LULA

LULA

Insurance software and API platform

Overview

LULA provides software and APIs that streamline insurance processes for businesses of all sizes. The main offerings include policy management and claims handling tools that can be accessed through a cloud-based software suite and programmable APIs. Clients integrate these tools into their existing systems to automate routine tasks, reduce manual work, and improve efficiency. LULA differentiates itself by delivering an API-first, scalable platform that covers core insurance needs in one suite, suitable for startups up to multinational corporations, rather than offering a single module or niche solution. The company aims to cut administrative burdens and enhance operational efficiency across an organization by simplifying how insurance policies and claims are managed.

About LULA

Simplify's Rating
Why LULA is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

Financial Services

Company Size

11-50

Company Stage

Series B

Total Funding

$53.5M

Headquarters

South Miami, Florida

Founded

2020

Simplify Jobs

Simplify's Take

What believers are saying

  • Revenue grew 20 times in past year before 2023 Series B $35.5M raise.
  • Partnerships with Getaround and Bonzah expand peer-to-peer mobility market.
  • Backed by NextView, Khosla Ventures, and Founders Fund at $300M valuation.

What critics are saying

  • AssuredPartners lawsuit over broker misrepresentation causes financial downfall.
  • Samsara ELD integration competes directly, eroding usage-based insurance value.
  • No funding since 2023 Series B leaves Lula cash-strapped versus rivals.

What makes LULA unique

  • Lula acts as Stripe for insurance with APIs for policy management and claims.
  • Integrates Samsara ELD for usage-based trucking insurance paid only when running.
  • Serves niches like Getaround car-sharing and military personnel rentals.

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Funding

Total Funding

$53.5M

Meets

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Meet Average

Industry standards

$35M
$35.5M
LULA
$45M
Linktree
$65M
Substack
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

-4%

2 year growth

-7%
Bizjournals
Feb 3rd, 2025
Lula raises $28M to expand growth

Lula, a property tech company based in Overland Park, raised a $28M Series A round led by PeakSpan Capital. The funding will help Lula expand to over 60 markets, enhance its technology, and commercialize its new product, Foresight. The company plans to hire 20+ employees in sales, engineering, and leadership roles. Lula's revenue grew 135.27% annually from 2021 to 2023, reaching $15.41M in 2023.

PR Newswire
Mar 27th, 2024
Property Meld And Lula Revolutionize Vendor Relationships With Vendor Nexus Partnership

RAPID CITY, S.D., March 27, 2024 /PRNewswire/ -- Property Meld, the leading property management maintenance software in the property management industry, is proud to announce a partnership with Lula to launch Vendor Nexus. The program is designed to assist property managers in finding quality vendors while improving real-time technological connectivity. Property Meld, the leading property management maintenance software in the property management industry, is proud to announce a partnership with Lula to launch Vendor Nexus. The new program, one of the first of its kind in the industry, is expected to be a long-term project aimed at addressing the challenges and frustrations property managers face when sourcing great vendors that specifically meet the needs of their organization."Property managers must have access to top-notch vendors who can deliver exceptional service at competitive prices," said Ray Hespen, CEO and Co-founder of Property Meld. "Lula has been an amazing provider and continues to deliver a great service to our Property Meld clients, we're really excited about them joining Nexus and serving even more."

TechCrunch
Aug 3rd, 2023
Meet Lula, a startup that aims to be the ‘Stripe for insurance’ and just raised $35.5M | TechCrunch

NextView Ventures and Khosla Ventures co-led the Series B round for Lula, which says its revenue grew by 20 times over the past year.

Coverager
Mar 7th, 2023
Getaround Partners With Lula For Off-Rental Insurance Program

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Business Wire
Feb 23rd, 2022
Lula Announces $3 Million Funding Round Led By Ret Ventures

KANSAS CITY, Mo.--(BUSINESS WIRE)--Lula, a smart property maintenance platform for single-family and multifamily rental owners, announced today the close of a $3 million funding round led by RET Ventures. Headquartered in Kansas City, Mo., Lula is a technology platform that streamlines the maintenance process for property managers and their tenants, reducing time spent on maintenance by nearly 60%. It integrates with popular property management software solutions, thereby allowing maintenance c

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