Overview

Koko focuses on enhancing sleep quality through a structured program called Full Sleep, which is designed for individuals experiencing sleep disorders like insomnia. The program lasts between 6 to 8 weeks and is based on Cognitive Behavioral Therapy for Insomnia (CBT-I), a recognized method for addressing sleep issues. Users receive personalized daily lessons and real-time feedback through a bedside device that uses radar technology to monitor sleep without cameras or wearables, minimizing stress related to sleep tracking. Each participant is also paired with a personal Sleep Coach Specialist who provides one-on-one guidance throughout the program. This combination of tailored support and advanced technology distinguishes Full Sleep from other sleep improvement solutions. The company's goal is to help individuals achieve better sleep quality by offering a comprehensive, subscription-based program that includes the REST device, coaching, and educational resources.

Simplify's Take

What believers are saying

• Growing interest in non-pharmacological treatments like CBT-I boosts Full Sleep's appeal.
• Radar technology's non-intrusive nature aligns with consumer privacy preferences.
• Increasing demand for personalized health solutions supports Full Sleep's business model.

What critics are saying

• Competition from Sleepio and Somryst with similar CBT-I solutions is increasing.
• Privacy concerns over radar technology could affect consumer trust.
• Economic downturns may impact the subscription-based revenue model.

What makes Koko unique

• Full Sleep uses radar technology for non-intrusive sleep monitoring.
• The program offers personalized CBT-I based sleep improvement plans.
• Each user receives one-on-one coaching from a Sleep Coach Specialist.

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