Lily AI

Lily AI

AI-powered product data enrichment for retail

Overview

Lily AI builds an AI-powered data enrichment platform for the retail industry. It uses computer vision and machine learning to generate detailed product attributes (fabric, fit, stitching, and other design features) and attaches this data to product catalogs. This enables retailers to improve recommendations, personalize experiences, and manage customer relationships. The platform is offered on a subscription basis with pricing tied to measurable outcomes such as recommendation accuracy, sales lift, and ROI.

About Lily AI

Simplify's Rating
Why Lily AI is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series B

Total Funding

$71.9M

Headquarters

Mountain View, California

Founded

2015

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Simplify's Take

What believers are saying

  • M&S adopted Lily AI in July 2026 for Google shopping and organic search.
  • Lily AI launched Winter 2025 and GEO tools, expanding beyond classic ecommerce search.
  • Purva Gupta appeared at Cannes Lions 2025 and CommerceNext 2025, reinforcing category visibility.

What critics are saying

  • Retailers can copy attribute-enrichment features inside Adobe, Google, and Shopify ecosystems.
  • Case-study economics depend on perfect catalog data; weak implementations destroy promised lift.
  • If generative-search optimization commoditizes, Lily AI becomes a feature, not a company.

What makes Lily AI unique

  • Lily AI turns product catalogs into customer-language attributes for search, SEO, and recommendations.
  • Its no-code platform automates enrichment, reducing manual taxonomy work for merchandising teams.
  • Published case studies show measurable lifts across A.L.C., thredUP, M&S, and Rue Gilt Groupe.

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Funding

Total Funding

$71.9M

Below

Industry Average

Funded Over

5 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Remote Work Options

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-7%
Lily AI
May 21st, 2025
From Experimentation to Full Vibes at Rue Gilt Groupe: Case Study Session at CommerceNext 2025

In this session, Josh, an experienced Product, AI & UX leader with an extensive history building ecommerce and omnichannel experiences with an emphasis on AI-driven innovation, will join Lily AI Co-Founder and CEO, Purva Gupta, to discuss the secrets to their successful partnership and how to vibe with AI in advertising and e-commerce.

Lily AI
Mar 6th, 2025
Lily AI Returns to SXSW 2025, Speaking about the AI Revolution at Inc. Founders House

Lily AI returns to SXSW 2025, speaking about the AI Revolution at Inc.

Lily AI
Dec 4th, 2024
Lily AI Named a Modern Retail Award Finalist Third Year in a Row

Lily AI is honored to be selected as a finalist in the 2024 Modern Retail Awards for the third year in a row.

TechRay News
Oct 9th, 2024
Lily AI Unveils No-Code Product Attributes Platform for Retailers and Brands

Lily AI, a leading retail technology platform specializing in AI-driven solutions, has launched its next-generation product attribute platform.

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