Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer campaign management; Later Social Media Management, a tool for planning and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring consistent updates and support. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable returns from their social media activities.

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Later, an influencer marketing and social media management software firm, is acquiring social influencer app Mavely for $250 million.That’s a big amount in the relatively new social commerce industry. This acquisition accelerates Later’s ability to deliver full-funnel impact and measurable return-on-investment (ROI) for marketers while enabling creators to maximize their earnings through social commerce. Later is a leader in enterprise influencer marketing and social media management software and services trusted by brands like YouTube, ESPN, Kylie Cosmetics and more. And Mavely is an app for the everyday influencer who wants to earn income through commissions on the sales they drive for brands and retailers. In the first half of 2024, Mavely paid out over $16 million in commissions, campaign fees and other earnings to its more than 85,000 creators. “Bringing Mavely under the Later umbrella is a major step in redefining how marketers and creators work together,” said Scott Sutton, CEO of Later, in an email to GamesBeat. “Mavely brings incredible technology, expertise, and a shared vision. By combining our strengths, we are enhancing the value we provide to marketers and empowering creators to build sustainable, income-generating businesses

Later Acquires Social Influencer App Mavely For $250M

/PRNewswire/ -- Later, a leader in influencer marketing and social media management software and services, today announced its acquisition of Mavely, the...

Later Acquires Mavely for $250 Million, Unlocking New Opportunities for Marketers and Creators to Maximize their Return on Social

Today's announcement accelerates the company's strategy of becoming the top Social Revenue Platform™ for brands and creators.BOSTON, Aug. 20, 2024 /PRNewswire/ -- Later , a social media management and influencer marketing leader, releases its newest product offering today: an industry-leading social listening tool. The release moves the company upmarket in its transition to the first-ever Social Revenue Platform™ - a single influencer and social media ecosystem for brands and creators.The new product from Later pairs the company's time-saving social media management solution with an AI-powered social listening tool that gives marketers actionable social intelligence data to inform content strategy, measure campaign performance, and monitor brand health. It also works alongside Later's influencer marketing solution by suggesting creators for brands to partner with based on prior campaigns. These are the first in a series of upcoming announcements around Later's Social Revenue Platform™ vision."We heard from dozens of customers that there was a gap in the market for a user-friendly, budget-friendly social media management and listening solution that still offers sophisticated, clear insights to evolve their marketing strategy," said Justin Withers, Chief Growth Officer, Later. "Later addresses these acute needs with today's announcement and sets us up to deliver on our promise to customers of providing one, comprehensive social management solution for their strategy that serves marketers across organic and influencer content."Said Neal Malone, PR & Social Media Management Supervisor at Connelly Partners and Later social listening beta partner, "Later's social listening tool makes it quick and easy to monitor what people are saying about our brands

Later Launches Ai-Enabled Social Listening And Enterprise Solutions

Link-in-bio startup Linktree said on Wednesday that it has surpassed 50 million users. The figure represents a significant uptick from the 2.7 million users the company had in 2019. The company has been growing consistently, adding nearly 10 million users (or Linkers, as Linktree calls them) in the span of just five months: In December, the company told TechCrunch that it had 41 million users, and it reported over 47 million users this March. Linktree is considered one of the top link-in-bio tools on the market, with its rivals owning a significantly smaller portion of the pie: competitor Later has around 7 million users, whereas Beacons has over 2 million.“It’s astounding to see the scale we’ve reached by being Linker-first — now empowering more than 50 million Linkers with a space that they own, to grow and monetize,” Linktree’s co-founder and CEO, Alex Zaccaria, said in a statement to TechCrunch.The company said it is also launching the beta of its social commerce offering. The new program, which was in alpha back in March, lets creators add storefronts to their link-in-bio pages and take a 12% to 15% commission on sales. All users will be able to apply to join the program later this year.The experiment initially launched with a few brands (Revolve, Sephora, and Urban Outfitters) and was only available to a few creators. Starting today, Linktree is opening it up to more users and has added over 2,000 brands, including Adidas, Lululemon, New Balance and Net-a-Porter. Creators can access a huge product catalog featuring thousands of items that they can highlight on their storefronts.The company also added a new feature in tandem with the beta launch: Users can now upload user-generated content to promote relevant content from their social media accounts alongside recommended products

Linktree Surpasses 50M Users, Rolls Out Its Social Commerce Program To More Creators

Later Innospot was acquired by HYPE and then I got more into the whole consulting side of things.

Understanding Corporate Partnering with Immanuel Nama

Later Meta launched its API to cater to small and large businesses to grow their outreach and strengthen business communications.

Integrating Businesses with WhatsApp API

Later, the global Camry and the Corolla sedans were also launched in the country and saw tremendous success in their initial phase.

Toyota turns 86 years old today: Japanese automaker that gave us the Land Cruiser, Innova and Fortuner

So, as Later have introduced Alt text to their platform, users who schedule their social media posts on the app can now add Alt text to each individual post, meaning they are providing accessible content for all users!

New Features Round-up: What features have we seen this month?

Mavrck releases a new version of search powered by AI to help brands identify more influencer and creator partnersBOSTON, June 8, 2023 /PRNewswire/ -- Mavrck , the all-in-one enterprise influencer marketing platform today announced enhanced search capabilities backed by the power of AI, a better way for brands to find creators and influencers for partnerships. The creator economy continues to grow, with over 300 million people identifying as creators today, according to Adobe . It's even more important for brands to discover the right creator partners to reach consumers."Millions of people now make a living monetizing their passion and creativity," said Lyle Stevens, Co-Founder and CEO of Mavrck. "Our enhanced search capabilities will make that discovery of creators easier for brands while empowering the growing passion economy."In this new search feature, whenever a user types in a keyword or hashtag, it will automatically broaden the search to cover related terms and even emojis that creators use in their bios and captions. By expanding the initial search, marketers will organically discover creators that have a high likelihood of resonating with a new or niche segment of their target audience they might not have discovered before - increasing brand reach, engagement, and conversions.Features and benefits of Mavrck's enhanced search by AI include:Increased efficiency: Streamline creator discovery by conducting a single search that will output more pertinent results, consolidating effort and saving time.Discover related audiences: Expand partnership opportunities by discovering related segments of target audiences.Optimized for ROI: Discover influencers who have a higher likelihood of resonating with a brand's target audience, which can lead to increased engagement, conversions, and sales."The new AI feature has made it so much easier to find creators that truly match what our brand stands for and makes sure that we get the best results for us and the influencers," says Lauren DeCarlo, an influencer marketer at Lumineux, a Mavrck customer.AI Enhanced Search is currently available to all Mavrck customers. This is one of several AI-enhanced features released by Mavrck within its social media and influencer marketing solutions

Leading Influencer Marketing Platform Mavrck Releases Ai Enhanced Search To Streamline Creator Discovery

Picture Instagram as a video-centric platform. Some can’t, others won’t, but with TikTok breathing down its neck at a delicate time, expect changes to how users engage. And that will have broad implications for Meta’s efforts to monetize the platform and compete more broadly for social commerce dollars. On Tuesday (July 26), the head of Instagram, Adam Mosseri, had some answers for a growing group of IG activists who feel a shift to video shorts and away from the images that made the site popular with younger users will harm the experience

Social Commerce Evolution’S In Motion At Instagram

Social media management and influencer marketing tools

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Social media management and influencer marketing tools

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Social media management and influencer marketing tools

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