Ketch

Ketch

SaaS platform for data privacy compliance

Overview

Ketch provides a Software-as-a-Service platform that helps businesses manage data privacy and regulatory compliance. Its drag-and-drop interface uses pre-built templates for GDPR, CCPA/CPRA, and AI regulations, guiding teams through data usage policies, consent, and data-sharing rules with minimal engineering effort. It stands out by enabling non-technical teams to set up compliance quickly and offering hands-on deployment support to shorten implementation to 2-4 weeks. The goal is to help organizations manage data in a compliant and responsible way while enabling trusted data sharing and cross-team collaboration.

About Ketch

Simplify's Rating
Why Ketch is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Cybersecurity

Legal

Company Size

51-200

Company Stage

Series A

Total Funding

$43M

Headquarters

San Francisco, California

Founded

2020

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Simplify's Take

What believers are saying

  • Ketch won G2 Summer 2026 Leader badges across 41 reports, including Momentum Leader.
  • Snowflake named Ketch a Privacy and Consent Leader in June 2026.
  • Rising privacy enforcement and July 2026 Iris strengthen upsell momentum into existing enterprise accounts.

What critics are saying

  • OneTrust, Securiti, and BigID bundle broader governance, compressing Ketch’s category by 2027.
  • Ketch’s custom-quote pricing and enterprise focus delay adoption versus cheaper self-serve rivals.
  • If AI privacy budgets stall, Ketch’s agentic privacy story loses urgency and buyer funding.

What makes Ketch unique

  • Ketch’s May 27, 2026 Agent Network maps legal obligations, policies, and operations together.
  • July 28, 2026 Iris uses cohort-based AI scanning inside Ketch Data Sentry and Consent Management.
  • Ketch’s March 11, 2026 preference management pushes permissioned data into Salesforce, Segment, and Braze.

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Funding

Total Funding

$43M

Above

Industry Average

Funded Over

2 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
Discord
$15M
Canva
$20M
Ketch
$30M
Kalshi

Benefits

Hybrid Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

0%

2 year growth

-3%
Associated Press
Jul 28th, 2026
Ketch unveils Iris, patent-pending AI algorithm for complete cookie and tracker scanning

Ketch, the AI Privacy Company, has launched Iris, a patent-pending scanning algorithm designed to replace traditional cookie scanning tools. The algorithm uses AI-driven clustering to provide a complete view of cookies and trackers on digital properties. Unlike existing methods that rely on fixed, random sampling and capped coverage, Iris groups pages by their actual tracker behaviour. This ensures every distinct pattern on a site is analysed in depth, delivering stable coverage that compounds over time rather than resetting with each scan. The algorithm features signature-based cohorting, automatic discovery as new page types emerge, and intelligent representative sampling. It also includes confirm-and-discover cycles and hop-distance classification to distinguish between a site's own tags and downstream vendors. Iris is now available, powering tracker scanning within Ketch Data Sentry and Ketch Consent Management.

The Montreal Gazette
Jun 22nd, 2026
Ketch recognized as Leader in Snowflake's fifth edition Modern Marketing Data Stack report.

Ketch recognized as Leader in Snowflake's fifth edition Modern Marketing Data Stack report. Ketch fuels success in Privacy & Consent through collaboration with Snowflake AI Data Cloud SAN FRANCISCO - Ketch, the AI Privacy Company, today announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a Privacy & Consent Leader in The Modern Marketing Data Stack: Governing the Agentic... June 22, 2026 at 11:03 a.m. Ketch fuels success in Privacy & Consent through collaboration with Snowflake AI Data Cloud SAN FRANCISCO - Ketch, the AI Privacy Company, today announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a Privacy & Consent Leader in The Modern Marketing Data Stack: Governing the Agentic Enterprise. Now in its fifth year, Snowflake's Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate - from fragmented tools toward AI-driven, agentic systems built on governed data foundations. This edition draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories, highlighting how organizations are bringing industry-leading applications directly to their data to drive faster execution and proven business outcomes across the marketing lifecycle, while addressing the growing demands of data gravity, privacy and trust. "Permissioned data is the foundation every AI initiative is built on. With 3,500 customers and 68 billion consent transactions a month, Ketch delivers permissioned data at a proven scale," said Tom Chavez, Co-founder and CEO of Ketch. "Our integration with Snowflake gives marketing teams a direct path to first-party data that's compliant, connected, and ready to activate." With a pre-built integration into Snowflake, Ketch embeds data privacy controls directly into the modern data stack. From capturing visitor privacy choices to enforcing consent signals across the business: Ketch provides the infrastructure, applications, and APIs to enable a compliant, connected data strategy. As AI raises the stakes for data quality and trust, marketing teams need systems that keep consent, preferences, and activation synchronized, connecting permissioned, first-party data directly to the platforms where growth happens. "The modern marketing data stack only delivers on its promise when the data powering it is permissioned and trusted," said Denise Persson, Chief Marketing Officer at Snowflake. "Ketch has proven, at scale, that privacy and performance aren't in tension - they're the same outcome. For our joint customers, Ketch's native integration with Snowflake means consent and preferences are enforced where the data lives, enabling AI-driven activation with confidence." About Ketch Ketch is the AI Privacy Company. Ketch permissioning infrastructure helps businesses collect and use people's data responsibly: respecting consent and preferences, meeting privacy requirements, and ensuring all data is AI-ready. Brands around the world use Ketch to reduce risk, enable data-driven growth, and build trust with customers. Learn more at ketch.com.

The Montreal Gazette
Jun 18th, 2026
Ketch named Grid Leader in G2 Summer 2026 Reports, signaling market Momentum and Enterprise Customer trust.

Ketch named Grid Leader in G2 Summer 2026 Reports, signaling market Momentum and Enterprise Customer trust. Ketch earns 22 badges across 41 reports, including top honors in Privacy, Consent Management, Cookie Tracking, and Data Subject Requests SAN FRANCISCO - Ketch, the AI Privacy Company, today shared it has been named a Leader by G2, the world's largest and most trusted data source on B2B software, in its Summer 2026 Reports. Ketch... June 18, 2026 at 10:06 a.m. Ketch earns 22 badges across 41 reports, including top honors in Privacy, Consent Management, Cookie Tracking, and Data Subject Requests SAN FRANCISCO - Ketch, the AI Privacy Company, today shared it has been named a Leader by G2, the world's largest and most trusted data source on B2B software, in its Summer 2026 Reports. Ketch earned 22 badges across 41 reports, including Momentum Leader designation in the categories of Consent Management Platforms (CMP), Data Privacy Management, Cookie Tracking, and Data Subject Access Request (DSAR), reflecting platform excellence and increasing migration to Ketch from legacy privacy tech. Ketch has seen exponential growth among enterprise customers, with accelerating adoption across retail, media, and financial services - industries where permissioned, AI-ready data is a competitive requirement. From an Enterprise Customer G2 Review: "I love Ketch for its ease of use, incredible scalability, and rapid implementation. The ability to seamlessly layer across all platforms like Web, Mobile, CTV, and OTT gives us a unified view of the customer. I'm impressed with how it really understands our industry needs, allowing us to deploy across multiple platforms in just a few days. The initial setup was very easy, and we got our pilot sites up within a few hours." "We're so grateful to our customers for sharing their experiences on G2," said Maxwell Anderson, Co-founder and Head of Product at Ketch. "What they consistently highlight - deep integrations, end-to-end automation, and world-class support - is the foundation we've built deliberately. As data becomes the fuel for AI across every business, the companies that win will be the ones that get permissioning and governance right. That's exactly what Ketch is here to do." * Grid Leader - Data Privacy Management (Overall) * Grid Leader - Consent Management Platform (Overall, Mid-Market, Enterprise) * Grid Leader - Data Subject Access Request (DSAR) (Overall) Additional awards include: * Best Usability - CMP (Enterprise) * Best Meets Requirements - CMP (Enterprise) * Best Results - CMP (Enterprise) * Best Relationship - CMP, DSAR (Enterprise, Overall) * Best Support - CMP (Enterprise, Small Business) * Easiest To Do Business With - CMP (Small Business) * High Performer - Sensitive Data Discovery (Overall) * High Performer - Cookie Tracking (Overall) These distinctions are based entirely on authentic customer reviews and market presence data gathered by G2. "Earning a Leader position in a G2 Report is highly competitive and rooted in verified customer reviews," said Godard Abel, co-founder and CEO, G2. "Congratulations to Ketch for achieving this distinction. Buyers can be confident this ranking reflects the authentic experiences of real users." To see why customers are choosing Ketch, read their reviews on G2: https://www.g2.com/products/ketch/reviews About Ketch Ketch is the AI Privacy Company. Ketch permissioning infrastructure helps businesses collect and use people's data responsibly: respecting consent and preferences, meeting privacy requirements, and ensuring all data is AI-ready. Brands around the world use Ketch to reduce risk, enable data-driven growth, and build trust with customers. Learn more at ketch.com. G2 is the world's largest and most trusted software marketplace. More than 90 million people annually - including employees at all Fortune 500 companies - use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business - including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com.

Financial Post
Jun 18th, 2026
Ketch named Grid Leader in G2 Summer 2026 Reports, signaling market Momentum and Enterprise Customer trust.

Ketch named Grid Leader in G2 Summer 2026 Reports, signaling market Momentum and Enterprise Customer trust. Business Wire Published Jun 18, 2026 Article content Ketch earns 22 badges across 41 reports, including top honors in Privacy, Consent Management, Cookie Tracking, and Data Subject Requests Article content SAN FRANCISCO - Ketch, the AI Privacy Company, today shared it has been named a Leader by G2, the world's largest and most trusted data source on B2B software, in its Summer 2026 Reports. Article content Ketch earned 22 badges across 41 reports, including Momentum Leader designation in the categories of Consent Management Platforms (CMP), Data Privacy Management, Cookie Tracking, and Data Subject Access Request (DSAR), reflecting platform excellence and increasing migration to Ketch from legacy privacy tech. Article content Advertisement 1 Story continues below This advertisement has not loaded yet, but your article continues below. Article content Ketch has seen exponential growth among enterprise customers, with accelerating adoption across retail, media, and financial services - industries where permissioned, AI-ready data is a competitive requirement. Article content Top Stories Interested in more newsletters? Browse here. Article content From an Enterprise Customer G2 Review: "I love Ketch for its ease of use, incredible scalability, and rapid implementation. The ability to seamlessly layer across all platforms like Web, Mobile, CTV, and OTT gives us a unified view of the customer. I'm impressed with how it really understands our industry needs, allowing us to deploy across multiple platforms in just a few days. The initial setup was very easy, and we got our pilot sites up within a few hours." Article content "We're so grateful to our customers for sharing their experiences on G2," said Maxwell Anderson, Co-founder and Head of Product at Ketch. "What they consistently highlight - deep integrations, end-to-end automation, and world-class support - is the foundation we've built deliberately. As data becomes the fuel for AI across every business, the companies that win will be the ones that get permissioning and governance right. That's exactly what Ketch is here to do." Article content * Grid Leader - Data Privacy Management (Overall) * Grid Leader - Consent Management Platform (Overall, Mid-Market, Enterprise) * Grid Leader - Data Subject Access Request (DSAR) (Overall) Article content Additional awards include: Article content * Best Usability - CMP (Enterprise) * Best Meets Requirements - CMP (Enterprise) * Best Results - CMP (Enterprise) * Best Relationship - CMP, DSAR (Enterprise, Overall) * Best Support - CMP (Enterprise, Small Business) * Easiest To Do Business With - CMP (Small Business) * High Performer - Sensitive Data Discovery (Overall) * High Performer - Cookie Tracking (Overall) Article content These distinctions are based entirely on authentic customer reviews and market presence data gathered by G2. Article content "Earning a Leader position in a G2 Report is highly competitive and rooted in verified customer reviews," said Godard Abel, co-founder and CEO, G2. "Congratulations to Ketch for achieving this distinction. Buyers can be confident this ranking reflects the authentic experiences of real users." Article content To see why customers are choosing Ketch, read their reviews on G2: https://www.g2.com/products/ketch/reviews Article content About Ketch Article content Ketch is the AI Privacy Company. Ketch permissioning infrastructure helps businesses collect and use people's data responsibly: respecting consent and preferences, meeting privacy requirements, and ensuring all data is AI-ready. Brands around the world use Ketch to reduce risk, enable data-driven growth, and build trust with customers. Learn more at ketch.com. Article content Advertisement 2 Story continues below This advertisement has not loaded yet, but your article continues below. Article content G2 is the world's largest and most trusted software marketplace. More than 90 million people annually - including employees at all Fortune 500 companies - use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business - including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com. Article content View source version on businesswire.com: Article content Advertisement 1 This advertisement has not loaded yet.

Business Wire
May 27th, 2026
Ketch launches Agent Network for enterprise privacy with multi-agent AI orchestration

Ketch, an AI privacy company, has launched the Ketch Agent Network, a multi-agent orchestration system for enterprise privacy programmes. The platform simultaneously analyses legal obligations, documented policies and operational reality to identify and address compliance gaps. The network includes agentic data mapping to discover and classify data assets across systems, agentic risk management to compare configurations against regulations, and agentic assessments to auto-populate impact assessments from live system data. The system routes findings to relevant experts and flags contradictions before submission. CEO Tom Chavez said the network "senses and makes sense of everything at once, finding gaps and taking action before risks become liabilities". The system has been in production for several months and aims to reduce manual work for privacy teams managing global regulations and AI governance mandates.

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