Lewis Moberly appoints head of strategy. London-based brand design consultancy Lewis Moberly has appointed Daniel Sherrard as head of strategy, strengthening its senior leadership team. Daniel joins from Landor, bringing extensive experience across advertising and brand design. During his career, he has advised global brands including P&G, Unilever, Nestlé, Danone and Haleon, earning industry recognition for strategy and effectiveness. In his new role, Daniel will lead strategy across Lewis Moberly's client portfolio, ensuring brand design and communications support both commercial objectives and consumer engagement. He said: "Lewis Moberly has always stood for work where creative excellence and commercial effectiveness are inseparable. "That's exactly the kind of strategy I believe in, and I'm excited to push it even further to help the brands and clients here grow even more." Daniel's appointment reinforces the consultancy's continued investment in strategic expertise as it supports leading consumer brands in the UK and internationally. Mary Lewis, creative director at Lewis Moberly, added: "We are delighted to welcome Daniel to Lewis Moberly. "His combination of strategy and brand design expertise and his particular skills in consumer brands makes him a valuable addition to our team. "Daniel brings rigorous, commercially-minded thinking that will benefit our clients. "In addition, his personality and mentorship skills will enrich our culture." Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help Join more than 55,000 subscribers by signing up to our daily bulletin each morning here. Explore these topics. Enjoy the read? Get Bdaily delivered. * Occasional offers & updates from selected Bdaily partners

Saudia Airlines & Landor win Bronze Award at Cannes Lions for The Coolest Ihram. brrr° clients Saudia Airlines and Landor have won a Bronze Award at the Cannes Lions International Festival of Creativity for The Coolest Ihram! The Coolest Ihram innovation received a Bronze Award in the Social Responsibility category, recognizing the creative concept and its impact on pilgrims who are making religious journeys in intense heat and extreme weather conditions. The Coolest Ihram began with a simple idea: how could one of the world's largest airlines care for pilgrims beyond the flight? The answer was a collaborative innovation to re-engineer the traditional Ihram using advanced brrr° cooling technology, just in time for the 2025 Hajj pilgrimage. Made with its patented blend of brrr° natural cooling minerals plus active wicking and rapid drying technologies, The Coolest Ihram helps protect pilgrims in the extreme heat and sun during one of the most physically demanding journeys on earth. During Hajj in the middle of Saudi summer, temperatures often reach 40°C to 47°C (104°F to 117°F). Pilgrims struggle with overheating, dehydration, exhaustion, and more serious afflictions like sun stroke, and the only protection they have is the Ihram, which hasn't changed in centuries. As leaders of the world's leading carrier for religious travel, Saudia Airlines executives knew there had to be a better way to keep passengers safe on and beyond the plane. They worked closely with executives from Landor and brrr° scientists to rethink the Ihram. Together, Brrr designed The Coolest Ihram to provide full coverage from the sun, with a specially created fabric that is lightweight, breathable, and ultra absorbent. The moment it touches your skin, The Coolest Ihram begins drawing heat and moisture away from your body. The active wicking technology moves moisture away, while rapid drying enhances evaporation. The world's first high-tech Ihram has helped thousands of pilgrims have a safer, more enjoyable religious pilgrimage during Hajj and other sacred journeys. These awards represent global recognition of Saudi Arabian Airlines' efforts to enrich the guest experience and serve pilgrims. Brrr is proud that this achievement reflects its ability to deliver innovative ideas that translate into tangible experiences, aligning with the goals of Saudi Vision 2030 and enhancing the Kingdom's standing on the global stage. - Saudi Arabian Airlines Vice President of Marketing, Mr. Essam Akhunbay In addition to winning a Bronze Award from the Cannes Lions International Festival of Creativity, The Coolest Ihram has also been named "Design for Good" by The One Show Merit, and it made the "D&AD" Shortlist for Product Design.

Yacht builder Sanlorenzo repositions its brand identity in a notable shift for the company. Unveiled at Milan Design Week in an installation conceived by Piero Lissoni, Italian yacht builders Sanlorenzo have introduced 'Tomorrow's Timeless', a new visual identity and directive for the brand Photography by Tobias Kempe, Sanlorenzo unveiled UN_Material at Milan Design Week, an installation conceived by Piero Lissoni to announce its new brand directive: Tomorrow's Timeless Having mastered the art of yacht building over the last 60 years, Sanlorenzo is building upon its illustrious heritage with an evolution of the brand that sees it focus further on the evocative narratives intertwined into each creation, rather than purely spotlighting just the product itself. 'We've shifted from a product-led story to a brand-led one,' explains Renato Bisignani, the Chief Marketing Officer for the Italian design studio. 'We want to broaden our cultural horizon while staying true to rarity and our made-to-measure approach.' With a series of updates that positions the brand at the intersection of architecture, design and contemporary culture, the shift offers a glimpse into the purpose behind each creative endeavour, refocusing the lens onto the lifestyles and experiences that evolve around the yachts it creates. Milan Design Week provided a tangible starting point for Sanlorenzo to announce this new direction, with an immersive installation that took shape under the creative direction and guidance of Piero Lissoni. Photography by Tobias Kempe, Piero Lissoni and Sanlorenzo Executive Chairman Massimo Perotti pictured at the Milan Design Week installation in April Titled UN_Material, it was located within the Università degli Studi di Milano, as part of the wider exhibition INTERNI MATERIAE. Placed in the heart of one of the building's open courtyards, a full-scale cross-section of Sanlorenzo's upcoming SHE Yacht was constructed, inviting viewers to walk amongst it and experience its spatial configuration from another perspective. Crafted from semi-transparent canvas-like surface attached to a metal frame, the interplay of light and materiality was intended to present yachting as a discipline extending beyond the object itself, shaping fresh perceptions on space, form and experience. 'The brand is now seen as multifaceted,' says Bisignani, 'both as a benchmark of excellence and a cultural partner for architects, artists and the international design community.' Photography by Tobias Kempe, The installation invited visitors into the world of Sanlorenzo, provoking thoughts around the culture and lifestyle created through intentionally designed environments With Milan setting the stage for what's to come, the brand states that further expressions of Tomorrow's Timeless will be continued through a multi-channel advertising campaign and other large-format urban installations tied to targeted industry events. Developed in partnership with brand consultancy Landor, Sanlorenzo's new chapter is translating its design philosophy into a recognisable global brand language. 'It strengthens the brand's identity-driven and emotional dimension,' continues Bisignani. 'Time, elegance, perennity, the quality of experience, the value of design and centrality of wellbeing now define how Sanlorenzo is interpreted as a brand that builds meaning, imagination and the possibility of a dream lived with intention.' Appealing to its dedicated global community, Sanlorenzo is inviting their audience into a world they can recognise and aspire to, elevating and appreciating the depth of a beautifully crafted moment. With the upcoming launch of SHE pairing a classic 1960s Italian design aesthetic with the latest hybrid yachting technology, it speaks to the studio's unique ability to bridge the gap seamlessly between heritage and modernity. Speaking of the evolution of production in response to factors such as technology and sustainability, Bisignani says the focus is never technology itself. 'The challenge is using innovation to make yachts quieter, calmer, more efficient and more respectful of the environment, while preserving the beauty, elegance and emotional connection that defines Sanlorenzo,' he says. Photography by Tobias Kempe, Sanlorenzo's evolution over the past 60 years has seen it respond to the changing demands of the sector without compromising its signature design aesthetic The company has been investing into alternative propulsion and energy systems to help the sector evolve responsibly. However, as Bisignani says, these solutions only matter when integrated seamlessly into the architecture and onboard experience. 'Design must anticipate how people will want to live in the future,' he continues. 'Our role is to make that future effortless, desirable and timeless.' With Sanlorenzo's ethos firmly centred against fleeting trends and novelties, this new directive is a reminder in the beauty found in a commitment to permanence and longevity. With each vessel a celebration of craft and artisanal excellence, design is presented as an architectural discipline based on proportion, materiality and spatial intelligence. 'This ensures each yacht transcends the moment in which they are conceived and will remain relevant for decades, strengthened by our continuous exploration of innovative materials,' says Bisignani. 'And, announcing this new chapter in Milan allowed us to highlight how the brand continues to evolve, expanding its role from yacht builder to cultural protagonist.' Get a curated collection of design and architecture news in your inbox by signing up to our ICON Weekly newsletter