Levanta raises $22M for creator commerce expansion. Retail media has become extremely good at monetizing shoppers who have already entered the store. Levanta is financing the harder sale that begins somewhere else, when a creator introduces a product on the open internet and the final transaction lands on Amazon, Walmart, Shopify, or another marketplace. The Seattle creator-commerce company announced a $22M Series B on August 27, 2026. Volition Capital led the round after leading Levanta's $20M Series A in 2024, and Axios reports that existing investor Long Run Capital also participated. Levanta says the financing takes its total funding above $43M. The capital will support technology, go-to-market work, and expansion across dozens of additional retail marketplaces. Levanta also provided cash liquidity to eligible employees after the close, allowing some of the people who built the company to realize value while continuing to participate in its future. The company did not disclose its valuation or the financing's primary-versus-secondary allocation. What Levanta raised and who invested. The Series B extends a relationship that began with Levanta's $20M Series A in November 2024. Volition led both rounds, placing the growth-equity firm behind Levanta's transition from an Amazon-centered affiliate product into a broader creator-commerce platform. Long Run Capital, an earlier backer, joined the Series B according to Axios. Levanta was launched in early 2023 by Ian Brodie, Rob Schab, and Spencer McKenney after their previous affiliate-recruitment company, Grovia, was acquired by Acceleration Partners. Brodie serves as CEO, Schab as CMO, and McKenney as CTO. Their operating history matters because the product is less about putting creators in a directory than handling the repetitive commercial work that begins after a brand decides to build a partnership program. Levanta reports 80% year-over-year revenue growth in 2026. It also says brands can reach more than 90,000 vetted creators through its marketplace and millions more profiles through AI-powered Social Discovery. Those figures come from Levanta and have not been presented as independently audited metrics, but they explain why Volition is returning with a larger check: the company is trying to turn early network density into infrastructure that can travel across retailers. Why creator commerce needs infrastructure. A creator partnership can involve a product sample, a flat fee, a commission rate, a discount code, an affiliate link, a social post, a marketplace order, a return, and a payout. The work touches a brand, creator, platform, marketplace, payment system, and tax record. If each participant keeps a different version of the transaction, the program can grow faster than anyone's ability to explain which activity created incremental demand. Traditional retail media begins with an audience already on a retailer's property. A sponsored listing, onsite display placement, or promoted search result monetizes attention the retailer can see directly. Levanta's "Creator Commerce Media" thesis moves the budget outside those walls, paying creators, publishers, and affiliates to introduce products across social platforms, websites, newsletters, and communities before sending shoppers back to a commerce destination. That model creates useful reach and a persistent measurement problem. A creator may influence the purchase without owning the final click, while a last-touch link may receive credit for demand created earlier. Levanta's opportunity is to make those relationships measurable enough that sellers keep spending, creators trust the economics, and marketplaces see offsite demand creation as a channel they can support rather than a reporting argument they inherit. What the Levanta platform does. Levanta combines creator discovery, recruitment, partnership management, product sampling, flat-fee collaborations, custom commissions, performance reporting, payments, and tax administration. Current product and pricing materials describe native connections to Amazon, Walmart, and Shopify, along with reporting for clicks, conversions, sales, new-to-brand customers, and marketplace-specific programs. The system also handles creator payments and 1099 reporting, removing work that brands often manage through separate invoices and spreadsheets. Social Discovery expands recruitment beyond Levanta's vetted marketplace by helping brands search creator profiles across TikTok, Instagram, and Facebook. The company also offers ChatGPT and Claude integrations for querying program data. These features do not eliminate the judgment required to choose a creator or evaluate incremental sales, but they bring discovery and analysis closer to the same operating record used for activation, tracking, and payout. The most important product decision is the shared workflow. A seller can recruit a creator, send a sample, agree on economics, observe performance, and settle payment without rebuilding the record at every handoff. That continuity is what turns affiliate tooling into a potential commerce layer, particularly when the same brand runs programs across direct-to-consumer storefronts and multiple marketplaces. Why marketplace expansion raises the stakes. Levanta says the Series B will help bring dozens of additional retail marketplaces onto the platform. Each integration introduces more than a logo and an API connection. Product catalogs, seller identities, commission rules, attribution windows, returns, taxes, payout schedules, and reporting standards vary by marketplace, and the system has to preserve enough consistency for a brand or creator to understand performance across all of them. The expansion can strengthen Levanta's network if more marketplaces bring more sellers, products, budgets, and earning opportunities into the same system. It can also expose every weak assumption in the measurement layer. Creator demand is valuable precisely because it can begin far from the checkout, but that distance makes honest attribution harder and creates incentives for each platform to claim more influence than it earned. Levanta's reported growth suggests brands want a better operating model for creator and affiliate programs. The Series B gives the company more room to build that model across retailers, but the enduring asset will be trust in the record: whether a seller can see why it paid, a creator can see why they earned, and a marketplace can see demand it would not otherwise have captured. What Volition is betting on. Volition is backing a company that sits between marketing software, marketplace infrastructure, and payment operations. The investment thesis is not limited to a larger creator database. It depends on Levanta becoming useful to every side of a transaction without collapsing into a stack of channel-specific exceptions. The employee-liquidity decision adds another layer to the financing. Levanta is asking creators and sellers to trust that value will be measured and distributed across its network, while giving eligible employees a chance to realize some of the value they helped build. The exact economics remain private, but the choice makes the round's operating theme unusually visible inside the company itself. More marketplaces will create more opportunities for Levanta to connect budgets with creators and transactions. They will also create more moments when identity, attribution, commission, or payout records disagree. The Series B pays for the expansion; the company now has to make those disagreements rare enough that the network keeps believing the same ledger.

Levanta raises $22M Series B from Volition Capital to deploy the infrastructure for Creator Commerce Media. Volition Capital, which previously invested in Levanta's Series A, is reinvesting as the company expands its creator commerce platform across the retail ecosystem. SEATTLE - AUGUST 27, 2026 - Levanta, the creator affiliate platform for modern e-commerce, today announced a $22 million Series B investment led by Volition Capital, marking the firm's second major investment in the company after leading its $20 million Series A in 2024. With this investment, Levanta has now raised more than $43 million in total funding. The new capital will support continued investment in Levanta's creator commerce technology and go-to-market organization while accelerating its expansion across the retail ecosystem, including bringing dozens of additional retail marketplaces onto the platform and advancing the company's vision for Creator Commerce Media. Volition Capital doubles down on Levanta. Since its Series A, the company has expanded from its roots in Amazon affiliate marketing into a broader creator commerce platform spanning Amazon, Walmart, Shopify and other retail marketplaces, with 2026 revenue growth of 80% year-over-year. The platform has also broadened how brands discover, activate and measure creator partnerships. Levanta gives brands access to more than 90,000 vetted creators and millions more through AI-powered Social Discovery, while new capabilities like automated product sampling, flat-rate collaborations with affiliate-level measurement, and integrations with ChatGPT and Claude help brands move faster and make better decisions. "Levanta, Inc. is seeing a broader shift as brands and marketplaces increasingly look to creators and affiliates as measurable drivers of demand beyond their owned channels. Levanta has built the infrastructure to connect that demand with commerce at scale, and Levanta, Inc. believe the opportunity ahead is substantially larger than when Levanta, Inc. first invested. Levanta, Inc. is excited to continue partnering with Ian and the team as they deploy that infrastructure across the retail ecosystem to power Creator Commerce Media. Larry ChengFounding Partner at Volition Capital The next evolution of retail media. Retail media has traditionally focused on monetizing audiences and transactions that already exist within a retailer's owned properties. Creator Commerce Media extends that model by helping marketplaces create new demand beyond their own channels. The emerging category connects sellers' marketing budgets with creators, publishers and affiliates who reach consumers across the open internet and drive them directly to commerce destinations. For marketplaces, it creates a new growth channel beyond onsite advertising. For brands, it provides a scalable way to activate creators across the places they sell. And for creators and affiliates, it opens access to a broader pool of commerce marketing spend. "Every marketplace has thousands of sellers that want more customers, and there are millions of creators and affiliates capable of driving those customers. The missing piece is infrastructure that connects the two, handles the economics, and accurately measures what happens. That is what Levanta, Inc. has built. Ian BrodieCEO and Co-Founder of Levanta As Levanta expands across the retail ecosystem, its Creator Commerce Media infrastructure will give marketplaces new ways to connect sellers with creators and affiliates, creating more opportunities for brands to invest, creators to earn, and retailers to generate measurable demand. Sharing value creation with the team. Following the close of the Series B, Levanta provided cash liquidity to eligible employees, allowing members of the team to realize some of the financial value they have helped create while continuing to participate in the company's future. "Levanta, Inc. is incredibly proud to provide meaningful cash liquidity to members of its team. This is a milestone moment for Levanta and it reflects how far the company has come and the value its team has created together. At the same time, it allows Levanta, Inc. to reward the people who have been instrumental in building the foundation of the business while ensuring they remain deeply aligned with where Levanta, Inc. is going next as Levanta, Inc. continue building Levanta for the long term. Ian BrodieCEO and Co-Founder of Levanta About Levanta Levanta is the creator affiliate platform built for modern e-commerce, connecting brands, publishers, influencers and marketplaces through a single system for creator discovery, activation, partnership management, payments and cross-channel performance measurement. Through its Creator Marketplace and AI-powered Social Discovery, Levanta gives brands access to more than 90,000 vetted creators and millions more across TikTok, Instagram and Facebook, helping them build and measure creator partnerships across Amazon, Walmart, Shopify and other retail marketplaces. Together, these capabilities form the infrastructure for Creator Commerce Media, enabling marketplaces and the brands selling on them to drive measurable commerce through creators and affiliates across the open internet. For more information about Levanta, visit www.levanta.io. About Volition Capital Volition Capital is a Boston-based growth equity firm that principally invests in high-growth, founder-owned companies across the software, internet, and consumer sectors. Founded in 2010, Volition has over $1.7 billion in assets under management and has invested in more than 50 companies. The firm selectively partners with founders to help them achieve their fullest aspirations for their businesses. Media Contact Rachel Jermansky, SVP of Public Relations [email protected] Richie Carreon. VP, Marketing Affiliate and Creator Marketing Former Head of Marketing at Refersion Richie Carreon is VP of Marketing at Levanta, where he leads brand, content, product, and partner marketing. He joined as the company's first full-time marketing hire and has helped scale Levanta into a recognized name in creator and affiliate marketing