Karat

Karat

Tailored influencer credit cards using metrics

Overview

Karat provides customized credit solutions for social media influencers, including tailored credit cards and instant credit advances. It evaluates creditworthiness using influencers’ social metrics—such as follower counts, engagement, and sponsorship income—rather than traditional credit scores. The company targets a niche market with team and advisors from platforms like Instagram, Goldman Sachs, Twitch, YouTube, and Patreon to apply industry-specific insights. Its goal is to give influencers reliable liquidity and financial flexibility to grow their businesses and manage cash flow.

YC Company

About Karat

Simplify's Rating
Why Karat is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Fintech

Financial Services

Company Size

11-50

Company Stage

Series B

Total Funding

$100.7M

Headquarters

San Francisco, California

Founded

2014

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Simplify's Take

What believers are saying

  • Karat.com updated 2026-08-03 touts same-day 24/7 scheduling, improving enterprise hiring throughput.
  • Its 1m+ hours reclaimed strengthens ROI messaging for engineering leaders.
  • AI-resistant content and recorded scorecards fit companies tightening candidate-quality controls in 2026.

What critics are saying

  • AI-native tools from Google, Microsoft, and ATS vendors erode Karat's screening moat by 2027.
  • Custom enterprise pricing keeps Karat exposed to procurement pressure and budget cuts.
  • If hiring teams replace live screens with self-serve assessments, Karat becomes a niche service.

What makes Karat unique

  • Karat.com on 2026-06-30 still sells human-led technical interviews at scale.
  • Its 500+ vetted Interview Engineers and 350k+ interviews create proprietary hiring data.
  • Karat's AI-resistant interview library spans 100+ languages, helping enterprises standardize screening.

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Funding

Total Funding

$100.7M

Above

Industry Average

Funded Over

6 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Generous time off

Drive impact

401k matching

Health + wellness

Flexible work environment

Growth & Insights and Company News

Headcount

6 month growth

-5%

1 year growth

-2%

2 year growth

-2%
Karat
Jan 14th, 2025
Creator Bootcamp, TikTok Ban Update, & 2025 Trends

On January 27th, trykarat.com is launching Creator Bootcamp-2 weeks of free workshops with some of your favorite creators and industry experts.

Karat
Dec 31st, 2024
The Playbook for Success on Socials

This year, trykarat.com launched Creator Studio-a free Discord community dedicated to helping creators connect, monetize, and grow.

LA Tech Watch
Jul 20th, 2023
The LA TechWatch startup daily funding report: 7/20/2023

Karat Financial, a finance and credit card platform for creators and influencers, has raised $40M in Series B funding led by SignalFire.

Daily Insights Middle East
Jul 20th, 2023
Karat, a startup building financial tools for content creators, raises $70M | TechCrunch - DAILY INSIGHTS

Karat, a startup building financial tools for content creators, raises $70M | TechCrunch - DAILY INSIGHTS.

TechCrunch
Jul 19th, 2023
Karat, a startup building financial tools for content creators, raises $70M | TechCrunch

Karat Financial, a startup offering credit to creators, has raised $70 million in venture capital on the heels of a Visa partnership.

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