Level99 is coming to Raleigh! June 9, 2026 Level99 is excited to share that Level99 is coming to Raleigh, North Carolina. In 2027, Level99 will open its first North Carolina venue at Crabtree, one of Raleigh's leading shopping, dining, and entertainment destinations. This new location will bring its real-world play and scratch-made dining to Crabtree as part of the property's ongoing redevelopment. The venue will span 40,000 square feet in the former Belk's Men's space and will feature entrances from both inside the mall and the exterior, making it easy for guests to join Level99 for a night out, group celebration, or corporate event. Players can look forward to more than 50 life-sized mini-games, including collaborative Challenge Rooms and competitive Player-vs-Player Duels, plus its Hunt Art featuring local artists. Beyond the games, guests will find scratch-made dining, handcrafted cocktails, craft beer, a 200-seat dining area, a full 24-seat bar, and two private event spaces designed for larger groups. The Crabtree location marks Level99's second collaboration with Macerich and another major step in its continued expansion. In addition to Raleigh, Level99 is also preparing to open new venues at Disney Springs at Walt Disney World Resort this summer, West Hartford, CT later this year, and Garden State Plaza and King of Prussia Mall in 2027! Level99 can't wait to bring Level99 to Raleigh. Stay tuned for more updates as Level99 get closer to opening. Crabtree to Welcome Level99 in 2027, Bringing Interactive Social Gaming and Entertainment to the Triangle Award-winning entertainment concept to open North Carolina's first location at Crabtree RALEIGH, N.C. - Crabtree is expanding its lineup of entertainment offerings with the addition of Level99, an award-winning, real-world gaming concept that blends interactive, social challenges and mini-games with elevated food and beverage offerings under one roof. Crabtree will be home to the concept's first venue in North Carolina, introducing its high-energy experience to the Triangle in 2027. Designed as a sprawling playground for adults, Level99 will feature more than 50 life-sized mini-games including collaborative physical and mental Challenge Rooms and competitive Player-vs-Player Duels built for groups of 2-6 Players to solve, race, and compete together - encouraging teamwork, friendly competition, and repeat play. Players will discover challenges such as axe dodging, puzzle-solving, and an interactive art scavenger hunt featuring works by local artists. Players can move between games, track performance on dynamic leaderboards, and replay challenges to improve scores and climb the ranks. Guests will also enjoy scratch-made dining, handcrafted cocktails, and craft beer amongst the venue's 200-seat dining area, full 24-seat bar, and two private event spaces built for large groups. "Level99 represents the kind of innovative, experience-driven concept we're bringing to elevate and transform Crabtree as we continue to invest in the property's future," said Eric Bunyan, Senior Vice President, Leasing, Macerich. "Raleigh and the Research Triangle's momentum, growth, and vibrant community make it the ideal home for this one-of-a-kind destination. We look forward to welcoming Level99 as Crabtree becomes its first venue in North Carolina, marking an exciting new chapter for the property." Level99 will span 40,000 square feet in the former Belk's Men's space as part of the ongoing redevelopment of Crabtree. The venue will feature entrances from both inside the mall and the exterior, creating seamless access for guests visiting Crabtree's expanding list of shopping, dining, and entertainment experiences. "Crabtree is exactly the kind of vibrant, high-traffic destination where Level99 can thrive," said Matt DuPlessie, Founder and CEO of Level99. "We are excited to partner with Macerich again following our successful opening in Tysons Corner and open our first North Carolina venue together in Raleigh at Crabtree. Crabtree's redevelopment makes this an ideal moment to bring our real-world play and scratch made dining to the Triangle, and we cannot wait for the community to see what we are all about." The Crabtree location marks Level99's second collaboration with Macerich as the brand accelerates its strategic expansion into major markets. Level99 will also open at other super regional centers along the East Coast and Southeast, including King of Prussia mall and Garden State Plaza in 2027 and Disney Springs at Walt Disney World Resort this summer. About Crabtree With nearly 200 stores and dozens of restaurants, Crabtree is home to leading national brands including Apple, Banana Republic, Belk, Brahmin, Brooks Brothers, Chubbies, Coach, H&M, Hollister, LEGO, lululemon, Macy's, Michael Kors, TAG Heuer, and Tommy Bahama, among many others. Dining destinations include Kanki Japanese House of Steaks & Sushi, P.F. Chang's China Bistro, The Cheesecake Factory, and Seasons 52. Recent additions include Escapology, with Level99, Pop Mart, JD Sports, DICK'S House of Sport, and Five Guys coming soon. The largest mall in North Carolina's high-growth Research Triangle area at 1,346,658 square feet, Crabtree today features nearly 200 total tenants and is anchored by Belk and Macy's and has over 8.7 million annual visitors. For more information, please visit www.ShopCrabtree.com. About Level99 Level99 is a sprawling entertainment venue, offering proprietary, real-world physical and mental interactive challenges and life-sized mini games. Founded by location-based entertainment innovator Matt DuPlessie, the company is headquartered in Natick, Mass., with a second location in Providence, R.I., third in Tysons, Va., and five more under construction in Lake Buena Vista, Fla., West Hartford, Conn., Paramus, N.J., King of Prussia, Pa, and Raleigh, NC. Level99 is backed by Act III Holdings. More information is available at www.level99.com. About Act III Holdings Act III Holdings is a $2 billion evergreen investment vehicle formed by Ron Shaich, founder and former Chair and Chief Executive Officer of Panera Bread and current Chairman and lead investor of Cava. Act III holds significant investments and strategic advisory roles in Tatte Bakery, Life Alive Organic Café, Honest Greens Barcelona, and Level99, supporting the growth of tomorrow's market-leading restaurant and entertainment companies. Act III invests in emerging restaurants, entertainment, and technology brands, and helps them build a dominant position in powerful categories within their respective industries. Act III also partners with public companies to provide strategic advice and capital. Shaich and his team are known for their long-standing track record of building competitive advantage by successfully fostering innovation and thoughtfully scaling private and public companies to positions of dominance. For more information, visit www.act3holdings.com.

Level99 interactive gaming, dining concept coming to NJ (photos). A social entertainment concept that blends interactive challenges with food and drinks is coming to New Jersey. Billed as a sprawling adult playground, Level99 is scheduled to open next year at Westfield Garden State Plaza in Paramus. In addition to marking its first in-state location, it's also the first site to open in partnership with multinational CRE firm Unibail-Rodamco-Westfield (URW). Players will have the opportunity to move through dozens of short, immersive challenge rooms at the 38,000-square-foot space. The areas are designed to play solo, or with friends. A full-service bar and restaurant will complement the gaming experience. Level99 launched its first location four years ago in Massachusetts. Since then, it has expanded with additional venues in Rhode Island and Virginia. The company also has launches planned in Florida, Connecticut and Pennsylvania. At Westfield Garden State Plaza, Level99 takes space previously occupied by bankrupt fashion retailer Forever 21, according to a spokesperson. 'More ways to play' at GSP. Level99 founder and CEO Matt DuPlessie said, "We're thrilled to introduce Level99 to the New York-New Jersey metropolitan area in partnership with Westfield." "Garden State Plaza represents exactly the kind of experience-driven destination where our brand thrives. This location will showcase some of our most ambitious design work to date - delivering competitive, social gameplay, purpose-built for adults," he said. Garden State Plaza represents exactly the kind of experience-driven destination where its brand thrives. - Matt DuPlessie, founder and CEO, Level99 Ron Shaich also backs the brand. The Essex County native is often credited for pioneering the $100 billion-plus fast casual dining segment. His background includes serving as founder and CEO of Au Bon Pain and Panera Bread. Other concepts in his Act III Holdings' $1.5 billion evergreen investment vehicle include Cava, Tatte Bakery and Life Alive Organic Café. Westfield Garden State Plaza Vice President of Center Management Sue Newsom said, "We're expanding our entertainment lineup to give guests of all ages more ways to play, connect, and make memories at GSP." Entertainment venues at the busy shopping center also include AMC Theatres, Dopamine Land and Power Up Arena.