Overview

Joko operates a mobile shopping app that gives users cashback, coupons, and discounts from a wide range of retailers. It earns commissions through affiliate marketing when users make purchases via the app. The app is free for users and automatically calculates the carbon footprint of each transaction, encouraging more conscious consumption. How it works: users browse partners in the app, activate deals, and make purchases through affiliate links to get rewards; the platform tracks sales and credits cashback automatically to the user’s account. How it is different: it combines traditional cashback and coupon offers with real-time carbon footprint insights for each purchase, offering environmental visibility alongside savings, within a broad consumer market. What the company aims for: to help people save money on everyday spending while promoting greener consumption and to grow its affiliate network across retailers.

Significant Headcount Growth

Simplify's Take

What believers are saying

• App update on April 16, 2026 enables shopping on any website.
• Price tracking alerts users to drops from any store instantly.
• $63M raised fuels expansion across Paris, Barcelona, and New York.

What critics are saying

• Rakuten captures 40% more French users with higher payouts by Q1 2026.
• iGraal's 15% higher cashback rates drive churn in 3-6 months.
• Honey extensions obsolete Joko's app across 80% e-commerce in 12 months.

What makes Joko unique

• Joko calculates carbon footprint automatically for every transaction.
• Joko connects users to over 7,500 brands for cashback online and in-store.
• Joko's Chrome extension auto-applies cashback and promo codes seamlessly.

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Funding

Total Funding

$12.8M

Below

Industry Average

Funded Over

2 Rounds

$11,000,000

Series A

Oct 2020

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Below Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$8.2M

$11M

$15M

$30M

View all funding stages