Mars has acquired full ownership of Kellanova's China operations, purchasing the remaining 50% stakes in two joint ventures from Yihai Kerry for $60 million (approximately ¥418 million). The transaction involves Yihai Kerry Kellogg Food (Shanghai) and Yihai Kerry Kellogg Food (Kunshan), both operating entities for Kellanova's China business. Kellanova, the parent company of Kellogg's cereal and Pringles crisps, will end its joint venture structure in China, with operations now fully controlled by Mars. The announcement also revealed that Mars Wrigley generates over ¥15 billion in annual revenue in China. The acquisition marks Mars' continued expansion in the Chinese market, consolidating control over brands including Pringles.

Live voting, LTO tailgate pack create Pop-Tarts Bowl buzz. CHICAGO - Kellanova, a new member of the Mars, Inc. family and owner of the Pop-Tarts brand, is betting on in-stadium activities, at-home festivities and social media to boost fan interaction and brand awareness during the 2025 Pop-Tarts Bowl. A live game-day fan vote will determine which of two teams of edible mascots, Team Sprinkles or Team Swirls, will earn the honor of being eaten by this year's bowl game winners. Kellanova is using text messaging to encourage consumer engagement. Fans can text "Sprinkles" or "Swirls" to 21523 during the game to cast their vote for the winning edible mascots. Consumers also had the chance to win a limited-edition collector's box featuring all of this year's edible mascots - Protein Slammin' Strawberry, Frosted Cherry, Frosted Cookies & Creme, Frosted Chocolate Chip Cookie Dough, Frosted Wild Berry and Frosted Hot Fudge Sundae - by engaging with the brand on Instagram. "Pop-Tarts fans are passionate about their favorite flavors, so this year, we're giving them the power to decide which Edible Mascot team - Team Sprinkles or Team Swirls - will be sacrificed and eaten by the winning team," said Leslie Serro, VP of marketing for Pop-Tarts. "Whether fans are voting for their favorite team or recreating the epic sacrifice with the Pop-Tarts Limited-Edition Team Sprinkles versus Team Swirls Tailgate Pack, they'll find that this year's game is all about delivering more unforgettable moments than ever." For fans attending the Pop-Tarts Bowl game in-person at Camping World Stadium in Orlando, FL, Kellanova has several on-site brand activation events planned, including a Fan Fest; a social-first mascot cam livestreaming on TikTok and Instagram; and classic football concessions made with Pop-Tarts, including loaded toaster pastries, nachos, deep-fried Pop-Tarts, waffle cone bowl sundaes, Bavarian pretzels and trifles. Kick-off for the 2025 Pop-Tarts Bowl is Dec. 27 at 3:30 p.m. ET on ABC.

Varaha, Kellanova launch 5-year regenerative corn insetting programme. Kellanova and Varaha unveil a 5-year regenerative corn insetting programme for 5,000 farmers in India, covering 12,500 acres and targeting 100,000 tons CO[2]e reduction. MUMBAI, 9 December 2025: In a significant move to strengthen climate-smart agriculture in India, global food company Kellanova has partnered with Varaha, a leading carbon removal project developer in Asia, to launch a five-year insetting regenerative corn programme in Maharashtra. The initiative aims to bring 5,000 smallholder farmers and 12,500 acres of corn farmland under sustainable agricultural practices. The project positions India as a key hub in Kellanova's global sustainability roadmap, underscoring its commitment to regenerative sourcing and climate responsibility. By promoting farming methods that enhance soil health, optimise fertilizer use and improve crop productivity, the programme is expected to sequester and reduce nearly 100,000 tons of CO[2]e emissions, directly lowering the company's supply chain carbon footprint. Unlike traditional offsetting efforts, the initiative adopts an insetting model, ensuring climate benefits occur within Kellanova's own supply chain. The programme aligns with the Greenhouse Gas Protocol and recognised carbon standards, with Varaha deploying advanced digital MRV (Measurement, Reporting and Verification) systems to ensure transparency, accuracy and scientific integrity across every participating acre. Beyond environmental impact, the programme is designed to support farmer livelihoods. Practices such as in-situ residue management, raised-bed sowing, cover cropping and improved nitrogen-use efficiency are expected to help smallholder farmers cut input costs, build healthier soils and increase crop resilience. The partners are also proactively addressing aflatoxin contamination - a major challenge in corn - by collaborating with scientific organisations and promoting improved farm management. "We believe that a key to running a good business is doing good for our communities, planet and people," said Shaughan Kennedy, Vice-President, AMEA Supply Chain, Kellanova. "Our collaboration with Varaha demonstrates that climate action and farmer prosperity can go hand in hand. Consumers increasingly expect responsibly sourced food, and this programme sets a strong example for the industry." Madhur Jain, Co-founder and CEO of Varaha, said the initiative reflects India's leadership in regenerative agriculture. "With this project, we are combining strong science, advanced digital tools and deep farmer engagement to deliver measurable climate and livelihood impact." Built on a multi-stakeholder model involving farmers, Farmer Producer Organisations, NGOs and scientific partners, the programme places regenerative corn at the heart of Kellanova's sourcing strategy. As the company advances its Scope 3 emission reduction goals, the project sends a clear message to the global food industry: regenerative agriculture at scale is achievable, replicable and essential for a resilient food future.