King, the company behind Candy Crush Saga, has released a report showing that European mobile games companies contributed €5.89 billion in economic value to the European economy in 2025, supporting over 63,000 jobs. The figure is forecast to reach €6.2 billion by 2028. The research, conducted by Nordicity, found that mobile games companies generated €7.53 billion in revenue from global audiences, expected to rise above €8 billion by 2028. Mobile games now account for 55% of total global video games revenue, with over 300 million players in Europe. King President Todd Green highlighted the sector's combination of creativity and technology, emphasising Europe's opportunity to build on its strengths in the competitive global market. The report also notes the sector's role in developing creative and technical skills.

King reveals London co-hq after 14 years of Candy Crush. April 3, 2026 1 hour ago King's London headquarters stands as a testament to the mobile gaming giant's global expansion strategy. Yesterday, PocketGamer.biz revealed the inner workings of this co-headquarters, which has served as a creative hub for the Candy Crush maker for 14 years. The London office, operating alongside Stockholm as King's dual command center, houses teams working on all of the company's iconic mobile titles. This behind-the-scenes look comes at a pivotal moment for King, as the company continues to dominate the mobile gaming landscape more than two decades after its founding. The London studio's role extends far beyond regional operations, serving as a global development center where teams collaborate on projects that reach millions of players worldwide. King's London legacy spans 14 years. King opened its first London office 14 years ago, establishing what would become a co-headquarters alongside Stockholm, according to PocketGamer.biz. The London studio serves as the home base for teams working on all of King's titles, including the flagship Candy Crush franchise. Original CEO Riccardo Zacconi, who helped found King in London, established this office as part of the company's strategic expansion beyond its Swedish roots. The timing of this expansion proved crucial for King's evolution from Facebook games to mobile hits. People in the London studio work across the entire portfolio, contributing to the development and maintenance of games that have defined casual mobile gaming for over a decade. This exclusive footage from OpenCo London 2014 provides a rare glimpse into King's London operations during a pivotal period in the company's growth. The video showcases the collaborative environment that has made King's London office a cornerstone of the company's global operations, highlighting the creative processes behind some of mobile gaming's most successful titles. Global expansion strategy beyond Sweden. King's international growth extends well beyond London, with offices established in Berlin and Barcelona as part of a comprehensive European expansion strategy. This multi-city approach allows King to tap into diverse talent pools while maintaining consistent development standards across all locations. The London office specifically benefits from the UK's robust gaming industry ecosystem, providing access to experienced developers and creative professionals. The co-headquarters model between London and Stockholm reflects King's commitment to maintaining strong European roots while expanding globally. This dual-center approach enables 24-hour development cycles and ensures that teams can collaborate effectively across time zones, particularly important for live-service games requiring constant updates and community management. From Facebook origins to mobile dominance. King's journey from Facebook games to mobile gaming supremacy spans more than 20 years, with the London office playing a crucial role in this transformation. The company's evolution mirrors the broader shift in gaming from desktop platforms to mobile devices, a transition that King navigated more successfully than many competitors. The London studio's teams contribute to all of King's titles, ensuring that the company's signature polish and accessibility remain consistent across its entire portfolio. This centralized approach to quality control has helped King maintain its position as a leader in the casual mobile gaming space, even as competition has intensified significantly over the past decade. The mobile gaming industry has seen significant leadership changes recently, similar to former Unity CEO David Helgason's exit after two decades with the company. | Office Location | Role | Established | | Stockholm | Primary HQ | Original | | London | Co-HQ | 14 years ago | | Berlin | Regional Office | Expansion phase | | Barcelona | Regional Office | Expansion phase | Industry impact and future outlook. King's London headquarters represents more than just a development studio; it symbolizes the company's commitment to maintaining European leadership in mobile gaming. The office's role in developing all King titles ensures that the company's creative vision remains unified while benefiting from diverse international perspectives. As mobile gaming continues to evolve with new technologies and changing player preferences, King's London office positions the company to adapt quickly to market shifts. The studio's established infrastructure and experienced teams provide a solid foundation for future growth, whether through new IP development or expansion of existing franchises like Candy Crush. * King's London office has served as co-headquarters with Stockholm for 14 years, housing teams working on all company titles * Original CEO Riccardo Zacconi helped establish King's London presence as part of global expansion beyond Sweden * The studio operates alongside offices in Berlin and Barcelona, creating a comprehensive European development network * King's 20-year evolution from Facebook games to mobile dominance showcases the London office's role in the company's strategic transformation Chris stumbled into mobile gaming journalism after getting laid off from his QA tester job at a defunct indie studio in 2021. Self-taught through Reddit threads and Discord communities, he turned his 6-year gacha addiction into expertise. Former graphic design dropout who still can't draw but analyzes UI/UX like a surgeon. Covers mobile RPGs, gacha systems, and F2P monetization with brutal honesty born from spending $3,000 on Genshin Impact. Lives in a cramped Portland apartment surrounded by figurines. Known for 2 AM Twitter rants about predatory loot boxes. Refuses to review games he hasn't played for at least 40 hours. His tier lists spark wars.

King wins Global Diversity Initiative of the Year at the British Diversity Awards 2026. PR Newswire LONDON, March 30, 2026 * King's Equity Engine combines three tools, INYA (inclusive language), NEURO (neuro-inclusion), and BUZZ (inclusive game design), to embed inclusivity across King's workflows. LONDON, March 30, 2026 /PRNewswire/ - King, the interactive entertainment company behind some of the world's most iconic mobile games including Candy Crush Saga, has been named Global Diversity Initiative of the Year at the British Diversity Awards 2026 for its Equity Engine initiative, designed to redefine what inclusion looks like in gaming. This award celebrates individuals and organisations driving meaningful change across diversity, equity and inclusion in the UK. Built around King's mission of Making the World Playful, the Equity Engine is a suite of AI-powered tools developed by King to help teams design, write, communicate and create with inclusion in mind. As part of the initiative, King launched INYA, the company's inclusive language tool, NEURO, focussed on neuro-inclusion support, and BUZZ, an inclusive game design assistant. INYA, a domain-adapted, GPT-based tool, acts as both a writing consultant and an educational support system. It supports writers, editors and internal teams by helping them identify and correct non-inclusive language and learn best practice for inclusive communication. NEURO helps build understanding of neurodiversity across the business, including the many different ways people experience and interact with the world. BUZZ has been designed to help improve inclusion and accessibility in gaming. It reviews features and player flows to identify improvements that can help make gameplay more fun, fair and accessible for millions of players globally. At King, the Equity Engine is intended to extend the reach of DE&I beyond traditional approaches by embedding awareness and learning into daily workflows across teams including design, narrative, HR, communications and leadership. Together, the three tools reflect King's broader ambition and commitment to advance diversity, equity, and inclusion at scale. Vikki Leach, Senior Director for Diversity, Equity and Inclusion at King, said: "We are incredibly proud to see the Equity Engine recognised by the British Diversity Awards. At King, we believe making the world playful starts with making play more inclusive for everyone. By combining technology with empathy and imagination, we are able to bring inclusion into the heart of our creative processes, from the words we use, to the experiences we create for millions of players around the world." Anaëlle Sikich, Creative Copywriter at Game Services, creator of INYA and NEURO at King, added: "This project has been both a professional and personal journey for me. I named the first project after my grandmother, Virginia (or Inya), a Pechuenche woman that stood up for her own community in Latin America. Although she is no longer here, she is still with me and in everything I do. She would be so proud to see how we are working for all voices to be heard and be represented in our Kingdom and our games." About King With a mission of Making the World Playful, King is a leading interactive entertainment company for the mobile world with more than 20 years of history of delivering some of the world's most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile titles such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following Windpress on LinkedIn and @lifeatking on Instagram. * Fairs * Eventi * Computer hardware * Shows * Show business imagesmode Images (2) Contact details [email protected]