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Overview
Joko operates a mobile shopping app that gives users cashback, coupons, and discounts from a wide range of retailers. It earns commissions through affiliate marketing when users make purchases via the app. The app is free for users and automatically calculates the carbon footprint of each transaction, encouraging more conscious consumption. How it works: users browse partners in the app, activate deals, and make purchases through affiliate links to get rewards; the platform tracks sales and credits cashback automatically to the user’s account. How it is different: it combines traditional cashback and coupon offers with real-time carbon footprint insights for each purchase, offering environmental visibility alongside savings, within a broad consumer market. What the company aims for: to help people save money on everyday spending while promoting greener consumption and to grow its affiliate network across retailers.
About Joko
Industries
Data & Analytics
Consumer Software
Fintech
Financial Services
Company Size
201-500
Company Stage
Series A
Total Funding
$12.8M
Headquarters
Paris, France
Founded
2018
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Simplify's Take
What believers are saying
- Joko reported over $50 million revenue in Europe before the U.S. launch.
- Joko handles more than 2 million product views daily, showing strong engagement.
- Joko is hiring across product, backend, and AI roles in Paris and Barcelona.
What critics are saying
- Joko's U.S. launch faces Amazon, Apple, DoorDash, and Walgreens partnerships.
- Affiliate commissions expose Joko to retailer pricing cuts and partner churn in 2026.
- If U.S. CAC outruns commissions, Joko becomes a subscale consumer app with weak margins.
What makes Joko unique
- Joko combines cashback, price comparison, and automatic coupons in one app.
- Joko launched in the U.S. on September 21, 2026, with 6 million European users.
- Joko's AI assistant Juno spans 50 million products across 40,000 merchants.
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Funding
Total Funding
$12.8M
Below
Industry Average
Funded Over
2 Rounds
Industry standards
Benefits
Flexible Work Hours
Remote Work Options
Phone/Internet Stipend
Gym Membership
Health Insurance
Meal Benefits
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↓ -2%2 year growth
↑ 5%Joko, an AI-powered shopping app used by more than 6 million European consumers, has launched in the US. The app helps users compare prices, track spending, and earn cash back across more than 10,000 partner merchants, including Amazon, Nike, and Sephora. The company generated more than $50 million in revenue in Europe. Joko's AI assistant, Juno, draws on a catalogue of over 50 million products from 40,000 merchants and processes 2 million product views daily. Founded in 2018 by Xavier Starkloff, Alexandre Hollocou, and Nicolas Salat-Baroux, Joko combines product discovery, price comparison, and automatic coupons in one platform. The app is now available on the App Store and Google Play.
Partech is a global investment platform for tech and digital companies, led by ex-entrepreneurs and operators of the industry spread across offices in San Francisco, Paris, Berlin and Dakar. Partech invests in Internet and information technology startups at seed, venture and growth stages.
Yesterday, Hellojoko released a new version of the app that makes it possible for you to shop on any website using Joko.
Joko, a mobile app that rewards its users every time they spend using its bank card raised €10M funding from Partech and Axeleo. Read more..
Joko, a French fintech company aiming to disrupt cashback rewards, has raised a €10 million Series A round to begin expanding into other European countries. The funding comes from two French VCs, Partech and Axeleo, who also participated in a €1.6 million seed round last year. Based on the Open Data initiative enabled by the […]
Joko is Hiring for 49 Jobs on Simplify!
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About Joko
Industries
Data & Analytics
Consumer Software
Fintech
Financial Services
Company Size
201-500
Company Stage
Series A
Total Funding
$12.8M
Headquarters
Paris, France
Founded
2018
Joko is Hiring for 49 Jobs on Simplify!
Find jobs on Simplify and start your career today