Location-sharing service Life360 Inc. has acquired a Fantix Inc. unit that uses artificial intelligence to offer more targeted advertising.

SAN FRANCISCO, Feb. 27, 2025 (GLOBE NEWSWIRE) -- Life360 , the leading family connection and safety company, today announced the purchase of Fantix ’s advertising unit, an AI platform that empowers smarter advertising through cutting-edge machine learning and privacy-first technology. The acquisition will enable Life360 to offer advertisers targeted, performance-based advertising solutions and connect millions of engaged families with brands, products, and services relevant to their needs. Terms of the non-material transaction were not disclosed.The acquisition will enhance Life360’s growing advertising business and add seasoned adtech and martech talent, including Fantix Founder Antonio Tomarchio and Co-founder and CEO Lokesh Bidhan, along with a small, dedicated team of experts that will focus on leveraging AI and machine learning to build world-class advertising solutions as part of the Life360 ad platform. Tomarchio is a serial entrepreneur and industry expert in mobile marketing, big data, and business intelligence. Bidhan joins with more than 20 years’ experience in data and marketing tech, having previously worked at various industry-leading firms including Oracle and AppLovin.“We are happy to welcome the Fantix advertising team to Life360