KQED

KQED

Public media broadcaster for Northern California

Overview

KQED provides public media for Northern California, including radio and TV programs, news, and education content. It distributes NPR and PBS programming and produces and shares its own local news, culture, and science coverage through on-air broadcasts, online articles, and podcasts. The product works by offering live and on-demand radio and TV streams, scheduled programs, and digital content across multiple platforms (radio, TV, website, apps) to inform and engage the local community. KQED differentiates itself with locally focused reporting and education content, a broad range of public-interest programs, and a dual role as both a broadcaster and producer of regional journalism and educational media. Its goal is to inform, educate, and engage people in Northern California by providing reliable public media that covers local, national, and global topics through accessible formats.

About KQED

Simplify's Rating
Why KQED is rated
C
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Government & Public Sector

Education

Entertainment

Company Size

N/A

Company Stage

Grant

Total Funding

$400K

Headquarters

San Francisco, California

Founded

1954

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Simplify's Take

What believers are saying

  • May and February 2025 pledge drives produced KQED’s strongest membership totals since 2018.
  • KQED is refocusing on local news and community events after closing its video team.
  • Monterey Bay Aquarium sponsorship keeps KQED’s California syndication network growing in 2026.

What critics are saying

  • KQED cut 15% of staff in July 2025 after a $12 million deficit.
  • Congress’ 2025 CPB rescission threatens KQED’s $7.6 million annual federal funding immediately.
  • KQED settled a 2024 wage-theft class action for $895,000; morale and compliance remain exposed.

What makes KQED unique

  • KQED remains Northern California’s largest nonprofit newsroom, blending radio, TV, and digital reporting.
  • KQED Teach offers free media-literacy and media-making training for K-12 educators statewide.
  • KQED’s statewide local-news syndication network expands reach through dozens of California publishers.

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Funding

Total Funding

$400k

Above

Industry Average

Funded Over

2 Rounds

Grant funding comparison data is currently unavailable. We're working to provide this information soon!
Grant Funding Comparison
Coming Soon

Benefits

Hybrid Work Options

Company News

KQED
Oct 16th, 2023
Can the State Force Vallejo Police to Change?

Scott Morris with the Vallejo Sun joins KQED Inc. to talk about what's in the agreement, and why meeting it will be a tall order.

Podcast News Daily
Sep 29th, 2023
Podcast News Bites: PodcastOne, Spotify, KQED.

... KQED San Francisco has promoted Ernesto Aguilar to Executive Director of Radio Programming and Content DEI at the public media company.

WBUR
Aug 18th, 2023
India lands a spacecraft on the moon

California Gov. Newsom is working to create a rehabilitation program at San Quentin Prison.

KQED
Mar 3rd, 2023
U.S. Rep. Barbara Lee | Lateefah Simon

Recently, another contender announced she would vie for the position: Congressmember Barbara Lee joins KQED Inc. to discuss yet another threat to women's health, her campaign and more.

Inside Radio
Jan 9th, 2023
Eric Abrams And David Boutry Join KQED San Francisco’s Executive Management Team. | Story | insideradio.com

KQED Inc., which owns and operates news/talk KQED San Francisco (88.5) and PBS outlet KQED-TV, names Eric Abrams Chief Diversity, Equity, and Inclusion Officer, and David Boutry as its new CFO.

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