The holiday video that changed 1,600 lives. Klick Health released "Many Hands" on December 12, a holiday video documenting something most agencies wouldn't attempt: funding 1,600 life-changing surgeries for people in rural Kenya who had been waiting years - sometimes decades - for procedures they couldn't afford. The video has hit 5.5 million views in just over two weeks. But the real numbers are simpler: 1,600 people can now see, walk and live without the pain they'd been carrying. For people in Kenya's Mara region who face major barriers to specialized care, the surgeries restored sight, mobility and quality of life. Years of waiting, finally answered. Carol Moraa, Kenya Program Director at Baraka Hospital, said, "When we announced that we would be offering free surgeries, we got thousands of requests. We have a lot of people who have major surgical cases, but due to financial constraints, they have not been able to undergo the surgeries to help them." The surgeries weren't symbolic. They addressed real medical needs that had gone unmet for years. Moraa said the work would "relieve some people of the burden they've been carrying for so many years." Klick funded all 1,600 procedures, with each of the agency's 1,600 employees represented in the effort. Twenty-four Klick team members - called Klicksters - traveled to Kenya to witness the surgeries and meet the patients, each one standing in for the broader team back home. 15 years of building trust. The partnership didn't start with surgeries. It started with construction. In 2004, Klick helped build Kisaruni High School. In 2010, Klicksters traveled to Kenya to help construct Baraka Hospital, the first major medical facility in the area. Since then, the agency has supported expansion of surgical wards, maternal health programs and essential services. Leerom Segal, Klick's Co-Founder and Chairman, said, "What started with the construction of Baraka Hospital in 2010 has grown into one of the most meaningful partnerships in our company's history. We see how community-led solutions can create lasting impact." Baraka Hospital now operates as a Level 4 facility that has treated over 283,000 patients and delivered more than 7,200 babies. The infrastructure was there. The expertise was there. What had been missing was access - financial access - for people who needed specialized surgical care. The video as witness, not campaign. Filmed on location with a soundtrack by Nairobi-based RedFourth Chorus, "Many Hands" follows Mara community members as they travel to Baraka Hospital. The video documents real patients receiving real care, paired with Klicksters who made the journey to understand what 15 years of commitment looks like in practice. Klick pledged to donate $1 per view to Baraka Hospital, capped at $10,000, and encouraged direct donations via QR code. The agency has produced annual holiday videos since 2010, previously supporting Make-A-Wish, Sesame Workshop, The Fred Rogers Center and Operation Warm. At 5.5 million views, the response suggests people can tell the difference between a holiday campaign and a holiday commitment. One is seasonal marketing. The other is 1,600 people whose lives changed because an agency decided to keep showing up.

Company surprises 1,600 people with life-changing surgeries in Kenya. Klick Health released its 'Many Hands' holiday video featuring Mara community members as they travel to Baraka Hospital in rural Kenya for life-saving surgery. Patients were paired up with Klick team members (representing the company's 1,600 employees and 1,600 surgeries provided in their names), who traveled to the region to build meaningful connections and witness how mutual trust and collaboration can drive progress. The video can be seen on YouTube at https://bit.ly/4aHK5RO. For every view, Klick will donate $1 to Baraka Hospital (up to $10,000). Viewers are also encouraged to donate via the QR code at the end of the video. Over 15 years since first traveling to rural Kenya to help build Baraka Hospital, Klick Health went back to partner with the hospital and local healthcare professionals in helping provide access to 1,600 life-changing surgeries for people across the country's Mara region. The partnership is the focus of the company's just-released' Many Hands,' holiday video, a story about the power of community. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251212773018/en/ Klick Health released its 'Many Hands' holiday video featuring Mara community members as they travel to Baraka Hospital in rural Kenya for life-saving surgery. Patients were paired up with Klick team members (representing the company's 1,600 employees and 1,600 surgeries provided in their names), who traveled to the region to build meaningful connections and witness how mutual trust and collaboration can drive progress. The video can be seen on YouTube at https://bit.ly/4aHK5RO. For every view, Klick will donate $1 to Baraka Hospital (up to $10,000). Viewers are also encouraged to donate via the QR code at the end of the video. Filmed on location with soundtrack by acclaimed Nairobi-based RedFourth Chorus, 'Many Hands' features Mara community members, who often face major barriers to receiving specialized care, as they travel to the hospital for surgery to restore their sight, mobility, and quality of life. There, two dozen patients are paired up with one of the 24 Klick team members (representing the company's 1,600 employees and 1,600 surgeries provided in their names), who travel to the region to build meaningful connections and witness how mutual trust and collaboration can drive progress. "When we announced that we would be offering free surgeries, we got thousands of requests. We have a lot of people who have major surgical cases, but due to financial constraints, they have not been able to undergo the surgeries to help them," said Carol Moraa, Kenya Program Director at Baraka Hospital. "We are going to be able to relieve some people of the burden they've been carrying for so many years." Klick Co-Founder and Chairman Leerom Segal said, "Sharing this story holds a very special place in our hearts. What started with the construction of Baraka Hospital in 2010 has grown into one of the most meaningful partnerships in our company's history. We see how community-led solutions can create lasting impact, and we have deep gratitude to the hospital, medical teams, and community that have welcomed and taught us so much." A Longstanding History and Relationship with Baraka Hospital Klick's connection to the region dates back to 2004 with the building of Kisaruni High School and in 2010, Klicksters helped build Baraka Hospital, the first major medical hub in the area. Over the years, Klick has supported the expansion of surgical wards, maternal health programs, and essential services, extending access to care for thousands of families. The company's annual holiday videos, which also started in 2010, have inspired millions of people around the world with themes of connection, kindness, and joy. Klick has produced previous holiday videos in support of Make-A-Wish, Sesame Workshop, The Fred Rogers Center, Operation Warm, and other charities. 'Many Hands' can be viewed, liked, and shared on YouTube. For every view, Klick will donate $1 to Baraka Hospital (up to $10,000). Viewers are also encouraged to donate via the QR code at the end of the video. In many rural areas of Kenya, access to quality healthcare is limited, leading to high rates of chronic illness, malnutrition, and infant mortality. To combat these challenges, Baraka Hospital was founded in 2010 with the mission to provide essential healthcare services to communities across the Maasai Mara region. Now recognized as a Level 4 facility, Baraka Hospital offers a comprehensive range of medical services, including acute care, inpatient and outpatient treatments, surgical services, and specialized maternal care through the Baraka Maternity Wing. The hospital also provides diagnostic and laboratory services, ensuring that families in rural Kenya have access to the care they need. Baraka Hospital has revolutionized healthcare in the Mara region, treating over 283,000 patients to date. The hospital's maternity wing has safely delivered more than 7,200 healthy babies, and its public health campaigns have reached hundreds of thousands. Baraka continues to provide life-saving medical care and preventive health services, filling a critical gap in rural healthcare access. Generations of families depend on Baraka Hospital for life-saving treatments, from safe childbirth to critical surgeries. Beyond medical care, the hospital plays a key role in promoting health education, empowering community members with the knowledge to improve their well-being and prevent illness. Baraka Hospital continues to be a pillar of health and hope for the Maasai Mara, ensuring that quality healthcare is not just a privilege, but a reality for all. Klick Health is the world's largest independent commercialization partner for life sciences, focused on hacking the boundaries of health by developing, launching, and supporting life sciences brands to achieve their full potential. The agency provides best-in-class marketing and advertising, media strategy and purchasing, medical affairs and medical communications, value and market access services, as well as technology and analytics consulting among its specialized offerings. Klick's client service is rooted in deep medical and scientific understanding, enabled by nearly 250 post-graduate, in-house medical experts; unrivaled decision sciences capabilities; and innovative, results-driven creative. One of the most-awarded advertising agencies on the planet, Klick has been named Clio Health Independent Agency of the Year, London International Awards Global (and Regional) Independent Health & Pharma Agency of the Year, as well as Cannes Lions #2 Healthcare Agency and #2 Healthcare Network. The company recently made history by becoming the first health agency to ever be ranked an 'Agency of the Year' by both The One Show and New York Festivals Advertising Awards. Klick is also recognized as a Best Managed Company, Great Place to Work, Best Workplace for Women, Best Workplace for Inclusion, Best Workplace for Professional Services, Most Admired Corporate Culture, and a FORTUNE Best Workplace in Advertising. Established in 1997, Klick Health (including Klick Katalyst and btwelve) has offices in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. It is part of the Klick Group of companies, which also includes Klick Media Group, Klick Applied Sciences (including Klick Labs), Klick Consulting, Klick Ventures, and Sensei Labs. Follow Klick Health on LinkedIn and for more information on joining Klick, go to careers.klick.com. View source version on businesswire.com:https://www.businesswire.com/news/home/20251212773018/en/ For more information, please contact Klick PR [email protected] (416) 214-4977.

Along with 18 other executive hires, Klick Health also named Tim Noone as SVP, media strategy and planning and Joseph Riipi and Mike Devlin as SVPs, ECDs.