Lively

Lively

Health savings account management platform

About Lively

Simplify's Rating
Why Lively is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Financial Services

Healthcare

Company Size

51-200

Company Stage

Series C

Total Funding

$122.2M

Headquarters

San Francisco, California

Founded

2016

Overview

Lively provides a platform for managing Health Savings Accounts (HSAs) that helps individuals and families make informed financial and healthcare choices. Their service allows users to manage their HSAs securely and without hidden fees, ensuring that clients can save for healthcare expenses in a tax-efficient manner. Lively's platform is designed to maximize HSA benefits, offering features like triple tax savings, investment options, and the ability to withdraw funds penalty-free for non-medical expenses after age 65. Unlike many competitors, Lively operates on a transparent pricing model based on the annual percentage yield of the cash balance in the HSA, with funds insured through financial institution partners. The company's goal is to empower users to take control of their healthcare savings while simplifying the process for employers and benefits administrators.

YC Company
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Simplify's Take

What believers are saying

  • Lively's HSA account holders have 17% higher balances than the industry average.
  • Lively's strategic partnerships expand its nationwide benefits network.
  • Lively's $80 million Series C funding supports growth and innovation.

What critics are saying

  • Increased competition from fintech startups may erode Lively's market share.
  • Economic downturns could reduce HSA contributions as individuals prioritize immediate needs.
  • Changes in healthcare regulations could impact Lively's business model.

What makes Lively unique

  • Lively offers a user-centric HSA platform with no hidden fees.
  • Lively's AI-powered tools streamline HR tasks, enhancing employee benefits management.
  • Lively provides unique commuter benefits, including tap-to-pay and micro mobility coverage.

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Funding

Total Funding

$122.2M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$80M
Lively
$100M
Oura

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

401(k) Retirement Plan

401(k) Company Match

Stock Options

Paid Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

↓ -1%

1 year growth

↑ 0%

2 year growth

↑ 2%
HR Tech Publications
Apr 30th, 2025
Lively Launches AI Tool to Streamline HR Tasks and Save Time

Lively, a top-rated health and lifestyle benefits platform known for building the modern Health Savings Account (HSA), announced the launch of its new AI-powered bundle designed to reduce administrative burden for HR and benefits teams, while helping employees confidently navigate their health and wellness benefits.

Business Wire
May 15th, 2024
Lively Adds Tap-To-Pay Commuter Benefits To Its Suite Of Employee Health And Wellness Benefits

SAN FRANCISCO--(BUSINESS WIRE)--Lively, Inc., a top-rated health and lifestyle benefits platform1 known for building the modern Health Savings Account (HSA), today announces the launch of its commuter benefits offering, which will be available for employers this open enrollment season. Designed with today’s hybrid workforce in mind, Lively’s commuter benefit and rare add-on perks offer the convenient features that a modern workforce expects, but rarely receives including tap-to-pay, flexible payment allocation and management, and micro mobility coverage, such as scooter and bike shares.2. Offering commuter benefits enable companies to meet the needs of their employees, as 58% of employees believe their employers should pay for their commute and meals at work according to a recent Newsweek poll. Overall, commuting is unpopular, as 40% of Americans would rather clean their toilet than commute to the office, according to a report by RingCentral. Lively’s commuter solution creates an incentive for employees to come to the office and enables employers to ease the financial burden of commuting, which can cost the average commuter more than $8,000 a year. “Commuting has evolved and Lively built our product to meet commuters where they are now and provide a seamless, mobile-first experience,” said Alex Cyriac, co-founder and CEO of Lively

Morningstar
May 8th, 2024
81% of Organizations Plan to Add or Improve Employee Benefits This Year to Better Recruit and Retain Employees, According to New Lively Market Research Survey

Lively, Inc., a top-rated health and lifestyle benefits platform* known for launching the modern Health Savings Account (HSA), today announces the release of its Employee Benefits Market Check report.

Business Wire
Apr 4th, 2024
Lively Hsa Account Holders Boast 2X Investing And 17% Higher Account Balances Than Industry Average

SAN FRANCISCO--(BUSINESS WIRE)--Lively, Inc., a top-rated health and lifestyle benefits platform* known for creating the modern Health Savings Account (HSA), today announces the release of its sixth annual HSA Snapshot report, which tracks HSA account holders’ saving, spending, and investing. In 2023, 53% of Americans were covered by an HSA-eligible High Deductible Health Plan according to Value Penguin. HSAs enable account holders to flexibly manage their financial, physical, and mental health. “As rising prices and the cost of healthcare remain among some of the primary financial stressors for Americans, Health Savings Accounts are a key part of their strategy for short- and long term savings,” said Alex Cyriac, co-founder and CEO of Lively. The report found that:Lively’s annual account balance of funded accounts is $4,885, which is 17% higher than the industry average of $4,177. Lively account balances increased 10% from last year.Investments drive HSA balance growth and Lively account holders invest nearly 2x the industry average.Lively account holders are active users, using their HSAs to save on health-related expenses, as Lively’s average annual HSA withdrawals increased by 23% to $1,162 from $943 in 2022

Yahoo Finance
Sep 13th, 2023
Lively Debuts Four New Lifestyle Spending Accounts (LSAs) to Empower Employers to Meet Real Employee Needs

SAN FRANCISCO, September 13, 2023 --( BUSINESS WIRE )-- Lively, Inc. , the top-rated benefit solutions provider known for providing the modern Health Savings Account (HSA), today announces four new Lifestyle Spending Accounts (LSAs) to augment its five current LSA offerings.

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