Jagex

Jagex

Develops and maintains online multiplayer games

About Jagex

Simplify's Rating
Why Jagex is rated
B+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated A on Differentiation

Industries

Social Impact

Gaming

Company Size

501-1,000

Company Stage

Acquired

Total Funding

$2.6B

Headquarters

Cambridge, United Kingdom

Founded

2001

Overview

Jagex develops and maintains online games that continuously evolve with new content and updates, known as "living games." Their most famous title is RuneScape, a massively multiplayer online role-playing game (MMORPG) that has attracted a large and dedicated player base. Jagex targets gamers who enjoy immersive and community-driven experiences, offering both free access to basic features and a premium membership for additional content and benefits. Revenue is generated through subscriptions and in-game purchases, allowing players to buy virtual items and enhancements. Jagex stands out from competitors by prioritizing community engagement and player feedback, which helps them improve their games and foster loyalty among players. The company's goal is to enhance the gaming experience while also supporting mental health initiatives for young people, reflecting their commitment to social responsibility.

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Simplify's Take

What believers are saying

  • Cross-platform gaming trends could expand Jagex's audience and engagement.
  • AI-driven tools enable faster game design, boosting Jagex's innovation and content release.
  • Partnerships for merchandise, like with Youtooz, open new revenue streams for Jagex.

What critics are saying

  • CEO transition to Jon Bellamy may lead to strategic shifts affecting player retention.
  • RuneScape: Dragonwilds' new gameplay may not resonate with traditional RuneScape fans.
  • Reliance on Unreal Engine 5 for Dragonwilds could cause technical challenges and delays.

What makes Jagex unique

  • Jagex specializes in 'living games' with continuous updates and evolving content.
  • RuneScape's community-driven approach fosters strong player engagement and loyalty.
  • Jagex's dual revenue model combines subscriptions and microtransactions effectively.

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Funding

Total Funding

$2558.2M

Above

Industry Average

Funded Over

2 Rounds

Buyout funding comparison data is currently unavailable. We're working to provide this information soon!
Buyout Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

↑ 5%

1 year growth

↑ 4%

2 year growth

↑ 4%
RPG Gamers
Apr 17th, 2025
RuneScape: Dragonwilds is Now in Early Access on Steam

It was early this month when Jagex announced they were working on a new game set in the RuneScape universe.

VentureBeat
Apr 15th, 2025
Jagex Takes Survival Game Runescape: Dragonwilds Into Steam Early Access

Jagex announced that its open world survival game RuneScape: Dragonwilds is now available in early access on Steam.Jon Bellamy, who took over as CEO of Runescape publisher Jagex on March 4, said in an interview with GamesBeat that the game is a big bet on a new type of gameplay for RuneScape fans. The title is set on the forgotten continent of Ashenfall in the RuneScape universe that is infested with dragons. In the game, players gather, craft, and wield powerful magic in a co-op survival adventure powered by Unreal Engine 5.Cambridge, United Kingdom-based Jagex is doing a deep dive today and talking about the new adventure with fans. Only by mastering survival and uncovering ancient secrets can you hope to slay the Dragon Queen—alone or with allies. It’s a big bet for RuneScape, an online game world which has generated $3 billion to date and has had 300 million registered users over the decades. The game still has 1.3 million active subscribers, Bellamy said

Console PC Gaming
Mar 31st, 2025
RuneScape: Dragonwilds Revealed as New Open-World Survival Game

Jagex announces RuneScape: Dragonwilds, launching in Spring 2025.

TweakTown
Mar 17th, 2025
Runescape is still coming to Unreal Engine 5, 'Dragonwilds' title filed by Jagex

TL;DR: Jagex is developing an open-world survival game, possibly RuneScape: Dragonwilds, in Unreal Engine 5.

Pocket Gamer
Mar 6th, 2025
RuneScape surpasses $2 billion in lifetime revenue

Earlier this week, Phil Mansell stepped down as CEO of Jagex after eight years in the role.

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