Cody Plofker has stepped down as chief executive officer of Jones Road Beauty, the brand founded by his mother, Bobbi Brown. He announced the decision on LinkedIn, citing personal and professional reasons. Plofker said he prefers building marketing funnels and running advertisements to managing people. He believes an experienced CEO with different skills would better serve the business's next phase. Jones Road now generates revenues in the nine figures and is profitable, according to Plofker. He will transition to the board and remain actively involved as a board member. Brown launched Jones Road in 2020 after leaving her namesake brand, owned by Estée Lauder Companies, four years earlier. The company recently expanded from makeup into body care products.

Jones Road arrives in Santa Monica. Bobbi Brown's latest venture goes from strength to strength, opening its 15th retail location in the US June 21, 2026/11.42 Taryn Carlson Courtesy Jones Road Taryn Carlson Courtesy Jones Road Make-up artist-turned-entrepreneur Bobbi Brown has endured in an increasingly fickle and trend-driven industry by developing innovative beauty products and then moving forward to another breakthrough long before the products are sold out. During the 1990s and early 2000s, she laid the groundwork for a minimalist make-up philosophy with best sellers that included ten natural-shade lipsticks and "shimmer brick" blushes and eyeshadow palettes that made achieving a personalized make-up look easy and accessible to wearers from all walks of life. In 2016, she left her milliard-dollar eponymous brand - but was not done yet. At the height of the pandemic in 2020, when social media influencers and celebrity beauty brands flooded the market, she launched Jones Road, a portable and universally flattering range of clean beauty products for all ages, skin types, and skin tones. The line includes make-up, skin care, and tools, as well as limited-edition custom-made kits suited for busy women and TSA regulations. Today, beyond the website, Brown and her Jones Road models can be found all over social media with inspirational and aspirational clips, including YouTube and Instagram. As there will always be a part of the market that prefers trying before buying, Brown and her team recognized that it was time to return to brick-and-mortar stores on her terms. The first location in California opened on June 18 in Santa Monica at 1406 Montana Avenue. It brings the number of retail outlets to 15, following locations in New Jersey, Manhattan, Brooklyn, East Hampton, Palm Beach, Chicago, Austin, Dallas, Chestnut Hill, Boston, Nashville, and Charleston. The new shop spans 1,470 ft^2 and is open Monday to Saturday from 11 a.m. to 7 p.m. and on Sundays from noon to 6 p.m. Shoppers who want to be sure they are picking the right products and colours in person can check out: * complimentary skin-matching services for all skin tones and types; * six make-up application stations with advance booking available (adults US$100, teens US$75); * lessons with trained Jones Road Beauty make-up artists (adults US$125; teens US$85); * bridal make-up applications (US$125), trials (US$85), and lessons (US$150). 'We've been searching for the right spot for Jones Road in Southern California, and this location in Santa Monica is perfect for us,' said Brown. 'Whenever I visit, Montana Avenue is my go-to street to walk, shop, and people-watch on. It's got an easy, California-cool vibe, yet it's also a vibrant community filled with the chicest local shops, restaurants, and wellness hot spots. Jones Road is excited to join this beautiful, tree-lined neighbourhood.' 'By the end of 2026, we will double the number of Jones Road Beauty stores we had last year, and four of our new locations this year will open in California,' adds Jones Road CEO Cody Plofker. 'We already have a loyal California customer base online, so we knew we had a strong foundation to build upon. By opening in Santa Monica now, followed by new stores opening later this year in Palo Alto, Newport Beach and San Diego, the goal is to attract more Jones Road customers throughout the state who want to enjoy the Jones Road experience in person, try the products before they buy them, and invite them to become part of the Jones Road community we're building throughout the country.' Courtesy Jones Road You may also like Filed by Lucire staff

Jones Road's package design showcases innovation in beauty. Director of Packaging Katie Neglia on the brand's approach to formulation and package design. June 16, 2026 Associate Editor When users pop the magnetic cap off a Jones Road Your Skin Foundation Sticks, they are treated to a sensorial experience that goes beyond makeup inside. The sleek packaging of the twist-up makeup stick features heavy, high-end metal and a trendy magnet closure that officials say reflects the efficacy of the formula: smooth and easy to maneuver. Dubbed a "skin-first" buildable coverage foundation, the waterless formula is formulated with coconut-derived esters, squalane, shea butter, ceramide NP, hyaluronic acid and vitamins C and E. Jones Road Founder Bobbi Brown created Your Skin Foundation to help skin look and feel like the user's best skin. "At Jones Road, we believe the packaging should reflect the experience of using the product," Katie Neglia, director of packaging, Jones Road Beauty, told Happi. "With the Blushing Stick, Eyeshadow Stick and Foundation Stick, we really wanted the packaging to elevate what's inside. These are incredible formulas, and we felt they deserved components that felt equally considered. The magnetic closure and smooth profile make the experience feel effortless, which mirrors exactly how the products perform on skin. Everything about the packaging is meant to get out of the way and let the product speak." What's more, the products are housed in protective outer cartons made from 100% recyclable Forest Stewardship Council-certified post-consumer fiber. Leaning into the utilitarian feel. The brand's Body Scrub, included in Jones Road's new body care line launched in January, relies on natural bamboo powder in lieu of plastic microbeads. Neglia says the Body Scrub's aluminum tube is designed to preserve the product's integrity. "When we developed the body collection, we wanted the packaging to feel a little different from what you'd typically see in the beauty space - less precious, more utilitarian," Neglia said. "The matte aluminum tube was perfect for that. I really love the intersection of quiet luxury and utilitarian cool, and the body line is probably the clearest expression of that. It has this understated, gender-neutral quality that we all loved. Something you'd want on your shelf regardless of who you are." Another innovative package design was developed for Jones Road's newly released Bright Skin Illuminating Drops. Created for use on the face and body, the drops are housed in a glass bottle and dropper format. The formulas is enriched with vitamin C, aloe and glycerin, which penetrate skin to create a pearlescent radiance, says the brand. "We love a clean, minimal silhouette, and the clear glass lets the shades shine (literally)," said Neglia. "There's something about seeing the actual product through the packaging that feels honest and confident, which is very Jones Road." With Jones Road, Brown is focused on product formulas and packaging that work in tandem and showcase the brand's ethos. "Everything we do in packaging comes back to a few core principles: it should feel intentional, it should be beautiful without being fussy, and it should make sense for the product inside," said Neglia. "Bobbi has described the aesthetic as 'Celine meets Supreme' and that's genuinely my gut check when I'm evaluating any component. Does it feel elevated but not precious? Useful but not boring? We're not chasing trends; we're looking for components that feel timeless and that our customers will actually want to use every day. That consistency across very different product formats is something we're really proud of." Topics.