Jamloop promotes three leaders across tech, Product and ops to fuel growth. Search. Performance CTV platform names Joel DuBien CTO, Daniel Gulick VP of Product and Daniel Patton SVP of Business Operations as it expands its technology, measurement capabilities and operating scale Jamloop, a performance CTV platform built to connect streaming TV advertising to measurable business growth, today announced the promotions of Joel DuBien to Chief Technology Officer, Daniel Gulick to Vice President of Product and Daniel Patton to Senior Vice President of Business Operations. The promotions follow a year of continued growth and platform expansion for Jamloop, including the introduction of self-serve and co-managed solutions, expanded measurement and incrementality capabilities, and new offerings across streaming TV and digital advertising. As advertisers invest more in CTV, expectations are changing. Reach and impressions are no longer enough. Marketers want greater visibility into where their advertising runs, more control over how campaigns perform and clearer evidence of what those investments deliver, from store visits and appointments to sales and revenue. "We've doubled our business over the past two years, and the opportunity ahead is significant," said Leif Welch, Founder and CEO of Jamloop. "More agencies and brands are turning to CTV to drive measurable business growth, including advertisers that historically couldn't justify the cost or complexity of television. Proving the value of CTV requires more than reach and impressions. It takes technology that delivers measurable results, products that solve real business problems and an organization built to deliver at scale. Joel, Daniel and Daniel have helped us build that foundation, and I'm excited to have them lead Jamloop's next phase of growth." Advancing Proprietary Technology, Product and Measurement DuBien joined Jamloop in 2024 as Vice President of Engineering and has since grown the engineering and product organization from three people to 27, significantly expanding the company's ability to develop and deliver new platform capabilities. He has also been instrumental in strengthening Jamloop's IT infrastructure and advancing SOC 2 initiatives, helping establish the technical foundation for continued growth. As Chief Technology Officer, DuBien will oversee engineering, product and IT, advancing Jamloop's proprietary technology, AI capabilities and platform infrastructure to support continued innovation and growth. "Advertisers need more than another way to buy streaming TV," said DuBien. "They need the ability to understand what is working, make informed decisions and connect their investments to incremental growth. Building and controlling our own technology gives us the flexibility to solve those problems and continue improving the experience for our customers." Gulick has been promoted to Vice President of Product after serving as Head of Product since 2024. His expertise in measurement and attribution has helped shape Jamloop's attribution and incrementality capabilities, giving advertisers greater visibility into campaign performance and business impact. Gulick also led the creation of Jamloop's self-serve platform, expanding how customers can access and manage the company's technology. In his new role, Gulick will lead product strategy, roadmap, design and execution, including opportunities to leverage AI to simplify campaign management, improve optimization and make performance insights more actionable for advertisers. Scaling Operations Through Technology, AI and Customer Experience Patton joined Jamloop a year ago as Vice President of Business Operations and has played an important role in strengthening the company's operational foundation as the business has grown. His work has included scaling teams, introducing new functions, improving processes and implementing AI into business workflows. As SVP of Business Operations, Patton will oversee revenue operations, client services, sales operations & enablement and people operations, with a focus on using technology and AI to improve efficiency, accelerate execution and scale client support functions. A key priority will be expanding the practical application of AI across the business, moving beyond isolated tools and into multi-player AI use cases that reduce manual work, improve speed and consistency, and allow teams to spend more time on customers and higher-value decisions. Together, the three promotions reflect Jamloop's continued investment in the technology, product capabilities and operational infrastructure needed to make streaming TV a more transparent, accountable and effective growth channel for advertisers.

Jamloop launches Verified Supply(TM) to bring greater transparency and accountability to CTV advertising. "Premium inventory" is one of the most common claims in CTV. Jamloop believes that claim should be provable. Jamloop announced the launch of Jamloop Verified Supply(TM), a new standard for how streaming TV inventory is sourced, evaluated and reported across its performance CTV platform. Verified Supply combines three core elements: direct supply, transparent delivery and independent validation. Jamloop sources premium CTV inventory through direct relationships and direct-deal supply paths with networks and publishers, rather than relying on open-exchange buying or resold remnant inventory. Jamloop's proprietary bidding technology adds another layer of control, verifying that inventory offered through those deals matches the publisher and inventory Jamloop expects before it is purchased. Jamloop also reconciles and standardizes fragmented supply data across publishers and platforms to give advertisers a consistent view of what they are buying and where it ran. Advertisers receive channel-level reporting, show-level detail where available, impression timing, effective frequency and geographic delivery across DMA, ZIP code and district. Clients can also access log-level data for deeper analysis and reconciliation and connect exposure to downstream conversion activity to better understand what happened after an impression was delivered. "'Premium' without proof isn't sufficient," said Leif Welch, Founder and CEO of Jamloop. "If an advertiser is paying a premium, they should know how that inventory was sourced, where their ads actually ran and have the data to understand what happened next. Verified Supply makes that level of transparency part of how Jamloop operates." Independent supply validation with Jounce Media. Jamloop supplements its own supply controls with regular independent analysis from Jounce Media, an industry authority on programmatic supply-chain management. Jounce evaluates audited Jamloop CTV supply paths for quality and directness and identifies areas for further optimization. Independent analysis from Jounce Media found that 98% of audited spend across Jamloop's analyzed supply partners was classified as premium direct. "Supply quality is measurable, and the difference between a marketing claim and real transparency is whether the data supports it," said Chris Kane, Founder of Jounce Media. "Our analysis of the Jamloop platform demonstrates materially stronger supply chain management that exceeds industry benchmarks." Transparency from impression to outcome. Verified Supply is foundational to how Jamloop defines performance. Before an advertiser can trust a conversion, visit, call or sale attributed to CTV, they need confidence in the media that generated it, how it was sourced, where it ran and how it was delivered. Jamloop enables advertisers to connect CTV exposure to measurable business outcomes including website activity, store visits, calls, appointments and sales. By combining supply transparency with audience targeting, campaign delivery data and online and offline measurement, advertisers can evaluate more than whether an ad was served. They can understand where it ran, how often audiences were exposed, how long it took to convert and what business outcome followed. "Performance measurement shouldn't start at the conversion. It starts with confidence in the media itself," Welch said. "Before we tell an advertiser that CTV drove a visit, call or sale, we should be able to show them what they bought, where it ran and how it was delivered." Jamloop also supports additional inventory controls based on advertiser requirements, including publisher and app allowlists and blocklists, content and category exclusions, custom publisher curation and third-party IVT monitoring through providers including Human and Protected. Jamloop Verified Supply applies across every way advertisers buy CTV through Jamloop - managed, co-managed, self-service and white-label.