Did Kickstarter get rid of its "Magic" Algorithm? If you have browsed Kickstarter recently, you may have noticed that one familiar option appears to be missing. The platform's default Discover sorting method, long known as "Magic," is now displayed as "Relevance" across many search and category pages. Does this mean Kickstarter replaced Magic with a completely different algorithm? Based on the evidence currently available, Magic does not appear to be truly gone. It has most likely been renamed - or presented through a clearer interface - as part of Kickstarter's broader Search and Discovery update. Is Magic Actually Gone? In the official materials currently available, Kickstarter has not announced that Magic was formally retired. It has also not published a formula for a completely separate Relevance algorithm. It would therefore be premature to say that the old system has been removed. Its evidence for this boils down to the following. Even though the sorting option visible to users is now called Relevance, Kickstarter Discover pages still use the URL parameter "sort=magic." At the same time, Kickstarter's official support article continues to describe Magic as the default sort for Advanced Discover. For now, the most practical interpretation is that Relevance is either a clearer name for Magic or an updated version of the same discovery function. Part of a Bigger Kickstarter Search Update On June 29, 2026, Kickstarter announced a wider Search and Discovery update. This update introduced clearer filters, the ability to combine multiple filters, range-based filtering where available, and more ways to discover projects by town, region, or country. Kickstarter also changed the default order of project statuses. Live campaigns are now prioritized first, followed by Late Pledges and Upcoming projects. Completed campaigns can still be found through filters, but they are no longer included in default results. Seen in that context, the move from Magic to Relevance makes sense. Kickstarter is making discovery more familiar, flexible, and understandable. The new label appears to be part of that larger usability update - not proof that Kickstarter has discarded everything that previously influenced organic visibility. So Do Fundinginsidernewyork Now Need to Use SEO Tactics on Kickstarter? Not really - at least not in the traditional sense. The word "Relevance" naturally brings Google SEO to mind: keyword research, exact-match phrases, search volume, and optimized metadata. But Kickstarter is not becoming a conventional search engine where keywords can carry a weak campaign to the top. Search relevance may help place your project in the correct browsing context, but that discovery still needs to produce genuine interest and pledges. So don't worry too much about SEO. Describe the project accurately. Use terms your intended backers will recognize. Make sure your title, subtitle, category, thumbnail, campaign video, story, and rewards all support the same central promise. Your Organic Discovery Strategy Remains the Same For creators, this is the most important takeaway: your organic discovery strategy should not fundamentally change. Choose the most accurate category and subcategory. Use a clear project title, subtitle, and thumbnail that communicate the idea quickly. Build a strong pre-launch audience so the campaign can generate meaningful early activity. Bring qualified visitors through email, community outreach, partnerships, and advertising. Once those visitors reach the campaign, the page still needs to do its job. Make the project easy to understand, keep the reward structure clear, and give potential backers a convincing reason to pledge. A polished, distinctive, and trustworthy campaign page therefore remains valuable. Relevance does not replace momentum, conversion, storytelling, or campaign quality. It simply makes discovery easier for backers to navigate. What Creators Should Do Next Creators do not need to rebuild their Kickstarter playbook because Magic now appears as Relevance. Instead, treat the update as a reminder to improve the fundamentals. Make your project easy to classify, easy to understand, and easy to back. Use Kickstarter's new filters accurately. Prioritize strong early activity. Monitor which external channels bring actual pledges rather than empty traffic. Continue improving the campaign page, rewards, visuals, and messaging throughout the live campaign. Magic may have a new name, but the practical goal remains the same: bring the right people to a compelling project and give them enough confidence to support it. Get in Touch with the Funding Insider Team Have you noticed changes in where your project appears under Relevance, or seen a difference in organic Kickstarter traffic since the Search and Discovery update? Feel free to get in touch with the Funding Insider Team. Fundinginsidernewyork would love to hear what you are seeing - and help turn those discovery signals into a stronger campaign strategy.

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