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Kry provides a digital healthcare platform that offers remote medical consultations and advice through a subscription model. Patients can access healthcare without needing to visit traditional clinics, using telehealth services and digital care pathways. Revenue comes from patient subscriptions, individual consultations, and partnerships with healthcare providers. Kry differentiates itself by emphasizing accessibility and equality in care, serving a diverse patient base, building diverse teams, and collaborating with providers to extend service delivery. The company aims to speed up the future of healthcare by prioritizing patient needs and making healthcare more easily accessible for everyone.
Industries
Consumer Software
Enterprise Software
Healthcare
Company Size
501-1,000
Company Stage
Series D
Total Funding
$720.9M
Headquarters
Stockholms kommun, Sweden
Founded
2015
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Total Funding
$720.9M
Above
Industry Average
Funded Over
6 Rounds
Industry standards
Remote Work Options
Training Programs
Wellness Program
This is how Kry aims to broaden the brand's image - Noerd behind new concept. Published: March 16, 2026, 00:00 Kry is now launching its new communication concept "Take care of yourself," developed by Noerd. The goal is to broaden the image of the healthcare company - which is still primarily associated with its app. - For this shift, we needed to do something that both stands out and resonates, says marketing director Wera Wiktorin. Kry was launched in 2015 as an app for digital healthcare visits. Since then, it has significantly expanded its operations and today has 30 health centers, several clinics for mental illness, midwifery clinics, maternity care, near-emergency care, and occupational health services. But despite this, many still associate Kry with the original digital healthcare service, while having low awareness of its other offerings. Therefore, a new communication concept is now being launched, developed by the freelance agency Noerd. The concept is based on the phrase "take care of yourself" and the ambition is to make "a strategic shift where Kry wants to become the trusted healthcare provider people turn to when they have questions or concerns about their health," as stated in a press release. - To make this shift, we needed to do something that both stands out and resonates in a way that makes people feel something, and that reflects the work all our employees do every day for our patients. A big step for us where we needed a team with sufficient experience for such a complex area as healthcare, says Wera Wiktorin, marketing director at Kry, in the press release. In the concept's first campaign, "unvarnished, relatable moments that many can recognize themselves in" are shown to the tunes of Bill Withers' "Lean on me" in an interpretation by Jelly Crystal. - We sought a sincerity and honesty often missing in communication about healthcare. Instead of a sterile information world, we wanted to create something that actually feels real. Quite early on, we also realized that we didn't want to invent any new catchy advertising language. Instead, we found a phrase that people already say, which encompasses everything we want to express and doesn't require any explanation, or manifesto, says Carl Ewald Jannerfeldt, freelance creative director/copywriter at Noerd, in the press release. Working group. Noerd Staffan Lamm, creative director/ad Carl Ewald Jannerfeldt, creative director/copy Leo Bovaller, strategist Jenny Kaiser, project manager Caroline Dagsköld, project manager Pia Dueholm, producer Benkt Wästlund, client lead Kry Wera Wiktorin, marketing director Elin Doverby, marketing responsible B-Reel Films Torbjörn Martin, director Nicke Johansson, cinematographer Kalle Wettre, producer Dimona Fessahaye, production manager Lia Eliasson, executive producer Cornelia Wahlberg, still photographer Jenny Ring, music responsible Share the article:
Swedish digital healthcare provider Kry has announced the acquisition of Hermelinen, a private healthcare group based in Norrbotten, Sweden.
Swedish telehealth provider Kry laid off around 400 employees and pulled out of several markets in 2022.
In conjunction with celebrating its 20 year anniversary, VC firm Creandum, together with Dealroom has released a new report, “European tech ascendancy - Unlocking a continentʼs innovation potential”, revealing that Europe has finally moved into a position to not only challenge the tech industry dominance of the US but has the potential to overtake it within the next 20 years.Citing that the Europe tech sector is in its best shape ever, the report points to some of the world’s leading companies including Spotify, Klarna, Revolut, Doctolib, and Personio as proof of Europe's place in the world and is poised for even bigger and better things.Europe as a global tech challengerAccording to the report, the European tech ecosystem has grown massively in the last decade to a combined value of approximately $2.5 trillion. Most of this value comes from recent cohorts, which means just one thing – a good position for future growth.The report also revealed:Europe attracts 20% of global VC funding (compared to less than 5% two decades ago) with more than a third of global investments at early-stage.of global VC funding (compared to less than 5% two decades ago) with more than a third of global investments at early-stage. The total number of unicorns in Europe has grown 88% compared to the US’ 56% since 2014.compared to the US’ since 2014. Today Europe has 514 unicorns , spread out across 65 cities and 25 countries , which is the highest density of unicorn tech hubs of any region in the world., spread out across and , which is the highest density of unicorn tech hubs of any region in the world. The European startup ecosystem is now increasingly distributed as the last decade has proven that great tech companies can come from anywhere.Across Creandum’s European portfolio, 20 companies have become unicorns including Depop, iZettle, and Pleo, and more than 60 new startups have been built by alumni from Creandum-backed unicorns Spotify (32) and Klarna (31).Dominance and leadership across emerging sectorsEurope has created some world-leading companies, specifically in sectors that received the most funding globally over the past 20 years, including Fintech, Digital Health, and Enterprise software.Names worth mentioning include fintech companies Adyen, Revolut, Klarna, Pleo, and iZettle, digital health companies Kry and Doctolib, enterprise software companies like Factorial, Personio, UiPath, and many others.The report found the fintech, digital health, and climate tech sectors, in which Europe, historically, has been strong, are set to grow even further with generative AI bringing further disruption as it is expected that mass adoption of AI will accelerate innovation and uncover more clusters.The speed of this new technology cycle once again demonstrates that innovation is unpredictable and requires openness and rapid adoption.New sectors have emerged in the last year including Climate Tech , Quantum Computing , and Health , where Europe makes up to one-third of global funding., , and , where Europe makes up to one-third of global funding. 22% of total European funding is going into climate tech in 2023 compared to 7% for the US (where electrification accounts for half of climate tech investment in Europe).What to expect in the next 20 years?A strong and growing VC network has had a huge and significant impact on Europe’s tech sector, as it increased the amount of capital raised by 100x in the last 20 years.Creandum alone has raised over $1.7 billion in that time, and its portfolio has gone on to raise $16.5 billion with portfolio companies employing 46,000 people in 35 HQ cities.There are some encouraging facts that can lead us to the conclusion that in the next decade or two, Europe will show a continuous but also notable growth of the tech ecosystem.Science clusters are well positioned to lead in frontier tech development and more than half of the worldʼs top science clusters on emerging technologies are in Europe
Coming into 2023, there was a deal of scepticism and worry about finances. Faced with a global economic downturn, VCs tightening their bank accounts, costs spiralling and a degree of pessimism, many of Europe’s startups have come into 2023 with an understandable quality of conservatism and hesitancy to risk.Despite this, there are still signs of growth – and so far, resiliency is what is standing out.At the end of January, we took a look at the funding situation in Europe, finding that over $12 billion has been raised by European startups during 2022. But we wanted to investigate a little further – to find out which nations are the most investment-happy. Here, we take a look at the six countries with the highest startup investment per capita – and it’s a Northern European washout.EstoniaIn 2022, Estonia was sitting at about €9800 invested per capita, smashing the European average of just €130. Estonia has become one of Europe’s emerging startup success stories – globally recognised as a small nation that oozes potential and innovation. There are a number of key factors contributing to it’s digital strength
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Industries
Consumer Software
Enterprise Software
Healthcare
Company Size
501-1,000
Company Stage
Series D
Total Funding
$720.9M
Headquarters
Stockholms kommun, Sweden
Founded
2015
Find jobs on Simplify and start your career today