John Deere

John Deere

Global manufacturer of agricultural, construction equipment

Overview

John Deere makes a wide range of heavy equipment for farming, construction, forestry, and turf management. Its lineup includes tractors, planting and harvesting machines, excavators, loaders, dozers, feller bunchers, skidders, harvesters, and turf gear like aerators and top dressers. The company sells, finances, and services equipment through direct channels and a global dealer network, and it also provides maintenance, parts, and attachments. It combines product sales with technology offerings such as precision agriculture and forestry systems that help customers optimize performance and reduce inputs. What sets Deere apart is its global scale, the breadth of its product lines, integrated after-sales support, and its emphasis on technology-enabled optimization and sustainability. The company aims to help customers increase productivity and efficiency while meeting environmental regulations, maintaining reliability, and delivering long-term value through service and innovation.

About John Deere

Simplify's Rating
Why John Deere is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Robotics & Automation

Hardware

Industrial & Manufacturing

Company Size

10,001+

Company Stage

IPO

Headquarters

Moline, Illinois

Founded

1837

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Simplify's Take

What believers are saying

  • Q2 2026 revenue hit $13.37 billion, with 16.9% equipment margins.
  • GUSS acquisition and C1450T launch strengthen autonomy and high-acreage productivity.
  • Brazil demand and local electronics manufacturing support faster parts availability and service.

What critics are saying

  • FTC settlement on July 8, 2026 forces ten years of repair-access oversight.
  • Deere still faces recurring antitrust litigation over diagnostics, dealer control, and software access.
  • Ramos Arizpe Mexico production shifts and 2024-2025 layoffs keep Midwest morale fragile.

What makes John Deere unique

  • Deere controls dealer distribution and service through a century-old agricultural platform.
  • Its precision-agriculture stack spans tractors, autonomous sprayers, and onboard electronics.
  • Brazil electronics localization in 2027 deepens regional manufacturing and software integration.

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Funding

Total Funding

$332.7M

Above

Industry Average

Funded Over

4 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Flexible Work Hours

Health Insurance

Adoption Assistance

Employee Assistance Programs

Tuition Assistance

Wellness Program

Tool of Trade Company Vehicle

Paid Parental Leave

Professional Development Budget

Annual Leave loading

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

2%

2 year growth

2%
H.J. Trailer Sales, LLC
Aug 10th, 2026
Best 10 grader Manufacturers in the world.

Best 10 grader Manufacturers in the world. Aug 10, 2026 Leave a message As a well - established grader supplier, I've had the privilege of witnessing the ever - evolving landscape of the grader manufacturing industry. Over the years, I've seen firsthand how different manufacturers bring unique features, technologies, and quality standards to their products. In this blog, I'll be sharing the top 10 grader manufacturers in the world, based on my extensive experience and in - depth market research. 1. Caterpillar. Caterpillar is a name that needs no introduction in the construction machinery world. Their graders are renowned for their durability, power, and advanced technology. Caterpillar's graders come with state - of - the - art control systems, which allow for precise blade positioning and grading operations. They offer a wide range of models suitable for various applications, from small - scale construction projects to large - scale highway grading. The company's commitment to innovation is evident in their continuous improvement of fuel efficiency and operator comfort. For instance, their latest models feature ergonomic cabs with excellent visibility, reducing operator fatigue during long working hours. 2. Komatsu. Komatsu is another leading manufacturer of graders. Their products are known for their reliability and high - performance capabilities. Komatsu graders are designed with advanced hydraulic systems that ensure smooth and precise operation. The company also focuses on environmental sustainability, with many of their graders meeting strict emission standards. Their research and development efforts are constantly aimed at improving productivity and reducing operating costs. Komatsu's graders are equipped with intelligent control systems that can optimize the grading process, saving time and resources. 3. John Deere. John Deere has a long - standing reputation for producing high - quality agricultural and construction equipment, including graders. Their graders are characterized by their user - friendly design and excellent maneuverability. John Deere invests heavily in research to develop technologies that enhance the efficiency and accuracy of grading. For example, their graders may come with advanced GPS - based guidance systems, which enable operators to achieve highly accurate grading results. The company also provides comprehensive after - sales support, ensuring that customers can keep their graders in top - notch condition. 4. Volvo construction equipment. Volvo is well - known for its focus on safety and innovation. Their graders are no exception. Volvo graders are built with robust structures and advanced safety features, such as ROPS (Roll - Over Protective Structure) and FOPS (Falling Object Protective Structure). The company's commitment to sustainability is also reflected in their graders, which are designed to be fuel - efficient and have a lower environmental impact. Volvo's graders are equipped with intelligent systems that can monitor the machine's performance in real - time, allowing for proactive maintenance and reducing downtime. 5. Liebherr. Liebherr is a German manufacturer that is synonymous with precision engineering. Their graders are known for their high - quality components and excellent build quality. Liebherr graders are designed to handle tough working conditions, with powerful engines and durable transmissions. The company also offers a high level of customization, allowing customers to tailor the graders to their specific needs. Their advanced hydraulic systems provide smooth and accurate blade control, making them ideal for fine - grading applications. 6. Case construction equipment. Case is a well - respected brand in the construction industry. Their graders are known for their versatility and reliability. Case graders are designed with a focus on ease of use, featuring simple control interfaces that make them accessible to operators of all skill levels. The company offers a range of models with different power and performance capabilities, suitable for a variety of grading tasks. Case also provides extensive training and support to its customers, ensuring that they can get the most out of their graders. 7. JCB. JCB is a British manufacturer that has made a name for itself in the construction machinery market. Their graders are known for their compact design and excellent maneuverability. JCB graders are suitable for working in confined spaces, such as urban construction sites. The company's innovative approach to design is evident in their use of advanced materials and technologies to reduce the weight of the graders without sacrificing performance. JCB also offers a high level of customer service, with a global network of dealerships. 8. SDLG. SDLG is a Chinese manufacturer that has been rapidly gaining popularity in the global market. Their graders are known for their cost - effectiveness and good performance. SDLG offers a range of graders with different specifications to meet the needs of different customers. The company focuses on providing high - quality products at competitive prices. Their graders are also designed with ease of maintenance in mind, reducing the overall cost of ownership. 9. XCMG. XCMG is another leading Chinese manufacturer. Their graders are recognized for their technological innovation and high - performance features. XCMG invests heavily in research and development to develop advanced technologies for their graders, such as intelligent operation systems and efficient power management. The company offers a comprehensive product portfolio, from small - sized graders for light - duty applications to large - sized graders for heavy - duty projects. 10. LiuGong. LiuGong is a well - established Chinese brand that manufactures a variety of construction equipment, including graders. Their graders are known for their solid construction and reliable performance. LiuGong focuses on continuous improvement, listening to customer feedback to enhance the design and functionality of their graders. Their products are also backed by a good after - sales service system, ensuring that customers can get timely support. When it comes to choosing a grader, there are two main types to consider: Four - wheel Graders and Six - wheel Graders. Four - wheel Graders are more maneuverable and suitable for smaller projects or working in tight spaces. To learn more about Four - wheel Graders, you can visit Four - wheel Grader. Six - wheel Graders, on the other hand, offer better stability and traction, making them ideal for large - scale grading operations. For more information on Six - wheel Graders, check out Six - wheel Grader. In conclusion, each of these top 10 grader manufacturers has its own strengths and unique selling points. As a grader supplier, I understand that different customers have different needs, whether it's for a small - scale local project or a large - scale international construction initiative. Shandong Huajiang Automobile Trading Co., Ltd. is here to help you find the perfect grader that suits your specific requirements. Whether you are concerned about cost, performance, technology, or after - sales support, Shandong Huajiang Automobile Trading Co., Ltd. has the expertise and the product range to assist you. If you're in the market for a grader and would like to discuss your options, I invite you to engage in a purchase negotiation with me. Shandong Huajiang Automobile Trading Co., Ltd. can offer you in - depth product knowledge, competitive pricing, and excellent customer service. Don't hesitate to reach out and start the conversation about finding the best grader for your project. References. * Industry reports on construction machinery manufacturing * Product catalogs of the mentioned grader manufacturers * Interviews with industry experts and grader operators

Agri Machinery News
Aug 7th, 2026
Royal Welsh Award of Merit for baler innovation.

Royal Welsh Award of Merit for baler innovation. John Deere has been awarded the Award of Merit for New Innovation at the 2026 Royal Welsh Show. The award recognises the innovation with the greatest potential to improve agriculture in Wales, with John Deere receiving this achievement for the new Weave Automation technology on the V452R Round Baler. John Deere exhibited at the Royal Welsh Show from Monday 20th to Thursday 23rd July, showcasing John Deere's latest innovations, including its Weave Automation technology. Weave Automation, available on the variable chamber V452R and V462R Round Baler models, is an advanced feature that automatically guides an operator's baler left and right along the windrow, creating consistently well-shaped bales without constant operator input. The active hitch automatically follows curved windrows, even in corners. Precisely tracking the windrow, the V452R with Weave Automation eliminates missed crop and reduces tractor manoeuvres. This innovative technology uses sensors and hydraulics to weave the baler back and forth as needed, ensuring the hay is distributed evenly inside the chamber, resulting in perfectly shaped, consistent bales every time, without the stress of constant manual adjustments. "John Deere's Weave Automation technology has proven to be leading edge technology for farmers," says Chris Wiltshire, John Deere Tactical Marketing Manager. "In streamlining the bailing process, Weave Automation reduces fatigue in operators as the machine can do everything for them. "This means reduced operator error, better documentation, and consistent bales."

Business Insurance
Aug 5th, 2026
Marsh Risk hires former John Deere captive insurance exec.

Marsh Risk hires former John Deere captive insurance exec. * by Claire Wilkinson Former John Deere captive insurance executive Aileen Krehbiel has joined Marsh Risk as global strategic client service leader, captive solutions, Marsh said Wednesday. Bettendorf, Iowa-based Ms. Krehbiel reports to Michael Serricchio, U.S. and Canada regional leader, captive solutions. She will lead Marsh's captive strategy for its largest and most complex global captive clients in the newly created role. Ms. Krehbiel most recently was manager of captive insurance programs at equipment manufacturer John Deere, where she also was responsible for employee benefits technical accounting. Before joining John Deere in 2011, she was an assurance manager at Ernst & Young. August 5, 2026

ImpactAlpha
Aug 5th, 2026
Food is a massive, essential market hiding in plain sight.

Food is a massive, essential market hiding in plain sight. Lauren Abda and Megahan Peterson · August 5, 2026 Food is one of the few industries every person on the planet depends on daily, yet it remains significantly undercapitalized relative to its economic size and strategic importance. As climate volatility, labor shortages, geopolitical instability and rising health costs expose the fragility of the world's food systems, capital is focusing on artificial intelligence and digital infrastructure investing instead. The opportunity for impact investors is not just to finance better food companies but to back the enabling layer that makes the food value chain and this essential sector more efficient, resilient and investable. Investors risk overlooking one of the largest opportunities in the real economy: Agriculture faces an estimated $276 billion financing gap. Global FoodTech investment fell 59% in 2023, according to PitchBook. Consequently, one of the world's largest industries is attracting a shrinking share of innovation capital precisely as labor shortages, geopolitical instability, climate pressures and public health challenges make modernization more urgent. For investors seeking true outperformance, actual alpha lies in backing novel enabling infrastructure that makes our food systems cheaper to operate, easier to trace, less wasteful and more resilient. In a market crowded with capital chasing identical software themes, modernizing food operations represents a massive, overlooked investment opportunity that perfectly aligns measurable financial returns with deep environmental and social impact. At Branch Venture Group, we have seen firsthand how vulnerable our centralized food production systems are to sudden shocks. The opportunity to drive systemic change extends across the industry: Innovators are modernizing manufacturing, nutrition, ingredients and regional food infrastructure to help producers make more with fewer resources. For example, companies like Burro deploy autonomous robots to address agricultural labor shortages. BlueTrace improves traceability and inventory management of fish and seafood through real-time supply chain visibility. And Mori extends the shelf life of fresh foods, reducing waste while improving retailer margins. These businesses share a common characteristic: They solve measurable, expensive operational problems while delivering environmental or social benefits. Better visibility reduces spoilage. Automation improves productivity. Shelf-life extension reduces waste while increasing profitability. In each case, impact derives from strong economics rather than competing with financial returns. Resilience is the new growth story. Since the 2021 investment peak, capital-intensive food technologies, including vertical farming and certain alternative protein platforms, have struggled amid higher interest rates, infrastructure constraints and slower commercialization. At the same time, food manufacturers continue to face persistent labor shortages, supply chain disruption and rising operating costs. The opportunity is not to bet on the next consumer food trend; it is to invest in the infrastructure that every food company will need regardless of what consumers choose to eat. As a result, investors are increasingly being rewarded for investing in businesses that strengthen the existing food system rather than trying to reinvent it from scratch. Companies improving manufacturing efficiency, reducing waste, automating repetitive tasks, strengthening regional supply chains and enabling more sustainable production solve immediate operational challenges while generating measurable returns on investment. This shift is increasingly being validated by strategic acquisitions and continued investment across the sector. Branch Venture Group portfolio company Copra, a vertically integrated coconut ingredient supplier serving global food and beverage manufacturers, was recently acquired by The Vita Coco Company, demonstrating the strategic value of businesses that modernize critical food supply chains. Similar signals can be seen across the market: GUSS Automation, a developer of autonomous agricultural sprayers, was acquired by John Deere; AgBiTech, a leader in biological crop protection, was acquired by BASF Agricultural Solutions; and The Yield Technology Solutions, an agricultural technology platform focused on data-driven farming, was acquired by Yamaha Motor. Meanwhile, there are pockets of investors that continue to back companies building enabling infrastructure for the food system, including Finnforel, which secured a $261 million investment led by Mitsubishi to scale land-based recirculating aquaculture, and Infinite Roots, which has raised significant growth capital to commercialize mycelium-based protein production. But so much more can be done. Together, these transactions reflect growing demand for technologies that improve productivity, resilience, and resource efficiency across the food value chain. Pandemic-era shortages, geopolitical conflict, shipping disruptions and climate volatility have only reinforced the value of resilient food infrastructure. Technologies that improve traceability, regional processing, manufacturing efficiency and predictive supply chain management are no longer optional investments; they are essential business capabilities for the food system. Impact is an operating advantage. Perhaps the most significant shift in the market is that impact and financial performance are increasingly aligned. While sustainability was once viewed as a net cost, it is rapidly becoming a competitive advantage. The strongest food innovation companies generate environmental and social impact precisely because they operate more efficiently. Reducing food waste directly improves retailer margins, and automation increases productivity while addressing labor shortages. Furthermore, better traceability strengthens food safety while lowering compliance risk, and precision agriculture reduces input costs. Family offices are particularly well positioned to act on this opportunity. Unlike many institutional investors, they often have the flexibility to take a longer-term view, underwrite systems-level change, and connect financial returns with measurable impact. Food infrastructure isn't just a venture category; it's a durable theme where capital can improve systemic problems together with generating resilient returns across market cycles. In each case, impact is not a tradeoff against returns; it is a direct consequence of building a better business. Food should no longer be viewed primarily as a consumer category or a niche sustainability theme. It is foundational infrastructure underpinning public health, economic productivity, national security and supply chain resilience. Like energy, transportation and digital networks, food systems require continual modernization to remain competitive. The next generation of impact investing will not be defined by creating entirely new systems, but by rebuilding and modernizing the systems society already depends upon every day. (Disclosure: Branch Venture Group is an investor in BlueTrace and Mori and was an early investor in Copra, which was acquired by The Vita Coco Company in July 2026.) Lauren Abda is co-founder of Branch Venture Group. Megahan Peterson is a management consultant and head of impact at The Family Offices Global. Guest posts on ImpactAlpha represent the opinions of their authors and do not necessarily reflect the views of ImpactAlpha.

Yahoo Finance
Aug 2nd, 2026
Deere and UAW clash over contract extension as union counters with $500M higher offer

John Deere and the United Auto Workers are clashing over the company's proposal to extend their collective bargaining agreement by two years beyond its autumn 2027 expiration. Deere maintains its extension offer would preserve current terms — including healthcare coverage, cost-of-living adjustments and pension benefits — whilst providing additional compensation through 2029. The company rejected the union's counteroffer, saying it exceeds Deere's proposal by roughly half a billion dollars. Deere cited declining agricultural equipment demand and market uncertainty as reasons for seeking continuity. UAW Vice President Laura Dickerson said the union's membership will decide whether the proposal is acceptable, noting shareholders are "collecting the rewards of our members' hard work." Deere reported net income of $1.773 billion for its second quarter ended 3 May, down 2% year-on-year.

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