Jones Road Beauty to debut in Houston. Jones Road Beauty is planned to open in Rice Village. Published Date: August 20, 2026, 4:38 PM EDT Jones Road Beauty will take over the from Mac Cosmetic space in Rice Village. (Image credit: Jones Road Beauty Instagram) Jones Road Beauty is coming to Houston! According to a recently filed Texas Department of Licensing and Regulation permit, the "no-makeup makeup" cosmetics company is set to open a boutique in Rice Village at 2411 Times Blvd., Suite 130. The permit further details that construction on the Jones Road Beauty store is expected to start in September and is slated to wrap up in early November. If all goes well with permitting and the estimated $248,000 construction project on the new Jones Road Beauty store, the new boutique should open by this fall. The 1,415-square-foot space that the new Jones Road Beauty store will take over in Rice Village was previously occupied by MAC Cosmetics, which permanently closed alongside a wave of standalone MAC storefront reductions. What Now Houston reached out to Jone Road Beauty's Director of Supply Chain and Customer Experience, Matthew Jadro, to find out more about the upcoming opening. Unfortunately, we did not hear back by the time of this publication. What Now also briefly chatted with the brand's Director of Marketing and Creative Operations, Genevieve Outwater, who confirmed the opening but was unable to share further details as she is on maternity leave. "Clean, strategic, high-grade formulations that work on every skin type and tone - and that are as simple to use as they are to master," Jones Road Beauty founder, Bobbi Brown, writes on the brand's website. "Jones Road is a lifetime of beauty knowledge, distilled." The legendary makeup artist and author founded Jones Road Beauty in 2020. Brown opened the new brand exactly when her 25-year non-compete clause expired following her departure from her original namesake brand. Named after a road she passed in the Hamptons, the independent, direct-to-consumer line was created to champion clean, high-grade, multi-use "no-makeup makeup". There are now at least 12 retail brick-and-mortar Jones Road Beauty storefronts, including its flagship location in New Jersey, multiple spots across major US cities, and an international counter in the UK. There are currently two of those stores in Texas, one in Austin and one in Dallas. The upcoming opening is a highly anticipated debut! What Now also reached out to Brown and the Vice President of Retail at Jones Road Beauty, Juliet Baker, to find out more about the debut and possibly the grand opening. But we did not hear back by the time of this publication. Jones Road Beauty is planned to debut in Rice Village at 2411 Times Blvd., Suite 130, later this year. (This is a developing story. As more information is made available, we will update this article. Stay tuned!) Love our content? Add WhatNow as a preferred source on Google to see more of our trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in Houston Regional Reporter Candese Charles first fell in love with journalism in the second grade, when she started the Charles Gazette. Since then, her career as a journalist has taken her to TV screens in New Orleans, the Bay Area, and Las Vegas. She believes that a good story has the power to change the world or at least change the way you think about food. Food is a love language for her, as both her father and brother are chefs. Originally from Los Angeles, after a trek across the country for her career as a TV news reporter, she's happy to call North Las Vegas home. When she's not writing about the hottest and newest restaurants, she's spending time with her family, catching concerts and music festivals, or brunching with her besties. She's excited to bring you a delicious bite of the next big restaurant.

Village retail redevelopment underway. HOUSTON - (Realty News Report) - Fifth Corner has kicked off the redevelopment of Village Corner, a midcentury retail center at 2400 Times Blvd. in the Village. Houston-based Fifth Corner acquired the property, which is located along Rice and Times Boulevards, just west of Morningside, last year. Michael Hsu Office of Architecture designed the renovations to include new facades, expanded patios and public spaces, and improved walkability. The redevelopment of Village Corner will focus on enhancing and repositioning the project's 38,035 square feet of retail space, according to Fifth Corner. The center also has 28,500 square feet of office. Rebel Retail Advisors is leading the retail leasing. CTC Contractors is handling construction, which is expected to wrap up in the fourth quarter. "From the beginning, we wanted this project to feel like it belonged here," said Tenel Tayar, Co-Managing Partner at Fifth Corner. "This isn't about creating a standalone development. It's about contributing thoughtfully to the continued evolution of Rice Village with architecture, retail, and public spaces that complement what makes this neighborhood so special." Long term in mind. "Our goal has never been simply to redevelop a property," said Brandon Eads, Portfolio Development Manager at Fifth Corner. "We're creating a place where exceptional brands want to invest, where people naturally want to spend time, and where every detail - from the architecture to the patios to the pedestrian experience - has been considered with the long term in mind." Located in one of Houston's oldest and most walkable shopping districts, Village Corner is home to longstanding shops and restaurants such as La Taste, Salento Bistrot, Café Rabelais, and Torchy's Tacos. The Village sits between Rice University and West University Place. "We've been working closely with each of the existing tenants throughout the planning process and have thoughtfully considered their long-term goals as the project evolves. Our approach has always been to curate Village Corner with the right mix of retailers and restaurants while supporting the businesses that contribute to the character of the property," the company said in a statement. Fifth Corner did not provide specifics on any tenant changes in the works. "We've seen strong interest in Village Corner and are excited about the level of leasing activity already underway. While we do have progress to share, we're working collaboratively with our future tenants to announce new leases at the appropriate time. We look forward to sharing those additions when each brand is ready to make its own announcement." A magnet for expansion. The Village has been a popular choice for local shops and restaurants as well as retailers expanding to Houston for the first time. Several nearby spaces in centers owned by others are being prepared for new tenants. Jones Road Beauty will open its first Houston store across Times Boulevard in the space previously occupied by Mac Cosmetics. Hill House Home, a boutique selling clothing, accessories, and bedding, will take over the former Lily Rain store on Kelvin for its Houston entry, according to a TDLR filing. Lily Rain relocated to the former Francesca's space at 2515 University Blvd. And New York-based Thursday Boot Co. recently leased 2,812 SF for a new store at 5407 Kelvin, according to NewQuest. Kinokuniya will soon transform a nearly 5,600-SF space at 2369 Rice Blvd. into a Japanese bookstore for its second area location. The renovations are expected to wrap up in February, according to a filing with the Texas Department of Licensing & Regulation. The space was previously occupied by Village Fitness. In another center near West U, Fifth Corner recently brought in Merit Coffee Co. to fill the space vacated by Starbucks in the Terrace Shops on Buffalo Speedway near Westpark. The community café marks the first location for the San Antonio-based coffee roaster. Boilerplate: Fifth Corner was founded by former AmREIT executives Chad Braun, Tenel Tayar, and H. Kerr Taylor in 2017. The company is focused on investing in what it calls Irreplaceable Corners, or walkable, highly visible properties in thriving urban neighborhoods with long-term potential. Feature image: Construction is in progress at Village Corner on Times Boulevard. Photo credit: Realty News Report, Copyright 2026 Mark your calendar: CommGate will host its Economic Outlook -Wednesday, Sept. 23 from 3 to 6 p.m. at the Houston Country Club. Economist Ted C. Jones, PhD, will present an economic forecast examining trends that will shape the real estate market in the coming year. Following the presentation, connect at a networking social with beverages and hors d'oeuvres. Free for members of CommGate, CCIM, and SIOR. Non-members $50. Link to Registration

Jones Road Beauty CEO exits company. Cody Plofker, the son of Bobbi Brown, said the business will be 'better served' by an experienced CEO with a 'renewed passion for the business.' July 8, 2026 Associate Editor The CEO of Bobbi Brown's Jones Road Beauty, Cody Plofker, is exiting the role after 18 months. Plofker, who has been with the company for five years as CEO, CMO and director of ecommerce, said in a LinkedIn post that he prefers running ads over managing people. The son of founder Bobbi Brown, Plofker said he will remain involved in the minimalist beauty label as a board member and advisor. "I know the business will be better served by an experienced CEO who has a different skillset than mine and a renewed passion for the business," he said. Reflecting on his success the last five years, Plofker said he was proud of the brand's accomplishments. "I am incredibly proud of what we were able to accomplish in around five years and never thought in my wildest of dreams we would be here so quickly," he said. "This has been an incredible ride and I have learned so much from it. We built a bootstrapped, nine figure profitable business from my hometown in New Jersey without any wholesale or Amazon." For more on Jones Road Beauty, go here.