Overview

Linqia operates as an influencer marketing platform that helps large enterprises achieve measurable returns on investment (ROI) through targeted marketing campaigns. The platform manages all aspects of influencer marketing, including selecting suitable influencers, crafting creative strategies, and optimizing content based on performance metrics. This comprehensive approach combines technology and creative agency services, setting Linqia apart from competitors that focus on only one of these areas. The company serves high-profile clients like McDonald's and One A Day, aiming to enhance brand awareness, engage consumers, and increase sales. Linqia's goal is to ensure that brands see tangible results from their marketing efforts by delivering guaranteed ROI.

Simplify's Take

What believers are saying

• Linqia's VFX Creator Network capitalizes on the trend of immersive AR experiences.
• The Creator Council fosters deeper brand-creator collaboration, enhancing campaign effectiveness.
• Partnership with NetBase Quid enhances social listening, improving influencer identification and strategy.

What critics are saying

• Economic turbulence may lead to budget cuts, impacting Linqia's revenue.
• Increasing competition from platforms with content studios challenges Linqia's market position.
• Privacy concerns may arise from the partnership with NetBase Quid for social listening analysis.

What makes Linqia unique

• Linqia guarantees influencer ROI, setting it apart in the influencer marketing industry.
• The Resonate platform offers real-time data and custom metrics for precise campaign measurement.
• Linqia combines technology and creative strategy, providing end-to-end campaign management.

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Funding

Total Funding

$3.3M

Below

Industry Average

Funded Over

1 Rounds

$3,400,000

Series A

Sep 2012

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Below Average

Industry standards

Ind Avg. $15M

$3.4M

$3.7M

$5M

$8.2M

$15M

$100M