Liquid I.V. Joins Peoples League as Title Sponsor of the 2026 Tour, fueling hydration and content across four events. * By Peoples League * Mar 11, 2026 The first title sponsorship in Peoples League history lands as creator golf's only official league expands to a four-event Tour CHANDLER, Ariz., March 11, 2026 /PRNewswire/ - Peoples League, the only official league for competitive creator golf, today announced Liquid I.V. as the Title Sponsor of the 2026 Peoples League Tour. The partnership marks the first title sponsorship in Peoples League history, as the league enters its second season with a four-event tour built on franchise teams, season-long standings, and stakes that carry from week to week. Creator golf now generates over one billion views per month across platforms, more than traditional golf broadcast delivers in an entire season. Peoples League is the only league built to organize that audience around real competition. In its inaugural 2025 season, the league delivered 50 million impressions, 11 million YouTube views, over 240,000 watch hours, and more than one million engagements across a creator network with a combined reach of over 30 million followers. The partnership will be activated across all four 2026 Tour events, beginning at Whirlwind Golf Club at Gila River Resorts & Casinos, Wild Horse Pass on March 17-19. Liquid I.V.'s hydration formula will be woven into every dimension of the Tour: on-course activations, a multi-platform content series, and creator-driven storytelling built around performance and recovery across multi-day competition. "We built the first real league structure in creator golf - teams, standings, stakes that compound event to event," said Jared Augustine, CEO and Founder of Peoples League. "The creators in this league bring audiences that rival broadcast. Liquid I.V. recognized what this category means to golf fans, and we're proud to have them leading the way with us." Partnership Activations Liquid I.V.'s presence across the 2026 Tour goes beyond traditional signage. The title sponsorship is built around moments that matter, both on the course and in the content. At every Tour event, Liquid I.V. will present the Hydration Multiplier Hole, a designated high-stakes hole where prize money is multiplied, raising the competitive pressure in front of the cameras. Four rounds of nine holes across multi-day events puts real physical demands on competitors. Liquid I.V.'s hydration formula is built for exactly that. Off the course, the Recovery Creator Series will follow Tour creators through their full event day, from morning warmups through post-round recovery, with Liquid I.V. integrated naturally into the routine. The series will publish on Instagram, YouTube Shorts, and TikTok, reaching audiences across the platforms where creator golf lives. Each round will also feature a Recovery Shot of the Match, a branded highlight moment with Liquid I.V. branding overlaid on the best play of the day, designed to travel as a standalone clip across social platforms. On-course branding will include Liquid I.V. pin flags, hydration stations, and branded coolers at every Tour stop. "Creator golf is redefining how fans experience the game," said Izzy Rusher, Head of Brand Media for Liquid I.V... "Peoples League has built something truly unique, a competitive format where the stakes are real, the personalities are authentic, and the audience is deeply engaged. At Liquid I.V., performance and recovery are core to everything we do, so partnering as the title sponsor of the Tour felt like a natural fit. We're excited to fuel the players, the creators, and the next chapter of golf culture." About the 2026 Peoples League Tour Modeled after the franchise infrastructure of professional sports, the 2026 Tour features named rosters, team identities, and standings that build from event to event. Competition runs four rounds of nine holes each across multiple formats including scramble, singles, rotating caddie, and best drive plus best ball. Each event carries over $100,000 in prize money and championship belts awarded to event winners. The Tour opens March 17-19 at Whirlwind Golf Club in Chandler, Arizona. About Peoples League Peoples League is the only official league for competitive creator golf, a team-based, season-long property built on a franchise model where teams compete across a tour with standings, narratives, and stakes that carry from event to event. The league delivered 50 million impressions, 11 million YouTube views, over one million engagements, and more than 240,000 watch hours in its inaugural 2025 season. With a combined creator reach of over 30 million followers, Peoples League is the competitive home for creator golf. Subscribe to Peoples League on YouTube and follow @peoplesleaguegolf on social media. About Liquid I.V. Liquid I.V. is America's #1 powdered hydration brand, based in Los Angeles, CA and part of Unilever since 2020. Rooted in science, driven by culture, and grounded with impact, Liquid I.V. delivers hydration solutions that go beyond water alone helping to elevate the vitality of the people and the planet. Powered by LIV HYDRASCIENCE(TM), its science-backed formula designed with an optimized ratio of electrolytes, essential vitamins, and clinically tested nutrients to transform ordinary water into extraordinary hydration. Every great tasting formula contains 3x more electrolytes than the leading sports drink, plus 5 essential vitamins and is vegan, gluten-free and non-GMO. Its collection of products includes: Hydration Multiplier(R), Hydration Multiplier(R) Sugar-Free, Energy Multiplier(R) Sugar-Free, Hydration Multiplier(R) +Energy, and Hydration Multiplier(R) +Immune Support. Impact is core to who Wyopress is. More than 1% of its revenue goes directly to programs that expand access to clean water worldwide, reinforcing its commitment to a healthier planet for all. To date, Wyopress has donated over 82 million servings globally. SOURCE Peoples League

LAFC announces new strategic partnership with hydration brand Liquid I.V. LAFC Communications LAFC and Liquid I.V. have formally unveiled a landmark, three-year partnership making America's #1 powdered hydration brand the Official Functional Hydration Partner of LAFC. As part of the partnership, the club's training facility located on the campus of Cal State LA is now officially known as the Liquid I.V. Performance Center. This marks Liquid I.V.'s first venture into sports team sponsorship and aligns with LAFC's commitment to innovation and performance in every dimension. The announcement comes after a ribbon-cutting ceremony was held at LAFC's training facility where the name change to the Liquid I.V. Performance Center was officially unveiled. In attendance were Liquid I.V.'s CEO Mike Keech, LAFC Co-President Larry Freedman, LAFC Co-President & General Manager John Thorrington, along with other representatives from both organizations to celebrate the new venture. "We're incredibly proud to welcome Liquid I.V. to the LAFC family as our Official Functional Hydration Partner," said LAFC Co-President Larry Freedman. "The renaming of our training facility to the Liquid I.V. Performance Center is a powerful symbol of our shared values and our joint vision to push the boundaries of what's possible both on and off the pitch." "Partnering with LAFC is about more than a name on a building. It's about fueling performance, purpose, and community," said Liquid I.V. CEO Mike Keech. "The Liquid I.V. Performance Center represents our shared commitment to innovation and resilience, not just for the players on the pitch, but for the fans who bring the energy and the community that inspires us. Together, we're pushing boundaries and redefining what it means to perform at the highest level - hydrated, energized, and united." This collaboration marks not only a naming rights initiative, but a deeper integration of hydration science into LAFC's training and player care regimen. Throughout the course of the partnership, Liquid I.V. and LAFC will explore activations, content, and fan engagement efforts aimed at bringing the science of functional hydration to supporters across LA and beyond. LAFC Communications -

Liquid I.V.'s new Hot Chocolate flavor combines hydration and comfort in a mug. Key points. * Liquid I.V. launched a limited-edition Hot Chocolate Hydration Multiplier for the winter season. * The drink combines cozy hot chocolate flavor with electrolytes, vitamins, and minerals for hydration. * Fans are excited, calling it "cuddle up under a blanket... pretend I'm in a Lifetime movie." This holiday season, treat your senses to a different mug of hot chocolate. More specifically, you should enjoy a mug of hot chocolate that helps you stay hydrated and recover faster. Liquid I.V., the fan-favorite electrolyte brand known for making hydration easy and efficient, recently debuted a brand-new, limited-edition flavor that's tailor-made for cold-weather sipping. The Hot Chocolate Hydration Multiplier promises all the cozy comfort of your favorite cold-weather chocolate drink, but with a functional twist: it delivers essential electrolytes, vitamins, and minerals to keep you adequately hydrated through the colder months. The Hot Chocolate Hydration Multiplier stands at the intersection of "where function meets festive. rich flavor stirred in 8oz of hot water. unwrap the seasons hottest drop," the brand promised in an Instagram post about the latest flavor. For years, Liquid I.V. has been a go-to among athletes, travelers, and health enthusiasts who swear by its Hydration Multiplier formula, which delivers three times the electrolytes of leading sports drinks, plus eight vitamins and nutrients in every drink stick. The brand's traditional fruit-based flavors, like lemon lime, strawberry, and passion fruit, are popular summer staples you can easily incorporate into your hydration routine well beyond June, July, and August. But the new limited-edition Hot Chocolate hydration pack leans fully into seasonal nostalgia, offering a cozy, cocoa-flavored way to stay hydrated when you're more likely to reach for coffee or a warm cocktail. Hot chocolate-loving hydration fans were quick to express their enthusiasm about the new flavor release. "So, my fireplace is having company this Fall. It's giving- cuddle up under a blanket with my warm mug and pretend I'm in a Lifetime movie," stated one commenter on Instagram. "OMG!!! I can't wait to try! Whoever came up with this flavor is amazing!!!" expressed another excited fan. "Oh hard yes!!!" exclaimed a different person who was shocked and delighted by the brand's announcement. While hot chocolate is a departure from Liquid I.V.'s usual flavor profile, it's easy to see why people are so excited to try it. By tapping into a flavor profile that feels comforting and familiar, Liquid I.V. is making it easier to stay consistent with hydration habits and overall wellness, even when the temperatures outside get super cold. Colder temperatures can suppress thirst cues, leading many people to drink less water without realizing it. Reduced water intake can lead to fatigue, dry skin, and slower post-workout recovery - all issues a simple hydration boost can help prevent. Men’s Journal'll keep you in the know on the hottest new gear, whiskey releases, TV shows and movies, and deals everyone's talking about. This seasonal offering is also well-suited for those of Men’s Journal who love fitness and will stop at nothing to stay active in negative-degree weather. Whether you're heading out for a winter run, hitting the ski slopes, or simply looking for a guilt-free way to stay energized through holiday chaos, this might just be your new cold-weather essential. The Hot Chocolate Hydration Multiplier is currently available on the Liquid I.V. website for $8.98 for one pouch (6 sticks), $17.96 for two pouches (12 sticks) and $26.94 for three pouches (18 sticks). It is also available through retailers such as Target. A quick, no-cook sweet using three ingredients from Costco.