About

LiveRamp offers an identity platform that connects people, data, and devices for effective marketing. It enables businesses to engage in people-based marketing by helping them understand their customers and deliver personalized messages. The platform operates on a subscription model, providing services like data onboarding and identity resolution while ensuring the responsible use of consumer data. LiveRamp's goal is to empower brands to use data efficiently for marketing while maintaining consumer privacy.

Simplify's Take

What believers are saying

• Partnerships with SiriusXM and DIRECTV enhance LiveRamp's data clean room market presence.
• The rise of CTV advertising boosts demand for LiveRamp's identity resolution services.
• Growing first-party data importance increases demand for LiveRamp's robust identity platform.

What critics are saying

• Emerging identity resolution platforms may offer similar services at lower costs.
• Data privacy regulations like CCPA and GDPR could increase compliance costs.
• AI-driven marketing technologies may outpace LiveRamp's current offerings.

What makes LiveRamp unique

• LiveRamp offers a fully interoperable infrastructure for end-to-end addressability.
• The platform ensures safe and responsible use of consumer data.
• LiveRamp's subscription model provides data onboarding and identity resolution services.

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