Overview
Kenko AI is a SaaS platform tailored for fitness studios, especially multi-location brands, that helps owners streamline operations and grow their business. It provides a comprehensive software suite for scheduling, marketing, client experience, and team management, all accessible through a user-friendly interface. The product works as a subscription service: studios pay recurring fees to use the platform and receive ongoing updates, with an additional referral program that drives extra revenue. Kenko AI differentiates itself through high-touch support, including 24/5 availability and a dedicated business consultant for each client, contributing to a customer support rating of 9.7/10. The company’s goal is to help fitness brands increase bookings, sales, and client retention by simplifying day-to-day operations and enabling scalable growth across multiple locations.
Work here?Claim your company
Simplify's Take
What believers are saying
- January 2026 Nomi AI launched, automating member support across email, SMS, and WhatsApp.
- August 2026 updates improved classes, payments, password resets, and custom AI instructions.
- Uplers listed nine open roles in August 2026, showing active hiring despite no layoffs.
What critics are saying
- Self-funded status, if true, limits runway against WELLHUB and Mindbody spending.
- Voice, WhatsApp, and AI features increase execution risk across complex studio workflows.
- If Kenko misses retention, boutique fitness churn collapses expansion and makes growth uneconomic.
What makes Kenko AI unique
- Kenko rebranded from Bookee in November 2024, signaling a broader wellness platform.
- June 2026 product updates added Buddy, Nomi AI, and voice inside one inbox.
- The platform targets boutique fitness studios with booking, marketing, and AI front-desk automation.
Help us improve and share your feedback! Did you find this helpful?