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Overview
Company Does Not Provide H1B Sponsorship
Kueski provides online personal loans in Mexico, offering amounts from 400 to 23,500 MXN with a fully digital process that requires no collateral. Repayment terms and conditions are clear from the start, and there are no surprises at repayment. In addition to lending, Kueski offers Kueski Pay, a digital credit method for online and in-store purchases that doesn’t require a credit card, available to adult Mexican citizens with a valid voter ID and a Mexico residence. The platform is regulated by CNBV and registered with SIPRES, ensuring security for customers, and includes financial education resources to help users manage money. Revenue comes from loan interest, with a business model that rewards early repayment by reducing the total interest billed. This combination makes Kueski a secure, accessible, and user-friendly digital lender and payment facilitator focused on transparency and responsible borrowing within the Mexican market.
About Kueski
Industries
Data & Analytics
Fintech
Financial Services
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$324.8M
Headquarters
Guadalajara, Mexico
Founded
2012
Your Connections
People at Kueski who can refer or advise you
Simplify's Take
What believers are saying
- Amazon Mexico partnership expands Kueski Pay reach to millions of e-commerce shoppers nationwide.
- Kueski Pay achieved positive contribution margins in 2025, approaching operating expense coverage.
- Strategic hires from Amazon, TikTok, and Meta optimize product experience and merchant penetration.
What critics are saying
- CNBV interest rate caps on BNPL would compress Kueski Pay's high-margin profitability model.
- Amazon deprioritizes Kueski Pay for proprietary or competing BNPL providers, eliminating key distribution.
- Nubank's aggressive BNPL expansion in Mexico threatens Kueski's market share with superior brand leverage.
What makes Kueski unique
- Mexico's largest BNPL platform with 90% user recurrence and low single-digit delinquency rates.
- Dual revenue model combining high-margin personal loans with merchant-funded BNPL, diversifying income.
- AI-driven fraud detection led by Pablo Baragiola, former Robinhood and Nubank executive.
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Funding
Total Funding
$324.8M
Above
Industry Average
Funded Over
9 Rounds
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 1%Kueski, one of Latin America's largest buy now, pay later and online consumer lenders, has appointed Pablo Baragiola as Vice President of Fraud. Baragiola brings over a decade of experience from Robinhood, Nubank and Capital One, where he specialised in consumer finance, payments and fraud risk. The appointment underscores Kueski's focus on strengthening its AI-driven platform capabilities as it scales across Mexico. The company operates the country's top finance app on Android, with nearly one million monthly downloads, and has issued around 40 million loans to date. In his new role, Baragiola will lead the evolution of Kueski's fraud detection and decisioning architecture, utilising automation, machine learning and real-time intelligence to support the platform's expansion.
Mexican buy now, pay later (BNPL) and online consumer lending platform Kueski was recognised as one of Mexico's Most Ethical Companies by AMITAI for the fourth consecutive year.
Welcome to the LatamList roundup, your bi-monthly summary of the Latin America startup scene.Activity in Colombia and Mexico picked up, with fintech dominating the news for the first half of May. Here are the product launches, partnerships, and expansions we saw in the last two weeks.LaunchesColombian bank Bancolombia launched Wenia, a crypto trading platform including a new asset pegged 1:1 to the Colombian peso, aiming to diversify financial services and meet the growing demand for digital solutions. Read more on Contxto.Littio, a Colombian fintech, launched a US bank account through its app, allowing Colombians to easily manage finances in dollars and send remittances at low costs. Read more on LatamFintech Hub.Brazilian neobank PicPay launched a digital account for minors connected to parents’ accounts via their app, allowing parents to set limits, monitor transactions, and schedule automatic allowances. Read more on LatamFintech Hub.Uruguayan crowdfunding platform Crowder announced it will start operating as a private investment platform at the end of May, following approval from the Central Bank of Uruguay in January 2024. Read more on LatamFintech Hub.PartnershipsBBVA Mexico’s payment platform Openpay partnered with fintech Kueski to expand its electronic payment options through payment alternatives including credit and debit cards, transfers, cash payments, and BNPL options
Welcome to the LatamList roundup, your bi-monthly summary of the Latin America startup scene.Activity in Colombia and Mexico picked up, with fintech dominating the news for the first half of May. Here are the product launches, partnerships, and expansions we saw in the last two weeks.LaunchesColombian bank Bancolombia launched Wenia, a crypto trading platform including a new asset pegged 1:1 to the Colombian peso, aiming to diversify financial services and meet the growing demand for digital solutions. Read more on Contxto.Littio, a Colombian fintech, launched a US bank account through its app, allowing Colombians to easily manage finances in dollars and send remittances at low costs. Read more on LatamFintech Hub.Brazilian neobank PicPay launched a digital account for minors connected to parents’ accounts via their app, allowing parents to set limits, monitor transactions, and schedule automatic allowances. Read more on LatamFintech Hub.Uruguayan crowdfunding platform Crowder announced it will start operating as a private investment platform at the end of May, following approval from the Central Bank of Uruguay in January 2024. Read more on LatamFintech Hub.PartnershipsBBVA Mexico’s payment platform Openpay partnered with fintech Kueski to expand its electronic payment options through payment alternatives including credit and debit cards, transfers, cash payments, and BNPL options
Welcome to the LatamList roundup, your bi-monthly summary of the Latin America startup scene.In the first half of February, major headlines featured companies like Amazon and Nubank. Here are the product launches, partnerships, and expansions we saw in the last two weeks.PartnershipsLending and payments fintech Kueski announced a partnership to offer ‘Buy Now Pay Later’ payment plans to Amazon clients in Mexico. Read more at Latamfintech Hub.Argentinian payment startup N1u partnered with GOcuotas to offer installment plans to its clients in the gaming space. Read more at Latamfintech Hub.Rivium, an investment app for the US stock market, sealed a partnership to integrate its investing offerings with Now‘s multi-product digital banking solution in Mexico. Read more on Latamfintech Hub.Mexican fintech Bonanza launched three virtual credit cards in collaboration with Pomelo, aiming to help individuals build a credit history without incurring debt. Read more at Latamfintech Hub.Tapi, an Argentinian payment technology startup, announced a partnership with payment processing solution PESPay to incorporate Cash In and Cash Out services in its suite of offerings
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About Kueski
Industries
Data & Analytics
Fintech
Financial Services
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$324.8M
Headquarters
Guadalajara, Mexico
Founded
2012
There are no jobs for Kueski right now.
Find jobs on Simplify and start your career today