LG exited the smartphone business in July 2021 after nearly six years of losses totalling around $4.5 billion. The South Korean company's market share had dropped to just 2% globally by 2020, making it the ninth-largest smartphone maker despite once holding 10% of the North American market. In Q4 2020, LG shipped only 7.6 million smartphones compared to Apple's 81.9 million and Samsung's 62.5 million. The company faced intense competition from Apple and Samsung in premium segments whilst Chinese brands like Xiaomi, Oppo, and Vivo undercut it in entry-level markets. LG's mobile division contributed merely 7% of total revenue, prompting the company to redirect resources towards electric vehicle components, smart home technology, and artificial intelligence.

LG Electronics has secured NVIDIA certification for its 600kW Coolant Distribution Unit, validating its thermal management technology for AI data centers. The South Korean company successfully met over 100 technical evaluation criteria, becoming one of few firms globally to pass NVIDIA's verification process for AI Factory infrastructure. The certified CDU uses Direct-to-Chip liquid cooling to manage high-heat AI GPUs, achieving temperature control precision of ±0.25 degrees Celsius. It integrates with LG's existing air-cooling systems and includes real-time monitoring and leak detection capabilities. LG offers a comprehensive Chip-to-Chiller portfolio spanning chillers, CDUs, and cold plates. The company plans to secure NVIDIA certifications for its larger capacity models, including 1MW, 2.5MW, and 4MW units. LG recently secured major data center cooling projects in North America and Indonesia's SM+ Data Center facility.

PHYND, a free cloud gaming platform, has launched its service in beta on LG Smart TVs in the United States. The platform is available on LG Smart TVs from 2021 onwards running webOS 6.0 or higher, allowing users to play games directly from their television using Bluetooth gamepads or mobile phone controllers. The service offers a curated lineup of games from independent studios and publishers across various genres, including titles from Microids, Tate Multimedia, and Midwest Games. Players can access games instantly without requiring a console, downloads, or subscriptions. "PHYND was built to make gaming as easy and accessible as watching TV," said André Swanston, founder and CEO of PHYND. The platform's ad-supported model aims to help developers reach new audiences whilst removing traditional hardware barriers for players. The app is accessible through LG Apps and the LG Gaming Portal.