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About Ketch
Industries
Data & Analytics
Enterprise Software
Cybersecurity
Legal
Company Size
51-200
Company Stage
Series A
Total Funding
$43M
Headquarters
San Francisco, California
Founded
2020
Overview
Ketch provides a Software-as-a-Service platform that helps businesses manage data privacy and regulatory compliance. Its drag-and-drop interface uses pre-built templates for GDPR, CCPA/CPRA, and AI regulations, guiding teams through data usage policies, consent, and data-sharing rules with minimal engineering effort. It stands out by enabling non-technical teams to set up compliance quickly and offering hands-on deployment support to shorten implementation to 2-4 weeks. The goal is to help organizations manage data in a compliant and responsible way while enabling trusted data sharing and cross-team collaboration.
Simplify's Take
What believers are saying
- Raised $20M A1 from Acrew Capital in 2023 amid surging privacy demand.
- Delivers 12x ROI via low-code maintenance over OneTrust legacy tools.
- Integrates with 1,000+ systems like Salesforce for seamless AI data activation.
What critics are saying
- OneTrust's 70% CMP dominance locks enterprises via Salesforce integrations.
- Google Consent Mode v2 deprecates Ketch for GA4 in 3-6 months.
- Federal privacy law mandates AI lineage Ketch lacks, causing churn to Collibra.
What makes Ketch unique
- Ketch's Progressive Consent weaves privacy into consumer journeys for first-party data.
- Permission Vault unifies consents across devices, browsers, and AI models.
- Data Sentry provides real-time frontend data mapping to detect vulnerabilities.
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Funding
Total Funding
$43M
Above
Industry Average
Funded Over
1 Rounds
Industry standards
Benefits
Hybrid Work Options
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↓ -6%1 year growth
↓ -6%2 year growth
↓ -6%Ketch, the AI Privacy Company, has launched enhanced capabilities for its Marketing Preference Management product to help enterprise brands collect and activate permissioned customer data. The platform addresses fragmented consent systems that leave marketers uncertain about data usage whilst balancing growth and governance requirements. Built on Ketch's permissioning infrastructure, the product enables brands to collect zero-party data—information customers intentionally share—and activate it across marketing technology platforms including Salesforce, Segment and Braze. Key features include progressive profiling, data harmonisation across systems, customisable preference centres and plug-and-play deployment. The solution synchronises consent, communication preferences and personalisation controls in one system, ensuring data remains clean and ready for AI-enabled activation whilst maintaining customer trust through transparent data collection practices.
In San Francisco, 'responsible data' specialist Ketch has announced the launch of 'Progressive Consent', a new solution which it says 'breaks the paradigm' of consent for data collection, substituting 'context-specific consent experiences at relevant moments in the consumer journey'.
The Ethical Tech Project teamed up with Ketch to commission a new, unique survey demonstrating how consumers support ethical data practices in the age of AI.
SAN FRANCISCO--(BUSINESS WIRE)--super{set}, a startup studio founded by Tom Chavez and Vivek Vaidya, today announced the appointment of former Salesforce SVP for Marketing Strategy & Innovation Jon Suarez-Davis “JSD” as Chief Commercial Officer. Since super{set}’s launch, the firm has already created over one billion dollars of enterprise value. Alongside Chavez and Vaidya, JSD will lead market strategy and development to accelerate the growth of super{set}’s expanding portfolio of data+AI companies. super{set}’s current portfolio spans data management use cases across industries - including leaders like Habu (data clean room software), Ketch (privacy tech), Spectrum Labs (AI content moderation), MarkovML (MLOps), Checksum (automated quality assurance for developers), and Eskalera (HR tech). JSD’s responsibilities include market strategy and development to accelerate super{set} companies’ growth in current, new, and expanding “next best” markets
Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here. The latest research shows consumers will reward businesses that make data stewardship a core value
Ketch is Hiring for 5 Jobs on Simplify!
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About Ketch
Industries
Data & Analytics
Enterprise Software
Cybersecurity
Legal
Company Size
51-200
Company Stage
Series A
Total Funding
$43M
Headquarters
San Francisco, California
Founded
2020
Ketch is Hiring for 5 Jobs on Simplify!
Find jobs on Simplify and start your career today