How Eleanor Health saw 20% more bookings in 90 days...and can finally prove Marketing ROI. A large addiction treatment provider needed a marketing tool built for the complexities of healthcare. Eleanor Health is an addiction treatment and recovery provider operating across 20 markets in the United States. As the driver of revenue and growth for the organization, the marketing team must demonstrate to leadership that new patients are being acquired at a sustainable cost. To do that, they needed a platform built specifically for healthcare - not one designed for B2B software companies or e-commerce brands. They found it in Liine, an AI-powered call tracking, marketing analytics and ad optimization platform built for specialty healthcare providers. A marketing tool designed for healthcare...and where Call Tracking Metrics (CTM) fell short. Before Liine, Eleanor used Call Tracking Metrics (CTM). While it dynamically swapped numbers on their site and identified traffic sources, it was a standard B2B call tracking platform and wasn't built with healthcare marketers in mind. With CTM, Eleanor Health faced two challenges that hampered growth. * No visibility into call outcomes: CTM couldn't send booking outcomes to Google. Eleanor's legacy conversion actions included form fills of varying quality and phone calls lasting five minutes or more - the assumption being that a longer call indicated a qualified prospect. But when the team was capacity-constrained and calls were going unanswered, those "five-minute calls" were often just patients sitting on hold. The signals going to Google were poor quality. * Clunky dashboards and inefficient reporting: CTM's reporting wasn't built for what Eleanor actually tracked. The dashboard had plenty of data, but none of it was organized around the two metrics the marketing team cared about: new patient bookings and cost per new patient booking. The team spent over an hour each day manually extracting the data they needed. "At Eleanor, it's new patients and it's the cost of a new patient - that's what we focus on. There was so much noise in the Call Tracking Metrics dashboards. I just want to see my lead volume, how many I'm booking, what those bookings cost and how many are turning into new patients." Alex Piersiak, Chief Marketing Officer, Eleanor Health The conversion signal switch and the gains that followed. Switching to Liine solved Eleanor's core paid search problem: instead of relying on proxy metrics like form fills and five-minute calls, Eleanor could now send actual booked appointment data as conversion signals to Google. With Liine, every patient call is captured and analyzed with AI to determine whether it's a true new patient opportunity and if they convert to an appointment (or why they don't). Leads who contact the practice through multiple touchpoints like calls and form fills are de-duplicated, so no patient lead is ever double-counted. The impact of this simple yet critical strategy shift was immediate. Within Eleanor Health's first 90 days of optimizing Google Ads with Liine's anonymized conversion signals, they saw 20% more total bookings and lowered their cost per booking by 17%. Additionally, the marketing team was able to consolidate paid ad campaigns from more than 20 to just four, while maintaining volume and keeping schedules across every market consistently full. "We've cut out all form fills and phone calls as Google Ads conversion signals. Because we now have clean signal volume, we've been able to go hands-off and focus on what actually matters: aligning intent to landing page experience." Alex Piersiak, Chief Marketing Officer, Eleanor Health The EHR integration: proving Marketing ROI. For Eleanor Health, proving marketing's value means connecting ad spend to actual patient revenue. Liine's Marketing ROI feature connects session-level marketing data with appointments and revenue numbers from Eleanor Health's EHR, Athena. Before the integration, Eleanor's finance team relied on estimated per-patient-per-month figures and average patient lifetime value (LTV) to back into an acceptable customer acquisition cost (CAC). It was informed guesswork. Now, Eleanor can drill directly into actual revenue associated with patients acquired from specific marketing channels: the real numbers needed to demonstrate a healthy LTV to CAC ratio to the board. For Eleanor Health, Liine's integration with Athena correctly matches more than 99% of all new patient interactions - compared to an industry baseline of roughly 65% when matching on phone number alone. The improvement comes from Liine's multi-point matching methodology, which reconciles several data points (including patient name, date of birth, appointment type and appointment time) rather than relying on a single identifier. "The Athena integration has been a game changer. As the driver of revenue and growth at Eleanor, being able to see the actual revenue being generated from the patients we're acquiring from various channels takes a lot of the guesswork and manual reporting out." Alex Piersiak, Chief Marketing Officer, Eleanor Health Simplicity and service: Eleanor Health's favorite things about Liine. When asked what she loves most about Liine, Eleanor Health CMO Alex Piersiak first noted her partnership with the Customer Success team: "I've used a lot of different call tracking solutions - CallRail, Call Tracking Metrics, Invoca - and you just don't get this level of hands-on support. Having a team that understands healthcare marketing and acts as an extension of your own is the thing I love the most." Alex Piersiak, Chief Marketing Officer, Eleanor Health Her second favorite thing? Simplicity. Where using CTM required hours of data mining, Alex just needs five minutes a day to review the Liine dashboard. "Every day I click on the New Lead Analytics tab to see how we've performed, how we're trending over the last 8 weeks and what channels need attention. It's 5 minutes versus an hour and a half." Alex Piersiak, Chief Marketing Officer, Eleanor Health For Eleanor Health, Liine improved every key metric across the board: more total bookings while cutting cost per booking, daily reporting in minutes and, for the first time, a clear line from ad spend to patient revenue, all backed by a team that understands healthcare marketing. * 20% more total bookings in the first 90 days * 17% lower cost per booking * 4 active campaigns managing lead generation across 20 markets (down from 20+) * >99% EHR match rate via Athena integration (vs. ~65% industry baseline) * Daily marketing reporting reduced from ~90 minutes to 5 minutes Liine is an AI-powered call tracking, marketing analytics and ad optimization platform built for multisite healthcare, dental and vet practices. Its platform captures and analyzes all patient leads across calls, web forms and online bookings in one intuitive dashboard. This empowers healthcare marketers to auto-optimize ad campaigns, increase lead-to-appointment conversion rates and quickly identify which strategies are driving new patient bookings.

Firm Media has strategically partnered with Liine, an AI-powered call recording and automation platform to assist in full-funnel reporting on ROI for growth-focused practices.