Learfield

Learfield

College sports sponsorships, ticketing, licensing, media

Overview

Learfield is a media and technology company focused on college sports and live events. It helps universities and venues connect brands with fans through an end-to-end suite of services, including sponsorship management, ticketing, licensing, and media solutions. The product set leverages media, technology, and data to generate revenue and enhance fan engagement for university partners and venues, while enabling brands to reach 182 million passionate fans. The company differentiates itself by its deep integration into the college sports ecosystem, scale across sponsorship, ticketing, licensing, and media rights, and a commitment to supplier diversity. Its goal is to monetize and activate college sports experiences by linking sponsors, venues, and fans in meaningful ways.

About Learfield

Simplify's Rating
Why Learfield is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Entertainment

Company Size

501-1,000

Company Stage

Growth Equity (Non-Venture Capital)

Total Funding

$150M

Headquarters

Jefferson City, Missouri

Founded

1972

Get referred to Learfield

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Bucknell extended through 2033-34, citing nearly 20% sponsorship growth since 2022-23.
  • DAX US partnership opened digital audio monetization before March 2026 tournament and football seasons.
  • Old Dominion extended August 27, 2025, reinforcing stable sponsor relationships ahead of football season.

What critics are saying

  • TPG's 2026 acquisition pressure prioritizes deleveraging, integrations, and cost cuts after close.
  • Learfield cut about 67 jobs in January 2026, signaling continued restructuring.
  • 2019 DOJ antitrust settlement still constrains bidding behavior across multimedia rights; a repeat violation invites severe scrutiny.

What makes Learfield unique

  • Learfield powers 140+ school partners and 1,200+ institutions with integrated rights management.
  • Prism, launched July 27, 2026, modernizes 2,100+ affiliate radio distribution nationwide.
  • Ohio State and Oklahoma extended through 2036 and built NIL infrastructure with Learfield.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$150M

Above

Industry Average

Funded Over

1 Rounds

Growth Equity Non VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity Non VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Holidays

Parental Leave

401(k) Company Match

Company News

Knoxville News Sentinel
Jul 30th, 2026
Jayson Swain named new Vol Network football analyst for 2026 season.

Jayson Swain named new Vol Network football analyst for 2026 season. Tennessee Athletics and Learfield announced on July 30 that Jayson Swain has been appointed as the Vol Network's new football gameday booth analyst, joining Mike Keith, known as the "Voice of the Vols." The announcement was made during an in-person appearance by Keith on WNML 99.1 FM The Sports Animal's "Josh and Swain" show, where Swain, a former University of Tennessee wide receiver, received the news. "I think back to the moment that I decided to be a Tennessee Volunteer," Swain said. "It was the second week of December 2002. They tell you it's a 40-year decision and not a four-year decision, and they did not lie. That decision changed my life forever for the good. There's nothing I love more than my family and the University of Tennessee." Swain added, "I am extremely honored to be the color analyst for the place I love, and I look forward to sharing that passion on the air with Vol Nation on gamedays in the booth next to Mike. We had a lot of fun last year, and I can't wait for the season ahead." Swain will join Keith along with sideline reporter Brent Hubbs and game day host Larry Stone during coverage of Tennessee's 2026 football season. The network's 78th season begins at 1 p.m. ET on September 5 ahead of Tennessee's opener against Furman at Neyland Stadium at 3:30 p.m., with broadcasts available through over seventy stations or via the Tennessee Athletics app. Brandon Parks, Vice President and General Manager of Vol Network, said, "The Vol Network has always been at its best when it connects generations of Tennessee fans through the voices of those who understand what it means to wear the orange. Jayson embodies that tradition. His experience as a player, broadcaster, and VFL makes him an outstanding choice to help tell the story of Tennessee Football for years to come." Alicia Longworth, Deputy Athletics Director/Chief Marketing Officer, added: "Jayson has earned this opportunity through years of hard work, preparation and a genuine passion for Tennessee Athletics... We're excited to have him alongside Mike Keith as the next chapter of the Vol Network begins." Swain played wide receiver at Tennessee from 2003-06, where he served as team captain in his final year and helped win an SEC Eastern Division title in 2004. He caught 126 passes for 1,721 yards with ten touchdowns during his collegiate career before signing with the Chicago Bears; he remains eighth all-time in school receptions.

Radio Ink
Jul 28th, 2026
Learfield moving college sports for 2,100+ stations off satellite.

Learfield moving college sports for 2,100+ stations off satellite. July 28, 2026 Learfield, which distributes college athletic broadcasts to more than 2,100 affiliate radio stations nationwide, has partnered with Adventure 33 to build Prism, a cloud-based platform replacing the satellite distribution technology it has relied on since the 1980s. Satellite has been the backbone of the company's IMG College Audio Network distribution for four decades, and Learfield built and ran that system itself rather than relying on an outside distributor. Prism is meant to replace that infrastructure with an internet-based, cloud-hosted system, a shift the industry has broadly been making for over a decade, though usually at a smaller scale than a network the size of Learfield's. The timing lines up with a broader industry pressure point as C-band satellite spectrum is being reclaimed for 5G use, and the FCC is expected to auction off Upper C-Band spectrum within the next year, a squeeze that's pushing satellite capacity down and costs up. Implementation begins this fall across what the company describes as several key properties and networks, though Learfield didn't detail specific changes for affiliate stations on the receiving end in its announcement. Learfield Senior Director of Broadcast Technology and Engineering Ben Blevins said, "Learfield invested in the development of Prism because we saw an opportunity to modernize audio distribution at scale and build a stronger foundation for the future - much as Clyde Lear did when he embraced satellite technology 50 years ago. This partnership will deliver greater flexibility, reliability, and efficiency for our affiliates and our school partners, while setting a new standard for audio delivery across the broadcast industry." Adventure 33 Founder and President Adrian Berkovits said, "Building Prism alongside Learfield has been rooted in real trust from day one, and that's the foundation every great partnership needs. Prism represents a new blueprint for how audio moves, with impact that will reach far beyond college sports into the broadcast industry as a whole. This is the kind of shift our industry has been ready and waiting for. We're proud to build that future with Learfield as our partner." Share via:

Linfield University Athletics
Jul 27th, 2026
Garstka named Linfield Athletics Operations & Administrative Coordinator.

Garstka named Linfield Athletics Operations & Administrative Coordinator. 07/27 | By: Chase Fisk, Director of Athletic Communications Linfield Athletics welcomes Alina Garstka to the department in July 2026, set to begin her first year as the Athletics Operations & Administrative Coordinator. Garstka will oversee gameday ticketing for all sports, and day-to-day administrative operations for the athletic department as part of her primary duties. "We are excited to welcome Alina Garstka to the Linfield Athletics team. Throughout the search process, Alina distinguished herself through her professionalism, enthusiasm, and genuine commitment to supporting student-athletes and coaches. She brings outstanding organizational skills, a collaborative approach, and a servant-hearted mindset that aligns perfectly with the culture of Linfield Athletics." said Vice President and Director of Athletics, Scott Brosius. A native of Newberg, Oregon, Garstka comes to McMinnville after one year of serving as an account executive for LEARFIELD at the University of Oregon. She holds internship experience across numerous levels of sport, spending one season as a Youth Sports & Events Intern with the City of La Crosse Parks, Recreation, & Forestry following one season as a Ticket Sales & Service Game Day Intern with the MLB's Minnesota Twins while pursuing her undergraduate degree. "What drew me to Linfield was the small-school environment. As a former student-athlete, I knew I wanted to be part of an athletic department where everyone works closely together and every role has a meaningful impact. I'm excited to join such a talented administrative team and contribute behind the scenes to help make Linfield Athletics the best it can be." said Garstka. "I'm most looking forward to is becoming part of the Linfield community. I'm excited to build connections with our coaches, staff, alumni, and fans, but also to attend as many events as I can and support our student-athletes as they represent the university." Currently pursuing her Masters degree in Sports Leadership online from Endicott College, she graduated from Viterbo University in La Crosse, Wisconsin in 2025, double-majoring in Sports Management and Leadership and Business Administration, with a minor in Human Resources Management. While at Viterbo, Garstka competed as an outfielder on the V-Hawks Softball team for three seasons, earning CCAC, NSAA, and NAIA Scholar Athlete honors. She served as the Vice President for the Student-Athlete Advisory Committee (SAAC) in her senior year. Garstka currently resides in her hometown of Newberg, where she grew up playing basketball, golf, soccer, and softball. She is an avid Seattle Mariners and Oregon Ducks fan and enjoys playing pickleball and tennis.

Proskauer Rose LLP
Jul 10th, 2026
Proskauer Advises Oak Hill Advisors and a Consortium of Lenders on Credit Facility to Learfield in Connection with Acquisition by TPG - Insights - Proskauer Rose LLP

NEW YORK, July 10, 2026 – Proskauer advised Oak Hill Advisors (OHA), as Administrative Agent and as Left Lead Arranger, and a consortium of lenders on a senior secured credit facility to Learfield to support the company’s acquisition by TPG Capital. Learfield is one of the largest a...

Bucknell University
Apr 9th, 2026
Bucknell Athletics and Learfield extend partnership through 2033-34 season.

Bucknell Athletics and Learfield extend partnership through 2033-34 season. 4/9/2026 8:30:00 AM | General LEWISBURG, Pa. - Bucknell University Athletics and Learfield announced today a long-term extension to their lucrative multimedia rights and revenue generation partnership through the 2033-34 athletics season. The two parties have worked together since 2014, with the new contract set to carry them through 20 years of partnership. Led by the locally based Bucknell Sports Properties team, Bucknell Athletics and Learfield have enjoyed a strengthened relationship and expanded resources through Learfield's data and digital expertise, NIL education and content creation, and overall knowledge and approach with sponsorship optimization and centerpiece asset development. "Learfield has been a trusted partner for us for more than a decade and has consistently helped position Bucknell to adapt and succeed in a rapidly evolving collegiate athletics environment," said Bucknell University Vice President for Athletics & Recreation Tim Pavlechko. "This extension reflects our shared commitment to responsible growth, innovation and long-term support for our student-athletes and programs." Learfield and Bucknell have experienced consistent and healthy revenue growth in recent years, proven by a nearly 20% increase in total sponsorship revenue since the 2022-23 athletics season. Bucknell Sports Properties also remains one of Learfield's top properties at retaining its existing brand partners, renewing more than 90% of its local sponsorship agreements over the last three years. "Bucknell Athletics consistently demonstrates what it means to compete at a high level while prioritizing the academic and personal development of its student-athletes," said Meghan Heinchon, Executive Vice President for Sports Properties at Learfield. "We are proud to be aligned with a program that reflects such strong values. General Manager Mike Trudnak and his team look forward to continuing our partnership to drive innovative revenue generating solutions in support of the Bison athletic programs." Through Learfield's integrated enterprise services, the Bison also continue to drive additional revenue growth and fan engagement by leveraging parallel partnerships with licensed merchandise agency CLC and digital platform provider SIDEARM Sports. About Learfield Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions. Bison Club support is the driving force behind Bucknell Athletics. Your donations directly impact the holistic development of student-athletes from 27 Division I varsity programs who are building a foundation at Bucknell to become leaders and difference-makers around the globe. Make your gift online, or call 570-577-1771 to support your favorite Bison team today. 'ray Bucknell!

Recently Posted Jobs

Sign up to get curated job recommendations

Learfield is Hiring for 11 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →