Today's announcement accelerates the company's strategy of becoming the top Social Revenue Platform™ for brands and creators.BOSTON, Aug. 20, 2024 /PRNewswire/ -- Later , a social media management and influencer marketing leader, releases its newest product offering today: an industry-leading social listening tool. The release moves the company upmarket in its transition to the first-ever Social Revenue Platform™ - a single influencer and social media ecosystem for brands and creators.The new product from Later pairs the company's time-saving social media management solution with an AI-powered social listening tool that gives marketers actionable social intelligence data to inform content strategy, measure campaign performance, and monitor brand health. It also works alongside Later's influencer marketing solution by suggesting creators for brands to partner with based on prior campaigns. These are the first in a series of upcoming announcements around Later's Social Revenue Platform™ vision."We heard from dozens of customers that there was a gap in the market for a user-friendly, budget-friendly social media management and listening solution that still offers sophisticated, clear insights to evolve their marketing strategy," said Justin Withers, Chief Growth Officer, Later. "Later addresses these acute needs with today's announcement and sets us up to deliver on our promise to customers of providing one, comprehensive social management solution for their strategy that serves marketers across organic and influencer content."Said Neal Malone, PR & Social Media Management Supervisor at Connelly Partners and Later social listening beta partner, "Later's social listening tool makes it quick and easy to monitor what people are saying about our brands

Link-in-bio startup Linktree said on Wednesday that it has surpassed 50 million users. The figure represents a significant uptick from the 2.7 million users the company had in 2019. The company has been growing consistently, adding nearly 10 million users (or Linkers, as Linktree calls them) in the span of just five months: In December, the company told TechCrunch that it had 41 million users, and it reported over 47 million users this March. Linktree is considered one of the top link-in-bio tools on the market, with its rivals owning a significantly smaller portion of the pie: competitor Later has around 7 million users, whereas Beacons has over 2 million.“It’s astounding to see the scale we’ve reached by being Linker-first — now empowering more than 50 million Linkers with a space that they own, to grow and monetize,” Linktree’s co-founder and CEO, Alex Zaccaria, said in a statement to TechCrunch.The company said it is also launching the beta of its social commerce offering. The new program, which was in alpha back in March, lets creators add storefronts to their link-in-bio pages and take a 12% to 15% commission on sales. All users will be able to apply to join the program later this year.The experiment initially launched with a few brands (Revolve, Sephora, and Urban Outfitters) and was only available to a few creators. Starting today, Linktree is opening it up to more users and has added over 2,000 brands, including Adidas, Lululemon, New Balance and Net-a-Porter. Creators can access a huge product catalog featuring thousands of items that they can highlight on their storefronts.The company also added a new feature in tandem with the beta launch: Users can now upload user-generated content to promote relevant content from their social media accounts alongside recommended products

Later Innospot was acquired by HYPE and then I got more into the whole consulting side of things.