Jane Technologies

Jane Technologies

Cannabis e-commerce platform for dispensaries

Overview

Jane Technologies runs iheartjane.com, an e-commerce platform for the cannabis industry that serves more than 2,500 dispensaries and brands. Retailers can build and manage online menus, review key data, and handle business operations, with integrations that provide verified reviews, product-first shopping, and brand-sponsored ads inside a native environment. Jane Roots offers a headless eCommerce option built on Jane APIs for a fully customized menu experience. For consumers, iheartjane.com enables real-time local product shopping, price and proximity comparisons, and ordering from nearby stores, with a goal to connect local cannabis shoppers with nearby dispensaries while helping brands and retailers operate more efficiently through an API-driven commerce platform.

About Jane Technologies

Simplify's Rating
Why Jane Technologies is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Company Size

51-200

Company Stage

Series C

Total Funding

$127M

Headquarters

Santa Cruz, California

Founded

2015

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Simplify's Take

What believers are saying

  • Jane Gold generated $1M cash-back, boosting sales 57% per transaction.
  • Square partnership expands Jane into Canadian cannabis market since 2024.
  • Jane powered 20% of U.S. legal cannabis transactions with $1.6B GMV.

What critics are saying

  • Federal legalization lets Amazon enter, eroding Jane's 20% share in 12-24 months.
  • Square builds proprietary tools post-2024 partnership, cutting Jane margins.
  • Weedmaps bundles discovery with POS, capturing Jane's dispensary network.

What makes Jane Technologies unique

  • Jane's MyHigh AI personalizes cannabis recommendations across 39 states.
  • Jane Gold offers patented bank-to-bank cash-back rewards from brands.
  • Jane Catalog standardizes 700,000+ SKUs with verified reviews and photos.

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Funding

Total Funding

$127M

Above

Industry Average

Funded Over

3 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$100M
Jane Technologies

Benefits

Remote friendly

Health, dental, & vision

401k

Unlimited PTO

Home office stipend

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

0%

2 year growth

0%
PR Newswire
Feb 3rd, 2026
Jane Gold delivers $1M cash back to cannabis shoppers in first-of-its-kind rewards programme

Jane Technologies has announced its rewards programme, Jane Gold, has distributed over $1 million in cash back to cannabis shoppers since its beta launch. The programme represents the industry's first brand-funded rewards system operating across a national dispensary network. Jane Gold participants have purchased more than 250,000 items, totalling $7.5 million in spending. Shoppers spend 57% more per transaction when redeeming offers compared to purchases without rewards. The programme has generated $1.1 million in incremental sales for brands and $3.5 million for nearly 1,000 participating retailers. Currently operating across 10 US markets, Jane Gold uses patented technology to enable secure bank-to-bank cash transfers from brands to consumers. The platform allows brands to target specific customer segments whilst protecting dispensary margins and maintaining compliance.

PR Newswire
Mar 26th, 2024
Jane Technologies Launches First-Of-Its-Kind Rewards Program For The Cannabis Industry

Jane Gold connects consumers, brands, and dispensaries for exclusive rewards and cash-back opportunitiesSANTA CRUZ, Calif., March 26, 2024 /PRNewswire/ -- Jane Technologies, Inc. ("Jane"), the cannabis industry's leading e-commerce provider, today announced Jane Gold , a first-of-its-kind consumer rewards program built to benefit the entire industry ecosystem. This patented technology allows cannabis brands that cannot ship direct-to-consumer the ability to provide exclusive cash-back rewards to consumers across Jane's dispensary partner network.Jane Gold rewards consumers with brand-sponsored cash back.Jane Gold makes getting cash back on cannabis purchases simple and personalized. By joining for free, consumers qualify to earn exclusive cash back from their favorite brands, discovering new and beloved products with a customized experience. Jane Gold enables consumers to quickly and securely link their bank accounts to receive cash-back rebates directly from the brands, without having to burden the dispensary. It is worth noting that due to current regulations, these bank-to-bank (or ACH) transfers are the only legal way to complete cashless cannabis transactions in the industry today.Brands that participated in the beta launch of the Jane Gold program saw an average increase of 7% in overall sales, with 60% of those sales coming from first-time shoppers

Finance Magnates
Sep 21st, 2023
Square Partners with Jane Technologies to Enter Canadian Cannabis Market

Square partners with Jane Technologies to enter Canadian cannabis market.

PYMNTS
Sep 20th, 2023
Square And Jane Launch Commerce Solution For Canadian Cannabis Retailers

Square has partnered with Jane Technologies, an online ordering platform service for cannabis dispensaries, to enter the cannabis market in Canada. This collaboration seeks to cater to the needs of cannabis retailers in Canada by providing them with a comprehensive and efficient commerce solution, the companies said in a Wednesday (Sept. 20) press release emailed to PYMNTS. One of the benefits of this partnership is that cannabis dispensaries using Square will now be able to supplement their brick-and-mortar businesses with an online store, according to the release. Customers will have the convenience of selecting items from an up-to-date menu and placing orders for pick-up or delivery

Reuters
Sep 20th, 2023
Block Inc's Square enters Canadian pot market with Jane Technologies as partner

Sept 20 (Reuters) - Square, a unit of fintech company Block Inc (SQ.N) , said on Wednesday it would enter the Canadian cannabis market through a partnership with e-commerce platform Jane Technologies.

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