Work Here?
About JUUL Labs
Industries
Healthcare
Consumer Goods
Company Size
1,001-5,000
Company Stage
Growth Equity (Non-Venture Capital)
Total Funding
$16B
Headquarters
Washington DC, District of Columbia
Founded
2007
Overview
JUUL Labs creates and sells vaping devices and nicotine-containing pods aimed at adult smokers who want an alternative to traditional cigarettes. Its main product, the JUUL Device, is a regulated-temperature vaporizer that heats JUULpods to produce nicotine vapor; pods come in two nicotine strengths and various flavors. The company primarily sells online through JUUL.com, with additional availability in electronic cigarette shops and vape stores, and offers a JUUL Pass membership along with a referral program to encourage trials and savings. The company also provides free shipping on orders over $50. Compared with competitors, JUUL emphasizes a regulated vaping experience, a direct-to-consumer online channel (plus select retail presence), and incentive programs to grow its customer base. Its stated goal is to provide a healthier alternative to traditional cigarettes and help adult smokers quit or reduce tobacco use.
Simplify's Take
What believers are saying
- JUUL holds 28.7% US e-cigarette market share with revenue growth.
- Juul 2 launch in 2023 replaces original device for compliance.
- DC headquarters positions JUUL near FDA regulators with 650 employees.
What critics are saying
- Altria and NJOY patent suits force JUUL redesigns within 12 months.
- FDA denial order bans pre-2023 products, slashing market share in 24 months.
- Altria ends noncompete, captures JUUL customers in 6 months.
What makes JUUL Labs unique
- JUUL delivers nicotine salts via closed-system vaporizers for adult smokers.
- JUULpods offer regulated temperature control mimicking cigarette experience.
- JUUL Pass membership and referrals drive exclusive online sales.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$16B
Above
Industry Average
Funded Over
6 Rounds
Tiger GlobalBenefits
A place to grow your career. We’ll help you set big goals - and exceed them
People. Work with talented, committed and supportive teammates
Equity and performance bonuses. Every employee is a stakeholder in our success
Boundless snacks and drinks
Cell phone subsidy, commuter benefits and discounts on JUUL products
Excellent medical, dental and vision benefits
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -1%NJOY meanwhile is suing JUUL for patent infringement in U.S. District Court in Delaware.
SAN FRANCISCO, CA, Juul Labs has raised $325 million in an equity and debt financing.
Juul Labs Inc. has secured a cash infusion from some of its early investors to stave off bankruptcy and plans to lay off about a third of its global staff,...
Altria Group Inc. said Friday it has taken a step that extricates it from its noncompete arrangement with vaping company Juul Labs Inc., freeing both...
(The Center Square) – Electronic cigarette company Juul will pay out $438.5 million to 33 states as part of a proposed settlement following a two-year investigation into the company’s marketing practices.
JUUL Labs is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today
About JUUL Labs
Industries
Healthcare
Consumer Goods
Company Size
1,001-5,000
Company Stage
Growth Equity (Non-Venture Capital)
Total Funding
$16B
Headquarters
Washington DC, District of Columbia
Founded
2007
JUUL Labs is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today