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Kickstarter is a global crowdfunding platform that helps people fund creative projects by allowing creators to set goals, present their ideas with videos and rewards, and gather pledges from a worldwide community. Projects use an all-or-nothing model: funds are released to the creator only if the goal is met by a deadline, otherwise no money is collected. The platform charges a 5% fee on successful campaigns plus 3-5% in processing fees, and creators are responsible for delivering the promised rewards to backers. Kickstarter is a Public Benefit Corporation, committing to social impact by not selling user data and by donating a portion of after-tax profits to arts education and organizations fighting inequality, with the goal of helping bring creative projects to life.
Industries
Consumer Software
Social Impact
Entertainment
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$120M
Headquarters
New York City, New York
Founded
2018
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Total Funding
$120M
Above
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Funded Over
3 Rounds
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Crowdfunding weekly digest: august 3-9, 2026. Co-founder of CrowdSpace Top articles. Last week's news operated on two levels at once: infrastructure and platforms. On the infrastructure side, tokenization kept merging with conventional finance rails and regulators started tackling crowdfunding's oldest complaint - the lack of a secondary market. On the platform side, legacy names consolidated their business models while Southeast Asia's lending sector grew and got policed in the same breath. Lead story. GUARDD, a fintech platform supporting private companies that issue tokenized exempt securities, met with the SEC to discuss regulatory pathways for secondary trading. The conversation centered on standardizing disclosures to enable compliant trading on Alternative Trading Systems and on overcoming state-by-state regulatory hurdles. GUARDD used the meeting to flag a problem the crowdfunding industry has lived with since Reg CF launched: crowdfunded securities have no real liquidity. Why it matters: illiquidity is the standing objection to equity crowdfunding - investors commit capital with essentially no exit until an acquisition or IPO years later. If GUARDD's disclosure framework gains traction with the SEC, it opens the first credible path toward a functioning secondary market for crowdfunded shares. That would change the risk-return math for every Reg CF platform and investor in the US, not just GUARDD's own users. Success stories. Boba POPS closes Wefunder campaign with $2.238M raised from 462 investors - the alcohol-filled popping boba maker's equity round brings its total equity financing to $8 million. Funds will go toward manufacturing capacity, national distribution, and new product development in the US. Chicago Trend raises $248,500 to acquire Hawthorn Crossings strip mall (USA) - local Minneapolis residents invested $1,000 each, more than doubling the $100,000 target. Chicago Trend will retain at least 51% ownership if the sale closes, testing a community-ownership model for commercial real estate that leaves current tenants' fate still unresolved. Campaign news. * The Protein Bakehouse (UK) launched a campaign on Crowdfunder to fund new production equipment, with founder Megan covering most of the round and backers offered exclusive rewards. * Token Monitor (Kickstarter) - Fractal Manifold is seeking €25,000 for an ESP32-S3 desktop display that tracks AI coding-assistant usage, with early-bird units at €99 and deliveries planned for November 2026. * Sport Wales opened its "A Place for Sport" matched-crowdfunding program via Crowdfunder, offering up to £15,000 in matched funding to clubs that independently raise at least 25% of their target. * Five UK startups - including ReelFlow, The Earth Build Project, and Gather & Grind - launched campaigns this week across Republic Europe and Crowdfunder, with targets ranging from £5,000 to £285,005. * BlocPower (USA) is weighing restructuring after raising over $3 million via crowdfunding. With liabilities now exceeding assets and senior creditors first in line, crowdfunding investors stand to recover little or nothing. Platform updates & tech. * SIX launched a unified regulated central securities depository giving institutions one connection point for both traditional securities and tokenized assets - a "one plug to two worlds" model meant to lower the barrier to incremental digital-asset adoption. * Kickstarter introduced a $1 million Culture Fund that directly co-funds live campaigns from independent creators in art, fashion, film, and music, partnering with organizations including Creative Scotland. * Funding Circle returned to profitability in 2024 after abandoning retail P2P lending in 2022 in favor of institutional and government-backed lending, with forward-flow agreements now driving forecasted growth through 2028. * Triodos Bank UK and Ethex are merging their crowdfunding operations onto a single Ethex platform, combining £330 million raised across 300+ initiatives and integrating technically with ShareIn. * Untold launched as the first FINRA-registered funding portal focused on tokenizing entertainment IP, letting retail investors back film and entertainment projects through compliant tokenized equity and debt structures. Stay tuned! Trends & market data. * Tokenized real-world assets on Solana hit $3.73 billion - an all-time high driven by institutional adoption of on-chain Treasuries, equities, and private credit. * Global P2P lending platforms originated €194 million in loans in July 2026 - Mintos led the market ahead of Bondora and Loanch, and Esketit passed €1 billion in cumulative loans since inception. * Indonesia's P2P lending sector grew 25% year-on-year to IDR 105.14 trillion in outstanding financing as of May 2026, with regulators crediting the sector for narrowing the country's Rp1,650 trillion MSME credit gap. * Sukuk Capital (Saudi Arabia) has facilitated SR11.6 billion over five years, holding a 60% share of the Saudi crowdfunding market across roughly 800,000 investors and 600 beneficiary companies. * BillEase (Philippines) nearly doubled revenue to $151.2 million in 2025, with its gross loan book reaching $212.1 million and 1.3 million new customers added - growth funded entirely from operating profit. Key takeaway: the week's numbers point the same direction - tokenization is moving from pilot to infrastructure, and alternative lending in Asia keeps compounding faster than in mature Western markets. * Tokenization is becoming plumbing, not a product. SIX's unified depository and Solana's $3.73B RWA milestone both show digital assets being absorbed into existing institutional rails rather than treated as a separate asset class. * Asia-Pacific P2P lending is the growth engine. Indonesia's 25% YoY jump and the Philippines' near-doubling of BillEase's revenue outpace anything reported in mature European or North American markets this week. * Regional platforms can consolidate share fast. Sukuk Capital's 60% hold on Saudi crowdfunding shows how quickly a single well-capitalized platform can dominate an emerging regulated market. Regulation. * Indonesia (OJK) sanctioned 39 P2P lending platforms and 21 multifinance firms in July 2026 as part of its ongoing compliance crackdown on the sector. * NetCapital (USA) faced potential NASDAQ delisting after its market cap fell below $5 million; the SEC has suspended the relevant listing rule for further review, temporarily averting removal. Key takeaway: enforcement is tightening at both ends of the market - on licensed platforms in Indonesia and on a public funding portal's own listing status in the US. * Indonesia is policing volume, not just entry. OJK's sanctions land on a sector that just posted 25% growth, signaling regulators want scale paired with compliance, not scale alone. * US portal-level scrutiny is a newer front. NetCapital's delisting risk shows funding-portal operators themselves - not just the campaigns they host - are now subject to public-market discipline. For platforms operating across borders, the practical read is that growth and regulatory attention are rising together, not sequentially - compliance capacity needs to scale in step with volume from the outset, not after the fact. Regional focus: Southeast Asia. Three separate stories converged on the region this week: Indonesia's P2P lending sector grew 25% year-on-year to IDR 105.14 trillion even as regulators sanctioned 39 platforms and 21 multifinance firms for compliance issues, while the Philippines' BillEase nearly doubled revenue to $151.2 million, funded entirely from operating profit. Together they describe a market maturing under active supervision rather than expanding unchecked - growth and enforcement moving in lockstep rather than one following the other. What this means for the industry. The week's throughline is convergence at two different layers of the market. At the infrastructure layer, tokenization keeps merging with conventional finance rails - SIX's unified depository, Untold's FINRA-registered entertainment portal, and GUARDD's push for a compliant secondary market for crowdfunded securities all treat tokenized and traditional instruments as extensions of one system rather than parallel ones. At the platform layer, maturity is consolidating capacity: Funding Circle's pivot from retail P2P to institutional lending and the Triodos/Ethex operational merger both trade breadth for durability. Meanwhile, in Southeast Asia, growth and regulatory tightening are advancing together rather than sequentially - a pattern platforms in earlier-stage markets should expect to repeat as they scale. Track the industry beyond the weekly digest 5/5 - (2 votes)
Kickstarter CEO Everette Taylor is launching The Culture Fund, a new initiative to finance projects from creatives in fashion, music, art, and film. The company has committed $1 million initially and plans to seek additional partner funding. Taylor, 37, became CEO in September 2022 after revenue dropped 20%. Under his leadership, the crowdfunding platform experienced a corporate revival, with last year marking its best performance on record. The Culture Fund aims to return Kickstarter to its original mission of supporting lesser-known artists. Taylor said many creatives struggle financially despite visible success. "They don't show you that they went in debt launching that movie," he noted. The initiative launches as the US faces economic uncertainty.
XtraMaker has launched its M1 Series on Kickstarter, marketing it as the world's first 5-in-1 smart desktop DTF (direct-to-film) studio. The device automates printing, powdering, drying, curing, and purification in a single compact unit, targeting Etsy sellers, apparel designers, and small studios. The Shenzhen-based company is offering early-bird discounts of up to 54% off retail prices. The lineup includes the A4-sized M1 and larger A3-sized M1 Pro, alongside compatible heat press accessories. The system features G7-certified colour accuracy, works across multiple fabrics including cotton, polyester, and leather, and includes an automated maintenance system with battery backup. XtraMaker is backed by parent company EAI Tech and staffed by former Huawei engineers. All Kickstarter backers receive a one-year warranty and priority technical support.
Did Kickstarter get rid of its "Magic" Algorithm? If you have browsed Kickstarter recently, you may have noticed that one familiar option appears to be missing. The platform's default Discover sorting method, long known as "Magic," is now displayed as "Relevance" across many search and category pages. Does this mean Kickstarter replaced Magic with a completely different algorithm? Based on the evidence currently available, Magic does not appear to be truly gone. It has most likely been renamed - or presented through a clearer interface - as part of Kickstarter's broader Search and Discovery update. Is Magic Actually Gone? In the official materials currently available, Kickstarter has not announced that Magic was formally retired. It has also not published a formula for a completely separate Relevance algorithm. It would therefore be premature to say that the old system has been removed. Its evidence for this boils down to the following. Even though the sorting option visible to users is now called Relevance, Kickstarter Discover pages still use the URL parameter "sort=magic." At the same time, Kickstarter's official support article continues to describe Magic as the default sort for Advanced Discover. For now, the most practical interpretation is that Relevance is either a clearer name for Magic or an updated version of the same discovery function. Part of a Bigger Kickstarter Search Update On June 29, 2026, Kickstarter announced a wider Search and Discovery update. This update introduced clearer filters, the ability to combine multiple filters, range-based filtering where available, and more ways to discover projects by town, region, or country. Kickstarter also changed the default order of project statuses. Live campaigns are now prioritized first, followed by Late Pledges and Upcoming projects. Completed campaigns can still be found through filters, but they are no longer included in default results. Seen in that context, the move from Magic to Relevance makes sense. Kickstarter is making discovery more familiar, flexible, and understandable. The new label appears to be part of that larger usability update - not proof that Kickstarter has discarded everything that previously influenced organic visibility. So Do Fundinginsidernewyork Now Need to Use SEO Tactics on Kickstarter? Not really - at least not in the traditional sense. The word "Relevance" naturally brings Google SEO to mind: keyword research, exact-match phrases, search volume, and optimized metadata. But Kickstarter is not becoming a conventional search engine where keywords can carry a weak campaign to the top. Search relevance may help place your project in the correct browsing context, but that discovery still needs to produce genuine interest and pledges. So don't worry too much about SEO. Describe the project accurately. Use terms your intended backers will recognize. Make sure your title, subtitle, category, thumbnail, campaign video, story, and rewards all support the same central promise. Your Organic Discovery Strategy Remains the Same For creators, this is the most important takeaway: your organic discovery strategy should not fundamentally change. Choose the most accurate category and subcategory. Use a clear project title, subtitle, and thumbnail that communicate the idea quickly. Build a strong pre-launch audience so the campaign can generate meaningful early activity. Bring qualified visitors through email, community outreach, partnerships, and advertising. Once those visitors reach the campaign, the page still needs to do its job. Make the project easy to understand, keep the reward structure clear, and give potential backers a convincing reason to pledge. A polished, distinctive, and trustworthy campaign page therefore remains valuable. Relevance does not replace momentum, conversion, storytelling, or campaign quality. It simply makes discovery easier for backers to navigate. What Creators Should Do Next Creators do not need to rebuild their Kickstarter playbook because Magic now appears as Relevance. Instead, treat the update as a reminder to improve the fundamentals. Make your project easy to classify, easy to understand, and easy to back. Use Kickstarter's new filters accurately. Prioritize strong early activity. Monitor which external channels bring actual pledges rather than empty traffic. Continue improving the campaign page, rewards, visuals, and messaging throughout the live campaign. Magic may have a new name, but the practical goal remains the same: bring the right people to a compelling project and give them enough confidence to support it. Get in Touch with the Funding Insider Team Have you noticed changes in where your project appears under Relevance, or seen a difference in organic Kickstarter traffic since the Search and Discovery update? Feel free to get in touch with the Funding Insider Team. Fundinginsidernewyork would love to hear what you are seeing - and help turn those discovery signals into a stronger campaign strategy.
Chuangyi Technology, intelligent table tennis and tennis training robots. Here you'll find information about their funding, investors and team.
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Industries
Consumer Software
Social Impact
Entertainment
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$120M
Headquarters
New York City, New York
Founded
2018
Find jobs on Simplify and start your career today