Clear Channel Outdoor brings out-of-home into omnichannel measurement with RADAR(R) expansion. Sep 24, 2026, 08:00 ET New RADAR integrations bring OOH into the measurement systems marketers already use to make media investment decisions NEW YORK, Sept. 24, 2026 /PRNewswire/ - Clear Channel Outdoor (NYSE: CCO) today announced the expansion of its Clear Channel Outdoor RADAR(R) data platform, connecting out-of-home (OOH) audience, exposure and delivery data with the omnichannel measurement solutions marketers already use. The expansion includes an industry-first partnership with LiveRamp's Cross-Media Intelligence, making Clear Channel the first OOH media company integrated into the solution, as well as integrations with TransUnion's Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) solutions. Together, these enhancements enable OOH exposure to flow into the same measurement frameworks used to evaluate CTV, social, search, digital video and audio, giving marketers greater visibility into OOH's contribution to campaign performance and media investment decisions. "OOH has always been a powerful medium, but marketers need to be able to see its contribution within the same measurement frameworks they use across the rest of their media plans," said Dan Levi, EVP and Chief Marketing Officer at Clear Channel Outdoor. "By expanding RADAR through integrations with LiveRamp and TransUnion, we're making it easier for brands and agencies to understand how OOH contributes to campaign performance and make more informed decisions about where to invest their next media dollar." As marketing budgets become increasingly guided by measurement, marketers need to understand how each channel contributes to campaign performance and where future investment can have the greatest impact. Historically, OOH has not always been represented in measurement models with the same level of audience and exposure detail available for other media channels. OOH is often excluded, grouped into "offline/other" categories, or represented primarily through a spend line, making it harder to accurately assess its contribution to marketing results. Through LiveRamp's Cross-Media Intelligence, OOH exposure can be measured and deduplicated against other media exposures, giving marketers a unified view into which audiences are responding, interacting and converting across publishers and channels. Separately, TransUnion allows RADAR exposure data to be resolved against identity for MTA, while granular OOH delivery data feeds MMM. Together, these capabilities give brands and agencies greater visibility into OOH's contribution alongside other channels and customer touchpoints. The integrations extend how marketers can measure OOH across the media plan. OOH exposure can be incorporated into LiveRamp's Cross-Media Intelligence alongside CTV, social, programmatic, audio and other media, and measured across the full media plan without double-counting exposures across channels. This provides marketers with a more complete view of campaign performance rather than requiring OOH to be evaluated separately. As the first OOH media company integrated into LiveRamp's Cross-Media Intelligence, Clear Channel is continuing to advance how OOH is incorporated into cross-media measurement. "Cross-media measurement is most valuable when it gives marketers a complete picture of performance across their media mix," said Adam Solomon, VP, Product Management at LiveRamp. "By integrating Clear Channel Outdoor's data into Cross-Media Intelligence, we're helping marketers understand how OOH contributes alongside other channels and make more informed decisions about where to invest." RADAR data also feeds TransUnion's MMM and MTA solutions, bringing OOH delivery and exposure data into both portfolio-level media modeling and customer-level attribution. Granular OOH delivery data provides a more meaningful input for evaluating OOH's contribution and informing future media allocation, while RADAR exposure data can be resolved against TransUnion's identity foundation, enabling OOH to be incorporated as a touchpoint within the customer journey. "Marketers need measurement approaches that can connect media investment to business outcomes across the full customer journey," said Julie Clark, SVP of media and entertainment at TransUnion. "Bringing Clear Channel Outdoor's RADAR data into our MMM and MTA solutions gives marketers more meaningful inputs to assess OOH's contribution at both the portfolio and customer levels, helping inform future media allocation and optimization." About Clear Channel Outdoor Holdings, Inc. Clear Channel Outdoor Holdings Inc. (NYSE: CCO) is at the forefront of driving innovation in the out-of-home advertising industry. Our dynamic advertising platform is broadening the pool of advertisers using the medium through the expansion of digital billboards and displays and the integration of data analytics and programmatic capabilities that deliver measurable campaigns that are simpler to buy. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month. SOURCE Clear Channel Outdoor

Newton Research names Christine Grammier as Chief Customer Officer. Grammier Will Build Scalable, Predictable Revenue Engine While Ensuring Customers Achieve Measurable Business Outcomes BOSTON, MA, UNITED STATES, September 9, 2026 / EINPresswire.com / - Newton Research, a leader in agentic AI analytics for advertising and media, today announced that Christine Grammier has joined as the company's first Chief Customer Officer. Grammier will lead the commercial and customer organization at Newton, focusing on accelerating growth, expanding strategic customer relationships, and helping marketers use AI-powered analytics to make smarter advertising investment decisions. "This role has been created around Christine's incredible talent for bridging product and customer needs and successfully scaling businesses. She is a fantastic addition to our executive team at a time of major growth at Newton, and I'm thrilled to welcome her," said John Hoctor, Co-Founder and CEO at Newton Research. Grammier joins Newton from LiveRamp, where she most recently served as Vice President of Global Measurement Products. She brings more than 20 years of experience helping brands, retailers, agencies, and publishers use data and technology to drive better marketing outcomes. Her expertise spans the full measurement lifecycle - from audience strategy and customer segmentation to multi-touch attribution, and Marketing Mix Modeling - across TV, programmatic, and social. She began her career as a founding team member of Marketing Evolution in 2003, one of the early analytics companies to successfully measure marketing performance across online and offline media, and later spent eight years at LiveRamp leading teams across measurement, analytics, data collaboration, product, and customer solutions. Christine has also contributed to industry measurement and analytics initiatives through the IAB, the Advertising Research Foundation (ARF), and the Coalition for Innovative Media Measurement (CIMM). "Newton Research has already attracted world-class customers with their Unlimited Analytics offering. Having worked across many tools and use cases throughout my career, I've seen the value in giving marketers the flexibility to fill gaps in their analytics or extract value from what they already have. Newton's roadmap is setting the bar for how to use AI in advertising, and I'm thrilled to help customers realize the value alongside such a wonderful team," said Christine Grammier, Chief Customer Officer at Newton Research. About Newton Research Newton Research uses intelligent agents to make advertising and media analytics affordable and scalable. Founded by a team of successful media analytics entrepreneurs, the company provides brands, agencies, publishers, data companies and tech companies with multi-agent systems capable of handling complex marketing analytics tasks. Trained on real use cases with the ability to be completely customized, Newton's agents learn and improve over time. Companies unlock the insights in their own data and gain access to Newton's integrated data partners to quickly and easily perform end-to-end analytics on demand. EMILY RILEY WIT Strategy +1 914-330-1128 email Advertising Industry Review here Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Advertising Industry Review do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.