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About Later
Industries
Consumer Software
Consumer Goods
Company Size
1,001-5,000
Company Stage
Seed
Total Funding
$3.8M
Headquarters
Vancouver, Canada
Founded
2014
Overview
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer campaign management; Later Social Media Management, which helps plan and analyze social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable returns from their social media activities.
Simplify's Take
What believers are saying
- The growing creator economy presents opportunities for Later to expand its user base.
- AI-enhanced tools improve Later's ability to deliver measurable ROI for marketers.
- Later's partnerships with major social platforms strengthen its market position.
What critics are saying
- Linktree's rapid growth could overshadow Later's Link in Bio tool.
- The $250 million Mavely acquisition may strain Later's financial resources.
- Intensifying competition in social media management could erode Later's market share.
What makes Later unique
- Later combines influencer marketing and social media management in one unified platform.
- The acquisition of Mavely enhances Later's social commerce capabilities for creators.
- Later's AI-powered social listening tool offers actionable insights for content strategy.
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Funding
Total Funding
$3.8M
Above
Industry Average
Funded Over
1 Rounds
Industry standards
Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Company News
When it comes to something widely popular, such as health and wellness, people tend to find something new and useful and invest money in it. That’s why, if you work in this field, using social media to promote your materials and find new patients is the best possible solution. And thanks to significant progress in the field of social media promotion, you can rely on third–party services to promote your page using several similar profiles – with their help, you can overcome all obstacles and quickly start monetizing your blog. In this article we’re going to review them and figure out how a chance to purchase various boosts from companies like Viplikes can help you with building up a base for future promotion, what other methods are out there for you to use and what is the strategy for you to follow in terms of posting content. How to Organize ContentSo, in any field that requires real knowledge to maintain a commercial account, it is very important to understand which type of content you can post for free and which type of content you should monetize to attract a new audience and boost your engagement. This is a key point that needs to be addressed at the very beginning of your profile development, and the only clue you should use is that the “monetizable” content should have some additional value that people can’t find anywhere else but your account. For example, if we are talking about the field of health and wellness, these may be recommendations on proper nutrition that you have been able to develop over the years, or it may be a unique medical examination plan for students that will help them work more effectively. Something that only you know and are willing to share with your audience – but not for free, because it’s too valuable.Such an organization of content is a direct way to improve visibility. By offering something valuable, you build your reputation, thereby organically attracting potential patients.How to Make Content More EffectiveTo start building your presence and growing your customer base, you first need to win over an audience that would like to stay with you. These should be people who are interested in what you post and what you talk about, but will these people come to an empty profile with bad statistics? The answer is no: This is a simple psychological trick that you should be able to play
Later, an influencer marketing and social media management software firm, is acquiring social influencer app Mavely for $250 million.That’s a big amount in the relatively new social commerce industry. This acquisition accelerates Later’s ability to deliver full-funnel impact and measurable return-on-investment (ROI) for marketers while enabling creators to maximize their earnings through social commerce. Later is a leader in enterprise influencer marketing and social media management software and services trusted by brands like YouTube, ESPN, Kylie Cosmetics and more. And Mavely is an app for the everyday influencer who wants to earn income through commissions on the sales they drive for brands and retailers. In the first half of 2024, Mavely paid out over $16 million in commissions, campaign fees and other earnings to its more than 85,000 creators. “Bringing Mavely under the Later umbrella is a major step in redefining how marketers and creators work together,” said Scott Sutton, CEO of Later, in an email to GamesBeat. “Mavely brings incredible technology, expertise, and a shared vision. By combining our strengths, we are enhancing the value we provide to marketers and empowering creators to build sustainable, income-generating businesses
/PRNewswire/ -- Later, a leader in influencer marketing and social media management software and services, today announced its acquisition of Mavely, the...
Today's announcement accelerates the company's strategy of becoming the top Social Revenue Platform™ for brands and creators.BOSTON, Aug. 20, 2024 /PRNewswire/ -- Later , a social media management and influencer marketing leader, releases its newest product offering today: an industry-leading social listening tool. The release moves the company upmarket in its transition to the first-ever Social Revenue Platform™ - a single influencer and social media ecosystem for brands and creators.The new product from Later pairs the company's time-saving social media management solution with an AI-powered social listening tool that gives marketers actionable social intelligence data to inform content strategy, measure campaign performance, and monitor brand health. It also works alongside Later's influencer marketing solution by suggesting creators for brands to partner with based on prior campaigns. These are the first in a series of upcoming announcements around Later's Social Revenue Platform™ vision."We heard from dozens of customers that there was a gap in the market for a user-friendly, budget-friendly social media management and listening solution that still offers sophisticated, clear insights to evolve their marketing strategy," said Justin Withers, Chief Growth Officer, Later. "Later addresses these acute needs with today's announcement and sets us up to deliver on our promise to customers of providing one, comprehensive social management solution for their strategy that serves marketers across organic and influencer content."Said Neal Malone, PR & Social Media Management Supervisor at Connelly Partners and Later social listening beta partner, "Later's social listening tool makes it quick and easy to monitor what people are saying about our brands
Link-in-bio startup Linktree said on Wednesday that it has surpassed 50 million users. The figure represents a significant uptick from the 2.7 million users the company had in 2019. The company has been growing consistently, adding nearly 10 million users (or Linkers, as Linktree calls them) in the span of just five months: In December, the company told TechCrunch that it had 41 million users, and it reported over 47 million users this March. Linktree is considered one of the top link-in-bio tools on the market, with its rivals owning a significantly smaller portion of the pie: competitor Later has around 7 million users, whereas Beacons has over 2 million.“It’s astounding to see the scale we’ve reached by being Linker-first — now empowering more than 50 million Linkers with a space that they own, to grow and monetize,” Linktree’s co-founder and CEO, Alex Zaccaria, said in a statement to TechCrunch.The company said it is also launching the beta of its social commerce offering. The new program, which was in alpha back in March, lets creators add storefronts to their link-in-bio pages and take a 12% to 15% commission on sales. All users will be able to apply to join the program later this year.The experiment initially launched with a few brands (Revolve, Sephora, and Urban Outfitters) and was only available to a few creators. Starting today, Linktree is opening it up to more users and has added over 2,000 brands, including Adidas, Lululemon, New Balance and Net-a-Porter. Creators can access a huge product catalog featuring thousands of items that they can highlight on their storefronts.The company also added a new feature in tandem with the beta launch: Users can now upload user-generated content to promote relevant content from their social media accounts alongside recommended products
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About Later
Industries
Consumer Software
Consumer Goods
Company Size
1,001-5,000
Company Stage
Seed
Total Funding
$3.8M
Headquarters
Vancouver, Canada
Founded
2014
Later is Hiring for 51 Jobs on Simplify!
Find jobs on Simplify and start your career today
Content & Writing
8 Open Roles
People Also Viewed
Discover companies similar to Later