About

Lively provides a platform for managing health savings accounts (HSAs) that helps individuals and families make informed financial and healthcare choices. The platform is free to use, secure, and user-friendly, with no hidden fees. Users can manage their HSA funds, which are insured through financial institution partners, and benefit from features like triple tax savings, the option to invest their savings, and penalty-free withdrawals for non-medical expenses after age 65. Lively stands out from competitors by offering a transparent pricing model based on the annual percentage yield of the cash balance in the HSA. The company's goal is to empower users to take control of their healthcare savings while simplifying the process for employers and benefits administrators.

Simplify's Take

What believers are saying

• Lively's clients boast 2x investing and 17% higher account balances than the industry average, indicating strong user engagement and financial growth.
• The company's $80 million Series C funding round led by B Capital Group and Telstra Ventures highlights its robust financial backing and growth potential.
• Lively's strategic integration with Selerix and expansion of its nationwide benefits network enhance its service offerings and market reach, providing more value to clients.

What critics are saying

• The competitive landscape of HSA providers is crowded, requiring Lively to continuously innovate to maintain its market position.
• Rapid expansion and the introduction of new benefits could strain operational resources and affect service quality.

What makes Lively unique

• Lively offers a free, user-friendly HSA platform with no hidden fees, setting it apart from competitors who often have complex fee structures.
• The company's transparent pricing model based on the annual percentage yield (APY) of the cash balance in a client's HSA ensures clients' funds are FDIC or NCUA insured, providing an added layer of security.
• Lively's recent addition of commuter benefits and Lifestyle Spending Accounts (LSAs) demonstrates its commitment to addressing the evolving needs of modern employees, unlike traditional HSA providers.

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