AKA Communications welcomes senior hire to lead GCC business. 22 October 2026 6:07 AM 2 mins read AKA Communications has appointed Chloe Boston as Senior Director, GCC. Based in the agency's Dubai office, she leads AKA's Middle East business and works closely with AKA's UAE and London teams. She reports to Founders Antony Rettie and Katrina Kutchinsky, . Chloe joins from Knight Frank, where she led PR and Communications for the real estate consultancy across the UAE, Saudi Arabia, Qatar and Egypt. She began her career in London at PRCO Group before moving to the UAE in 2020, where she spent five years with the agency, latterly as Associate Director, leading campaigns across the GCC, Europe and the UK. Her experience spans luxury hospitality, F&B and real estate, working with market-leading global brands including Four Seasons Hotels & Resorts, Rocco Forte Hotels, Hilton LXR, Azumi, Sumosan Twiga, Macklowe Properties and One&Only Private Homes. Her regional track record includes Zuma Dubai and Abu Dhabi, Four Seasons Resort Dubai at Jumeirah Beach, as well as the launch of MENA's 50 Best Restaurants. Antony Rettie, Co-founder of AKA Communications, said, "Chloe trained in London and has spent six years in Dubai, which is exactly the perspective our clients need. Our ambition has never been a London agency with a Dubai outpost - it is one agency operating across two markets, and this appointment is how we get there." Chloe said, "Over the past six years the hospitality landscape has evolved enormously. There is a huge opportunity in the GCC, both with international brands entering the market and ambitious homegrown concepts looking to grow beyond the region. As we build AKA's business here, I'm looking forward to bringing together the strength of our Dubai and London teams to offer clients international expertise with a deeply local approach." Telum Media creating connections. Book a demo You might also enjoy. Molteni&C has named Betty Peng as Head of Marketing and Communications, APAC. Based in Hong Kong, she joined the Italian furniture brand after more than eight years with Ferragamo, where she last held the role of Southeast Asia Pacific Marketing Director. Betty also brings regional PR and communications experience from La Perla, Elite Model World, and Butterfly PR&AD. 22 October 2026 2:47 AM Technology and consulting company, Sequencr AI, has named Jeremy Seow (pictured left) as President and Co-Founder. Jeremy will be working alongside Founder and CEO, Matt Collette (pictured right), and the wider leadership team, and will be involved in Stratum, the company's agentic communications intelligence platform. He will also work across the consulting business, focusing on client strategy, growth, and the development of AI-enabled operating models for in-house and agency teams. Commenting on the appointment, Matt said: "Jeremy joins us at a point where we are seeing an acceleration of demand from communications and marketing leaders looking at how AI should reshape the way their functions operate. "They are asking how they can harness agentic AI to rethink what the function itself should become: how people and AI agents work together, how roles and structures change, where decisions and accountability sit, what capabilities should exist inside the organisation and how the function creates and demonstrates value. Jeremy's experience will be central to how we help clients answer those questions across both Stratum and our consulting work." Jeremy brings close to three decades of experience leading communications businesses, having most recently served as Regional Chief Operating Officer at Allison Worldwide. Prior to that, he was CEO of WE Communications Singapore, and held senior roles at Zeno Group and Edelman. "I think communicators will spend less time assembling information and more time deciding what it means," Jeremy told Telum Media. "Monitoring, first-pass analysis, briefing and other repeatable work can increasingly sit with agents. What becomes more valuable is the ability to understand context, make judgement calls and advise leaders when the answer is not obvious. That changes what good looks like for a communications professional. "Knowing how to use AI will quickly become table stakes. The differentiators will be framing the right problem, understanding the business and stakeholder context, directing agents well and recognising when the technology should stop and a person needs to step in." 21 October 2026 9:59 AM 2 mins read Martine Alpins has launched Alpins Advisory, with a focus on corporate affairs, media and reputation. She was previously Head of Corporate Communications at Vanguard Australia. Prior to this, Martine held comms roles at Coles Group, following a career in journalism at Nine. 21 October 2026 3:31 AM

PinPoint Media appointed by Knight Frank to lead social media strategy. 20 October 2026 PinPoint Media has been appointed by global property consultancy Knight Frank to manage organic social media for its dedicated Cotswolds Instagram account. Knight Frank is a global real estate consultancy and estate agency headquartered in London. The firm operates approximately 600 offices across 50 markets, and employs around 21,500 people managing commercial, agricultural and residential real estate worldwide. The partnership sees PinPoint Media take full ownership of content strategy, copywriting and scheduling across the account. The primary objective is to drive greater brand awareness for Knight Frank within the Cotswolds. PinPoint Media will develop a tailored content approach for the account, showcasing Knight Frank's property listings while building long-term brand awareness and positioning across its audience. The appointment reflects PinPoint Media's expanding capabilities as a specialist performance agency powered by PrettyGreen, following its acquisition at the start of the year. Being part of PrettyGreen has enabled PinPoint Media to broaden its offering to clients into PR, experiential marketing and event production, and talent, brand ambassador and influencer marketing, while also strengthening its AI capabilities and the techstack available to clients. This sits alongside the agency's growing organic social offering and its established Paid Search, Paid Social and Creative Production services. Brian Taber, Senior Lead, Marketing Channels, Knight Frank, said: "Social media plays an important role in how we showcase our properties, expertise and brand to audiences across the UK. We appointed PinPoint Media because of their strong strategic and creative capabilities, combined with a deep understanding of the Cotswolds market and local audience. We're looking forward to working together to develop a distinctive presence for @knightfrank.cotswolds, strengthening our position as the region's leading property consultancy through engaging content that reflects the exceptional homes, people and expertise that define the Knight Frank brand." Oliver Bruce, Founder and CEO, PinPoint Media, said: "Knight Frank is one of the world's most recognised and respected property brands, so we're incredibly proud to have been appointed across both its national and Cotswolds Instagram accounts. Our focus will be on developing two distinct, audience-led strategies that showcase Knight Frank's exceptional properties while strengthening long-term brand awareness and engagement. By combining our organic social expertise with our CoreAI technology, we can help the Knight Frank team operate more efficiently, engage its communities at scale and retain complete control over the quality and tone of every interaction." About PinPoint Media PinPoint Media is a UK-based performance marketing agency specialising in Paid Search, Paid Social, organic social, creative production and full-funnel measurement across Google, YouTube and Meta. Powered by PrettyGreen, the agency combines media buying, content and analytics to deliver measurable growth for ambitious brands and continues to operate under its own brand, led by Founder and CEO Oliver Bruce. For more information, visit pinpoint-media.co.uk About PrettyGreen Named after the old £1 note, PrettyGreen exists to build fame that performs. The kind of fame that drives revenue, builds brand relevance and delivers measurable, lasting growth. This independent group of communications agencies specialises in PR, social, influencer marketing, experiential, AI-enabled paid social, paid search and content marketing. Started in 2008, one of their first briefs for Red Bull involved a man jumping from the edge of space. Since then, they've built fame for world-leading brands, including Nando's, Under Armour, Cadbury and Snapchat. Current clients include Sky, Bupa, Tesco, innocent, Homesense, PizzaExpress and Lebara. Last year, they created the now-iconic Mummy Pig pregnancy campaign for Hasbro, described as "the marketing coup of the decade". In 2026, PrettyGreen was named in PR Week's top 20 Fastest-Growing Agencies and named PRovoke Media Agency of The Year. And in 2025, they won Independent Agency of the Year, PR Agency of the Year and Integrated Agency of the Year. Just some of their 150+ awards from the last four years. Proud to be B Corp certified. PrettyGreen recently launched AI Fame Tracker(TM), a proprietary Recommendation Intelligence Platform designed to measure whether brands are being recalled, preferred, trusted and chosen across leading AI systems including ChatGPT, Claude, Gemini and Perplexity. About Knight Frank Knight Frank is a global real estate consultancy and estate agency headquartered in London, England. Founded in 1896, the firm operates approximately 600 offices across 50 markets, and employs around 21,500 people managing commercial, agricultural and residential real estate across the globe. For more information, visit knightfrank.com.

Prosperwell's new Care Growth Index reveals the hidden factors driving occupancy growth in care homes. A major new national benchmarking report has revealed that whilst demand for care remains strong, many care home operators are focusing their investment on one side of growth, either generating enquiries or converting them, when the operators pulling ahead are doing both well. The Care Growth Index, produced by Prosperwell in partnership with Care England, Knight Frank and NatWest, is the first large-scale study of sales and marketing performance across UK care homes. Drawing on data from more than 100 operators representing over 400 homes and more than 21,000 beds, it examines how providers generate enquiries, turn interest into residents and sustain occupancy over time. The findings suggest that occupancy depends on two engines working together: the demand engine, how well a home generates enquiries, and the conversion engine, how well it converts them into residents. The report frames these as two interconnected growth engines, demand and conversion, and finds that the strongest-performing operators are distinguished on both counts. They invest deliberately in marketing channels, and they run disciplined enquiry management, follow-up and sales processes behind them. Findings include: * Occupancy is high, but unevenly spread. A meaningful minority of homes sit below the point where the economics start to work against them. * Private demand is growing. Far more operators report rising private occupancy than falling, but how well they capture it varies widely. * The viewing is where the gap opens. The highest performers pull away not at the enquiry stage but at the point families walk through the door. * A handful of habits separate the best from the rest. Senior ownership of sales, persistent follow-up and formal training are consistently linked to stronger conversion, and stacking them pays off most. * Not all channels do the same job. The channels that generate the most enquiries are not always the ones that deliver the most residents. * Investment is going up, but mostly on one side. Most operators plan to spend more next year, and the majority are pointing it at demand rather than conversion. The report suggests that the largest gains come from investing in both engines, and that where either is underdeveloped, occupancy and financial sustainability suffer. Professor Martin Green OBE, Chief Executive of Care England, said: "Occupancy remains one of the most important indicators of sustainability in adult social care, but this report demonstrates that occupancy growth depends on both generating demand and converting it. Providers are increasingly operating in a competitive environment where visibility, commercial capability, responsiveness and customer experience all matter. The Care Growth Index provides incredibly valuable insight into the practical actions providers can take to strengthen occupancy performance, improve sustainability and ultimately ensure more people can access high-quality care when they need it." Tobi Alli-Usman, Founder & Managing Director, Prosperwell, said: "Care Talk is incredibly proud to launch the first Care Growth Index and give the sector a meaningful benchmark for sales and marketing performance. This report demonstrates that occupancy growth is not a matter of marketing or sales alone, but of how effectively providers bring the two together: generating enquiries through the channels they can direct, and converting those enquiries into residents. The report identifies the behaviours, processes and leadership practices that consistently separate higher-performing providers from the rest of the market. Its aim is to give care providers a practical, evidence-based roadmap for sustainable growth." The full Care Growth Index report will be available for general release from Prosperwell and Care England on 29th September 2026.