Lively

Lively

Health savings account management platform

About Lively

Simplify's Rating
Why Lively is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Financial Services

Healthcare

Company Size

51-200

Company Stage

Series C

Total Funding

$118.9M

Headquarters

San Francisco, California

Founded

2016

Overview

Lively provides a platform for managing Health Savings Accounts (HSAs) that helps individuals and families make informed financial and healthcare choices. The platform is free to use, secure, and user-friendly, with no hidden fees. Users can manage their HSA funds, which are insured through financial institution partners, and benefit from features like triple tax savings, the option to invest their savings, and penalty-free withdrawals for non-medical expenses after age 65. Lively stands out from competitors by offering a transparent pricing model based on the annual percentage yield of the cash balance in the HSA. The company's goal is to empower users to take control of their healthcare savings while simplifying the administrative process for employers and benefits administrators.

YC Company
Simplify Jobs

Simplify's Take

What believers are saying

  • Lively's commuter benefits address the needs of a hybrid workforce.
  • Lively's strategic integration with Selerix enhances its employee benefits platform.
  • Lively's $80 million Series C funding supports its growth and innovation.

What critics are saying

  • Increased competition from fintech companies could erode Lively's market share.
  • Economic downturns may lead to reduced HSA contributions, impacting revenue.
  • Changes in healthcare policy could affect Lively's business model.

What makes Lively unique

  • Lively offers a user-centric HSA platform with no hidden fees.
  • Lively's HSA balances are 17% higher than the industry average.
  • Lively provides a seamless, mobile-first experience for modern workforce needs.

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Funding

Total Funding

$118.9M

Above

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$80M
Lively
$100M
Oura

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

401(k) Retirement Plan

401(k) Company Match

Stock Options

Paid Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

0%

2 year growth

2%
Business Wire
May 15th, 2024
Lively Adds Tap-To-Pay Commuter Benefits To Its Suite Of Employee Health And Wellness Benefits

SAN FRANCISCO--(BUSINESS WIRE)--Lively, Inc., a top-rated health and lifestyle benefits platform1 known for building the modern Health Savings Account (HSA), today announces the launch of its commuter benefits offering, which will be available for employers this open enrollment season. Designed with today’s hybrid workforce in mind, Lively’s commuter benefit and rare add-on perks offer the convenient features that a modern workforce expects, but rarely receives including tap-to-pay, flexible payment allocation and management, and micro mobility coverage, such as scooter and bike shares.2. Offering commuter benefits enable companies to meet the needs of their employees, as 58% of employees believe their employers should pay for their commute and meals at work according to a recent Newsweek poll. Overall, commuting is unpopular, as 40% of Americans would rather clean their toilet than commute to the office, according to a report by RingCentral. Lively’s commuter solution creates an incentive for employees to come to the office and enables employers to ease the financial burden of commuting, which can cost the average commuter more than $8,000 a year. “Commuting has evolved and Lively built our product to meet commuters where they are now and provide a seamless, mobile-first experience,” said Alex Cyriac, co-founder and CEO of Lively

Morningstar
May 8th, 2024
81% of Organizations Plan to Add or Improve Employee Benefits This Year to Better Recruit and Retain Employees, According to New Lively Market Research Survey

Lively, Inc., a top-rated health and lifestyle benefits platform* known for launching the modern Health Savings Account (HSA), today announces the release of its Employee Benefits Market Check report.

Business Wire
Apr 4th, 2024
Lively Hsa Account Holders Boast 2X Investing And 17% Higher Account Balances Than Industry Average

SAN FRANCISCO--(BUSINESS WIRE)--Lively, Inc., a top-rated health and lifestyle benefits platform* known for creating the modern Health Savings Account (HSA), today announces the release of its sixth annual HSA Snapshot report, which tracks HSA account holders’ saving, spending, and investing. In 2023, 53% of Americans were covered by an HSA-eligible High Deductible Health Plan according to Value Penguin. HSAs enable account holders to flexibly manage their financial, physical, and mental health. “As rising prices and the cost of healthcare remain among some of the primary financial stressors for Americans, Health Savings Accounts are a key part of their strategy for short- and long term savings,” said Alex Cyriac, co-founder and CEO of Lively. The report found that:Lively’s annual account balance of funded accounts is $4,885, which is 17% higher than the industry average of $4,177. Lively account balances increased 10% from last year.Investments drive HSA balance growth and Lively account holders invest nearly 2x the industry average.Lively account holders are active users, using their HSAs to save on health-related expenses, as Lively’s average annual HSA withdrawals increased by 23% to $1,162 from $943 in 2022

Yahoo Finance
Sep 13th, 2023
Lively Debuts Four New Lifestyle Spending Accounts (LSAs) to Empower Employers to Meet Real Employee Needs

SAN FRANCISCO, September 13, 2023 --( BUSINESS WIRE )-- Lively, Inc. , the top-rated benefit solutions provider known for providing the modern Health Savings Account (HSA), today announces four new Lifestyle Spending Accounts (LSAs) to augment its five current LSA offerings.

Business Wire
Feb 1st, 2023
Lively Grows Nationwide Benefit Solutions Network To Help Brokers And Consultants As Need For Modern And Affordable Benefits Solutions Rises

SAN FRANCISCO--(BUSINESS WIRE)--Lively, Inc., the top-rated benefit solutions provider known for creating the modern Health Savings Account (HSA), today announces the expansion of their nationwide benefits network for employee benefits brokers and consultants. The network will give its members access to discounted products, 360 degree service, and in-person events to help augment their benefits offerings and bottom line.In 2022, businesses went from needing to load up on perks and compensation to attract talent (84% of HR leaders increased benefits to attract and retain employees, according to Lively’s Employee Benefits Pulse Check), to having to ensure they meet their employees' needs in the wake of a volatile labor market, inflation pressures, and rising healthcare costs. In 2023, benefits brokers and consultants are well positioned to take a proactive, consultative approach to their client relationships and offer benefits options that give their clients, and their employees, opportunities for greater flexibility and savings. Lively’s network is a tool to help them do that.“Lively decided to expand our network to ensure that our partners succeed,” said Amit Ahluwalia, Chief Revenue Officer of Lively. “We want to make it as simple as possible for top benefits brokers and consultants across the country to find and gain access to exceptional products and services that aid their business. We’re making three promises to our network partners

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