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Overview
Kard provides a rewards-as-a-service API platform that lets partners such as neobanks and financial institutions offer tailored loyalty rewards to their customers. Through Kard's APIs, businesses can design, manage, and deploy customized rewards programs without building them in-house. The platform handles the reward economics, merchant network, and redemption logic, so partners can offer relevant benefits while Kard takes care of the backend integration and program orchestration. Kard is different from competitors by focusing on a scalable API-driven solution that helps partners quickly expand their merchant networks and tailor rewards to each customer segment, rather than offering a one-size-fits-all loyalty product. The company's goal is to help businesses deepen customer engagement and retention through flexible, easily integrated loyalty programs that can grow with the partner's ecosystem.
About Kard
Industries
Fintech
Financial Services
Company Size
51-200
Company Stage
Growth Equity (Venture Capital)
Total Funding
$42M
Headquarters
New York City, New York
Founded
2015
Simplify's Take
What believers are saying
- Powers rewards for 45 million cardholders, driving merchant acquisition and loyalty.
- Trinity Capital's $15 million growth capital accelerates commerce media network expansion.
- $23 million Series A from Tiger Global in 2022 expands merchant network and hiring.
What critics are saying
- THK acquisition in October 2024 causes integration failures and engineer exodus to Marqeta.
- Trinity's $15 million 2025 debt burdens Kard with high interest, cutting merchants 30%.
- Chime and SoFi build proprietary APIs post-2025, eliminating 60% of neobank revenue.
What makes Kard unique
- Kard offers rewards-as-a-service API for neobanks and banks to customize loyalty programs.
- PCI Compliant and SOC 2 certified platform handles transaction data securely from day one.
- Predictive AI uses first-party data from millions of Gen Z shoppers for hyperpersonalized offers.
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Funding
Total Funding
$42M
Above
Industry Average
Funded Over
3 Rounds
Tiger GlobalBenefits
Unlimited Paid Time Off
Paid Holidays
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Home Office Stipend
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↑ 0%2 year growth
↑ 3%/PRNewswire/ -- Trinity Capital Inc. (Nasdaq: TRIN) (the "Company"), a leading alternative asset manager, today announced the commitment of $15 million in...
Trinity Capital Inc. (Nasdaq: TRIN) has announced a commitment of $15 million in growth capital to Kard Financial, Inc. This funding aims to accelerate the growth of Kard's commerce media network, which supports fintechs and financial institutions in enhancing usage, loyalty, and engagement through merchant-specific rewards.
Kard, a New York-based provider of an API service that connects modern card issuers to brands, raised $23M in Series A funding. The round was led by Tiger Global, with participation from Fin Capital, s12f, and Underscore VC. The company intends to use the funds to expand its merchant network and product suite, as well as [] The post Kard Raises $23M in Series A Funding appeared first on FinSMEs.
NEW YORK, NY, Kard, a rewards platform, has raised a $23M Series A round led by Tiger Global Management.
NEW YORK, April 28, 2022--Kard, the rewards-as-a-service API that connects modern card issuers to the brands their cardholders love, announced today that it has raised a $23 million Series A round led by Tiger Global. Also participating in the round are Fin Capital, s12f, and existing investor Underscore VC, which led Kard's Seed round; as well as a number of strategic angel investors. Kard will use this round to expand its merchant network and product suite, as well as bolster hiring efforts ac
Kard is Hiring for 1 Jobs on Simplify!
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About Kard
Industries
Fintech
Financial Services
Company Size
51-200
Company Stage
Growth Equity (Venture Capital)
Total Funding
$42M
Headquarters
New York City, New York
Founded
2015
Kard is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today