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JuneShine Brands

Brews hard kombucha and canned cocktails

Overview

JuneShine creates beverages by brewing hard kombucha and canned cocktails with real, premium ingredients. Based in San Diego, CA, the company distributes its products through retailers and online channels, generating revenue from direct-to-consumer sales and retail partnerships. Their drinks are produced using transparent ingredients and sustainable brewing practices, aiming to offer a lighter, seemingly healthier alternative to traditional alcoholic beverages for health-conscious consumers. The key differentiators are a focus on real ingredients, sustainability, and transparency, appealing to a niche market that values quality and honest labeling. The goal is to provide a trusted, better-for-you option in the alcohol space while expanding access through multiple sales channels.

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About JuneShine Brands

Simplify's Rating
Why JuneShine Brands is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Food & AgricultureSocial ImpactConsumer Goods

Company Size

51-200

Company Stage

Growth Equity (Venture Capital)

Total Funding

$30M

Headquarters

San Diego, CA

Founded

2018

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What believers are saying

  • Willie’s Remedy+ raised $15 million in February 2026 and sold 400,000 bottles.
  • Greg Serrao said 2026 sales are tracking near $200 million.
  • Outsourcing brewing after March 2026 cuts fixed costs and inventory risk.

What critics are saying

  • December 11, 2026 hemp rules threaten Willie’s Remedy+ and JuneShine’s highest-margin growth engine.
  • March 2026 layoffs and brewery sale signal a shrinking core beverage business.
  • If Congress does nothing, the THC line shuts down, forcing JuneShine back into commoditized kombucha.

What makes JuneShine Brands unique

  • JuneShine Brands combines hard kombucha, canned cocktails, and THC beverage distribution under one platform.
  • March 2024 Flying Embers acquisition widened its portfolio and retail reach.
  • JuneShine sells through Walmart, Target, Whole Foods, Total Wine, and Gopuff.

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Funding

Total Funding

$30M

Below

Industry Average

Funded Over

3 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
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Benefits

  • Health Insurance
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Paid Sick Leave
  • 401(k) Company Match
  • Parental Leave
  • Family Planning Benefits
  • Fertility Treatment Support
  • Vision Insurance
  • Dental Insurance

Growth & Insights and Company News

6 month growth

1%

1 year growth

-1%

2 year growth

-3%
CEOWORLD Magazine Ltd.
Oct 25th, 2026
Willie Nelson's $200 million THC drinks brand faces a federal ban.

Willie Nelson's $200 million THC drinks brand faces a federal ban. Willie Nelson's Remedy+, a line of THC-infused seltzers, shots and bottled drinks sold under Willie Nelson's name, has become one of the fastest-growing brands in the American hemp beverage market. Greg Serrao, chief executive of partner company JuneShine Brands, said sales are on track for about $200 million this year, up from roughly $30 million in 2025. That growth now faces a hard deadline. A federal appropriations law signed in November 2025 redefines legal hemp to exclude finished products containing more than 0.4 milligrams of total THC per container, according to Hemp Law Group. Willie's Remedy+ servings contain 5 or 10 milligrams. Most of the new restrictions, including the per-container cap, take effect on December 11, 2026, after a stopgap funding bill signed in September delayed them by 30 days. Unless Congress acts, much of the hemp-derived THC market, including Nelson's brand, would lose its federal legal footing. The stakes reach well beyond one celebrity brand. The hemp THC industry, built on a reading of the 2018 Farm Bill, has grown into a significant consumer category that sits outside the state-licensed marijuana system. How Congress resolves the issue will determine whether that market is regulated, restricted or shut down. How the Market Grew The 2018 Farm Bill legalized hemp containing no more than 0.3% delta-9 THC by dry weight. Beverage makers measured that limit against the total weight of the finished product, which allowed a single can to contain a psychoactive dose and remain technically compliant, Billionaires.Africa reports. The result was a fast-growing market for THC drinks, gummies and vapes sold in liquor stores, convenience stores and online, often in states without legal recreational marijuana. Willie's Remedy+ launched in March 2025 at Nelson's Luck Reunion festival near Austin, Texas. Nelson, his company Long Play Inc. and JuneShine set up the brand together, and JuneShine handles sales, marketing and distribution. In February 2026 the brand raised a $15 million Series A led by LeftLane Capital, with Second Sight Ventures participating. It is expanding into retailers including Total Wine, Lowe's Foods, Binny's and Texas convenience store chain TXB. The brand claims to have sold more than 400,000 bottles and to be the top-selling THC beverage online. Serrao called the products "wildly profitable." What the New Law Does The November 2025 law, enacted as part of the package that ended the 43-day government shutdown, changes the federal definition of hemp in several ways. It measures total THC, including THCa and delta-8, rather than delta-9 alone. It caps finished products at 0.4 milligrams of total THC per container. And it excludes synthetic or lab-made cannabinoids, according to Hemp Law Group. Products using cannabinoids the plant cannot naturally produce lose federal hemp status on November 12, 2026, and the remaining changes take effect on December 11. The provisions were championed by Senator Mitch McConnell of Kentucky, who has argued that intoxicating hemp products put children at risk. Supporters of the ban point to inconsistent labeling, products sold without age verification, and the way the 2018 definition allowed intoxicating products into general retail outside cannabis regulation. Enforcement remains uncertain. The Congressional Research Service has noted that it is "unclear if and how federal agencies will enforce the new prohibitions," according to Hemp Law Group. The Push for Regulation Instead The industry and its supporters argue that regulation would protect consumers better than prohibition. "Banning hemp won't solve problems. Smart regulation will," Nelson said earlier this year. Several bills have been introduced. In July, Representatives Angie Craig (D-Minn.) and Andy Barr (R-Ky.) introduced the Lawful Hemp Protection Act, which would establish a federal framework for consumable hemp products, including a minimum purchase age of 21, warning labels and FDA oversight, according to Craig's office. Other bills would delay the new definition to 2028, repeal it, or regulate hemp THC beverages like alcohol, Hemp Law Group reports. Senators Amy Klobuchar and Tim Sheehy are drafting a bridge measure that would limit sales to adults over 21 until permanent rules are written... As of mid-October, none of the bills had advanced out of committee. The economic stakes are significant. Hemp drink sales are about $1.5 billion a year, and Whitney Economics estimated in September that the wider hemp THC industry could lose $28.3 billion in retail revenue under the ban... Brands linked to other celebrities are also exposed: the company behind comedy duo Cheech & Chong says about 80% of its business comes from THC products that would be banned. What Happens to the Brand Serrao said JuneShine would consider shutting down the Willie's Remedy+ line if Congress does not act... Nelson's other cannabis businesses are less exposed. Willie's Reserve sells marijuana products under state licenses, outside federal hemp rules, and the original Willie's Remedy line sells CBD products, though some CBD formulations could also be affected depending on their THC content. The brand's predicament reflects a broader lesson. Products built on a legal ambiguity can grow quickly, but they remain vulnerable to legislative correction. Investors in Willie's Remedy+, including its Series A backers, have effectively been betting that Congress would choose regulation over prohibition. Why This Matters for Business Leaders For investors in consumer products, the hemp THC market shows the risk of businesses whose legality depends on regulatory gaps. Rapid growth and high margins can disappear when lawmakers close a loophole. For beverage and alcohol companies, hemp THC drinks have become a meaningful competitor and adjacent opportunity. The outcome in Congress will shape whether they become a regulated category alongside alcohol or are confined to state-licensed cannabis markets. For retailers and distributors, inventory and compliance risk will rise sharply as the December deadline approaches. Clear legal advice and contingency plans are essential. Executive Takeaways What changed: Federal law will ban most hemp-derived THC products above 0.4 milligrams per container from December 11, 2026, threatening Willie's Remedy+ and the wider hemp drinks market. Why it matters: A brand projecting about $200 million in sales could be forced to close, and the hemp THC industry faces large revenue losses unless Congress acts. What leaders should do next: Companies exposed to hemp THC should prepare for compliance scenarios, monitor regulatory bills closely, and assess transitions to state-licensed cannabis channels. The next weeks will be decisive. Over the next 12 to 24 months, the indicators to watch are whether Congress passes a delay or regulatory framework before December 11, how federal agencies enforce the new definition, and whether brands like Willie's Remedy+ move into state-licensed markets. The outcome will determine whether intoxicating hemp drinks become a regulated part of the American beverage industry or a short-lived product of a legal loophole. Note: The views expressed are those of the authors and do not necessarily reflect those of CEOWORLD Magazine, its Editorial Board, or management. Content is provided "as is," may contain monetized links, and is not professional advice. See our Ethics & Guidelines for details. Reproduction requires prior written permission. Contact [email protected] for inquiries or media requests. Nikolas Anderson, D.Litt. in Public Affairs and Global Journalism, is Associate Editor at CEOWORLD Magazine, specialising in economics, financial markets, public policy, and strategic communications...

Yahoo Finance
Aug 14th, 2026
JuneShine closes final taprooms, exits brick-and-mortar after shutting $24M brewery

JuneShine, a San Diego-based hard kombucha and canned cocktail brand founded in 2018, is closing its final two tasting rooms on 28 August. The locations in Scripps Ranch and Santa Monica mark the end of the company's brick-and-mortar operations. The closures follow previous retrenchments. JuneShine shut its Brooklyn taproom in 2024 and ceased in-house brewing in March 2026, closing its brewery and cutting 24 jobs. The company had invested $24 million in 2019 to acquire and convert a former Ballast Point facility. JuneShine's products will remain available online and through retailers including Walmart, Target, Whole Foods Market, and Total Wine & More. The company emphasised it is not exiting the market entirely, only shifting away from physical locations.

The Bellingham Herald
Aug 12th, 2026
'Honest alcohol' company JuneShine closes last physical locations.

'Honest alcohol' company JuneShine closes last physical locations. By Fernanda Tronco TheStreet Updated August 12, 2026 6:20 AM Gift Article A once-fast-growing beverage brand is making a major retreat from the physical spaces that helped build its identity and exiting an entire part of its business. After years of expansion, the company is closing its final brick-and-mortar locations and has already shut down the facility where it once produced its beverages. The moves mark a significant shift for a brand that built its reputation on an in-house manufacturing approach and a growing physical presence. Founded in 2018 in San Diego, California, JuneShine started as a homemade hard kombucha brand before expanding into canned cocktails. JuneShine is closing its last tasting rooms. JuneShine built its brand on the concept of "honest alcohol for a healthier planet," targeting health-conscious consumers by offering clean, environmentally sustainable ingredients. The company will close its two final company-owned tasting rooms on Aug. 28, ending the company's brick-and-mortar operations. The affected locations include: * JuneShine Scripps Ranch: 10051 Old Grove Road, San Diego, California * JuneShineSanta Monica: 2914 Main Street, Santa Monica, California "This was certainly not a decision that came easy, but the right one for what's next," JuneShine wrote in an Instagram post. The company has not shared plans to open another physical location. However, JuneShine said its products will remain available online and through retailers, including Walmart, Target, Whole Foods Market, and Total Wine & More, according to its website. "Rest assured, JuneShine isn't going anywhere. You will still find us on shelves, at your favorite watering holes, and out in the real world," the company added. The closures, therefore, mark a change in how JuneShine operates, rather than an end to the brand itself. JuneShine has already reduced its physical footprint. The decision to close the final tasting rooms follows several changes to JuneShine's operations over the past several years. In 2019, JuneShine acquired the former 30,000-square-foot Ballast Point brewery in Scripps Ranch, turning it into a flagship brewery and taproom. The company invested $24 million in the project. In 2020, JuneShine confirmed plans to relocate its San Diego tasting room to a new 2,000-square-foot space in North Park at The Jackson on 30th Street. The tasting room ultimately did not open. Two years later, JuneShine expanded beyond California by opening a taproom in Brooklyn's Williamsburg neighborhood. That location closed in 2024. The company's manufacturing footprint then underwent a more significant change in March 2026, when JuneShine ceased in-house brewing, shut down its brewery, listed the facility for sale, and eliminated 24 jobs. The move shifted production to third-party manufacturers as JuneShine sought to improve efficiency and profitability and focus more heavily on product development and brand expansion, SanDiegoVille reported. Now, with its final two tasting rooms scheduled to close, JuneShine will no longer operate company-owned physical locations. Why JuneShine is moving away from physical locations. JuneShine has not publicly provided a detailed explanation for why it is closing its final tasting rooms. However, the move comes after a broader restructuring of its physical operations. The company has already moved away from owning and operating its own brewery, instead relying on third-party manufacturers to produce its beverages. Closing its tasting rooms could further reduce the fixed costs and operational responsibilities associated with maintaining physical facilities. For smaller beverage companies, owning production facilities can require significant investments in equipment, labor, maintenance, and real estate. Outsourcing some or all production can allow a business to shift those responsibilities to specialized manufacturers, although the financial impact can vary depending on a company's scale and manufacturing arrangements. Operating a taproom or brewery can also come with significant real estate and build-out costs. Specialized equipment and building requirements can add to the expense of opening and operating these businesses, according to Wooden Hill Brewing Company. JuneShine's recent moves suggest the company is placing greater emphasis on its beverage products and retail distribution rather than maintaining company-owned facilities. That shift could give JuneShine greater flexibility to concentrate its resources on product development, distribution, and brand expansion while relying on outside partners for manufacturing and retail distribution. For consumers, however, the change means JuneShine's remaining tasting rooms will soon disappear. The brand itself will continue through its online store, retail partners, and other locations where its beverages are sold. The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc. This story was originally published August 12, 2026 at 6:07 AM.

WebBizMarket
Aug 6th, 2026
JuneShine closes final tasting rooms in San Diego, Santa Monica.

JuneShine closes final tasting rooms in San Diego, Santa Monica. JuneShine, the San Diego-based hard kombucha brand, is closing its final company-owned tasting rooms in Scripps Ranch and Santa Monica, effective August 28. This decision marks the end of JuneShine's operations in brick-and-mortar locations, following the earlier shutdown of its brewing facility in San Diego and the closure of its Brooklyn taproom. In an announcement on social media, JuneShine described the closures as difficult but necessary for the company's future direction. Customers will have one last opportunity to visit during an event dubbed "The Last Splash." Founded in 2018 by University of San Diego alumni Greg Serrao and Forrest Dein, JuneShine initially gained popularity as California's first organic hard kombucha brewery, quickly expanding its presence across the state. The company's ambitious growth included a prominent brewery and taproom in Scripps Ranch, which was part of a broader strategy fueled by $24 million in investments. However, these plans shifted as JuneShine faced challenges, including the early closure of its Brooklyn location after just two years of operation. The brand has transitioned to a leaner model, outsourcing production to third-party manufacturers and putting its former brewery on the market. Despite these setbacks, JuneShine remains committed to its brand presence, assuring consumers that it will still be available in retail outlets and bars. The closure of JuneShine's tasting rooms comes amid a broader trend of food and beverage establishments in California facing challenges. Similar to other local closures, such as the recently shuttered Point Loma Denny's, these developments reflect the evolving landscape of the state's dining and drinking scene. Why this story matters: * Highlights the ongoing challenges faced by beverage companies, particularly in the hard kombucha market. Key takeaway: * JuneShine is shifting focus from a physical presence to a brand-centric model, leaving behind its tasting rooms. Opposing viewpoint: * Some consumers may feel that the closures undermine the social and community aspect that brick-and-mortar locations provided.

Palisades News
Aug 4th, 2026
JuneShine to close Santa Monica location this month, adding to Main Street's dining/retail woes.

JuneShine to close Santa Monica location this month, adding to Main Street's dining/retail woes. The announcement adds to a string of dining and retail closures along Main Street this year. By Zach Armstrong Hard kombucha brand JuneShine will close its Santa Monica tasting room later this month, adding to a slate of Main Street storefronts that have halted operations in 2026. The Southern California company opened in Santa Monica at 2914 Main St. in 2021, three years after its founders conceived of the business upon brewing kegs of Blood Orange Mint, a flavor which the brand still produces. The Westside brick-and-mortar features a white interior, the company's line of alcoholic drinks poured from bamboo levers and a small event space in the back. In its announcement, the company alluded to the decision as not being easy, but "right for what's next", while its website states that it is "expanding quickly" with "new locations." The Santa Monica tasting room's last day of operations is Aug. 28. The announcement adds to a string of dining and retail closures along Main Street this year. Holey Grail Donuts shuttered its location in March, posting signage that a Canadian dessert chain will take its place. In April, Blow Me Candle Co., known for its handmade candles and cheeky products, relocated from Main Street to a nearby location on Berkeley Street. Further along the brick-and-mortar-centric street, in Venice, the CVS retail store situated below the neighborhood's famous Ballerina Clown statue closed last month. "Our tasting rooms helped build this brand," the company stated on social media. "They've been the backdrop to unforgettable days and legendary nights, celebrating everything from life's biggest milestones to its cherished little moments. An everyday joy that made you feel at home." For Los Angeles' westside, JuneShine's Santa Monica tasting room was known as a hotspot for DJ sets, birthday parties, trivia game nights and other community events. Consumers of the hard kombucha brand took to social media to express their disappointment at the announcement, with many sharing memories. For example, girlgroup Los Angeles thanked the tasting room for great memories, describing it as a space that "basically became our book club HQ." One customer commented, "The locations may close but the memories are forever."

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