About

Koko focuses on enhancing sleep quality through a structured program called Full Sleep, which is designed for individuals experiencing sleep disorders like insomnia. The program lasts 6 to 8 weeks and is based on Cognitive Behavioral Therapy for Insomnia (CBT-I), a recognized method for improving sleep by changing negative thoughts and behaviors. Users receive personalized daily lessons and real-time feedback through a bedside device that uses radar technology to monitor sleep without cameras or wearables, minimizing stress related to sleep tracking. Each participant is also paired with a personal Sleep Coach Specialist who provides one-on-one guidance throughout the program. This combination of tailored support and advanced technology distinguishes Full Sleep from other sleep improvement solutions. The goal of Koko is to provide effective, science-backed methods to help individuals achieve better sleep and overall wellness.

Simplify's Take

What believers are saying

• Growing demand for personalized health solutions supports Full Sleep's tailored programs.
• Non-invasive sleep monitoring trend aligns with Full Sleep's radar technology approach.
• Subscription-based health services' popularity boosts Full Sleep's business model.

What critics are saying

• Wearable sleep trackers like Fitbit may overshadow Full Sleep's radar technology.
• Free sleep apps like Calm could attract customers away from Full Sleep's model.
• Regulatory scrutiny on radar technology may pose compliance challenges for Full Sleep.

What makes Koko unique

• Full Sleep uses radar technology for non-invasive sleep monitoring, unlike wearables.
• The program includes CBT-I, a proven method for treating sleep disorders.
• Personalized coaching and REST technology offer tailored support without extra charges.

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