Overview

LiveRamp offers an identity platform that connects people, data, and devices for effective marketing. This platform supports people-based marketing, allowing businesses to target their marketing efforts more precisely. LiveRamp operates on a subscription model, providing services like data onboarding and identity resolution to help clients unify and analyze their data. The company's goal is to enable safe and responsible use of consumer data while enhancing customer experiences.

Simplify's Take

What believers are saying

• Increased demand for data privacy solutions boosts identity resolution services.
• Partnership with Mohegan creates new opportunities in commerce media networks.
• Collaboration with SiriusXM enhances secure data collaboration and privacy compliance.

What critics are saying

• Emerging competitors like Hightouch threaten LiveRamp's market share.
• Rapid growth in commerce media networks may increase competition and innovation pressure.
• Technical and privacy challenges may impact the DIRECTV partnership's effectiveness.

What makes LiveRamp unique

• LiveRamp offers a fully interoperable infrastructure for end-to-end addressability.
• The company provides a neutral and open approach for selecting best-in-class partners.
• LiveRamp specializes in identity resolution, crucial for people-based marketing.

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Funding

Total Funding

$15.6M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:

Founders Fund

Notable Investors:

Founders Fund

$310,000,000

Acquisition

May 2014

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!

Acquisition Funding Comparison

Coming Soon

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