Meet the brands. Juul. Juul helped popularize pod-based vaping and quickly became one of the most recognizable vape brands in the world. Its devices are compact, straightforward, and designed around pre-filled pods. Many users originally switched to Juul because it offered a simple alternative to traditional cigarettes without requiring complicated settings or maintenance. Even today, Juul remains a familiar name among former smokers and pod-system users. Lost Mary. Lost Mary has become one of the biggest names in disposable vaping. Known for colorful devices, extensive flavor selections, and strong battery performance, Lost Mary appeals to users who prioritize convenience and flavor variety. The brand has gained a loyal following among disposable vape enthusiasts and is often mentioned alongside some of the most popular modern vape brands. For many users, Lost Mary represents the newer generation of vaping. Flavor comparison. Flavor is one of the biggest differences between these two brands. Juul keeps things relatively simple. Popular pod options typically include: * Tobacco * Menthol * Mint * Limited flavor options depending on the region The brand was originally designed with cigarette smokers in mind, which is reflected in its flavor lineup. Lost Mary takes the opposite approach. The brand is known for: * Fruit blends * Ice flavors * Beverage-inspired profiles * Candy-style options * Tropical combinations If flavor variety is your top priority, Lost Mary has a significant advantage. Battery life and performance. Battery performance can have a major impact on the overall vaping experience. Juul devices are rechargeable and designed for use with replaceable pods. The battery is compact and portable, but users will need to recharge the device periodically and purchase replacement pods. Many Lost Mary devices feature rechargeable batteries combined with high puff counts. This allows users to enjoy longer usage before replacing the device, making Lost Mary particularly appealing to disposable vape users. For overall longevity, Lost Mary often comes out ahead. Juul vs Lost Mary: feature comparison. Which vape is right for you? Your choice largely depends on what kind of vaping experience you prefer. Choose Juul If... * You're transitioning from cigarettes. * You prefer tobacco or menthol flavors. * You like reusable pod systems. * You want a familiar and straightforward device. * Flavor variety isn't your main concern. Choose Lost Mary If... * You enjoy trying different flavors. * You prefer disposable vapes. * You want higher puff counts. * Convenience is important. * You like modern vape designs. What Reddit users say. Juul and Lost Mary are both discussed regularly across vaping communities on Reddit. Juul is often mentioned by users who started vaping several years ago and appreciate its simplicity. Many former smokers still view it as one of the easiest products to understand and use. Lost Mary, meanwhile, tends to receive attention from users who prioritize flavor quality and disposable convenience. Discussions often focus on favorite flavors, device longevity, and comparisons with other popular disposable brands. As always, preferences vary widely. What one user considers the perfect vape may not suit someone else's habits. Why Kures is a convenient place to buy vapes. One thing I like about Kures is how easy it makes comparing vape brands. Instead of visiting multiple websites, shoppers can browse a wide selection of vape products in one place. Whether you're considering a pod system like Juul or a disposable brand such as Lost Mary, it's easy to compare options side by side. The variety is particularly useful for users who enjoy exploring new products. Popular brands sit alongside newer releases, making it simple to discover different flavors, device styles, and vaping experiences without spending hours searching online. Verdict. Juul and Lost Mary cater to very different audiences. Juul remains a strong choice for users who want a simple pod-based system and a familiar vaping experience. Its straightforward design continues to appeal to many former smokers. Lost Mary, however, shines when it comes to flavor variety, convenience, and disposable vape performance. For many modern vape users, those factors make it the more attractive option. Conclusion. The Juul vs Lost Mary debate ultimately comes down to your preferences. If you're looking for a reusable pod system with a straightforward approach, Juul is still a solid choice. If you want bold flavors, minimal maintenance, and the convenience of a disposable vape, Lost Mary is likely the better fit. Both brands have earned their place in the vaping market, but they serve very different types of users. Choosing the right one depends on how you like to vape. Informational purposes only. Not medical, legal, or regulatory advice. See its Legal Disclaimer & Terms for details.

Richmond Times-Dispatch
Aug 22nd, 2023
Henrico County-based Altria sues JUUL over e-cigarette patents

NJOY meanwhile is suing JUUL for patent infringement in U.S. District Court in Delaware.

VC News Daily
Dec 9th, 2022
Juul Scores $325M

SAN FRANCISCO, CA, Juul Labs has raised $325 million in an equity and debt financing.

MarketWatch
Nov 10th, 2022
Juul secures financing to avoid bankruptcy and plans to cut 30% of jobs globally

Juul Labs Inc. has secured a cash infusion from some of its early investors to stave off bankruptcy and plans to lay off about a third of its global staff,...

MarketWatch
Sep 30th, 2022
Altria and Juul end noncompete deal: Here's what that means for e-cigarette sales and marketing

Altria Group Inc. said Friday it has taken a step that extricates it from its noncompete arrangement with vaping company Juul Labs Inc., freeing both...

Recently Posted Jobs

Sign up to get curated job recommendations

JUUL Labs is Hiring for 6 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →