Lively

Lively

HSA platform for managing accounts and investments

Overview

Lively provides Health Savings Accounts (HSAs) through a free, secure, and easy-to-use platform for individuals, families, and employers. For individuals, you contribute to an HSA, keep a cash balance insured by FDIC/NCUA through partner banks, earn interest tied to the APY, and can choose when to invest; after age 65, withdrawals for non-medical expenses are penalty-free and funds roll over year after year. For employers, Lively offers a feature-rich HSA solution that simplifies administration while giving employees control over their healthcare savings and investment options. The pricing is transparent and based on the cash balance APY with no hidden fees, aiming to help people save for healthcare costs in a tax-efficient way and make it easy for employers to offer HSAs to their workforce.

YC Company

About Lively

Simplify's Rating
Why Lively is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Financial Services

Healthcare

Company Size

51-200

Company Stage

Series C

Total Funding

$122.5M

Headquarters

San Francisco, California

Founded

2016

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Simplify's Take

What believers are saying

  • Lively surpassed $2 billion in HSA assets with 17% higher balances than average.
  • Lively launched AI tool and commuter benefits reducing HR administrative burdens.
  • Lively expanded nationwide broker network amid rising benefits demand.

What critics are saying

  • Fidelity erodes share with zero-fee HSAs and full investment flexibility now.
  • Lively introduces fees or minimum balances causing customer defection immediately.
  • Mega-fintechs bundle HSAs into wealth suites compressing Lively margins in 18 months.

What makes Lively unique

  • Lively provides zero-fee HSAs with intuitive app features like bill pay and investments.
  • Lively offers AI chatbot and U.S.-based support achieving triple industry NPS.
  • Lively partners with TD Ameritrade for self-directed HSA investing options.

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Funding

Total Funding

$122.5M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$80M
Lively
$100M
Oura

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

401(k) Retirement Plan

401(k) Company Match

Stock Options

Paid Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Health Technology Insights
May 15th, 2025
Lively Hits $2 Billion in Assets with Easy-to-Use HSA Benefits

Lively, Inc., a top-rated health and lifestyle benefits provider known for building the modern Health Savings Account (HSA), announces that it has surpassed $2 billion in HSA assets on their platform.

HR Tech
Apr 30th, 2025
Lively Launches AI Tool to Streamline HR Tasks and Save Time

Lively, a top-rated health and lifestyle benefits platform known for building the modern Health Savings Account (HSA), announced the launch of its new AI-powered bundle designed to reduce administrative burden for HR and benefits teams, while helping employees confidently navigate their health and wellness benefits.

Business Wire
May 15th, 2024
Lively Adds Tap-To-Pay Commuter Benefits To Its Suite Of Employee Health And Wellness Benefits

SAN FRANCISCO--(BUSINESS WIRE)--Lively, Inc., a top-rated health and lifestyle benefits platform1 known for building the modern Health Savings Account (HSA), today announces the launch of its commuter benefits offering, which will be available for employers this open enrollment season. Designed with today’s hybrid workforce in mind, Lively’s commuter benefit and rare add-on perks offer the convenient features that a modern workforce expects, but rarely receives including tap-to-pay, flexible payment allocation and management, and micro mobility coverage, such as scooter and bike shares.2. Offering commuter benefits enable companies to meet the needs of their employees, as 58% of employees believe their employers should pay for their commute and meals at work according to a recent Newsweek poll. Overall, commuting is unpopular, as 40% of Americans would rather clean their toilet than commute to the office, according to a report by RingCentral. Lively’s commuter solution creates an incentive for employees to come to the office and enables employers to ease the financial burden of commuting, which can cost the average commuter more than $8,000 a year. “Commuting has evolved and Lively built our product to meet commuters where they are now and provide a seamless, mobile-first experience,” said Alex Cyriac, co-founder and CEO of Lively

Morningstar
May 8th, 2024
81% of Organizations Plan to Add or Improve Employee Benefits This Year to Better Recruit and Retain Employees, According to New Lively Market Research Survey

Lively, Inc., a top-rated health and lifestyle benefits platform* known for launching the modern Health Savings Account (HSA), today announces the release of its Employee Benefits Market Check report.

Business Wire
Apr 4th, 2024
Lively Hsa Account Holders Boast 2X Investing And 17% Higher Account Balances Than Industry Average

SAN FRANCISCO--(BUSINESS WIRE)--Lively, Inc., a top-rated health and lifestyle benefits platform* known for creating the modern Health Savings Account (HSA), today announces the release of its sixth annual HSA Snapshot report, which tracks HSA account holders’ saving, spending, and investing. In 2023, 53% of Americans were covered by an HSA-eligible High Deductible Health Plan according to Value Penguin. HSAs enable account holders to flexibly manage their financial, physical, and mental health. “As rising prices and the cost of healthcare remain among some of the primary financial stressors for Americans, Health Savings Accounts are a key part of their strategy for short- and long term savings,” said Alex Cyriac, co-founder and CEO of Lively. The report found that:Lively’s annual account balance of funded accounts is $4,885, which is 17% higher than the industry average of $4,177. Lively account balances increased 10% from last year.Investments drive HSA balance growth and Lively account holders invest nearly 2x the industry average.Lively account holders are active users, using their HSAs to save on health-related expenses, as Lively’s average annual HSA withdrawals increased by 23% to $1,162 from $943 in 2022

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