Overview

Karat provides customized credit solutions for social media influencers, including tailored credit cards and instant credit advances. It evaluates creditworthiness using influencers’ social metrics—such as follower counts, engagement, and sponsorship income—rather than traditional credit scores. The company targets a niche market with team and advisors from platforms like Instagram, Goldman Sachs, Twitch, YouTube, and Patreon to apply industry-specific insights. Its goal is to give influencers reliable liquidity and financial flexibility to grow their businesses and manage cash flow.