King

King

Mobile gaming publisher behind Candy Crush

Overview

Preparing company summary.

About King

Simplify's Rating
Why King is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Entertainment

Gaming

Company Size

5,001-10,000

Company Stage

Acquired

Total Funding

$410M

Headquarters

London, United Kingdom

Founded

2003

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Simplify's Take

What believers are saying

  • January 29, 2026 launch of Candy Crush Crushable expands Candy Crush into web gameplay.
  • July 14, 2026 Havas win strengthens King’s global marketing efficiency after a competitive pitch.
  • King still monetizes a massive installed base through in-app purchases and advertising across franchises.

What critics are saying

  • July 2026 layoffs cut 200-plus staff, including level design, UX, narrative, and research.
  • Employees say King trained AI tools that now replace them, hollowing core creative teams.
  • Microsoft’s broader gaming restructurings threaten King’s independence; another Candy Crush slowdown becomes existential.

What makes King unique

  • Candy Crush still anchors King’s mobile empire, with hundreds of millions of players worldwide.
  • King’s Stockholm-London co-headquarters and studios in Barcelona and Berlin support always-on live operations.
  • Havas now runs media across 120 markets, reinforcing King’s global user-acquisition machine.

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Funding

Total Funding

$410M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Health Insurance

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

401(k) Retirement Plan

401(k) Company Match

Wellness Program

Mental Health Support

Conference Attendance Budget

Professional Development Budget

Stock Options

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Bandt
Jul 14th, 2026
Candy Crush publisher appoints Havas to global media account.

Candy Crush publisher appoints Havas to global media account. Published on: 14th July 2026 at 11:15 AM Video game publishing company King, which has released hits including Candy Crush, has appointed Havas Media Network UK as its global media agency of record following a competitive pitch. OMD was the incumbent agency. The account will be managed by Arena Media UK, Havas Media Network UK's gaming specialist. It will take charge of media strategy and execution across King's global markets. The appointment covers media planning and buying across more than 120 markets. B&T understands that the account is relatively modest in Australia, with further details on local market responsibilities expected within the coming weeks. The appointment does not impact OMD Australia and its local operations. The review marks a significant global win for Havas Media Network UK, which will take over from OMD after overseeing the account through a competitive process. Campaign UK reported that King spent around A$15.9 million on media in 2026 with spending spread across a number of international markets. King, which is owned by Activision Blizzard and now forms part of Microsoft Gaming following Microsoft's acquisition of Activision Blizzard, reaches hundreds of millions of players worldwide. Candy Crush Saga remains one of the world's highest-grossing mobile titles. Although Australia is not expected to be a major market within the global remit, the account includes local media activity, with more details on the Australian arrangements expected in the coming weeks. King owns a portfolio of mobile gaming titles including Candy Crush Saga, Bubble Witch Saga, Farm Heroes Saga and Pet Heroes Saga. Havas Media Australia and OMD Australia declined to comment. Join more than 30,000 advertising industry experts Get all the latest advertising and media news direct to your inbox from B&T.

Business Wire
Jun 1st, 2026
King report: European mobile games sector contributes $6.7B and supports 63,000+ jobs

King, the company behind Candy Crush Saga, has released a report showing that European mobile games companies contributed €5.89 billion in economic value to the European economy in 2025, supporting over 63,000 jobs. The figure is forecast to reach €6.2 billion by 2028. The research, conducted by Nordicity, found that mobile games companies generated €7.53 billion in revenue from global audiences, expected to rise above €8 billion by 2028. Mobile games now account for 55% of total global video games revenue, with over 300 million players in Europe. King President Todd Green highlighted the sector's combination of creativity and technology, emphasising Europe's opportunity to build on its strengths in the competitive global market. The report also notes the sector's role in developing creative and technical skills.

F1 VM
Apr 3rd, 2026
King reveals London co-hq after 14 years of Candy Crush.

King reveals London co-hq after 14 years of Candy Crush. April 3, 2026 1 hour ago King's London headquarters stands as a testament to the mobile gaming giant's global expansion strategy. Yesterday, PocketGamer.biz revealed the inner workings of this co-headquarters, which has served as a creative hub for the Candy Crush maker for 14 years. The London office, operating alongside Stockholm as King's dual command center, houses teams working on all of the company's iconic mobile titles. This behind-the-scenes look comes at a pivotal moment for King, as the company continues to dominate the mobile gaming landscape more than two decades after its founding. The London studio's role extends far beyond regional operations, serving as a global development center where teams collaborate on projects that reach millions of players worldwide. King's London legacy spans 14 years. King opened its first London office 14 years ago, establishing what would become a co-headquarters alongside Stockholm, according to PocketGamer.biz. The London studio serves as the home base for teams working on all of King's titles, including the flagship Candy Crush franchise. Original CEO Riccardo Zacconi, who helped found King in London, established this office as part of the company's strategic expansion beyond its Swedish roots. The timing of this expansion proved crucial for King's evolution from Facebook games to mobile hits. People in the London studio work across the entire portfolio, contributing to the development and maintenance of games that have defined casual mobile gaming for over a decade. This exclusive footage from OpenCo London 2014 provides a rare glimpse into King's London operations during a pivotal period in the company's growth. The video showcases the collaborative environment that has made King's London office a cornerstone of the company's global operations, highlighting the creative processes behind some of mobile gaming's most successful titles. Global expansion strategy beyond Sweden. King's international growth extends well beyond London, with offices established in Berlin and Barcelona as part of a comprehensive European expansion strategy. This multi-city approach allows King to tap into diverse talent pools while maintaining consistent development standards across all locations. The London office specifically benefits from the UK's robust gaming industry ecosystem, providing access to experienced developers and creative professionals. The co-headquarters model between London and Stockholm reflects King's commitment to maintaining strong European roots while expanding globally. This dual-center approach enables 24-hour development cycles and ensures that teams can collaborate effectively across time zones, particularly important for live-service games requiring constant updates and community management. From Facebook origins to mobile dominance. King's journey from Facebook games to mobile gaming supremacy spans more than 20 years, with the London office playing a crucial role in this transformation. The company's evolution mirrors the broader shift in gaming from desktop platforms to mobile devices, a transition that King navigated more successfully than many competitors. The London studio's teams contribute to all of King's titles, ensuring that the company's signature polish and accessibility remain consistent across its entire portfolio. This centralized approach to quality control has helped King maintain its position as a leader in the casual mobile gaming space, even as competition has intensified significantly over the past decade. The mobile gaming industry has seen significant leadership changes recently, similar to former Unity CEO David Helgason's exit after two decades with the company. | Office Location | Role | Established | | Stockholm | Primary HQ | Original | | London | Co-HQ | 14 years ago | | Berlin | Regional Office | Expansion phase | | Barcelona | Regional Office | Expansion phase | Industry impact and future outlook. King's London headquarters represents more than just a development studio; it symbolizes the company's commitment to maintaining European leadership in mobile gaming. The office's role in developing all King titles ensures that the company's creative vision remains unified while benefiting from diverse international perspectives. As mobile gaming continues to evolve with new technologies and changing player preferences, King's London office positions the company to adapt quickly to market shifts. The studio's established infrastructure and experienced teams provide a solid foundation for future growth, whether through new IP development or expansion of existing franchises like Candy Crush. * King's London office has served as co-headquarters with Stockholm for 14 years, housing teams working on all company titles * Original CEO Riccardo Zacconi helped establish King's London presence as part of global expansion beyond Sweden * The studio operates alongside offices in Berlin and Barcelona, creating a comprehensive European development network * King's 20-year evolution from Facebook games to mobile dominance showcases the London office's role in the company's strategic transformation Chris stumbled into mobile gaming journalism after getting laid off from his QA tester job at a defunct indie studio in 2021. Self-taught through Reddit threads and Discord communities, he turned his 6-year gacha addiction into expertise. Former graphic design dropout who still can't draw but analyzes UI/UX like a surgeon. Covers mobile RPGs, gacha systems, and F2P monetization with brutal honesty born from spending $3,000 on Genshin Impact. Lives in a cramped Portland apartment surrounded by figurines. Known for 2 AM Twitter rants about predatory loot boxes. Refuses to review games he hasn't played for at least 40 hours. His tier lists spark wars.

Windpress
Mar 30th, 2026
King wins Global Diversity Initiative of the Year at the British Diversity Awards 2026.

King wins Global Diversity Initiative of the Year at the British Diversity Awards 2026. PR Newswire LONDON, March 30, 2026 * King's Equity Engine combines three tools, INYA (inclusive language), NEURO (neuro-inclusion), and BUZZ (inclusive game design), to embed inclusivity across King's workflows. LONDON, March 30, 2026 /PRNewswire/ - King, the interactive entertainment company behind some of the world's most iconic mobile games including Candy Crush Saga, has been named Global Diversity Initiative of the Year at the British Diversity Awards 2026 for its Equity Engine initiative, designed to redefine what inclusion looks like in gaming. This award celebrates individuals and organisations driving meaningful change across diversity, equity and inclusion in the UK. Built around King's mission of Making the World Playful, the Equity Engine is a suite of AI-powered tools developed by King to help teams design, write, communicate and create with inclusion in mind. As part of the initiative, King launched INYA, the company's inclusive language tool, NEURO, focussed on neuro-inclusion support, and BUZZ, an inclusive game design assistant. INYA, a domain-adapted, GPT-based tool, acts as both a writing consultant and an educational support system. It supports writers, editors and internal teams by helping them identify and correct non-inclusive language and learn best practice for inclusive communication. NEURO helps build understanding of neurodiversity across the business, including the many different ways people experience and interact with the world. BUZZ has been designed to help improve inclusion and accessibility in gaming. It reviews features and player flows to identify improvements that can help make gameplay more fun, fair and accessible for millions of players globally. At King, the Equity Engine is intended to extend the reach of DE&I beyond traditional approaches by embedding awareness and learning into daily workflows across teams including design, narrative, HR, communications and leadership. Together, the three tools reflect King's broader ambition and commitment to advance diversity, equity, and inclusion at scale. Vikki Leach, Senior Director for Diversity, Equity and Inclusion at King, said: "We are incredibly proud to see the Equity Engine recognised by the British Diversity Awards. At King, we believe making the world playful starts with making play more inclusive for everyone. By combining technology with empathy and imagination, we are able to bring inclusion into the heart of our creative processes, from the words we use, to the experiences we create for millions of players around the world." Anaëlle Sikich, Creative Copywriter at Game Services, creator of INYA and NEURO at King, added: "This project has been both a professional and personal journey for me. I named the first project after my grandmother, Virginia (or Inya), a Pechuenche woman that stood up for her own community in Latin America. Although she is no longer here, she is still with me and in everything I do. She would be so proud to see how we are working for all voices to be heard and be represented in our Kingdom and our games." About King With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world's most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following Windpress on LinkedIn and @lifeatking on Instagram. * Fairs * Eventi * Computer hardware * Shows * Show business imagesmode Images (2) Contact details [email protected]

Royal Commonwealth Society
Jan 13th, 2026
A Cleaner Coast for the Maldives

A cleaner coast for the Maldives. On the day of the Commonwealth Clean Oceans Campaign Pickup event, the Parley Maldives team, along with members of the Maldives Olympic Committee and Commonwealth Sport, set out from Malé on a 1.5-hour boat journey to the island of Vaavu Fulidhoo. It was scorching when we arrived, and we gathered with the Fulidhoo community including Fulidhoo Council members, Vaavu Atoll School students and staff, and representatives from the Commonwealth, to kick off the event. Committee members took the microphone to speak about their heritage, the island's rich culture, and the importance of shared responsibility for sustainability. This was followed by formal addresses delivered by Commonwealth delegates and Parley Maldives representatives. The speeches emphasized the symbolic journey of the baton, its role in connecting nations across the Commonwealth, and the resonance of Fulidhoo's cultural traditions within this broader narrative. The ceremony then moved on to the clean-up activity. We gathered under a palm tree for the safety briefing, where gloves and net bags were handed out to participants. A total of 45 people took part, working in groups across a 130-metre stretch of beach to collect cans, plastic bags, and candy wrappers. The waste was brought back to a central meeting point, where each net bag was weighed and logged. After about 30 minutes, we wrapped up with a total of 48.9 kg of waste collected. This included PET and other types of plastics, as well as debris such as metal cans and glass. Following the clean-up, the Maldives Olympic Committee distributed fruit and drinks to the participants, and we took some time to rest and engage in conversation before dispersing for lunch. Before departing, we couldn't resist a quick dip in the ocean, after which we hurriedly got ready and made our way back to the boat before its scheduled departure. We arrived back in Malé close to sunset, and the tired expressions on everyone's faces provided a fitting end to a long, yet fulfilling day. The Royal Commonwealth Society's Commonwealth Clean Oceans Plastics Campaign will prevent one million pieces of plastic from entering Commonwealth waterways. The campaign will combine education and local action to encourage people to reduce their plastic waste, highlight alternatives, and reduce pollution across the Commonwealth. For the action component of the campaign, the Royal Commonwealth Society has partnered with Commonwealth Sport to deliver the Commonwealth Clean Oceans Plastics Campaign as a core component of The King's Baton Relay. This newly envisioned King's Baton Relay will focus on sustainability and environmentalism and was launched by His Majesty The King at Buckingham Palace on Commonwealth Day 2025, beginning a 500-day journey to the Commonwealth Games in Glasgow in July 2026. Journeying through every Commonwealth nation and territory, this partnership will bring together young people, athletes, conservation groups, and the local community for a week of activities, including a plastic clean-up. We want to thank Parley Maldives, National Olympic Committee Maldives and the Commonwealth Games for their contributions to cleaning up our Common Ocean. The views and opinions expressed are those of the author and do not necessarily represent those of the Royal Commonwealth Society.

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