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Overview
Kard provides a rewards-as-a-service API platform that lets partners such as neobanks and financial institutions offer tailored loyalty rewards to their customers. Through Kard's APIs, businesses can design, manage, and deploy customized rewards programs without building them in-house. The platform handles the reward economics, merchant network, and redemption logic, so partners can offer relevant benefits while Kard takes care of the backend integration and program orchestration. Kard is different from competitors by focusing on a scalable API-driven solution that helps partners quickly expand their merchant networks and tailor rewards to each customer segment, rather than offering a one-size-fits-all loyalty product. The company's goal is to help businesses deepen customer engagement and retention through flexible, easily integrated loyalty programs that can grow with the partner's ecosystem.
About Kard
Industries
Fintech
Financial Services
Company Size
51-200
Company Stage
Growth Equity (Venture Capital)
Total Funding
$42M
Headquarters
New York City, New York
Founded
2015
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Simplify's Take
What believers are saying
- Citi announced Kard acquisition on August 13, 2026, exposing Kard to 70 million cardmembers.
- Kard signed Vervent on April 1, 2026, expanding merchant-funded rewards into traditional finance.
- Trinity Capital committed $15 million, signaling lender confidence in Kard's commerce media growth.
What critics are saying
- Citi can absorb Kard's merchant relationships and talent after closing, commoditizing the standalone brand.
- Cardlytics and rival rewards networks pressure pricing, especially after Cardlytics launched CRP in May 2025.
- If Citi's closing drags or antitrust scrutiny rises, Kard's employees and partners will churn.
What makes Kard unique
- Kard sells issuer-integrated, merchant-funded rewards with first-party transaction data and predictive AI.
- Kard maintains exclusive partnerships across 40-plus fintech and modern issuer partners.
- Kard built an independent commerce media network before Citi announced its acquisition, August 13 2026.
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Funding
Total Funding
$42M
Above
Industry Average
Funded Over
3 Rounds
Tiger GlobalBenefits
Unlimited Paid Time Off
Paid Holidays
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Home Office Stipend
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↓ -1%Citi's US Consumer Cards business has agreed to acquire Kard Financial, a commerce media and rewards platform that helps banks and fintechs deliver personalised offers through verified transaction data and merchant-funded rewards. The acquisition aims to combine Citi's scale and payments expertise with Kard's machine learning-powered technology and merchant relationships to enhance customer engagement and create new opportunities for brands to reach consumers. Kard operates a platform that connects financial institutions and merchants through a network of leading fintechs, banks and neobanks. The company's founder and chief executive, Ben Mackinnon, said the deal would allow Kard to extend its services to Citi's 70 million cardmembers. Transaction terms were not disclosed. The deal is subject to customary closing conditions.
/PRNewswire/ -- Trinity Capital Inc. (Nasdaq: TRIN) (the "Company"), a leading alternative asset manager, today announced the commitment of $15 million in...
Trinity Capital Inc. (Nasdaq: TRIN) has announced a commitment of $15 million in growth capital to Kard Financial, Inc. This funding aims to accelerate the growth of Kard's commerce media network, which supports fintechs and financial institutions in enhancing usage, loyalty, and engagement through merchant-specific rewards.
Kard, a New York-based provider of an API service that connects modern card issuers to brands, raised $23M in Series A funding. The round was led by Tiger Global, with participation from Fin Capital, s12f, and Underscore VC. The company intends to use the funds to expand its merchant network and product suite, as well as [] The post Kard Raises $23M in Series A Funding appeared first on FinSMEs.
NEW YORK, NY, Kard, a rewards platform, has raised a $23M Series A round led by Tiger Global Management.
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About Kard
Industries
Fintech
Financial Services
Company Size
51-200
Company Stage
Growth Equity (Venture Capital)
Total Funding
$42M
Headquarters
New York City, New York
Founded
2015
Kard is Hiring for 3 Jobs on Simplify!
Find jobs on Simplify and start your career today