Kueski

Kueski

Online personal loan platform in Mexico

Overview

Company Does Not Provide H1B Sponsorship

Kueski provides online personal loans in Mexico, offering amounts from 400 to 23,500 MXN with a fully digital process that requires no collateral. Repayment terms and conditions are clear from the start, and there are no surprises at repayment. In addition to lending, Kueski offers Kueski Pay, a digital credit method for online and in-store purchases that doesn’t require a credit card, available to adult Mexican citizens with a valid voter ID and a Mexico residence. The platform is regulated by CNBV and registered with SIPRES, ensuring security for customers, and includes financial education resources to help users manage money. Revenue comes from loan interest, with a business model that rewards early repayment by reducing the total interest billed. This combination makes Kueski a secure, accessible, and user-friendly digital lender and payment facilitator focused on transparency and responsible borrowing within the Mexican market.

About Kueski

Simplify's Rating
Why Kueski is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Fintech

Financial Services

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$324.8M

Headquarters

Guadalajara, Mexico

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Amazon Mexico partnership rolls out Kueski Pay to more customers since January 2024.
  • BBVA Openpay integrates Kueski BNPL, expanding payment options across Mexico.
  • Pablo Baragiola from Robinhood strengthens AI fraud detection for scaling.

What critics are saying

  • CNBV caps BNPL rates at 30% APR post-2025 audits, slashing loan revenues.
  • Nubank launches AI microloans in Mexico Q2 2026, capturing 20% market share.
  • Amazon switches to in-house BNPL in 12-24 months, cutting Kueski volumes.

What makes Kueski unique

  • Kueski Pay dominates BNPL with highest penetration in Mexico's top 150 e-commerce merchants.
  • AI-driven credit decisioning enables loans to 2M+ unbanked Mexicans without collateral.
  • Top Android finance app with 1M monthly downloads issues 40M loans to date.

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Funding

Total Funding

$324.8M

Above

Industry Average

Funded Over

9 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
The Associated Press
Feb 26th, 2026
Kueski hires former Robinhood and Nubank executive Pablo Baragiola as VP of fraud

Kueski, one of Latin America's largest buy now, pay later and online consumer lenders, has appointed Pablo Baragiola as Vice President of Fraud. Baragiola brings over a decade of experience from Robinhood, Nubank and Capital One, where he specialised in consumer finance, payments and fraud risk. The appointment underscores Kueski's focus on strengthening its AI-driven platform capabilities as it scales across Mexico. The company operates the country's top finance app on Android, with nearly one million monthly downloads, and has issued around 40 million loans to date. In his new role, Baragiola will lead the evolution of Kueski's fraud detection and decisioning architecture, utilising automation, machine learning and real-time intelligence to support the platform's expansion.

The Fintech Times
Oct 4th, 2025
Kueski Named Mexico's Most Ethical Financial Company for Fourth Consecutive Year

Mexican buy now, pay later (BNPL) and online consumer lending platform Kueski was recognised as one of Mexico's Most Ethical Companies by AMITAI for the fourth consecutive year.

LATAM Airlines
May 15th, 2024
Latamlist Roundup May 1St – May 15Th: Bancolombia Launches Crypto Trading Platform Wenia

Welcome to the LatamList roundup, your bi-monthly summary of the Latin America startup scene.Activity in Colombia and Mexico picked up, with fintech dominating the news for the first half of May. Here are the product launches, partnerships, and expansions we saw in the last two weeks.LaunchesColombian bank Bancolombia launched Wenia, a crypto trading platform including a new asset pegged 1:1 to the Colombian peso, aiming to diversify financial services and meet the growing demand for digital solutions. Read more on Contxto.Littio, a Colombian fintech, launched a US bank account through its app, allowing Colombians to easily manage finances in dollars and send remittances at low costs. Read more on LatamFintech Hub.Brazilian neobank PicPay launched a digital account for minors connected to parents’ accounts via their app, allowing parents to set limits, monitor transactions, and schedule automatic allowances. Read more on LatamFintech Hub.Uruguayan crowdfunding platform Crowder announced it will start operating as a private investment platform at the end of May, following approval from the Central Bank of Uruguay in January 2024. Read more on LatamFintech Hub.PartnershipsBBVA Mexico’s payment platform Openpay partnered with fintech Kueski to expand its electronic payment options through payment alternatives including credit and debit cards, transfers, cash payments, and BNPL options

LATAM Airlines
May 15th, 2024
Latamlist Roundup May 1St - May 15Th: Bancolombia Launches Crypto Trading Platform Wenia

Welcome to the LatamList roundup, your bi-monthly summary of the Latin America startup scene.Activity in Colombia and Mexico picked up, with fintech dominating the news for the first half of May. Here are the product launches, partnerships, and expansions we saw in the last two weeks.LaunchesColombian bank Bancolombia launched Wenia, a crypto trading platform including a new asset pegged 1:1 to the Colombian peso, aiming to diversify financial services and meet the growing demand for digital solutions. Read more on Contxto.Littio, a Colombian fintech, launched a US bank account through its app, allowing Colombians to easily manage finances in dollars and send remittances at low costs. Read more on LatamFintech Hub.Brazilian neobank PicPay launched a digital account for minors connected to parents’ accounts via their app, allowing parents to set limits, monitor transactions, and schedule automatic allowances. Read more on LatamFintech Hub.Uruguayan crowdfunding platform Crowder announced it will start operating as a private investment platform at the end of May, following approval from the Central Bank of Uruguay in January 2024. Read more on LatamFintech Hub.PartnershipsBBVA Mexico’s payment platform Openpay partnered with fintech Kueski to expand its electronic payment options through payment alternatives including credit and debit cards, transfers, cash payments, and BNPL options

LATAM Airlines
Feb 16th, 2024
Latamlist Roundup February 1St – 15Th: Nubank Launches ‘Tap To Pay’ For Iphones In Brazil

Welcome to the LatamList roundup, your bi-monthly summary of the Latin America startup scene.In the first half of February, major headlines featured companies like Amazon and Nubank. Here are the product launches, partnerships, and expansions we saw in the last two weeks.PartnershipsLending and payments fintech Kueski announced a partnership to offer ‘Buy Now Pay Later’ payment plans to Amazon clients in Mexico. Read more at Latamfintech Hub.Argentinian payment startup N1u partnered with GOcuotas to offer installment plans to its clients in the gaming space. Read more at Latamfintech Hub.Rivium, an investment app for the US stock market, sealed a partnership to integrate its investing offerings with Now‘s multi-product digital banking solution in Mexico. Read more on Latamfintech Hub.Mexican fintech Bonanza launched three virtual credit cards in collaboration with Pomelo, aiming to help individuals build a credit history without incurring debt. Read more at Latamfintech Hub.Tapi, an Argentinian payment technology startup, announced a partnership with payment processing solution PESPay to incorporate Cash In and Cash Out services in its suite of offerings

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