Kueski

Kueski

Online personal loan platform in Mexico

Overview

Company Does Not Provide H1B Sponsorship

Kueski provides online personal loans in Mexico, offering amounts from 400 to 23,500 MXN with a fully digital process that requires no collateral. Repayment terms and conditions are clear from the start, and there are no surprises at repayment. In addition to lending, Kueski offers Kueski Pay, a digital credit method for online and in-store purchases that doesn’t require a credit card, available to adult Mexican citizens with a valid voter ID and a Mexico residence. The platform is regulated by CNBV and registered with SIPRES, ensuring security for customers, and includes financial education resources to help users manage money. Revenue comes from loan interest, with a business model that rewards early repayment by reducing the total interest billed. This combination makes Kueski a secure, accessible, and user-friendly digital lender and payment facilitator focused on transparency and responsible borrowing within the Mexican market.

About Kueski

Simplify's Rating
Why Kueski is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Fintech

Financial Services

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$324.8M

Headquarters

Guadalajara, Mexico

Founded

2012

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Simplify's Take

What believers are saying

  • Chedraui launched Kueski Pay on April 24, 2026 for online grocery purchases.
  • El Palacio de Hierro and Huawei integrations broaden Kueski’s everyday checkout footprint.
  • Jordan Olivier’s September 17, 2026 hiring strengthens pricing, capital, and unit economics.

What critics are saying

  • Jordan Olivier’s 2026 CFO mandate signals dependence on continuous debt funding.
  • BNPL and loans compress margins when underwriting losses rise faster than merchant adoption.
  • A 2027 credit-market freeze would halt originations and cripple Kueski Pay expansion.

What makes Kueski unique

  • Kueski Pay reaches nearly 40% of Mexico’s top e-commerce merchants.
  • Kueski operates regulated SOFOM E.N.R. lending and payments under CNBV supervision.
  • Pablo Baragiola is building AI-driven fraud controls for Mexico-scale consumer credit.

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Funding

Total Funding

$324.8M

Above

Industry Average

Funded Over

9 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Growth & Insights and Company News

Headcount

6 month growth

↑ 1%

1 year growth

↑ 0%

2 year growth

↑ 3%
World Business Outlook
Sep 18th, 2026
Kueski appoints Jordan Olivier as CFO to strengthen financial leadership.

Kueski appoints Jordan Olivier as CFO to strengthen financial leadership. Kueski recently announced the appointment of Jordan Olivier as Chief Financial Officer (CFO), adding to its leadership team an executive with more than 25 years of experience across fintech, specialty finance, marketplace lending, securities brokerage, asset management and banking. Olivier will lead Kueski's financial strategy as the company continues scaling Kueski Pay and expanding access to digital credit in Mexico. His background includes capital and debt facility management, financial and business planning, capital raising, unit economics, product profitability, pricing, transaction modeling and due diligence. "Jordan has spent his career building finance functions for lending businesses at multiple stages. As we keep scaling Kueski, diversify our products and continue expanding access to credit in Mexico, having someone with his depth in capital markets and unit economics on the team makes us meaningfully stronger," said Adalberto Flores, Founder and CEO of Kueski. Before joining Kueski, Olivier served as CFO and interim CEO of Braviant Holdings, a specialty consumer lending operator. He previously served as VP, Head of Finance at SeedFi, which was acquired by Credit Karma. He also served as Vice President, Head of Fund Finance at LendingClub, helping manage the growth of its investment vehicles through the company's 2014 IPO, and spent more than a decade at Charles Schwab in financial leadership roles supporting businesses with billions of dollars in revenue. "Kueski has built something rare: real scale, a commitment to responsible growth and a product that millions of Mexicans use. I'm joining to help the company fund that growth efficiently and take it to the next stage," said Olivier. Olivier holds an MBA from the University of San Francisco and a Bachelor of Science in Finance from San José State University.

Yahoo Finance
Sep 17th, 2026
Kueski appoints Jordan Olivier as CFO, bringing 25+ years of fintech and lending experience

Mexican fintech Kueski has appointed Jordan Olivier as chief financial officer. Olivier brings over 25 years of experience in finance, having held senior positions at Charles Schwab, LendingClub, Braviant Holdings, and SeedFi. At Kueski, Olivier will lead financial strategy as the company scales Kueski Pay and expands digital credit access in Mexico. His expertise spans capital markets, unit economics, and financial planning. Before joining Kueski, Olivier served as CFO and interim CEO at Braviant Holdings. He previously led finance at SeedFi, which Credit Karma acquired, and managed investment vehicles at LendingClub through its 2014 IPO. Kueski operates a buy now, pay later platform in Latin America. The company has issued over 40 million loans across Mexico, with nearly 40% of the country's top e-commerce merchants offering Kueski Pay.

Associated Press
Feb 26th, 2026
Kueski hires former Robinhood and Nubank executive Pablo Baragiola as VP of fraud

Kueski, one of Latin America's largest buy now, pay later and online consumer lenders, has appointed Pablo Baragiola as Vice President of Fraud. Baragiola brings over a decade of experience from Robinhood, Nubank and Capital One, where he specialised in consumer finance, payments and fraud risk. The appointment underscores Kueski's focus on strengthening its AI-driven platform capabilities as it scales across Mexico. The company operates the country's top finance app on Android, with nearly one million monthly downloads, and has issued around 40 million loans to date. In his new role, Baragiola will lead the evolution of Kueski's fraud detection and decisioning architecture, utilising automation, machine learning and real-time intelligence to support the platform's expansion.

The Fintech Times
Oct 4th, 2025
Kueski Named Mexico's Most Ethical Financial Company for Fourth Consecutive Year

Mexican buy now, pay later (BNPL) and online consumer lending platform Kueski was recognised as one of Mexico's Most Ethical Companies by AMITAI for the fourth consecutive year.

LatamList
May 15th, 2024
Latamlist Roundup May 1St - May 15Th: Bancolombia Launches Crypto Trading Platform Wenia

Welcome to the LatamList roundup, your bi-monthly summary of the Latin America startup scene.Activity in Colombia and Mexico picked up, with fintech dominating the news for the first half of May. Here are the product launches, partnerships, and expansions we saw in the last two weeks.LaunchesColombian bank Bancolombia launched Wenia, a crypto trading platform including a new asset pegged 1:1 to the Colombian peso, aiming to diversify financial services and meet the growing demand for digital solutions. Read more on Contxto.Littio, a Colombian fintech, launched a US bank account through its app, allowing Colombians to easily manage finances in dollars and send remittances at low costs. Read more on LatamFintech Hub.Brazilian neobank PicPay launched a digital account for minors connected to parents’ accounts via their app, allowing parents to set limits, monitor transactions, and schedule automatic allowances. Read more on LatamFintech Hub.Uruguayan crowdfunding platform Crowder announced it will start operating as a private investment platform at the end of May, following approval from the Central Bank of Uruguay in January 2024. Read more on LatamFintech Hub.PartnershipsBBVA Mexico’s payment platform Openpay partnered with fintech Kueski to expand its electronic payment options through payment alternatives including credit and debit cards, transfers, cash payments, and BNPL options

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