Leupold + Stevens

Leupold + Stevens

Designs, manufactures, and assembles precision optics

Overview

Leupold & Stevens designs, manufactures, and assembles precision optics for hunting, sport shooting, military, and law enforcement. Its lineup includes riflescopes, binoculars, rangefinders, and spotting scopes, built in-house with nitrogen-purged, waterproof construction and durable coatings; the Stevens brand focuses on water-monitoring instrumentation. The company sells direct-to-consumer and through retailers and B2B partners, including government customers, emphasizing American craftsmanship and a lifetime guarantee. Its goal is to provide reliable, high-performance optics and measurement tools while growing its global presence as a family-owned American company.

About Leupold + Stevens

Simplify's Rating
Why Leupold + Stevens is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Hardware

Industrial & Manufacturing

Defense

Consumer Goods

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Beaverton, Oregon

Founded

1907

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Simplify's Take

What believers are saying

  • July 16, 2026's LCO PRO F2 expands Leupold's carbine red-dot lineup.
  • August 2026 VX-Freedom Straight-Wall targets .350 Legend, .400 Legend, and .450 Bushmaster hunters.
  • August 19, 2026 careers page shows hiring across manufacturing, engineering, product, marketing, and sales.

What critics are saying

  • Primary Arms' 4:24-cv-2025 patent fight threatens Leupold's turret differentiation through 2026.
  • Vortex and SIG Sauer launched newer red-dot optics in 2026, pressuring Leupold's pricing.
  • If American-made optics demand softens, Leupold's Oregon-heavy manufacturing base absorbs the shock hardest.

What makes Leupold + Stevens unique

  • Beaverton-made optics still ship from Leupold's Oregon factory on July 2026 launches.
  • Leupold owns durable patents around locking turrets and reticle mechanics, enforced in court.
  • Lifetime guarantee and fifth-generation family control keep quality and brand trust unusually sticky.

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Benefits

Health Insurance

Dental Insurance

Tuition Reimbursement

Professional Development Budget

Training Programs

Profit Sharing

Product Discounts

Company News

thegunbulletin
Aug 18th, 2026
Leupold launches new VX-Freedom Straight-Wall riflescope.

Leupold launches new VX-Freedom Straight-Wall riflescope. Beaverton, Oregon- August 2026- Leupold & Stevens, Inc., provider of the world's most rugged, lightweight, and clear sport optics, is pleased to announce the launch of its new VX-Freedom Straight-Wall riflescope. Built specifically for rifles chambered for popular straight-wall cartridges, the VX-Freedom Straight-Wall gives hunters a fast, simple, and precise aiming solution in the moments that matter most. It ships with three pre-calibrated elevation dials, one for each of the three most common straight-wall hunting cartridges: .350 Legend, .400 Legend, and .450 Bushmaster. See more new optics and gun accessory news on the gun bulletin! "Many states that once limited gun hunters to using shotgun slugs for deer have now made it legal to hunt with a straight-wall rifle cartridge," said Vici Peters, Gold Ring Product Line Manager for Leupold & Stevens, Inc. "With that added capability comes the opportunity to take longer shots-which means compensating for bullet drop. With the VX-Freedom Straight-Wall, we take care of that for you. Just choose your cartridge, zero your rifle, and install the appropriate, included dial. It makes hitting a target at several hundred yards as easy as range, dial, and shoot." The VX-Freedom Straight-Wall has the pre-calibrated .350 Legend dial installed out of the box. The .400 Legend and .450 Bushmaster dials are included and can be swapped out using a simple Allen wrench. The pre-calibrated dials allow hunters to shoot with confidence by simply turning the dial to the correct distance and holding dead on for a more precise solution than traditional holdover reticles. Built around Leupold's Advanced Optical System, the VX-Freedom Straight-Wall delivers tried-and-true light transmission, best-in-class glare reduction, and the rugged reliability hunters have trusted for generations. Its design is lightweight, with a compact, proven construction that won't weigh down your rifle or compromise reliability in the field. The VX-Freedom Straight-Wall is waterproof, fogproof, shockproof, and guaranteed to perform for life. Like all Leupold riflescopes, it is proudly designed, machined, and assembled in the company's Beaverton, Ore., factory. Founded in Oregon more than a century ago, Leupold & Stevens, Inc. is a fifth-generation, family-owned company that designs, machines, and assembles its riflescopes, mounting systems, and performance eyewear in the USA. The product lines include rifle and spotting scopes; binoculars; rangefinders; mounting systems; and optical tools, accessories, and pro gear. I've been in the gun industry since Glock was new and derided as "Tactical Tupperware." You can contact me via [email protected] or leave loose change and a phone number under a fresh malt liquor tallboy down in Jax Square.

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