LA28 adds Ticketmaster, SI Tickets as official resale platforms. Ticketmaster and SI Tickets join AXS and CTS EventIM for LA28's ticket resale program launching in 2027. The LA28 organizing committee has named Ticketmaster and Sports Illustrated Tickets (SI Tickets) as the verified resale platforms for the 2028 Los Angeles Olympic Games, as it prepares to open sales later this week. Ticketmaster and SI Tickets join US-based AXS and Europe's CTS EventIM as the event's ticketing partners, with the latter pair serving as LA28's official ticketing providers and official secondary ticket marketplace. LA28's verified multi-platform ticket resale program is set to open in 2027, with organizers utilizing all four marketplaces to give fans multiple points of access to resale tickets. By securing official resale partners, organizers are hoping to reduce ticket touting and fraud, stating: "If individuals see LA28 tickets on any site for resale prior to 2027, those tickets have not been verified by LA28." LA28 chief executive Reynold Hoover said: "With millions around the globe registered for the LA28 Ticket Draw and as excitement for LA28 continues to grow, Sportcal want fans to have the information they need to shop with confidence as Sportcal approach the first ticket drop. "While LA28's resale platforms will not be launched until 2027, having a variety of platforms was critical to providing fans multiple points of access to verified tickets, and we're thrilled to add Ticketmaster and Sports Illustrated Tickets to our resale program." The agreement builds on Sports Illustrated's push into ticketing, having built its presence via major long-term partnerships with American football's NFL, as well as English soccer's Tottenham Hotspur and Birmingham City FC, with SI Tickets gaining branding in and around the home grounds, Tottenham Hotspur Stadium and St Andrew's, respectively. The announcement comes ahead of LA28's virtual ticket box opening later this week. The first tickets will go on sale between April 2 and 6 as part of a pre-sale window for locals in Southern California and Oklahoma, while the first general ticket window runs from April 9 to 19. Primary tickets will only be available for purchase through AXS and CTE EventIM. LA28 organizers have said 14 million tickets will be made available across the games, a figure that would break the record 12 million total tickets across the Paris 2024 Olympics (9.5 million) and Paralympics (2.5 million). The ticket launch comes as LA28 organizers look to boost their income, with the event needing to raise around $7.1 billion to cover the budget of hosting the event. In December 2025, LA28 surpassed $2 billion worth of sponsorship value with over two-and-a-half years to go, making the original target figure of $2.5 billion well within reach. Along with expanding its partnerships with AXS and CTE EventIM earlier this year to become supporters of Team USA and LA28's preferred secondary ticketing provider, organizers also added consultancy firm Korn Ferry as a founding partner of the event. Last year, meanwhile, saw a flurry of partnerships struck, including coffee shop chain Starbucks, which was added as the event's official coffee partner, while telecoms heavyweight T-Mobile acquired the telecoms sponsorship rights for the games. Mid-July saw the games' organizing committee sign up ride-hailing car service Uber as a sponsor, an agreement that, much like the Starbucks partnership and other brand deals relating to the games, also included Team USA and NBCUniversal. In August, LA28 also announced plans to sell naming rights for several venues being used for the event. Under these plans, sponsors that already have a naming rights deal in place with venues being used for the quadrennial event (including Crypto.com Arena, BMO Stadium, and the Inuit Dome) will be allowed to retain those rights during the games by signing on as a founding partner. However, if a deal is not reached, the venue will be renamed without a sponsor. The offering will allow broadcasters to refer to the venues using their corporate sponsor names, giving brands a global platform. Give your business an edge with its leading industry insights.

LA28 unveils details of ticket resale program. LOS ANGELES (KESQ) - With the first ticket sales of the Olympic Games about to begin, LA28 today announced details of its ticket resale program. LA28, the organizing committee for the 2028 Games, said it will be offering verified resale tickets starting in 2027 through its official "Secondary Ticket Marketplace," with the help from its partners, AXS and Eventim. Other verified resale platforms such as Ticketmaster and Sports Illustrated tickets will also offer resale tickets. "With millions around the globe registered for the LA28 Ticket Draw - and as excitement for LA28 continues to grow, we want fans to have the information they need to shop with confidence as we approach the first ticket drop," Reynold Hoover, LA28 CEO, said in a statement. "While LA28's resale platforms will not launch until 2027, having a variety of platforms was critical to providing fans multiple points of access to verified tickets, and we're thrilled to add Ticketmaster and Sports Illustrated Tickets to our resale program," Hoover added. LA28 fans are expected to be notified by email, starting Tuesday and continuing through April 7, if they have been assigned a time slot, according to LA28. Ticket sales will begin in April. "We're proud to join forces with the LA28 Olympic and Paralympic Games and to help ensure fans can experience these incredible athletes from around the world," said David Lane, Sports Illustrated Tickets CEO, in a statement. "As a Sports Illustrated company, we understand how important it is for the Games and the athletes to have fans in the stands to witness history. Our team is honored and excited to be part of these historic Games," Lane added. Ticket sales for the Paralympic Games will begin in 2027.

Powering LA28: energy, infrastructure & the future of Los Angeles. Matilda Bathurst | March 23, 2026 During The Games Week at USC, leaders from LADWP, Southern California Edison, LA28 and the U.S. Green Building Council outlined how Los Angeles plans to supply reliable, low-carbon power and water to the 2028 Olympic and Paralympic Games. The second panel of The Games Week (2-6 March, 2026), hosted by the Sonny Astani Department of Civil & Environmental Engineering at USC Viterbi, focused on the systems that make large-scale events possible: electricity, water and the infrastructure that binds them together. Addressing these interconnected challenges highlights the critical role of civil and environmental engineering in advancing resilient, sustainable infrastructure for cities worldwide. The discussion was moderated by Kelly Sanders, professor of civil and environmental engineering at USC Viterbi and former assistant director for energy systems innovation at the U.S. government's Office of Science and Technology Policy (OSTP). Sanders' research centers on reducing the environmental impacts of providing energy and water, identifying tensions between climate change adaptation and mitigation strategies, and anticipating the effects of climate change on energy systems. As such, she is ideally placed to assess how to use the deadline of 2028 to accelerate long-term infrastructure transformation - a question tackled from multiple angles by the featured panelists: Janisse Quiñones, former CEO and chief engineer of the Los Angeles Department of Water and Power (LADWP); Holly West, head of energy for LA28; Vik Trehan, vice president of transmission and substation operations at Southern California Edison; and Stephanie Hallinan, associate director of U.S market transformation & development at the U.S. Green Building Council. Coordinating utilities across a complex region. LADWP, the municipal utility of the City of Los Angeles providing water and electricity, serves approximately four million customers and operates the largest municipal utility in the United States. For LA28, its role extends beyond routine service. How to coordinate power and water delivery across dozens of simultaneous venues in a region that is already managing rapid electrification and aggressive decarbonization targets? Quiñones described the creation of a Games Energy Council that brings together LADWP, Southern California Edison and other regional utilities to align planning and reliability standards across jurisdictions. "We are the coordinating utility that ensures we're all doing the same thing to provide reliable, clean and resilient power during the Games," she explained, emphasizing that the effort is regional rather than city-bound. Equally significant is the establishment of the first Games Water Council in Olympic history. Several venues will require temporary aquatic infrastructure in facilities not originally designed for that purpose. Coordinating water supply and system resilience at those sites adds another layer of engineering complexity. These preparations are unfolding alongside LADWP's commitment to reach 100 percent clean energy by 2035. The utility is currently at 64 percent clean energy. Maintaining reliability during a global event, while integrating increasing levels of renewable generation, further compresses ambitious timelines designed to outpace the impact of climate change. Building backup systems at unprecedented scale. As discussed in the first panel of The Games Week, the operational model of LA28 relies heavily on existing venues rather than large-scale new construction. That strategy reduces the long-term financial risk associated with capital-intensive builds, but it shifts the burden onto temporary infrastructure and operational systems. The engineering challenge lies not in building new permanent infrastructure, but in designing systems that are robust, interoperable and removable without leaving stranded assets behind. As Head of Energy for LA28, Holly West is responsible for end-to-end energy delivery at every Games facility. Her team receives grid power from regional utilities, installs layers of redundancy (robust backup systems added to the power setup) and aims to ensure uninterrupted service to broadcast systems, security operations, ticketing platforms and venue logistics. "This will be the largest temporary power overlay in the history of the Games," West noted, underscoring the scale of temporary distribution, backup generation and uninterruptible power supply systems that must be integrated into facilities never designed for continuous, simultaneous operations during LA28. A grid in transition. Southern California Edison's preparations intersect with California's broader energy transition; LA28 serves as a near-term performance benchmark for infrastructure that must ultimately support California's 2045 goal of eliminating greenhouse gas emissions from electricity. Trehan oversees 24/7 transmission and substation operations in a grid that is absorbing growing volumes of renewable generation. Integrating solar and wind reduces greenhouse gas emissions, but it also introduces variability that must be balanced in real time. "This is a significant moment in history for energy infrastructure," Trehan told the audience, framing the current period as a pivotal phase in grid modernization rather than a routine upgrade cycle. In advance of LA28, Edison is accelerating projects that strengthen transmission serving Games venues, conducting preemptive inspections and deploying sensors capable of detecting anomalies before they escalate. Machine learning and predictive analytics are becoming standard tools in maintaining reliability within a decarbonizing system. Embedding sustainability standards. Hallinan broadened the discussion beyond grid operations to the policy frameworks that shape how infrastructure is designed and evaluated. Representing the U.S. Green Building Council (USGBC), she described how certification programs, advocacy and education work together to embed sustainability criteria into development decisions. "We aim to integrate sustainability via three different branches: advocacy, education and products," Hallinan explained. "Our goal is to meet people where they are and help move the market forward." Through programs such as LEED (Leadership in Energy and Environmental Design) certification and policy engagement at federal, state and local levels, USGBC helps translate environmental goals into measurable standards for buildings and infrastructure. Hallinan noted that the organization's advocacy work has also helped preserve widely used programs such as ENERGY STAR, ensuring that tools for improving energy performance remain available nationwide. For events such as LA28, these frameworks influence how venues are retrofitted and how sustainability outcomes are measured after the Games conclude. In that sense, Hallinan suggested that the most durable legacy of the Olympics may come not only from physical infrastructure, but from the standards that guide how cities build and operate it. Infrastructure as legacy. In short, the Games function as both deadline and catalyst - compressing decision cycles while clarifying the need for durable, low-carbon infrastructure. The panel underscored that LA28 is not an isolated event layered onto a static city. It is unfolding within an energy system already undergoing rapid transformation and within a region confronting wildfire risk, heat stress and growing electricity demand from electrification. Next, we'll be discussing how LA's transportation systems will withstand the strain of moving millions of visitors across the city - could this be the turning point when LA shifts from the city of cars to a city celebrated for public transportation? This article may feature some AI-assisted content for clarity, consistency, and to help explore complex scientific concepts with greater depth and creative range.