Overview

Joko helps consumers shop more effectively by providing tools that enable them to find products, make informed purchasing decisions, and save money. The platform connects users with over 7,000 merchants, allowing them to access discounts and offers. Joko's services are designed to simplify the shopping experience, making it easier for users to compare prices and find the best deals. Unlike many competitors, Joko is a certified B Corporation, which means it prioritizes social and environmental responsibility alongside its business goals. The company's aim is to enhance the shopping experience for consumers while positively impacting the communities it serves.

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Simplify's Take

What believers are saying

• Joko raised €10M to expand its cashback rewards program in Europe.
• The European fintech market is projected to grow at 11.2% CAGR until 2028.
• Increased consumer interest in cashback programs boosts Joko's market potential.

What critics are saying

• Intensifying competition in fintech could dilute Joko's market share.
• Regulatory scrutiny in Europe may increase compliance costs for Joko.
• Economic downturns in Europe could impact Joko's cashback service usage.

What makes Joko unique

• Joko offers a unique app that rewards users for everyday expenses.
• The app allows shopping on any website, enhancing user convenience.
• Joko's integration with bank cards simplifies the cashback process for users.

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Funding

Total Funding

$12.8M

Below

Industry Average

Funded Over

2 Rounds

$11,000,000

Series A

Oct 2020

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Below Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$8.2M

$11M

$15M

$30M

View all funding stages