Overview

Koko improves sleep quality through its Full Sleep program, which targets individuals with sleep disorders like insomnia. The program lasts 6 to 8 weeks and is based on Cognitive Behavioral Therapy for Insomnia (CBT-I), providing personalized lessons and real-time feedback using a radar-based device called REST Radar. Each user is supported by a personal Sleep Coach Specialist, offering tailored guidance throughout the program. Koko's goal is to enhance sleep quality by combining advanced technology with expert coaching in a subscription-based model.

Simplify's Take

What believers are saying

• Growing interest in non-pharmacological treatments like CBT-I boosts Full Sleep's appeal.
• Radar technology's non-intrusive nature aligns with consumer privacy preferences.
• Increasing demand for personalized health solutions supports Full Sleep's business model.

What critics are saying

• Competition from Sleepio and Somryst with similar CBT-I solutions is increasing.
• Privacy concerns over radar technology could affect consumer trust.
• Economic downturns may impact the subscription-based revenue model.

What makes Koko unique

• Full Sleep uses radar technology for non-intrusive sleep monitoring.
• The program offers personalized CBT-I based sleep improvement plans.
• Each user receives one-on-one coaching from a Sleep Coach Specialist.

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