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Overview
JuneShine creates beverages by brewing hard kombucha and canned cocktails with real, premium ingredients. Based in San Diego, CA, the company distributes its products through retailers and online channels, generating revenue from direct-to-consumer sales and retail partnerships. Their drinks are produced using transparent ingredients and sustainable brewing practices, aiming to offer a lighter, seemingly healthier alternative to traditional alcoholic beverages for health-conscious consumers. The key differentiators are a focus on real ingredients, sustainability, and transparency, appealing to a niche market that values quality and honest labeling. The goal is to provide a trusted, better-for-you option in the alcohol space while expanding access through multiple sales channels.
About JuneShine Brands
Industries
Food & Agriculture
Social Impact
Consumer Goods
Company Size
51-200
Company Stage
Growth Equity (Venture Capital)
Total Funding
$30M
Headquarters
San Diego, California
Founded
2018
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Simplify's Take
What believers are saying
- JuneShine launched zero-sugar RTD canned cocktails in March 2022, expanding into evening occasions while maintaining natural ingredients and high ABV (8-10%).
- The company secured $24M in Series B funding in late 2021 and a seven-figure investment from InvestBev in 2022 to fuel national tasting room expansion and product growth.
- By acquiring Flying Embers in 2022 and partnering with celebrities like Diplo, JuneShine strengthens brand engagement and broadens its multi-category beverage portfolio.
What critics are saying
- Mass-market giants Anheuser-Busch InBev and Pernod Ricard are aggressively expanding RTD lines, crowding JuneShine’s niche with a 45–60% probability of premium dilution in 6–12 months.
- JuneShine’s 100% third-party production shift introduced in 2024 risks quality control failures and margin erosion, with a 50–70% probability of probiotic integrity loss in 3–9 months.
- The company’s 2023 exploration of sale signals investor fatigue and strategic instability, raising a 60–80% risk of brand devaluation and leadership turnover in 12–18 months.
What makes JuneShine Brands unique
- JuneShine offers probiotic-rich hard kombucha and zero-sugar RTDs with real organic ingredients, setting a premium standard in the better-for-you beverage niche.
- The company uses three distinct brands—JuneShine Hard Kombucha, Flying Embers, and Willie's Remedy+—to diversify across hard kombucha, canned cocktails, and hemp-infused beverages.
- JuneShine operates tasting rooms in California and New York that drive product iteration, community engagement, and a 50-mile wholesale halo effect within six months.
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Funding
Total Funding
$30M
Below
Industry Average
Funded Over
3 Rounds
Benefits
Health Insurance
Unlimited Paid Time Off
Flexible Work Hours
Paid Sick Leave
401(k) Company Match
Parental Leave
Family Planning Benefits
Fertility Treatment Support
Vision Insurance
Dental Insurance
Growth & Insights and Company News
6 month growth
↓ -3%1 year growth
↓ -4%2 year growth
↓ -2%At Claranor, Claranor SA is proud to collaborate with JuneShine, the leading US producer of natural fermented beverages, to ensure optimal decontamination of metal cans while preserving product quality.
JuneShine acquires Flying Embers in all-stock deal.
Kombucha brewer JuneShine created a special drink, “Booberry,” to benefit the Benchetler Fasani Foundation, a group that helps those experiencing hardships and losses connect with nature.
JuneShine Hard Kombucha and Spirits has launched its newest collaboration with Diplo.
JuneShine Brands is Hiring for 3 Jobs on Simplify!
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About JuneShine Brands
Industries
Food & Agriculture
Social Impact
Consumer Goods
Company Size
51-200
Company Stage
Growth Equity (Venture Capital)
Total Funding
$30M
Headquarters
San Diego, California
Founded
2018
JuneShine Brands is Hiring for 3 Jobs on Simplify!
Find jobs on Simplify and start your career today