L

LA28

Organizes 2028 Olympic and Paralympic Games

Overview

LA28 coordinates the organization and delivery of the 2028 Olympic and Paralympic Games in Los Angeles, planning 50 sports, 800 events, and more than 3,000 hours of live action across 80 venues in Southern California. It acts as the central organizer, coordinating venues, logistics, sponsorships, media rights, and fan experiences, and partners with local authorities, sponsors, broadcasters, and vendors. Its distinguishing features include volunteer-led governance and a strong tie to Los Angeles plus the Paralympics addition, using the region’s culture and large venue network to stage the Games. The goal is to deliver an unmatched Olympic and Paralympic experience and contribute to the Olympic Movement’s legacy for athletes, fans, sponsors, and the broader community.

Work here?Claim your company

About LA28

Simplify's Rating
Why LA28 is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Government & Public SectorEntertainment

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

N/A

Get referred to LA28

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • LA28 ticket registrations hit 12 million by July 2026, showing massive global demand.
  • Cooley joined July 17, 2026, expanding legal firepower for contracts, litigation, and compliance.
  • On Location launched premium hospitality packages in September 2026, opening higher-margin revenue now.

What critics are saying

  • Mellody Hobson’s September 2026 resignation shrinks board credibility while Fair Games Coalition pressures intensify.
  • LA28 still needs 60,000 volunteers by 2028; staffing gaps can cripple venue operations.
  • Ticketing and hospitality pricing face backlash, risking boycotts and weaker demand before 2027 sales.

What makes LA28 unique

  • LA28 uniquely uses 80 Southern California venues, reducing costly new-build dependence.
  • LA28 sells tickets through AXS, Eventim, Visa, and On Location digital ecosystems.
  • LA28’s procurement plan targets 75% local spend and 25% small businesses.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Hybrid Work Options

Company News

Yahoo Finance
Oct 5th, 2026
Amazon buys $146M LA campus, Olympics organizer leases flex space at former Forever 21 HQ

Amazon has purchased two buildings totalling approximately 500,000 square feet at a former Forever 21 campus in Lincoln Heights, Los Angeles, for $146.2 million. The e-commerce giant acquired Buildings 2 and 3 at the 39-acre site on Mission Road, though its plans for the space remain unclear. The acquisition supports Amazon's expansion of same-day delivery operations, with plans to grow its network to over 1,000 locations by 2031. The campus is within 15 miles of more than 5.7 million people. Meanwhile, LA28, the 2028 Summer Olympics organizer, has leased the site's third building, a 667,000-square-foot flex office space, for 28 months. Sellers Newland Capital Group and Related Fund Management acquired the entire property last summer for $120 million.

TrendPulse
Sep 18th, 2026
Mellody Hobson leaves LA28 board for Lucas Museum launch.

Mellody Hobson leaves LA28 board for Lucas Museum launch. entertainment Key takeaways. * The resignation comes just days before the high-profile public opening of the **Lucas Museum of Narrative Art** on Tuesday, preceded by an exclusive gala on Friday. * Hobson serves as co-founder of the museum alongside her husband, legendary filmmaker **George Lucas**. TrendPulse analysis. Industry context. Leadership shifts among high-profile executives juggling multiple large-scale ventures highlight the intense operational pressure facing cultural and civic projects in major metropolitan markets. For entertainment and business leaders like Hobson, balancing high-stakes philanthropic, artistic, and corporate board commitments requires rigorous resource allocation. As Los Angeles prepares for the global spotlight of the 2028 Olympic Games, the **LA28** organizing committee must continuously recalibrate its roster of prominent business leaders to maintain momentum. Simultaneously, the launch of the **Lucas Museum of Narrative Art** marks a significant milestone for the entertainment and art sectors. The museum aims to bridge the gap between popular art, narrative illustration, and fine art - a vision championed by George Lucas for decades. The project's realization injects new energy into the regional creative economy, yet it also demands undivided attention from its leadership team to navigate the complex logistics of a major museum launch. Why this matters. For investors, entertainment executives, and civic planners, high-profile departures from major organizing committees signal a broader trend of workload consolidation as major deadlines approach. With LA28 facing critical infrastructure, sponsorship, and logistical milestones over the next two years, the committee must ensure its board remains fully engaged without competing against massive parallel projects. Furthermore, the successful opening of the Lucas Museum serves as a bellwether for private-public cultural investments in major media hubs. Stakeholders should monitor how leadership teams transition from developmental phases to operational execution, as resource bottlenecks frequently impact broader industry partnerships and community relations. The bottom line. Mellody Hobson's departure from the LA28 board underscores the immense operational demands of launching the Lucas Museum, reminding executives that managing simultaneous marquee projects requires strict prioritization. Read the full article. This analysis is based on reporting from Variety AI-powered news analysis · September 18, 2026 Editorially Reviewed

Yahoo Finance
Sep 16th, 2026
LA can reap $20B-$40B from 2028 Olympics — if it learns from 1984 success

Los Angeles could generate between $20-$40 billion in economic output and create over 200,000 jobs from the 2028 Summer Olympics, according to an LA County Economic Development Corporation analysis. The study, commissioned by LA28, projects the Games will draw more than 1 million visitors, generating over $1 billion in spending. The 2028 Games carry a $7.15 billion budget, with an additional $8 billion available for venue and infrastructure updates. The city's 1984 Olympics generated a $230 million profit, funding youth sports programmes and new venues that continue today. However, recent host cities have struggled financially. Paris 2024 exceeded its budget by 115%, whilst Rio 2016 went 350% over budget and London 2012 spent 76% more than planned. Success depends on Los Angeles learning from both its 1984 achievement and recent host city failures.

The Ticketing Business
Jul 30th, 2026
LA28 ticket registrations surge to over 12 million with two years to go.

LA28 ticket registrations surge to over 12 million with two years to go. Ticket registration for the Los Angeles Olympic and Paralympic Games has climbed to 12 million, up from five million in February, according to organisers. LA28 announced the figure to coincide with the launch of the LA28 Visa presale, which offers selected qualifying Visa cardholders early access to Drop 2 of Olympics tickets across all sports. Fans from more than 200 countries and all 50 states have now registered for the chance to purchase tickets. During the first drop, some four million tickets were sold - 75% of which were claimed by LA and Oklahoma City locals. Organisers also said that 95% of tickets available in Drop 1 were priced at $100 (£75/€87) or less, with half a million costing $28. The LA28 Visa Presale runs until tomorrow (July 31) and purchases must be completed with a Visa card. Drop 2 will take place between August 10-20, and is powered by AXS and Eventim. Fans will be randomly selected for a time slot and will be notified via email between August 6-7. Time slots will open for 48 hours. Guests may purchase up to 12 total Olympic event tickets, and up to 12 additional football tournament tickets. A four-ticket-per-ceremony limit will count towards the general 12-ticket maximum. Next year, LA28 will launch a multi-platform verified ticket resale network and tickets for the Paralympic Games will go on sale. The first recipients of LA28's Community Ticket Programme were named this week, with 10 local organisations reaching a combined 1,000 free tickets to Olympic swimming and flag football. The tickets were made possible by an inaugural $5m donation from the NFL's Los Angeles Rams.

Olympics
Jul 27th, 2026
LA28 presents plans to world's press and broadcasters.

LA28 presents plans to world's press and broadcasters. With just under two years to go until the Olympic Games return to Los Angeles, international media and broadcasters gathered in the host city between 21 and 24 July for the LA28 World Press Briefing and World Broadcaster Meeting, receiving key insights into Games-time media and broadcast operations and visiting some of the world-class venues that will stage the Olympic and Paralympic Games. Key facts * More than 250 international media representatives and NOC, NPC and IF press officers attended the LA28 World Press Briefing. * Nearly 270 participants attended the World Broadcaster Meeting. * Around 90 representatives from 45 NOCs joined LA28's NOC Open Days earlier in the month. Over 250 media representatives and communications professionals, including National Olympic Committee (NOC), National Paralympic Committee (NPC) and International Federation (IF) press officers, attended the World Press Briefing, giving them the opportunity to receive the latest updates on LA28's planning progress, venue operations and services for the media during the Games. At the same time, around 270 participants attended the World Broadcaster Meeting, including more than 150 broadcaster representatives from 44 Media Rights-Holders. The meeting provided key information on Games-time broadcast operations and planning milestones to support preparations for delivering Olympic Games coverage to audiences around the world. Olympic Broadcasting Services (OBS) also presented its production vision for LA28, which will deliver approximately 3,800 to 4,000 hours of competition and Ceremonies coverage. With many international stakeholders already in the US following the conclusion of the FIFA World Cup, the meetings provided a timely opportunity to advance planning for 2028. Casey Wasserman Chairperson and President of LA28 Yiannis Exarchos CEO of OBS What venues did they visit? Across both meetings, participants toured competition and non-competition venues that will play a central role during the LA28 Olympic and Paralympic Games. The programme included visits to the International Broadcast Centre (IBC), the Inglewood Zone - including the 2028 Stadium, the Main Press Centre (MPC) and the Intuit Dome; the Exposition Park Zone, including Exposition Park Stadium, the LA Memorial Coliseum and the Olympic Media Village; and the Downtown Los Angeles (DTLA) Zone, including DTLA Arena, the LA Convention Centre and the Peacock Theatre. The venue visits offered first-hand insight into the existing world-class venues and operational environments that will support athletes, officials, media, broadcasters, fans and other stakeholders during the Games. How is LA28 ensuring NOCs are ready to support their teams in 2028? The meetings formed part of LA28's broader engagement with Games stakeholders. During the week of 14 July, LA28 also hosted NOC Open Days, welcoming nearly 90 representatives from 45 NOCs for three days of meetings and working sessions. The NOC Open Days gave delegates the opportunity to meet with LA28 operational teams, discuss planning priorities and gain a deeper understanding of the services and support that will be provided to athletes and team delegations in 2028. Together, the World Press Briefing, World Broadcaster Meeting and NOC Open Days marked an important step in LA28's transition from planning to Games-time readiness. They also reinforced collaboration between LA28, the Olympic Movement, media and broadcasters as preparations continue for the Olympic Games to return to Los Angeles for the third time, and for the city to host the Paralympic Games for the first time. When will the next Games take place? The Los Angeles 2028 Olympic Games will take place from 14 to 30 July 2028. The Paralympic Games will follow from 15 to 27 August 2028.

Recently Posted Jobs

Sign up to get curated job recommendations

LA28 is Hiring for 54 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs