BIRMINGHAM, Ala., March 28, 2024 (GLOBE NEWSWIRE) -- Landing, the company behind the first membership for flexible apartment living, announced today that it has acquired Barsala, a leading tech-enabled flexible housing operator, for $30 million. The acquisition expands access to Landing’s full-service Autopilot offering, which maximizes revenue for multifamily property partners by adding furnished, flexible living in their apartment communities. Under the new deal, Landing will add more than 1,000 units across 11 markets to its Autopilot program. “By activating otherwise vacant units using a combination of technology and marketing, Barsala has built a profitable model and strong reputation, cultivating deep partnerships with class A multifamily property owners,” said Bill Smith, Founder and CEO of Landing. “This acquisition allows us to bring the benefits of our Autopilot platform and heightened demand from our qualified members to a growing number of property owners across the country, while opening doors to more fully-furnished apartment homes in new markets for our members.” Since its inception in 2016, Barsala has partnered with multifamily developers across the country to convert thousands of vacant, zero-income producing units into fully-furnished rentals. Its flexible lease-up options typically begin generating cash flow within 30 days for partners

Barsala's founder and CEO, Michael Monu, will join Landing as president of the Barsala division, while co-founder and CTO Michael Copley will join as vice president of technology operations.